Consumer Behaviors the Influence Internet Usage - Essay Example

The author aims to examine a hypothesis that online consumer’s behavior has provided potential buyers with an opportunity to compare prices of similar commodity and settle on the most affordable, such behavior has increased the savings amongst the buyers due to the fact that the costs of fuel used in transportation are avoided, online consumer behavior has prompted the business people to acquire the latest forms of technology in order to compete favorably with one another.

A balance was maintained when selecting the two sexes. Sample procedure A sample is defined as the section of the whole population. It is difficult to study the whole population and this is the main reason why a representative sample is imperative. The characteristics of a sample are assumed to represent those of the population. The main sampling techniques that were used included simple random sampling, snowball sampling, and convenient sampling. The former was used to select students without any biasness.

The main reason why this method was chosen is to provide every individual an equal chance of participation. In doing so, internal validity is increased and consequently the credibility of the research finding. Snowball, on the other hand, is where a current respondent leads the researcher to another similar subject. This happens especially when the researcher finds him/herself in a new environment. This method is advantageous in the sense that only the people required by the researcher are interviewed.

Finally, this research employed a convenient sampling technique where students were just interviewed from their convenient places.  Sample size The institution is estimated to have over twenty thousand students. However, it would be difficult to carry out this study on the whole population since it might take a long time and more resources. For the purpose of this study, therefore, only 250 students were selected for interviewing and filling in questionnaires. It is said that the smaller the sample the more reliable the findings, and this is the main reason that prompted me to have this number.