Communicating the Message - Literature review Example

Communicating the Message Communicating the Message Article History Digs Into Event TV Summary of the article Maloney’s (2015) article focuses on the launch of the Dino Hunt Canada that is expected to bring a new taste to programming. Dino Hunt Canada is expected to link up more female viewers as opposed to the male that have already had a touch of the content in question. The event TV will also focus on changing the content of programming by bringing a touch of Paleontology in TV. The steps of the fossil hunters will be traced and the viewers of the episode are expected to have a chance to connect with professionals from the show (Maloney, 2015). Evaluation of the article This article addresses the contents of the electronic media. In the article, Maloney (2015) indicates that their main target is capturing the attention of female viewers through uncovering the history. The history in context revolves around uncovering dinosaurs. The content has been organized in such an approach that will see to it that parent and children will comfortably watch the programs (Maloney, 2015). The viewers will also have the opportunity to learn more on the horned dinosaur. With details on the site of the location of the dinosaur and paleontologists on site, the viewers will be given an opportunity to relate to the content of the TV episodes (Maloney, 2015). I selected this article because I am passionate about History and concepts that revolve around it. From the article in question, aspects such as Archaeology and Paleontology are covered since the article focuses on the dinosaur and uncovering the remains of the extinct animal. I am also keen to learn how History is related to Media and Advertisements especially in Canada. Could History be an active contributor to Media? This article is extremely important to the Canadian advertising industry. It is clear that the Canadian advertising industry is continuing to thrive with the years as many concepts keep changing and developing. Through the advertising industry as well, lots of revenues have been collected and the advertisers have no option but to use all available mean to achieve their target. From the article of Maloney (2015), it is reported that the numbers of history subscribers stood at about 7.8 million by the year 2013. This means that History can be used as good channel of targeting the audience in Canada. From the article, the viewers are asked to subscribe to a site (Maloney, 2015). This explains that the production company of Dino Hunt Canada will record a huge percentage of visitors. It is this huge number of visitors that explain the success story of any advertising company or agency. The Canadian advertising agency may be also be indicated to require some form of aggressiveness and creativity so as to penetrate its target audience. The advertising agency can also be said to have achieved in terms of intensifying its online presence through providing a platform where the users can converse, share ideas and even seek confirmation from experts (Maloney, 2015). Article 2; Fashion Hits The Catwalk With New Awards Show Summary of the article Chung’s (2014) article explains how the Fashion Magazine has ventured into the media industry. In the article, it is evident how the Fashion magazine has launched its awards in the district and even generated revenue over time. The company that owns the magazine, St. Joseph Communications, is making plans on how it will hold fashion awards in Toronto (Chung, 2014). This is more so due to its first success that saw the sale of 100 tickets for its first show (Chung, 2014). With Fashion weeks becoming prominent by the day the company is dedicated to share in the successes of the Fashion industry. Numerous awards are in stores such as best presentation, makeup men’s fashion and even styling (Chung, 2014). Evaluation of the article This article focuses both on print and electronic media. The author explains how the awards will be promoted both on magazines and even online through sites such as TorontoLife.com (Chung, 2014). This explains that the print aspect is not enough and more forms of media needs to be applied to give a clear portrayal of the content required. The author also explains the use of social media in the course of advertisement, for instance through Twitter and Facebook (Chung, 2014). I selected this article since it touches on matters that relate to fashion. I am a trendy ad classy person and always wants to get in touch with any form of update that has a link with fashion. It is through this article that I will manage to get the latest details on the progress in fashion both in terms of revenue generation and even latest developments. I am also interested to see how Fashion can boost the Canadian Adverting industry. This article contributes a great deal to the Canadian advertising industry. Chung (2014) is of the opinion that Fashion is one of the concepts that has seen a huge circulation in the 2014. This fact explains that through fashion a lot of persons have been reached through the media (Chung, 2014). The research by Chung (2014) also explains that the number of paid circulation by 2014 counted to 113,700. Besides this, fashion has created web platforms that has created a chain of online users that have recorded the one million mark. For the case of Fashion magazine, it targeted the women of 18 to 54 years effectively, and even attained the record of being the magazine with the highest ability of reaching social media fans (Chung, 2014). These statistics make Canada the powerhouse of advertisement with lots of revenues being generated from the industry. The women, comprising a considerable number of the population, have also been targeted through fashion; thus, placing the Canadian advertising industry a notch higher (Chung, 2014). These statistics also explain the possibilities of the Canadian Advertising growing even to higher scales than what it has already presented, thanks to the fashion industry. The awards are also expected to increase with the continued increase in the interest in fashion matters among the members of the public. Article 3; Spacing Store opens its doors Summary of the article Summary In this article, Chung (2014) explains that the Spacing magazine has now opened its retail store. This was of the aim at generating revenue other platforms other than on print and online. This is because the print industry was indicated to record low sales; thus, low revenues from the magazine. The opening of the store is expected to increase the revenue by about 50% (Chung 2014). Through the store as well, the production is also expected to increase as well as have more subscriptions from its clients. The store aims at targeting persons of ages 20 to 40 and those that have an income of about $75,000 (Chung 2014). The retail presence will increase a great deal both on the physical and online fronts especially after an establishment of an e-commerce site for the company. Evaluation of the article This article focuses both on print and electronic media. On the part of the print media, Chung (2014) explains about the Toronto-based Spacing magazine that been the core of making profits for the company, but the print industry has recorded a great loss in reaching the target markets. As far as electronic media is concerned, Chung (2014) touches on social media sites used by the company, as well as online publications that have helped reach a huge number of clients. There is also a mention of an e-commerce site that aims at selling the company’s merchandise (Chung, 2014). I selected this article as I was keen to understand a company’s transition from focus on print to an online transactions. I was interested in learning the challenges that the company went through as well as the advantages that accrued from investing on an online platform. The consistency in the following the progress of a company also interested my continued read of the article. This article also contributes in different ways to the Canadian advertising industry. The article is good explanation of how Canadian Adverting industry does not provide room for any company maintain its status quo. The article explains that in Canada, the company has to always move with the times, if it has to remain relevant in the industry. This explains why the Spacing store had to transit form pure making print publications to an online platforms (Chung, 2014). It is clear for development and success in the advertising industry today, the producers and marketers have no option but to go online and make as much progress as possible. This explains why the Spacing Store made huge developments in the industry especially in terms of increasing its revenue. In fact, Chung (2014) explains that the company hopes to increase its revenue by half. The subscriptions also increased a huge deal due to the diversification of the approaches adopted by the company. The company also managed to make more and more deals such as partnering with Hogtown Peameal that was not in the company’s plans before (Chung, 2014). The company also managed to reach its target audience though its product sales. References Chung, M. (2014). Fashion hits the catwalk with new awards show. Media in Canada.16th October, 2014. Retrieved from http://mediaincanada.com/2014/10/16/fashion-hits-the-catwalk-with-new-awards-show/ Chung, M. (2014). Spacing Store opens its doors. Media in Canada.25th November, 2014. Retrieved from http://mediaincanada.com/2014/11/25/spacing-store-opens-its-doors/ Maloney, V. (2015). History digs into event TV. Media in Canada.5th January, 2015. Retrieved from http://mediaincanada.com/2015/01/05/history-digs-into-event-tv/ Read More