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Does Customer Satisfaction Have an Effect on Sales Performance - Dissertation Example

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This dissertation describes customer satisfaction effect on sales performance. This paper outlines the evaluation of the relationship between customers, approaches to achieve effective outcomes in the identified relationship and the role of employee satisfaction and expression of the level of customer satisfaction.  …
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Does Customer Satisfaction Have an Effect on Sales Performance
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Download file to see previous pages Different factors related to the relationship of customer satisfaction and sales performance will be investigated along with different other issues, such as the role of employee satisfaction in increment of sales performance, and expression of the level of customer satisfaction. In brief, the following is the proposed title of the dissertation that will be beneficial for students, teachers, and professionals in a better understanding of business-related issues, specifically, in the retail business industry:
In today’s modern era, a customer is considered the king of business, and businesses around the globe are endeavoring and putting endless efforts to improve their sales performance. Let it be food, computers, automobile, technology, etc, sales performance is the key factor of success, which cannot be ignored at any cost. A number of factors have been related to sales performance; however, this dissertation will specifically focus on only customer satisfaction and its effects on sales performance. Before this dissertation, the researcher takes no stand whether customer satisfaction enhances sales performance or decreases it. However, the literature review on the selected topic will provide a brief preview, which will help the researcher to take a stand, in order to evaluate the outcomes and information efficiently and effectively.
Importantly, it is noted that sales performance has always been associated with employee satisfaction, and scholars have stated that sales performance increases when employees are satisfied with their business environment and offerings are given to them. On the other hand, this dissertation will attempt to provide and evaluate an innovative theory of the relationship of customer’s satisfaction and sales performance, which will be advantageous for businesses around the globe as well. In order to acquire precise outcomes, business practices will be reflected critically by employing different research approaches, discussed in methodology research approaches, discussed in the methodology section of this research proposal.  ...Download file to see next pagesRead More
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