Marketing and Distribution - Essay Example

Nescafe Plan I will be using Nestle UKs The Nescafe Plan website, a subdomain in the Nescafe corporate website devoted to Coffee Farming, which is dubbed in the companys public relations pitch as "Responsible Farming." I have chosen this website because it is an excellent example of an initiative that aims to cement strong relationships between the stakeholders involved in Nescafe, from its production to sales. These stakeholders include consumers and suppliers.2. The program and website is clearly part of Nescafe or Nestles corporate social responsibility program.

It aims to paint a positive image for its brand in its efforts to cultivate a favorable impression from the buying public. This display of responsible and ethical conduct gains goodwill from the consumers and the community directly affected by its production operation (Heath, 2005, 368).Secondly, Nescafe Plan is also a measure to enhance good relations between the company and its suppliers. Nescafe is communicating the message that it takes care of those it deals with, hence, assures loyalty and even hard work from the farmers in the process.

This also goes to other suppliers of Nescafe and Nestle. There is a clear message that working for the organization is an opportunity. Suppliers and workers are not slaves but instead, they are treated as partners in growth.3. Although the website does not have a comments section, there is a button that enables visitors to share the website in social networking sites such as Facebook, Twitter and Youtube. In addition, a section is provided that contains comprehensive contact details, if visitors want more information or have questions.

This approach tells about the intent to disseminate information and perhaps initiate public discussion indirectly, which could work in Nescafes favor as it may not be seen as a blatant marketing gimmickry.ReferencesHeath, R. (2005). Encyclopedia of public relations, Volume 1. London: SAGE."Responsible Farming." (2012). Nescafe. Retrieved from http://www.nescafe.co.uk/farming02_en_co_uk.axcms