StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Factors of Launching a Game Console in Context of Marketing Mix 4-Ps - Case Study Example

Comments (0) Cite this document
Summary
This paper "Factors of Launching a Game Console in the Context of Marketing Mix 4-Ps" presents the primary gamer group that lies between the ages of 12 to 17 and 18 to 34 and is usually comprised of males. In the case of a gaming console, it is important to be aware of the relevant demographics…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
Factors of Launching a Game Console in Context of Marketing Mix 4-Ps
Read Text Preview

Extract of sample "Factors of Launching a Game Console in Context of Marketing Mix 4-Ps"

Download file to see previous pages The combined effect of these strategies should pull the customer in so that s/he acquires the product.

Place: Owing to the demographics of gamers the distribution model should be such that it attracts their attention. Obliviously exclusive brick and mortar shops should be promoted by the manufacturers but they should also supply their products at electronic and other big retailers, toy shops and alike. Also, online retailing should be leveraged owing to its broad reach and ease of payment. The exclusive store concept should be utilized in such a way that it creates a strong impact on the customer in terms of in-store experience which would help in creating a strong brand impression.

Promotion: Promotion could be before and after the launch. In fact, before launch promotion plays a very important role in creating a positive buzz regarding the impending product and product launch in the target demographics. There are various gaming and electronic conventions that should be used to launch gaming consoles. This would ensure that the message reaches the target consumer fast and direct. For example, E3 which stands for electronic entertainment expo is a leading expo in the sphere of video games, consoles, and peripherals. Its stature emanates from the fact that it is being organized by the ESA or electronic software association of the US which is devoted to serving the cause of the specific industry (About E3 expo, 2009). The CEA or the US-based Consumer Electronics Association organizes one of the biggest consumer electronics convention known as the CES and has a membership of 2,200 corporate entities (About CES, 2009). These kinds of events can be leveraged to promote the gaming consoles as this would invariably introduce the product to a wider media from all over the world which would, in turn, translate into wide media coverage. Also, as a strategic marketing ploy, before the actual launch,  senior management could choose to ‘leak’ console related information and photographs which would surely catch the avid gamers attention on the internet and that would create even more buzz about the brand through blogs, social networking sites or even through conventional media. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Factors of Launching a Game Console in Context of Marketing Mix 4-Ps Case Study, n.d.)
Factors of Launching a Game Console in Context of Marketing Mix 4-Ps Case Study. Retrieved from https://studentshare.org/marketing/1723995-the-game-war
(Factors of Launching a Game Console in Context of Marketing Mix 4-Ps Case Study)
Factors of Launching a Game Console in Context of Marketing Mix 4-Ps Case Study. https://studentshare.org/marketing/1723995-the-game-war.
“Factors of Launching a Game Console in Context of Marketing Mix 4-Ps Case Study”. https://studentshare.org/marketing/1723995-the-game-war.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Factors of Launching a Game Console in Context of Marketing Mix 4-Ps

Marketing Mix

... consumer perceptions and wins them towards the organization. Promotion is about informing the customers about the products and urging them to purchase. Promotion is a tool from attracting customers with an aim of increasing sales figures. It also consolidates brand loyalty. Currently besides the 4Ps marketers add people and PR in the marketing mix. All these Ps interact in influence the turnover of a company and to show the effectiveness of a marketer. A factor like price affects multiple factors in the company such as strategy, cost and profits. Determination of price must figure out the market sentiments and the targets of the market. Product life cycle Product life cycle is a framework that describes the evolution of product markets...
8 Pages (2000 words) Essay

Marketing mix

...?The concept of marketing mix (MM) introduced by Neil Borden in 1953 referred to the mixture of elements useful in pursuing a certain market response(Waterschoot and Bulte 1992). The elements or the 4Ps were subsequently added by McCarthy and since then MM is considered an important tool for marketing managers. As firms started venturing overseas, Kotler added two more Ps because of the political nature of the new marketing environment. Magrath found the 4Ps insufficient for the service industry and added three more elements – personnel, physical facilities and process management (Low and Tan 1995). All these suggest that the concept of marketing mix has evolved over time as the 4Ps were initially based on the production and supply context...
6 Pages (1500 words) Essay

4 Ps (pace, price, promotion, production) analysis

... Marketing 20 February 4 Ps (Placement, Price, Promotion, Production) Analysis The four aspects are the commonly known components of marketing, which the management in companies has to carefully control, whether under pressure of internal or external constraints of the marketing environment. They need to be approached differently to come up with the right decision to implement and enforce customer relationship with the company, simply because they are essential determinants of how the potential customers get to view the company and its products or services. Remember, a wrong approximation of just one aspect can cost the company dearly. Pricing: Different people have different purchasing powers; while some are low income earners, others...
4 Pages (1000 words) Research Paper

