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Provision of Food and Beverage in Hotel Business - Essay Example

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The paper "Provision of Food and Beverage in Hotel Business" shows up that in recent decades, hotels have relied on food and drink to maximize profits competing in this with hotels. This is done through the pursuit of aggressive advertising and promotion schemes. The use of new media has also allowed hotels to increase overall profitability…
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Provision of Food and Beverage in Hotel Business
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Download file to see previous pages The concept of food and beverage as social norms has been integrated with the business models and outlines of the hospitality industry. Food and beverage operation is a multifaceted and intricate aspect of hotels. At the basic level, it seeks to increase the revenues and sales of the hotel.  It also aims to ensure the provision of excellent and exceptional food and beverages to the customers. Finally, the food and beverage operation acts as the foundation of hotels in the community setting. This research paper seeks to analyze and scrutinize each of the primary functions of the food and beverage operations that have been described above. The research paper utilizes a number of reliable and accurate resources in order to support the thesis statement. Also for the sake of correct and precise information, only a selected number of reference materials have been referred. The absence of such a strategy would inevitably lead to an exhaustive and extensive paper. Background and Overview
The food and beverage operation of hotels serves to achieve a number of primary tasks and objectives. At the first level, the operation is to provide food and beverage services to the customers. This process requires the use of efficient and effective business strategies that would emphasize on quality and eminence. The hotel menu has to offer a diverse and comprehensive choice to the customers. The combination of local delicacies with international delicacies is one of the most successful strategies utilized by the food and beverage management (Riley, 2001). The second important function of the food and beverage operation is to increase the profits of the hotel. Dining and eating out is a cultural and social norm that is present in almost every culture. Customers have desires and aspirations to achieve the satisfaction that the money they invest in eating out will be worth it. Hotels are now utilizing modern appliances in order to deliver food in a timely and reliable manner. The use of microwaves, refrigerators, and other electronic marvels has assisted the hospitality industry to deliver food within minutes. ...Download file to see next pages Read More
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