Nobody downloaded yet

The Marketing Strategies and the Objectives Providing a Better Acceptance in the Markets - Research Paper Example

Comments (0) Cite this document
The paper describes managing new product development as an important factor in a number of different aspects like costs, time and risks. Thus a number of studies have shown and highlighted that an organised approach to this would prove to be very beneficial for the companies…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
The Marketing Strategies and the Objectives Providing a Better Acceptance in the Markets
Read TextPreview

Extract of sample "The Marketing Strategies and the Objectives Providing a Better Acceptance in the Markets"

Download file to see previous pages Once there is a clarity in the main objective of the senior management, then this is used as a base for all employees within the company to work on finding newer opportunities that would meet up to the objectives that have been set down. There are a number of different steps taken within companies to bring out the best ideas from within the companies i.e. scientist, salespeople, marketers, etc. Thus some companies also use brainstorming as a technique to inspire and motivate the creation of newer ideas. This stage is where ideas are born, following which a screening stage is held. This will be discussed in the next section. This stage is where the ideas that have been perceived are checked for their commercial worth. There are a number of different methods that are followed by companies. Some companies also provide for checklists which allow for a better judgement of whether or not the product would be beneficial for the company and whether it should be accepted or rejected (Kotler, 2007). Here analysis is made to evaluate whether or not the product is in sync with the objective of the company’s objectives. Also, an analysis of whether or not the company will be able to produce and market the product is also analysed at this stage. Following the screening process, and once a product idea is considered to be worthy for investigations, the next step is to check whether the concept of the product would work well with the potential customers. This stage allows the customers to participate in the new product development at the early stages itself. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(The Marketing Strategies and the Objectives Providing a Better Research Paper - 1, n.d.)
The Marketing Strategies and the Objectives Providing a Better Research Paper - 1. Retrieved from
(The Marketing Strategies and the Objectives Providing a Better Research Paper - 1)
The Marketing Strategies and the Objectives Providing a Better Research Paper - 1.
“The Marketing Strategies and the Objectives Providing a Better Research Paper - 1”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Marketing Strategies and the Objectives Providing a Better Acceptance in the Markets

Marketing Objectives

...?Introduction This report is a marketing plan for the new micro wave oven developed by G Electronics. G has always been committed to improving the quality and convenience of people’s lives by providing best quality products to them. The new micro wave oven is no exception to that mission of the company. The new product is 20% less heavy than the existing ones and consumes 30% less power than the existing products in the range. As a result, this product will be one of the most revenue generating products for the company in the near future. This will also be the most environmental friendly product ever developed by G Electronics. The new product is code named as M2030. Marketing Objectives The target market of the company is all... of the...
5 Pages(1250 words)Essay

Marketing Audit and Marketing Objectives

...). II. Goals, strategy formulation and implementation Dell strives to be the most flourishing corporation in the world known for producing the best laptop computers that meet and exceed the customer expectations in the UK market. The corporation’s marketing objectives and goals are premised upon providing the customers with laptops that have new and striking features such as webcam for video chats or conferencing (Linsenbach, 2007). These features are increasingly becoming popular, especially in the UK. With these features incorporation in its laptop brands, Dell aims to be seen making the life of the users more relaxed. The...
9 Pages(2250 words)Essay

Marketing objectives and strategies of massive, incorporated

...24 October 2006 Marketing Objectives and Strategies of Massive, Incorporated In order to efficiently compete with the other competitors in the industry, Massive's marketing objectives states its three marketing objects as follows: 1. To continuously develop more innovative solutions for customers by expanding technological capability (Massive Network, 2006); 2. To become the market leader by increasing market share by 10% ; and 3. To aggressively compete with...
2 Pages(500 words)Essay

