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Marketing Planning of MD Inc UK - Case Study Example

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From the paper "Marketing Planning of MD Inc UK" it is clear that effectively implement the recommendations in the marketing plan, the following signposts have been identified. Ensuring compliance with these signposts shall ensure smooth implementation of the proposed suggestions in the plan…
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Marketing Planning of MD Inc UK
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Download file to see previous pages To cash in on the brand image achieved through the success of the ‘Bliss’ range of a hair care products, by positioning the new product range as affordable while being gentle and versatile and target the already favorable market segment of the ‘Bliss’ range.
MD inc. has already been in the beauty and personal care sector and has a successful product range named ‘Bliss’ under its kitty. The new market that is the Electrical hair care appliances market is potentially a high growth area. Though the current growth rate is slow, the future trends indicate that with appropriate marketing strategy and positioning, the market and the companies in this sector can grow at a higher rate.
Demographically, the target market is composed of Women aged around between 25 and 45 years of age, who are style-conscious, however, are not in the habit of having their hair styled in the salon on a regular basis and are looking to recreate salon conditions at home.
1. The target market unit that is an average British woman spends as high as £30 000 during her lifetime on hair care products and routines including salon visits – just above the average earnings per year – and roughly around £400 on hair care products every year.
5. Development of specific hair care product ranges that are geared towards the care and treatment of heat-treated hair and are sold on the positioning of repairing damage caused to hair by heat and colour treatment.
10. Being a leader in the medium-priced hair care product range market, MD inc. will have a considerable logistical advantage and will do well to utilize its distribution network and the relationships therein to move for an efficient distribution of its products.
An environmental threat is a challenge posed by an unfavorable trend or development that would lead, in the absence of defensive marketing action, to lower sales or profit.  ...Download file to see next pagesRead More
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