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Levendary cafe: the china challenge - Essay Example

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Levendary Cafe: The China Challenge QUESTION 1: THE THINGS WHICH MIA FOSTER IS REQUIRED TO DO ABOUT LOUIS CHEN Levendary Cafe is a privately owned restaurant chain in the United States (US). The restaurant offers wholesome soups, sandwiches as well as salads prepared with high-quality ingredients for customers…
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Download file to see previous pages Mia Foster is the new Chief Executive Officer (CEO) of the restaurant chain and Louis Chen is the President of the Levendary restaurant in China (Bartlett and Han, “Levendary Cafe: The China Challenge”). Foster observed that the financial reports are presented to Denver in an inappropriate or in its local format. The finance department of Denver then applies the US Generally Accepted Accounting Principles (GAAP) to obtain the appropriate monthly reporting format. Chen is recognized to be successful for managing businesses in the market segments of China. It has been observed that Chen has made changes in the design as well as food menu items of the restaurants in different cafes of the Chinese market segments (Bartlett and Han, “Levendary Cafe: The China Challenge”). In the US market segments, the restaurant chain is identified to be acquiring a developed brand image with regard to quality food items as well as services offered. While, in the Chinese market segments, the restaurant chain is observed to be developing but the customers are provided with inferior environment. In this respect, Foster should adopt certain initiatives with the intention of maintaining the brand image of the restaurant in the Chinese market segments. ...
mmunicate the strategies with which the cafe will be developed and offer pertinent products or services (Bartlett and Han, “Levendary Cafe: The China Challenge”). Furthermore, Louis Chen was familiar with the preferences as well as needs of the customers in the various market segments of China. Accordingly, Louis Chen sorts out appropriate food menus to be served to the customers. However, Chen is required to ascertain that restaurant business is executed in accordance with its standards and brand image. In this context, the restaurant business in the Chinese market segments with the knowledge of Chen and restaurant image will be effective towards growth as well as development (Bartlett and Han, “Levendary Cafe: The China Challenge”). QUESTION 2: THE CHANGES MIA SHOULD IMPLEMENT IN THE HEADQUARTERS MANAGEMENT APPROACH WITH RESPECT TO THE SUBSIDIARY IN CHINA Mia Foster, the new CEO is required to make certain changes in the headquarters which is in Denver in relation to the businesses in the Chinese market segments. The subsidiary in the Chinese market segments should be modified with formal structured process in order to ensure that the restaurant business is able to perform in an appropriate manner. The formal structure and processes will ensure that the business operations are executed in accordance with the policies and strategies of the company. The formal structure should be formulated with intensive planning and the activities of employees should be segmented on the basis of their expertise. Moreover, the restaurant business operating in the Chinese market segments should be effective with formal structure. Formal structure of business will ensure that the decisions which are devised are appropriately executed by team members and staff. The practice of ...Download file to see next pagesRead More
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