Loreal Global Marketing Strategy - Term Paper Example

As far as the marketing investments are considered, although 90 percent of the investments are accounted for by the investment in brand contacts until now there hasn’t been any tool which allows the managers to identify, a consumer perspective, the most efficacious set of contacts in which to invest. However, L’Oreal Group has described a tool which empowers the brand owners and marketers to identify and select the crucial contacts which are relevant for a particular brand. Moreover, in order to integrate across these key contact points, L’Oreal delivers brand experience through a relevant and pertinent set of consumer brand which encounters at a minimum cost, but with maximal impact.

  Moreover, it focuses on the metrics which can be used to inform a variety of significant decision in the context of managing brand contacts.The essential marketing principles make it accessible for any business to survive in the market in an efficacious way as it encourages the businessmen to apply them to aspects of their daily lives as well  (Jobber,  2007). In the context of the first element of its marketing process, it is the company’s distinct expertise of beauty that exists for the reason that it believes in beauty which is all the more unique and diversified than any other Industry.

Beauty has always played a significant role in people’s lives, and the directors of  L’Oreal Group believe that by enhancing the well being, the satisfaction as well as the self-esteem of people, they can assist them in possessing a better and a happier living (Wharton,  2005).  When it comes to marketing the beauty, the process is quite distinct. Unlike other fast-growing businesses like that of food, detergents, paper products, etc., beauty doe not grow fast. It is not about just responding to the consumer ’s needs.