Nobody downloaded yet

Protection Of Children From The Advertising - Research Paper Example

Comments (0) Cite this document
Kids are literally assaulted from morning to night since the ad industry targets them in their homes, schools, and all avenues in between. The paper "Protection Of Children From The Advertising" discusses the bad influences of advertising upon the children…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.6% of users find it useful
Protection Of Children From The Advertising
Read TextPreview

Extract of sample "Protection Of Children From The Advertising"

Download file to see previous pages An expert on marketing to children, Professor James U. McNeal, stated that “Virtually every consumer-goods industry, from airlines to zinnia-seed sellers, targets kids.” Parents and school administrators alike find it improbable to control such influences that bear upon the children.
Ironically, some advertisers exploit the children’s weaknesses to make them want and eventually buy products. For instance, the President of the Shalek Agency, Nancy Shalek told the Los Angeles Times that “Advertising at its best is making people feel that without their product, you’re a loser. Kids are very sensitive to that. If you tell them to buy something, they are resistant. But if you tell them that they’ll be a dork if they don’t, you’ve got their attention. You open up emotional vulnerabilities and it’s very easy to do with kids because they’re the most emotionally vulnerable.” (Harris)
Oliver James a psychologist stated in The Economic Times that the UK is filled with “Affluenza-afflicted consumers [ready] for marketers to play on their [ever-present] desire to constantly compare themselves negatively with others.” The “Affluenza” virus is said to be a form of ‘sickness’ that is greatly caused by materialism. A result of this illness would be depression, anxiety, substance abuse, and personality disorder. Those who are afflicted by this virus watch more television, and are more likely to be dissatisfied with their lives than those who seldom watch. When asked to compare their lives with those they see on the television, they view themselves negatively and inferior compared to these characters. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Protection Of Children From The Advertising Research Paper, n.d.)
Protection Of Children From The Advertising Research Paper. Retrieved from
(Protection Of Children From The Advertising Research Paper)
Protection Of Children From The Advertising Research Paper.
“Protection Of Children From The Advertising Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Protection Of Children From The Advertising

Ethical issues surrounding children advertising

...? Ethical issues surrounding children advertising [Supervisor’s Ethical issues surrounding children advertising Ethical choices are not always in black and white; there are the choices in gray area that need a bit of cognitive thinking in understanding them. Telling the whole truth in the advertisements is not right but to partially cover up just the part of the truth. Many people react differently to certain advertisement and this is the reason why the advertisers should be more careful while targeting these children because they learn things and behaviors around them as they grow. Practicing of ethics...
15 Pages(3750 words)Essay

Ethical Issues Supporting Children Advertising

...of the UK in Limiting Television Marketing of Unhealthy Foods to Children?” Vanderbilt Journal of Transnational Law, 42(1), 317+ Davis, J.J. (2002) “Marketing to Children Online: A Manager’s Guide to the Children’s Online Privacy Protection Act” SAM Advanced Management Journal, 67(4), 11+ Koslow, S. (2000) “Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentionally Lead to Increased Consumer Skepticism” Journal of Consumer Affairs, 34(2), 245. Mercer, J. & Miller-McLemore, B. (2005) Welcoming children: a practical theology of childhood. Danvers, MA: Chalice Press. Ramsey, W. (2006) “Rethinking Regulation of...
4 Pages(1000 words)Essay

International Law and Protection of the Children

...?Have International Law Adequately Protected the Children? A Critical Examination of International Law during Humanitarian Crisis & Armed Conflict. By Student Name Course Institution Date Acknowledgements Certification Abstract The protection of children in humanitarian crises and armed conflict has always occupied a high priority in international political policies and debates.1 Various international instruments impose upon contracting states a specific duty to protect children from all forms of violence and exploitation particularly during humanitarian crises and armed conflict.2 While children are entitled to the...
54 Pages(13500 words)Dissertation

