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...perspective as a yardstick in determining what is the best approach in gaining foothold in a foreign market considering that both do not have experience in establishing a brand in foreign market. Moreso when Lavendery Cafe’s foreign market presence is only limited to Dubai and China. 2. Produce an analysis of the future prospects of the marketplace in China using the detailed information from the Case study. Is China a challenge or is the USA parent company making “a mountain out of a mole hill”? Give examples to support your arguments put forth. China as a market is a challenge that needs to be surmounted. Its sheer...
7 Pages(1750 words)Essay
...Levendary Cafe: The China Challenge Case Study When Mia Foster was appointed the CEO of the Levendary brand, she was well aware that the Chinese market held the greatest potential for the firms’ global expansion and in order to gain Wall Street’s confidence, she had to prove she could handle it (Bartlett 1). She was concerned that Louis Chen, who had been handpicked by the departing CEO, was being too radical in his adaptation of the Chinese branches. She first noticed Chen’s resistance to interference from the main branch when she suggested that the same auditor should be hired to deal with the accounts of both Denver and Chinese offices. While...
5 Pages(1250 words)Case Study
...of Business Mera.Net Caf Owner/Manager Ma. Erissa Rachelle Abesamis Form of Business Sole Proprietorship
I. Executive Summary
Mera.Net, derived from the owners name; (M)aria (E)rissa (R)achelle (A)besamis. Unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet.
Mera.Net Cafe is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. Mera.Net's goal is to provide the community with a...
6 Pages(1500 words)Essay
... of issued travel visas by US every year reduced is still at large and this has reduced their customer base and increased employee turnover since traveling earned the employees rewards. There is also the problem of how to effectively manage cultural disparities (Delong 8).
Work Cited
Bartlett, Christopher and Arar, Han. "Levendary Cafe: The China Challenge (Brief Case)." Harvard Business School Teaching Note 114-358, October 24, 2011.
Delong, Thomas. “Infosys (A): Strategic Human Resource Management.” Harvard Business School, October 16, 2006.... and eventually the company making profit which has worked since customers enjoy this approach and become loyal to the organization. Levendary had its values in an excellent...
2 Pages(500 words)Case Study
...Case study: Levendary Cafe What are a) the roles and responsibilities, and b) the current situation and concerns/worries of the following three people?
Mia Foster:
The roles and responsibilities of Mia Foster included: Ensuring the continuous running of the Cafe business locally (USA); making strategic decisions that would enable the company to stay competitive.
The current situation at that time was that Mia Foster was facing some challenges with regard to company operations in China.
The concerns/ worries of Mia Foster included: Wall Street’s opinion that her lack of international business management skills would affect the running of the...
3 Pages(750 words)Case Study
...College Business strategy/ Discussion Board (Levendary Cafe) What are a) the roles and responsibilities, and b) the current situation and concerns/worries of the following three people?
Mia Foster b) Lucien Leclerc c) Louis Chen
Mia Foster is the current C.E.O of the Levendary Café’. She has had a decorated past with experiences in being the president of the U.S business of a large American fast food company for about seven years. Even with all this experience, she faced overwhelming skepticism from Wall Street which led to the Company’s stock being traded at a discount if compared with other similar restaurants. This was so even when the company’s key fundamentals were strong and...
3 Pages(750 words)Essay
..., brings about a difference in all the companies she works. In this aspect, she has been referred to as a go-getter as she usually feels reader for any opportunity that is presented before her.
As the Levendary café wishes to move its operation to China, it is important for her as the Chief Executive Officer to realize that China is a different country with a different culture than that of America. She does it well by studying the cafes that operate in china (Bartlett and Han). She should manage Louis Chen, who is the compatriot manager in China and the company’s subsidiary in China using the same framework. The only...
1 Pages(250 words)Essay
...Levendary Cafe Assignment Recommendations and Advice Memo
Statement of the Problem
The main problems which Levendary Cafe has faced when they decided to penetrate the Chinese marketplace are as follows:
1. The domestic business of Levendary Cafe was almost tapped out.
2. Taste and preferences of the Chinese customers are very different from those of Americans. The menu of the restaurant was very different from not only the US population but also from the local place point of view.
3. Lack of global management experience of Mia Foster was a hurdle to make an international brand (Barlett and Han 1).
4. The attitude of “Louis...
4 Pages(1000 words)Case Study
... of human resources and introduce comprehensive training to her management team to match the competitors in a new market.
Headquarters should comprise all functional organs of the business. Levendary should build their store instead of renting a space for their goods and services. All services of the café, therefore, should be available at the headquarters.
References
Bartlett, C. A., & Han, A. (2011, October). "Levendary Cafe: The China Challenge." Harvard Business School Brief Case 114-357.... Levendary Café in China Levendary Café in China Q Levendary’s entrance into the Chinese market is precise and rightful. A fiscalstudy conducted by a team of expert...
1 Pages(250 words)Essay
12 Pages(3000 words)Coursework
