StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Variety of Marketing Strategies - Case Study Example

Comments (0) Cite this document
Summary
The paper "Variety of Marketing Strategies" highligts that the marketing strategies of big and small companies in this study cannot be compared with each other. The three companies have used three different approaches and each strategy provides a competitive advantage over the other…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.9% of users find it useful
Variety of Marketing Strategies
Read TextPreview

Extract of sample "Variety of Marketing Strategies"

Download file to see previous pages Part 3 is a study on foreign direct investments in the United Arab Emirates (UAE). The study showed there are opportunities opened for entrepreneurship in Dubai and Abu Dhabi. Abu Dhabi and Dubai are the most progressive emirates in UAE and has an amazing consumer purchasing power that can support foreign investment. The study also touches the foreign investors, expected outcome of investment and business environment as well as barriers to entry.
Entrepreneurship is a kind of business structure that is involved in a buying and selling process of commodities and services at a certain profit. Later on, economists expanded this definition to include the process of bringing together the factors of production. Entrepreneurship, therefore, is a business segment that stimulates economic growth and employment.
In the developing world, which is a part of this paper, entrepreneurship is one way of income growth and poverty reduction. In order to pursue this, necessary support from the government and private sources is the essential strategy for economic development.
This business set up is usually established by an entrepreneur. An entrepreneur is someone who sees a market opportunity and has the motivation, drive and ability to use resources in meeting them. An entrepreneur must be skilled, innovative, risk taker, confident and results oriented. He assumes all the responsibilities in the management of the business.
...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Variety of Marketing Strategies Case Study Example | Topics and Well Written Essays - 3750 words, n.d.)
Variety of Marketing Strategies Case Study Example | Topics and Well Written Essays - 3750 words. Retrieved from https://studentshare.org/marketing/1724255-entrepreneurship-project
(Variety of Marketing Strategies Case Study Example | Topics and Well Written Essays - 3750 Words)
Variety of Marketing Strategies Case Study Example | Topics and Well Written Essays - 3750 Words. https://studentshare.org/marketing/1724255-entrepreneurship-project.
“Variety of Marketing Strategies Case Study Example | Topics and Well Written Essays - 3750 Words”, n.d. https://studentshare.org/marketing/1724255-entrepreneurship-project.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Variety of Marketing Strategies

Marketing strategies

...? Marketing strategies Table of Contents 3 Introduction 3 Detailed overview of the change/ trend in macro business environment 4 Economy at a glance 4 Political trend 5 Economic trend 6 Social trend 7 Technological trend 8 Impact of the trend on South African organizations 9 Implications of the change on marketing strategies/practices 10 Conclusion 10 References 12 Bibliography 13 Abstract This paper deals with one of the most critical area of current strategic marketing of organizations. This is continuous change or trend in the macro business environment worldwide and its substantial impact on the marketing strategies developed by the organizations. This paper will specifically focus on the impact of this macro environmental change...
12 Pages(3000 words)Assignment

Marketing strategies

For marketing strategies to be effectively implemented there must be marketing objectives. These objectives shape the perception and approach to the market. The objectives are generated in regards to the requirements and goals set by the management team. Kotler & Armstrong points out that marketing objectives are set as goals that an organization tends to achieve in terms of acquiring a greater competitive advantage over other organizations (65). Marketing objectives are also used as measurement tools of the effectiveness of the strategies applied in the market. If a marketing strategy satisfies all the requirements stipulated in the objectives, it is allowed a greater lifeline in an organization. Additionally, marketing objectiv...
12 Pages(3000 words)Essay

Marketing strategies

...?Marketing strategies Table of Contents Executive summary 4 Introduction 4 SWOT analysis 6 Assess the suitability of the firm’s services for foreign market 9 Success at domestic market 9 Product or service uniqueness 10 Particular need in the specific market 10 Emergency need of product or services 10 Screening Regions to Identify Target Markets 11 Assess Industry Market 13 Select foreign business partner 15 Estimate firm sales potential 17 Conclusion and recommendation 19 References 21 Executive summary Murgitroyd and Company is a European Patent and Trade Mark Attorney service provider headquarters in Glasgow and business offices at various parts of the world. The company wants to expand their businesses at China and increase its market...
16 Pages(4000 words)Coursework

Marketing Strategies

...? Marketing Strategies Marketing strategies are the steps taken by a certain company/business to beat fellow competitors in terms ofcustomers turn out hence increased returns. It can also be described as the optimal utilization of a business or company resources to be top of fellow competitors and increase the sales. The process begins with analyzing the current situation of a certain business then formulating ways to achieve specific goals (Bowie & Buttle, 2004). Some of the common marketing strategies include economic friendly advertisement, free samples and gifts among other initiatives to attract more customers. This work would focus on the marketing strategies in Compass group and its associates like Sodexo catering company among...
4 Pages(1000 words)Essay

