Sri Lankan Airlines Brand - Case Study Example

Business Memo of Moving ISSAC Corporation into sri Lanka To: CEO ISSAC Corporation From: Vice President of International Business Development Date: October 20, 2013 Re: Issues of The sri Lanka's Business Environment There is absolute need for us to examine all the business dynamics and government regulations that suffice in sri Lanka with a view of ascertaining the future and current aspects that may influence our decision to move ISSAC Corporation into sri Lanka....

To expect future client needs Done through client feedback To extend sales and other services to the global marketplace We recommend that ISSAC establish new branches in the neighbouring countries using the same brand name Having a stable workforce To recruit, hire, and maintain the right staff, in the right departments in the new country We recommend that the firm use a specialist recruitment firm in Sri Lanka to vet the newspaper applications made Employ professionals who are more likely to bring success to the company Each recruited employee will be allocated a post as per his or her professionalism and competence in a given field or department To train employees on internal matters of the company Through developing a wide range of skills essential for customer support Through aligning employee performance with rewards and incentives To continuously learn and take up up-to-date best practices We recommend that the company organize for awareness rallies that inform employees on the best practices desired by the surrounding community (Kaplan & Norton 80)....

This paper "Southwest airlines” talks about one outstanding company in an industry that is awash in red ink.... The name of this business enterprise is Southwest airlines.... It is very famous for its low fares which are 30% cheaper compared to other airlines for the same route.... During the period 2001-2005 which was considered the worst period for airlines.... Southwest airlines has an outstanding corporate culture that encourages all its employees to render extra services to make flying with them a satisfactory experience....

The third cultural issue in… The flight attendants felt that the company needed to add them another holiday in which they expected to be paid (Shell, 2006). Flight attendants were one of the stakeholders in the Magic Collective Bargaining At Magic Carpet airlines: A Union Perspective (A) Collective Bargaining At Magic Carpet airlines: A Union Perspective (A) Magic Carpet Airline's flight attendants, through the League of Flight Attendants, negotiated for the improvement of some of the things that they were not comfortable with in the company....

The company has now brought aviation safety under scrutiny in… airlines have to balance a number of issues that could impede safety.... In 2007, the Federal Aviation Administration found that Southwest airlines had not complied with safety regulations.... The above incident is one of many that have occurred over the past 7 years; another one involved American airlines.... Hawaiian airlines was the most recent one, and can be a suitable case study for ethics and safety issues in aviation....

I however did not believe this completely until my visit to sri Lanka in the summer of 2014 when I had just returned to China after completing my semesters.... Within one week I was off to sri Lanka- my first travelling experience away from my family. It was so quick that I had no time to learn about the place I was headed....

Synergies helped the company achieve economies of scale under the name of an American brand.... The best examples are frequent flier program and customers brand loyalty.... In comparison with 2010, the market share of the top for airlines increased by 5.... A good example for consolidation is the merger between US Airways and American airlines.... In comparison with 2010 the market share of the top for airlines increased by 5....

This paper describes and analyzes the work of a company Spirit airlines, which was established by the name of Clippert Trucking Company in the year 1964.... The company was renamed Spirit airlines in the year 1992 and since then it started its passenger services.... he biggest strength that has placed the company among the best airlines companies is their low-cost design.... The operating expenses of the company were stated to be one of the lowest amongst all the airlines' companies functioning in the US....