Dawn Spray - Term Paper Example

Dawn Spray Department: Dawn spray Following the increased incidences of individuals complaining about bad odor from their hair, the company decides to produce a solution for them. The company will produce a spray, dawn spray, which will help customers fight bad odor. The spray will be able to eliminate the bad smell from hair by the use of free breeze. However, the main cause for bad odor may arise from smoke and scents coming from food. In most cases, women expose their hair to bad scents while cooking and at times; they lack a solution to such mess. They end up leaving their hair unattended to. The main customers of the spray will be individuals who disregard bad odors coming from their hair after exposing to indecent occasions. The spray will cover all types of gender rating from women to men despite their age and color or race. However, women are the vulnerable group that expose themselves to bad odors during cooking or during other occasions that expose their hair to contamination. The spray contains different scents that suit different customers depending on their preferences. The spray will be available in mango, strawberry, apple, jojoba, apricot, sweet almond, and menthol scents. With the varied scents, customers assure themselves of healthy and fresh hair free from bad odor. 1. Business plan The business plan of the dawn spray involves five divisions, which include marketing structure, advertising structure, competition, constraints, and supplies. With such plan, the business plan will develop its journey to better achievement. Dawn spray will be the epitome of sprays production in the country. However, such greater aspirations do not depend on the existence of other spray producing companies. Dawn spray’s success will depend on the cost effectiveness and production strategies. 1.1 The marketing plan 1.1.1 Market target The market platform for the dawn spray comprises of youthful individuals of age between 18 and 35 years. The specified market platform exists because most youthful individuals despise bad odor from their hair. In most cases, they value their hair than anything else. Such individuals will be part of the major market base of the spray. Additionally, youthful individuals carry the stem of trending activities in the world. Making them as the key buyers of the product will initiate a chance to know what they really want. In most cases, youths tend to copy their friends styles and fashions. Once one youth buys a spray, other youths will copy, and it will become a worldwide product within a short period (Micheaux, 2000). Additionally, the company will focus on teens of age between 13 years and 19 years because such age group has a greater influence on family’s expenditure. In most cases, families tend to focus on what their children want. At this point, the market demographics of dawn spray is very different from other spray producers. Since teens and young adults are responsible for setting up trending fashions, other demographic groups copy from such characters. Dawn spray is a corrupt free product since it values all of its customers despite the age group, country origin, or gender. Most spray producers specialize in one demographic group only as for example they focus on producing either male or female products, teens, youths or old age products. However, dawn spray beats such odds and produces a product that covers all demographic groups in the whole world (Djordjevic and Djordjevic, 2012). 1.1.2 Advertising Advertising is one important factor in a company. Without advertisement, customers will not be aware of the existence of the product. Dawn Spray Company will advertise its products through different strategies to cover all its customers (Bianchi, 2011). 1.1.2.1 Social media First, the company will join the available social media that most youths join. Some of such media include Facebook and twitter. Most customers will find dawn spray on Facebook through “dawn spray reloaded” fun page. With such fun page, customers can know of the available products, offers, and they keep on posting their comments and suggestions on the product. Additionally, the company will know what customers expect and what they think of the product. On twitter, customers will find dawn spray as “dawn spray amazing.” At this point, customers may share their ideas to every corner of the world (Kim, McMillan and Hwang, 2005). 1.1.2.2 Print media: On other occasions, the company will provide print media such as brochures and short notes on the company. Such notes will provide detailed descriptions of the product offered and the prices of different sizes. The print media will be available at the company’s premises and will be available to customers who physically visit the company (Lloyd Tam, 2002). 1.1.2.3 Television and radio Most individuals watch televisions and listen to radios. In most cases, youths concentrate on programs that affect them. Some of them concentrate on soap operas and other programs. The company will take an initial step of putting advertisement of the product in between such programs to enable them know the existence of the product. Same to radios, radio programs will incorporate advertisement to enable radio listeners to know about the product. 