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Purchase Behavior Of Consumers - Assignment Example

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The author profiles purchase behavior of consumers by using demographic and psychological variables, identifies the importance of factors that influenced a fashion purchase decision, and creates a decision-making model for consumers engaged in the buying of fashion clothing. …

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Subject: Marketing
Type: Assignment
Level: Undergraduate
Pages: 14 (3500 words)
Downloads: 4
Author: antwan50

Extract of sample "Purchase Behavior Of Consumers"

1. Profile purchase behavior of consumers by using demographic and psychological variables. (Age, gender, social occupation) (1000 words) The current sample is predominantly female, composing 83% of the sample. On the other hand, the remainder 17% are males. On civil status, the sample consists of 32% married respondents, and 68% single respondents. The profile of the sample in terms of age is as follows: 25- Read More

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