quora
Nobody downloaded yet

An understanding of promotion is essential for effective marketing. Discuss - Essay Example

Comments (0) Cite this document
Summary to essay on topic "An understanding of promotion is essential for effective marketing. Discuss"
Against this background, this essay seeks to critically analyse the extent to which this assertion can be viewed as true in as far as effective marketing is concerned. The essay…
Download full paper
An understanding of promotion is essential for effective marketing. Discuss
Read TextPreview

Extract of essay "An understanding of promotion is essential for effective marketing. Discuss"

Download file "An understanding of promotion is essential for effective marketing. Discuss" to see previous pages... In order to keep the customers, there is need to entice them through incentives such as promotions, the reason why this essay seeks to critically analyse the link between effective marketing as well as promotion.
As a point of departure, it is imperative to begin by explaining the two major concepts in this discussion which are; marketing and promotion.
Let us write or edit the essay on your topic "An understanding of promotion is essential for effective marketing. Discuss" with a personal 20% discount.. Try it now
According to Cant et al (2000), “marketing is the process of planning and executing the conception, pricing, marketing communication and distribution of ideas, products, and services to create exchanges that satisfy individual and organisational goals.” The ultimate goal of marketing activities will be to facilitate mutually satisfying exchanges between the parties involved. The aim of the business will be to make profits while at the same time striving to satisfy the needs of the customers. If the marketer does a good job of understanding the needs of the consumers, develop products that develop value to the customer and prices, distributes and promotes them effectively, these products will sell very easily. In this regard, the function of marketing is to identify the customers’ needs then try to satisfy them profitably. Effective marketing may not be very easy to attain without implementing certain strategies such as promotion that are meant to appeal to more customers.
On the other hand, promotion is an element of the marketing mix. Lancaster & Reynolds (1999) suggest that promotion has a wider implication than the term implies. In the context of the four Ps, promotion includes advertising, sales promotional activities such as consumer competitions or a free quantity for the regular price, public relations and selling. This is called the promotional mix or more correctly nowadays, the communication mix (Lancaster & Reynolds 1999). Marketing has some direction over the customers but this control is ...Download file "An understanding of promotion is essential for effective marketing. Discuss" to see next pagesRead More
Cite this document "An understanding of promotion is essential for effective marketing. Discuss"
  • APA
  • MLA
  • CHICAGO
(“An understanding of promotion is essential for effective marketing Essay”, n.d.)
An understanding of promotion is essential for effective marketing Essay. Retrieved from https://studentshare.org/miscellaneous/1573596-an-understanding-of-promotion-is-essential-for-effective-marketing-discuss
(An Understanding of Promotion Is Essential for Effective Marketing Essay)
An Understanding of Promotion Is Essential for Effective Marketing Essay. https://studentshare.org/miscellaneous/1573596-an-understanding-of-promotion-is-essential-for-effective-marketing-discuss.
“An Understanding of Promotion Is Essential for Effective Marketing Essay”, n.d. https://studentshare.org/miscellaneous/1573596-an-understanding-of-promotion-is-essential-for-effective-marketing-discuss.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "An understanding of promotion is essential for effective marketing. Discuss"
The essential components of effective literacy program
The five essential key areas of effective literacy according to the US National Reading Panel include the phonemic awareness,phonics instruction,the fluency,vocabulary,and text comprehension.All these are predictors of effective literacy among individuals and needed to be properly assessed for an objective measure of students' learning outcomes
4 Pages(1000 words)Essay
Marketing Audit
This report assesses and evaluates one of the most important functions of the organization- marketing. Marketing planning is essential in any organization as it provides a systematic approach and gives the managers a deep insight about the existing relationship and integration of marketing function with the overall strategy of the organization.
10 Pages(2500 words)Essay
Marketing communication: Effective Promotion and Sale in Face of Globalization Today
Businesses must be guided, in their marketing communication endeavors, by a set of codes of ethics as well as conventional norms confined in society in the increasingly globalized market and negative perception on marketing particularly advertising.
12 Pages(3000 words)Essay
Essential Marketing
Essential Marketing Table of Contents 1.Overview 3 2.Identify and explain the environmental factors affecting the marketing of Burberry 3 2.0.Micro Environmental Factors 3 2.1.Macro Environmental Factors 4 3.Explain the criteria and the different segmentation methods which can be used by Burberry 5 4.Using segmentation targeting and positioning principles how and why have Burberry changed their segmentation strategy over time?
12 Pages(3000 words)Essay
International marketing
signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.
14 Pages(3500 words)Essay
Most Effective Promotional Tools to Attract Customers
The organizations communicating effectively and understanding the needs of the customers by applying promotional tools have been able to retain their customers. Promotion can be defined as the short-term incentive for the organization that help and encourage increasing the sales of the organization.
10 Pages(2500 words)Essay
Discussion Questions VI
Please outline strategic planning considerations for a selected market segmentation. Analyze product branding for market segments and analyze advertising and promotion for market segments. Please respond to all questions. Provide rationale and examples to support
3 Pages(750 words)Essay
An Essential Requirement for Effective Leadership
The paper goes on to probe all that constitutes with in an essential requirement of effective leadership by drawing upon theoretical contexts from modern day theories of leadership. According to Sun Tzu the art of war was of vital importance for the State.
6 Pages(1500 words)Essay
Marketing Management Assignment- Marketing Essay
I will also consider the benefit, which marketing managers achieve from the application of the Customer Derived Value to the sphere of pricing strategy. My present research lies within the framework of marketing management, which is defined as
8 Pages(2000 words)Essay
An understanding of product is essential for effective marketing. Discuss
It does not consider customer satisfaction, consumer retention, consumer value and value added services. The primary objective of ‘Sales’ is to maximise the sales revenue. However, it is not
10 Pages(2500 words)Essay
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic An understanding of promotion is essential for effective marketing. Discuss for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us