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Variety of Marketing Strategies - Case Study Example

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The paper "Variety of Marketing Strategies" highligts that the marketing strategies of big and small companies in this study cannot be compared with each other. The three companies have used three different approaches and each strategy provides a competitive advantage over the other…
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Variety of Marketing Strategies
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Download file to see previous pages Part 3 is a study on foreign direct investments in the United Arab Emirates (UAE). The study showed there are opportunities opened for entrepreneurship in Dubai and Abu Dhabi. Abu Dhabi and Dubai are the most progressive emirates in UAE and has an amazing consumer purchasing power that can support foreign investment. The study also touches the foreign investors, expected outcome of investment and business environment as well as barriers to entry.
Entrepreneurship is a kind of business structure that is involved in a buying and selling process of commodities and services at a certain profit. Later on, economists expanded this definition to include the process of bringing together the factors of production. Entrepreneurship, therefore, is a business segment that stimulates economic growth and employment.
In the developing world, which is a part of this paper, entrepreneurship is one way of income growth and poverty reduction. In order to pursue this, necessary support from the government and private sources is the essential strategy for economic development.
This business set up is usually established by an entrepreneur. An entrepreneur is someone who sees a market opportunity and has the motivation, drive and ability to use resources in meeting them. An entrepreneur must be skilled, innovative, risk taker, confident and results oriented. He assumes all the responsibilities in the management of the business.
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