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One of its most famous commercial, with a slogan “Spray more, get more”, which, by the way, has more than 50 million views on Youtube, mat be regarded as the epitome of the utilization of the ‘sex sells’ concept and stereotyping of women.
Axe is a brand that produces such hygiene products for men as body spray, body wash, and deodorant. The entire campaign of this brand is comprised of the commercials that have one common theme in all of them. More specifically, in all the commercials of the advertising campaign of the brand, the main character is a man who is chased by a great number of attractive women. The overall idea of the entire campaign is that once a man uses one of the Axe products, he will become desirable for all women he meets. Using such a template for the ads, the advertisers draw a distinctive dividing line between genders and present women as objects in order to target the consumer group. In other words, they tend to create particular stereotypes about genders and use the ‘sex sells’ concept to promote their products.
Accordingly to the current studies, the sexual objectification (so-called fetishisation) of female body has become a tendency in modern advertising. Researches show that compared to man, women are portrayed in a sexual manner more often (Brodolini, Giomi, Sansoneti, and Tota 19). The advertisement chosen for the analysis follows the same common scheme of all the ads of the brand. In the very beginning, a young attractive woman feels a particular kind of smell, which is the smell of Axe body spray. She likes it, starts running towards the source of the smell and sees many other girls running through the wild forest in search of the source of the smell. Each of the girls tries to reach the source first. In their pursuit, they overcome a wide range of obstacles: they swim across the sea, climb to the top of the hill and then climb down and finally come to the sea coast. There appears a young man
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In order to better understand why he is acting like this, it is important to learn about who Alec is. Alec is a successful business owner who has got it all. He declined a college that you only wished in your childhood that you could’ve attended. Women love him, but so do men, because he has a life they could have never imagined, even at a time when it may have been conceivable for them.
That of empowering but fun brands and products that are sure to catch the eye of the average teenage girl. The magazine itself and the brand of advertising that it contains points to the core mission of the magazine which is to empower young women whose ideas of femininity are still at its development stage.
In the way of decoding the Sophie Dahl advertisement we pay more attention to the provocative aura of the advertisement than to the fact that it was banned by the Advertising Standards Authority (ASA). We are much more interested to find hidden meanings than to act as censors.
According to marketing and advertising rules and guidelines, consumers always impress upon the advertisements they see. The marketing agencies to attract the consumers make publicity of their product through different media. The products may be of toys, cars, food products, garments, games etc.; the producers and marketers display their products in supermarkets and departmental stores for sale.According to latest estimate in UK the rate of sales have increased in three fold since 1990 shooting up to $80 billion annually.In the society, the marketers are expected to put up good brand name products for sale.
ontrolled from one administrative console running the digital signage software and is sent across to others terminals without having to change their physical location. In other words, the content and/or message that are going to be displayed on the sign are shown on every
The Department of education requires all schools to perform uniform calculation for the rates of graduation, and enhance the ability of parents to access tutoring and school choices for children (Poole, 2007). The schools should also provide them with
The essay explores the Old Spice deodorant TV commercial that is one of the most interesting television commercials of all time. The researcher states that this television commercial of “Old Spice” product emphasizes upon the concept that men can improve the quality of their life by using the Old Spice deodorant.
The world” is really just metaphorical. When it said “you seize control of your budget and maybe even the world” it only meant that the product will give the buyer an accurate record of its sales that will
In addition, the selection of other publications may also be effective in targeting new markets.
In regards to the existing publication, Runner’s World have an online option that may be used by its clients. The online portal is
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