Marketing Strategies

... market. The company’s European market segment is seen to include various players such as the private sector, retailers, individual customers, the government as well as wholesalers. One of key strategies that will be employed by Bervet Beer Company to target customers in the European market will be for the company to have specific lines Europe. The company predicts that it will manage to achieve relatively very high sales figures due to the quality and large variety of beer product offering that is made by the company. Another key marketing strategy that will be employed by the company is that the company hopes to open more outlets as well as reduce the price of its beer in the European region. In its marketing strategy, Bervet is currently...
18 Pages(4500 words)Assignment

Marketing strategies

Australia’s strong employment growth and rising wealth coupled together with car manufacturers’ strong discounting and cheap finance schemes have cultivated growth in new car sales.
With a strong economy, low interest rates on car financing and tariff reduction on vehicle imports will increase consumer confidence and encourage consumers to spend. Therefore, projected growth remains strong and stable over the next five-year period.
In this paper, the author focuses on the product launch of new product line for Mercin Daviro. Mercin Daviro is a New Australian car manufacturer that specializes in the small, compact and economic range. The company is derived from Europe where it matches the features of the small European cars...
6 Pages(1500 words)Essay

Marketing Strategies

The Diet Cereals brand is meant to assure the targeted clientele of their health status while still maintaining the delicious qualities of food. The marketing strategy would involve the messages for weight maintenance in order to appeal to the concerns of the target market segment.
Matters of convenience and time-saving factors will also be included in the packaging of the message in order to meet the standards of the markets. The middle-class urban individuals are informed and often engage keenly with matters of calories and weight. Particularly, the marketing will seek to appeal to the female clientele who are naturally fastidious about politics of calories. The potential employer should develop an element of confidence in...
1 Pages(250 words)Essay

3900-MGT

... principles; Strategise, knowing the kind of business one wants to venture in. Setting of goals is a convenient way of gauging where the business will be in a number of years. They should be measurable, specific, relevant to the business, attainable, and should have a limit of time. It is also vital to define the market that one will be targeting. For example, in this company, we made a goal to having the products distributed regionally in a year’s time. Executing a variety of marketing strategies, when the company focuses to dwell on using a specific strategy, it is bound to fail. The use of a variety will expose the business to a wide range of opportunities. Using social media, e-marketing, use of direct mail, the referral strategy...
8 Pages(2000 words)Essay

Formal Business Report

...directories and pay for Search Engine Optimization (SEO), which will optimize the company’s website visibility on search engines. In addition, the company should consider adopting other online marketing options such as Blogs, Video Marketing, Text Message Marketing, Pay- per-Click (PPC), Email Marketing, and Social Media Management, among many other. These methods will guarantee DiFeo Glass & Mirror a more effective marketing, and also reach a very wide audience base. The company should also focus on building its brand. This can be achieved by adopting a variety of marketing strategies including TVs,...
6 Pages(1500 words)Term Paper

Marketing Strategies

... their businesses across the national boundaries, it is important for them to take into consideration various factors that are important for the successful operation of the company on the international scale (Keegan and Green 2008). The focus is to formulate a strategy regarding the international operations of Algerian wine in the UK market. Algerian Wine Algerian Wine is a wine that is made from a country of North Africa in Algeria and is among the renowned name in the history of wine. Algeria is known to be one of the oldest producers of wine in the world. For the Romans, Algeria is considered to be the breadbasket and vineyard throughout the history of viticulture starting from the Roman Empire. Algerian wines have been seen to prosper...
10 Pages(2500 words)Research Paper

Marketing strategies

... Number: Topic: MARKETING STRATEGIES The are various types of marketing strategies discussed in this among the marketing strategies utilized by Equal include; promotion, positioning and pricing marketing strategies during the 1980’s. Promotion strategies entail a combination of several marketing techniques to attract customers to use and to continue using you products at any time they need it. In can be observed that Equal developed strong advertising strategy that exceeded all its competitors in the industry. For example in 1988, Equal spends twenty five billion dollars on advertisement while Sweet’n Low’s spend only five million. Equal also used pricing strategies to market its products. It has been reported that Equal priced its product...
2 Pages(500 words)Case Study

Research Report on Competing with Information Technology

...the iTunes database without many restrictions after downloading the iTunes software application. Most of the items in the iTunes software are, however, limited to iOS devices. This option suggests that most Apple products are not compatible with other smartphone operating systems. 4. Marketing sales – Apple uses a variety of marketing strategies to supplement their iTunes service. They also attract a much large audience as they offer download of music legally and at very affordable prices. The payment system involved supplements promotion of the music service. Apple also has various incentives such as offering the purchase of gift cards at special offers and offering a...
5 Pages(1250 words)Research Paper

Marketing Strategies

...Marketing Strategies Q 1 The market development criterion is ideal for revenue generation. The management introduces Franchisees in four international markets-Canada, Hong Kong, Mexico, and Taiwan, which are the leading profitable business communities. The marketing team resolves on a market development model based on success factors for expansion. Ruth’s in a steak house (though offers some fish items in the menu) and thus, the primary consumption of Ruth Chris is Beefeaters. The world resource conducted a research in the year 2002 and ascertained that 17 countries with a relatively higher per capita annual income enjoyed beef (93.5 Kgs) (Kupetz & Apont, 2006). Next success opportunity is the legality of meat importation to U.S...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Variety of Marketing Strategies for FREE!

Contact Us