Competitive Markets and Marketing Strategies

...wanted to get the jump on everyone else." (Burke, 2005). This positioning strategy helps the customers to have product within their minds. To address the target market Scion creates customers' trust to make them willingly follow the company. The goal of the company "is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level" (Breaking, Fully Integrated Scion, 2005). Another peculiarity of Scion is that the product design is its own form of positioning. Scion design identifies the brand and a model as a symbol of a youth hippie culture (). This method is an effective strategy for communicating with...
2 Pages(500 words)Essay

Markets & Marketing

...USE OF DEMOGRAPHIC INFORMATION IN SEGMENTATION A CRITIQUE Table of Contents Page 3 2 Introduction 4 3 Segmentation 6 4 Usefulness of Demographic Information 8 5 The Critique 10 6 Conclusions 12 7 Bibliography 13 1 Abstract Market strategies depend upon segmentation of the markets to determine the ideal group of customers demographically for best results. This data is available mainly through the US Postal Department as well as other agencies. Accurate segmentation is possible with the use of this data. Segmentation is carried out on a variety of criteria and they have been examined. The consumer behaviour is dependant on the 4P’s of marketing to which another 3 P’s have been added for better... in? ...
8 Pages(2000 words)Essay

Pricing Objectives & Strategies

...will be value addition. Pricing Objectives & Strategies Price setting is on of the delicate arts which organizations has to perform in order to get back what is put into the product by incurring costs and investments into producing goods and services. From the marketing perspectives, setting prices or rather executing the pricing strategy is more of a control variable rather than an industrial organizational experiment. (Oren, 1984). As discussed earlier, we are targeting two consumer niches. One is the hospitality sector of UAE and other is the common end users who make purchases for the home. I.e. Women. In this way, we are facing two different sets of demand...
2 Pages(500 words)Essay

Career Objectives: Capital Markets Analyst

...Career Objectives: Capital Markets Analyst Right from my earliest years, as a child growing up on a farm, I have always been interested in how produce (in this case, corn and soya!) translated into wealth. In school, I gravitated naturally towards Mathematics and, after graduating with honors from High School, elected to take Finance as my major, with the option of Financial Management and Financial Institutions. The immense satisfaction I have derived from my choice of subjects and my enduring interest in this area, has convinced me that my career objectives will continue to focus on finance. After all, my passion for snowboarding and wakeboarding is only rivaled by my interest in...
2 Pages(500 words)Admission/Application Essay

A Strategic Marketing Assignment on Etisalat

...that was developed by Porter was later revised to be called a moderator of the other two generic options27. Focus is a strategy where the companies focus on the areas in a market where there is least amount of competition, like the niche markets or even providing special services to the niche market. This is thus at time referred to as the niche strategy a number of times28. Etisalat’s Current Position: The current situation of the company is where the company falls into the ‘focus’ strategy. Etisalat as discusses is monopoly. The company has used this to their strength and has built a strong empire for itself. They...
18 Pages(4500 words)Essay

Business Marketing Strategies for Global Markets

...and to bring down barriers to world trade and providing some protection in some countries and industries. There are the types of international strategies. The Multi-domestic strategy emphasizes product customization for each market. In addition, there is the Global strategy where products are the same in all countries where the business is involved. Lastly, the transnational strategy that tries to balance the efficiency while adjusting to the local preferences of various countries. Finally, the components of international strategy include the distinctive competence, the scope of operations and the resource deployment...
1 Pages(250 words)Assignment

Marketing Objectives and Proper Marketing Strategies: Advantages of the Company

...“marketing planning is a systematic process involving assessing marketing opportunities and capabilities, determining marketing objectives, agreeing target market and brand positioning strategies, seeking competitive advantage, creating marketing programmes, allocating resources and developing a plan for implementation and control.” (Dibb, & Simkin, 2008). A marketing plan can be defined as a blueprint or written document for the implementation and control of the marketing activities that are related to a specific marketing strategy of an organisation....
11 Pages(2750 words)Book Report/Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic The Marketing Strategies and the Objectives Providing a Better Acceptance in the Markets for FREE!

Contact Us