1.1.2.4 Website The company will provide an official website where all information will be published to enable internet users access such information without physically visiting the company. In most cases, youths get bored when they think of visiting the company to get certain information since it subjects them to several costs such as travel expenses. The official website will save such customers the expense of traveling to the premise. The official website of the company will be www.dawnspray.com. 1.1.2.5 Direct sales Customers who will prefer to visit the premise physically will receive good customer service. At this point, customers’ choice and preferences will be valued and put into consideration. Quality and quantity with fair prices will be the key factors determining direct sales (Maehle and Supphellen, 2013). 1.1.2.6 Distribution channels The company will also depend on the distribution channels. The main distribution channels will be the wholesalers and retailers. Wholesalers will be picking goods in wholesale and sell them on wholesale measures. Such channel will increase sales, and many customers will reach the product. On the other hand, retailers will be picking goods in wholesale but they sell the goods at retail prices. 1.1.3 Competition Despite the fact that dawn spray contains uniqueness, it will face major competitions from different spray producers who have been in the market for a long period. Some of these sprays include Sebastian shaper plus hair spray. Sebastian shaper plus hair spray keeps the hair fresh without making it sticky. The spray goes at a price of 16.95 dollars. The second spray is bubble and bubble thickening hairspray. This spray gives a chance to customers with thin and baby lie hair to thicken their hair. This spray adds mass or volume to customer’s hair without degrading the hair’s weight. This spray goes at $28. The third spray is Paul Mitchell freeze and shine super spray. This spray suits customers during windy occasions. It keeps the hair stable and fresh even when blown by wind. This spray goes at 15 dollars. The biggest competitor is the Aveda control force firm hold hair spray. This spray doubles the other sprays because it holds the hair stable, it adds volume to hair, and it does not hold hair sticky. The best advantage of the spray is that it washes out easily, and it goes for 27 dollars. However, with such availability of sprays, dawn spray holds several advantages over the mentioned sprays. First, it fits both male and female customers. Additionally, it is purpose specific, in which it fights bad odor from smoke or other situations. However, despite its usefulness, it is very cheap since it goes at 12 dollars only. This means that it will cover for both highly waged and lowly waged individuals. However, despite the high number of companies producing sprays, Dawn Company has complex theory systems that make them competitive in the market. Owning complex systems enables the company-varied interactions, which unite to work and bring out success in the business. The availability of the theories enables the business to coordinate the stated functions and identify the market activities that work in conjunction with the desired demands. It also enables the achievement of the desired features of the market and the real demographics of the market. The physical diagram mapping gives a detailed outline of the main factors. Such factors include the interrelationship between the business and the suppliers, the customers, the distribution channels and the challenges facing the business (Jocumsen, 2002). 1.1.4 Constraints Constraints involve the available resources that the company uses to ensure better production in the company. However, it may also mean the challenges available for the company. The following are the constraints in the company. 1.1.4.1 Size of the market The size of the market matters a lot since a small sized market will lead to low sales and less profit. On the other hand, a big market influences large sales and bigger profits. In that accord, dawn spray aims at generalizing its customers from all over the country. In most cases, hair sprays mainly target women customers. However, there are many male individuals who have long hair, and they wish to take care of them. Currently, male individuals tend to use female sprays to keep their hair fresh. At times, they tend to be shy in front of other male friends. Such situations must be in no existence and with the identification of dawn spray; such problems will be in no existence. Additionally, the spray does not focus on one age group but it caters for all individuals in the world. Generalizing the market target increases the market size where the company will succeed over other companies. 