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The Restaurants Marketing Mix - Admission/Application Essay Example

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 This paper "The Restaurant’s Marketing Mix" brings together suggestions for the restaurant’s marketing mix by which it will attract its clientele and compete against the other Italian restaurants within a comparable niche segment while differentiating its service. …
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The Restaurants Marketing Mix
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Download file to see previous pages In order to overcome some of these difficulties, manager’s resort to designing the physical manifestations of the service evoking the quality of the service. For a restaurant like Electtrico, this means refurbishing interiors to reflect the warmth and romance of a lover’s rendezvous, with the restaurant’s renowned Italian-Mediterranean fare. Elegant setting, gastronomic delights, gracious attendants, ease of parking and accessibility – these are the essentials that would define the Electtrico experience.
In fine, this paper will bring together suggestions for the restaurant’s marketing mix by which it will attract its clientele and compete against the other Italian restaurants within a comparable niche segment while differentiating its service. This paper will determine the training for the front line employees, the physical evidence as previously described, and the process of orchestrating the entire experience. With the price being the major differentiating factor in any business, and keeping in mind the major target segment, the price at the restaurant can be fixed at a level which is just above the average so a balance is achieved in all respects. Also, this kind of a pricing strategy can attract other target segments in large numbers.
Location in the heart of the British metropolis already grants considerable recognition, however, internet and press advertisements ought to be also considered. Apart from the marketing aspect, distinct signage and architectural style of the building should create a climate of exclusivity that would shape customers’ perceptions and expectations. Siguaw and Enz argue that ‘unique architectural approaches and designs’ particularly attract potential customers (Countryman, p536).   ...Download file to see next pagesRead More
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