Critical evaluation of 4 Ps

This greatness of Nokia is just for the reason that, it identifies the core of brand needs to be portrayed in everything that the company does, particularly those that influence the customers (Hooley & Graham, 2008). The product design is obviously judgmental to the accomplishment of the product, but the question arises that how the Nokia administers to insert qualities in product design? The response is that it provides their user a great deal of consideration to use their phones. The large display screen, for example, is the “appearance” of the phone. The delineation of phones is arched and easy to grasp. The mobile casing and other features such as colors and functionalities can be customized according to the user’s character,...
4 Pages (1000 words) Essay

4 Ps of Marketing

... marketing strategies and these marketing strategies deal with 4 P’s of marketing. Thus, the implementation of marketing strategies in an appropriate manner is very important in order to achieve success by an organization. In other words, the marketing mix is the combination of all the marketing plans made by an organization (Belohlavek, 2008). Each of these four P’s is very important factors for an organization in order to create such marketing mix which will easily attract customers towards the organization. It helps in determining the profit potential of an organization. Product Product means the goods/services which are offered to the customers by an organization. Apart from the offering of the physical product, there are various other...
9 Pages (2250 words) Term Paper

Ps

My interest in Communication studies developed after I worked as a street cleaner volunteer in Hangzhou. During this time, I cleaned the streets and guided citizens and tourists through giving any information they needed about Hangzhou. With the example given, the British couple was quick with their questions and went on with their trip, while the American teenager conversed with me much longer. She did not want to go yet, until her friends arrived. She immediately introduced me as a “friend,” as if we have known each other for years. This interaction made me aware of my own culture and how conservative we can be in dealing with other cultural groups. I actually see myself as outgoing, but this American girl was an extrovert who...
4 Pages (1000 words) Essay

Marketing Mix

... umbrella. In any location of the world, Toyota provides cars, jeeps and vans to the different sets of target audiences. When we dissect closely the 4P’s of the marketing mix we find out that the product aspect relates with either the Toyota is Camry (sedan) and Hiace (van). The product Toyota Camry is one that is known for its class and high self image on the part of the driver (user). The product is high class and is known for effectiveness and efficiency. Toyota Camry is a 4 wheel sedan (car) which basically targets the affluent businessmen and women alike. The average driver of the Toyota Camry is a rich individual who knows that he can drive around without the tension of getting his car repaired every now and then. After all, Toyota...
6 Pages (1500 words) Essay

Marketing Mix

...Insert of Marketing mix Successful businesses often employ certain marketing strategies which aim at improving their products to their prospective consumers. The amount of goods sold by a given business organization is strongly determined by the types of marketing strategies she has put in place to attract the customers. This paper will examine various marketing procedures for different Products. According to Peterson, the best way to market a brushless car washer in Terre Haute is by using the media houses for instance the television networks. Since television is a common property in most regions, the wash can be marketed through this means by simply airing the whole advertisement on the local television network so that people can view...
1 Pages (250 words) Essay

Marketing Mix

rious education programs through DVDs, online lessons, interactive museum lessons, as well as support for families, kids, and teachers on creating awareness about art in the entire USA. The theme of the arts is the traditional American and European paintings though there has been the incorporation of the modern, a perfect example being the Ginevra de Benci by Leonardo. Fundraising is done on the basis of becoming a member by donating a gift of $1,000 enabling one to enjoy exhibitions, education programs and other programs. Besides, the museum owns stationery, and other art galleries can be accessed online.
The Getty is among the best art museums in Los Angeles, having a population of 3.884 million, with the cheapest collection...
4 Pages (1000 words) Assignment

Marketing mix

... assess the current standing of 4Ps marketing mix and identifies market developments and trends that obviously will affect the future of marketing. He identifies majorly two weaknesses of the current 4Ps marketing mix as currently used as a management strategy. These weaknesses, he asserts, re-enforces the past investigation on the same matter. This topic he claims has inspired as well as divided the marketing field of marketing. He claims the 4Ps marketing mix has its origin in 1960s beginning with the twelve controllable marketing factors as proposed by (Borden, 1964) which were later on reduced to only four simple frameworks of price, promotion, product and place. Majority of marketing managers often view this mix as the basic operation...
11 Pages (2750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Factors of Launching a Game Console in Context of Marketing Mix 4-Ps for FREE!

Contact Us