Effects of Advertising on Children

...? Effects of Advertisement on Children Introduction In the modern society, advertising has become an integral part with various advertisements placed on magazines, newspapers, TVs and cinemas. Advertising is a vital communication and marketing tool with its objective being to directly or indirectly stimulate sales by showing the superiority of product performance. The degree of effects on advertising in children has been noted to be higher than among adults (Mason, 2012). While advertisers used to indirectly appeal to children through their parents, the current trend has been to target the children aged between 5 and 15 directly in spite of their lack of cognitive or emotional tools to evaluate whatever is being sold to them... . And the...
8 Pages(2000 words)Essay

Ban Advertising that Preys upon Children

..."BAN ADVERTISING THAT PREYS ON CHILDREN" In the United s the Federal Trade Commission (FTC) is the one responsible for supposedly enacting rules that would protect the country's children from advertising that take advantage of their helpless and trusting natures. However, Public Law 96-252 prohibits such endeavor further requiring that: "The Commission shall not have any authority to promulgate any rule in the children's advertising proceeding pending on May 28, 1980, or in any substantially similar proceeding on the basis of a determination by the Commission that such advertising constitutes an unfair...
8 Pages(2000 words)Essay

Advertising to Children

...are encountered as to what is considered morally or ethically correct .Strong proponents of Advertising argue passionately that it is a bulwark of free competitive enterprise (Noggle, 1997) . However many academics have expressed concern over the controversy caused by the ethical issues arising from the new found creativity in advertising well aided by technology and psychological strategies (Brenan, 2001).Furthermore academics like Hyman tend to insist that advertising to children is morally wrong (Hyman, 2004). So is it true as Hyman (2004) suggests that if adults cannot resist these slick emotional messages, what hope do children have The answer to...
38 Pages(9500 words)Coursework

Advertising targeting children

...Advertising Targeting Children Raju et al. examines ways of marketing healthy eating to children. While the techniques implemented in this article can be expanded to a variety of advertising and marketing contexts, the article specifically is structured to aid school administrators in marketing to children. From an overarching perspective the article indicates that these administrators should use incentives, pledges, and competitions to motivate the students. In establishing these findings the article implemented a quantitative research design. In this way a six month field study was conducted among fifty-five middle and elementary school...
4 Pages(1000 words)Essay

Advertising Targeting Children

..., with their parental relationship. I also believe that children in any state or country deserve the same level of protection against advertising similar to that offered to adults. However, the current law is precise in necessitating that commercial messages be unmistakably recognizable as such to their intended audience. Unquestionably, it would be unbearable to safeguard young kids from exposure to all advertising on television, thus necessitating a differentiation for an advertisement targeting children and one targeting adults. Gennadi, G., & Naira, M. (2012). Children and Persuasive Advertising:...
2 Pages(500 words)Essay

The Protection of Children in England

...Assessment of Impact of the Recommendations of the Victoria Climbie Inquiry 2003 in Conjunction with the Children Act 2004, in Developing Preventative Practices Within Children’s Services INTRODUCTION The purpose of this essay is to assess the combined impact of the recommendations of Lord Laming’s Inquiry in 2003 on the Victoria Climbie case, and the Children Act 2004, towards developing preventative practices in social work services pertaining to child abuse and neglect. In the early twenty-first century the inquiry into the death of Victoria Climbie, concentrated on “the alleged failure of all child welfare organisations to adequately cooperate to safeguard and...
12 Pages(3000 words)Assignment

The Protection Of Children in the UK

...TABLE OF CONTENTS Child Protection 2 Introduction 2 Sta y Law and Case Law 2 Subsequent Legislation 6 United Nations Convention on the Rights of the Child 6 Rights of Children and Young Persons (Wales) Measure 7 Human Rights Act 1998 7 Children’s Commissioners 8 Safeguarding Children in Education 9 Domestic Violence 9 Practice Guidance 10 Ineffective Compliance 10 11 Legislation pertaining to juvenile sex offenders 11 Children and Internet Safety 12 Sentencing and Supervision Policy 14 Children and the Immigration System 15 The Borders, Citizenship and Immigration Act 2009 16 Public Health 18 Conclusion 19 References 21 Child...
10 Pages(2500 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Protection Of Children From The Advertising for FREE!

Contact Us