1.1.4.2 Skills of employees The production sector calls upon creativity. Customers look for uniqueness and fashioned products. In most cases, customers tend to buy products that look beautiful and amazing. However, the company cannot produce better products if the staff at hand is not creative or innovative. At this moment, the company will not meet the customer’s needs or preferences. Since dawn spray is a trending product, it will indulge in employing skillful staff members who will use their skills in providing better products. Creativeness and innovativeness come in when designing the product’s name, the product’s logo, and tagline. However, such qualities need staffs that are good at artistic way of thinking (Salonen, 2011). 1.1.4.3 Availability of funds Dawn spray will have a regular supply of income coming from sales, donations from friends and loans from banks. This stable supply of finance will help the company to purchase the resources such as production materials, supplies infrastructure, office equipments, and maintaining stock in the company (Nyholm and Rebonato, 2008). In most cases, companies fail due to lack of stable flow of income. At times, companies experience losses due to lack of accountability or corrupt staff members. To fight this, Dawn Company has financial statements that will indicate all the financial budgets in the company. Some of the statements will include a balance sheet, profit, loss, and trading account (Glazer, 2011). 1.1.4.3.1 Financial projection The whole process of dawn spray production will need approximately 22,988 dollars. However, the breakdown includes the supply of certain ingredients, which will sum up to approximately $5,747. Additionally machinery will amount to approximately $11,494. The final produce will be 833,333 bottles of dawn spray. The final amount will be approximately $114942 when selling the spray at $12 each. 1.1.4.4 Nature of demand At Dawn Company, customers are highly valued since the company considers their needs and preferences. Since most customers prefer quality production, dawn spray will be of high quality going at $12. Customers demanding for quantity production will have different attention but with great caution since the company’s dignity will be in great jeopardy. Unlike other spray producers, dawn spray will be of high quality and role-oriented since it aims at eliminating bad odor from smoke or dust. 2.0 Management structure Management will follow the hierarchical procedure where orders will flow from the CEO to the director of finance, director of HR, director of marketing and to the director of operations. Then orders will flow to the different managers. 3.0 Uncertainties and management The complexity in the international business of the dawn spray depends on the complex system theory, which enhances profit through creating understanding and enhancing interdependent networks. However, this theory contains several subdivisions. For example, the network theory and market analysis maximizes diversity and the quality of the spray’s ecosystem. On the other hand, systems theory and financial forecasting influence cost management through mapping processes and systems to enhance optimization of values. Dawn spray has a well-stated mission and objective of offering quality products to varied customers. The product aims at benefiting customers through eliminating bad hair odor originating from smoke and dust. The market-mapping diagram details the marketing plan of the business. Appendix 1: market mapping Appendix 2: financial projection overall capital needed stock supply supply of machinery total bottles to be produced cost per bottle total sales total profit $22,988 $5,747 $11,494 833,333 $12 $114,942 $91,954 Appendix 3: management structure References Bianchi, C. (2011). Semiotic approaches to advertising texts and strategies: Narrative, passion, marketing. Semiotica, 2011(183). Djordjevic, M. and Djordjevic, A. (2012). The indirect strategies of internationalization of companies. Marketing, 43(1), pp.33-40. Glazer, R. (2011). A Simplified Method for Long-Term Financial Projections. Business Valuation Review, 30(1), pp.31-35. Jocumsen, G. (2002). Marketing Strategies for Competitive Advantage20022Dennis Adcock. Marketing Strategies for Competitive Advantage . Chichester: Wiley 2000. viii + 406pp., ISBN: 04719 81699. European Journal of Marketing, 36(1/2), pp.273-275. Kim, J., McMillan, S. and Hwang, J. (2005). Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising, 6(1), pp.46-60. Lloyd Tam, Y. (2002). Internet Advertising and Selling Strategies. Jurnal Teknologi, 36(1). Maehle, N. and Supphellen, M. (2013). Advertising strategies for brand image repair: The effectiveness of advertising alliances. Journal of Marketing Communications, pp.1-13. Micheaux, A. (2000). New Marketing Strategies. J Direct Data Digit Mark Pract, 1(3), pp.328-329. Nyholm, K. and Rebonato, R. (2008). Long-horizon yield curve projections: comparison of semi-parametric and parametric approaches. Applied Financial Economics, 18(20), pp.1597-1611. Salonen, A. (2011). Service transition strategies of industrial manufacturers. Industrial Marketing Management, 40(5), pp.683-690. Read More