StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Reebok CCM Advertising Campaign - Case Study Example

Comments (0) Cite this document
Summary
"Reebok-CCM Advertising Campaign" paper states that Reebok-CCM serves a market that is comprised of both amateur hockey players and hockey enthusiasts. These markets comprise young people who are generally interested in hockey and with some who have later developed a passion to play…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
Reebok CCM Advertising Campaign
Read TextPreview

Extract of sample "Reebok CCM Advertising Campaign"

Download file to see previous pages Reebok-CCM offers sporting products, specifically hockey gears such as skates and sticks. While the company is in the industry which replaces the traditional hockey gears, the industry where these products are part of can be said to be in the introduction phase.

The industry is said to be in the introduction phase as composite sticks replace the wooden sticks during the past few years. As apparent in the sales figures of the three major players, the composite sticks industry needs more marketing efforts in order to get past the introduction phase and experience robust growth in the players’ operations.

Composite hockey sticks are classified under industries that specialize in the manufacture of sporting and athletic goods, as well as the manufacture of sporting and recreational goods. This is according to the US NAICS code 339920 and US SIC Code 5091 respectively.

Reebok positions itself as the most innovative manufacturer of the hockey sporting gears—that is they aim to set and define the hockey sporting gear industry’s future by constantly innovating. This innovative positioning is apparent in its various marketing activities, as well as its products.

Being the first company to open retail stores that are dedicated to selling hockey goods, the company’s positioning for always breaking the ice first is very much apparent. The new technology which is incorporated in its new products presents a lot of benefits that distinguish its product.

Reebok-CCM serves a market that is comprised of both amateur hockey players and hockey enthusiasts. These markets comprise young people who are generally interested in hockey and with some who have later developed a passion to play in the professional field.

In 2007, the company grossed $190.5 million in sales. The company has a substantial share of the market, although compared to its two major competitors, it has the smallest chunk in the industry’s pie.
The consumer purchase process in the hockey goods industry, as described by the hierarchy-of-effect model is an example of a think-feel-do model. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Reebok CCM Advertising Campaign Case Study Example | Topics and Well Written Essays - 3500 words, n.d.)
Reebok CCM Advertising Campaign Case Study Example | Topics and Well Written Essays - 3500 words. https://studentshare.org/marketing/1719277-reebok-ccm-advertising-campaign
(Reebok CCM Advertising Campaign Case Study Example | Topics and Well Written Essays - 3500 Words)
Reebok CCM Advertising Campaign Case Study Example | Topics and Well Written Essays - 3500 Words. https://studentshare.org/marketing/1719277-reebok-ccm-advertising-campaign.
“Reebok CCM Advertising Campaign Case Study Example | Topics and Well Written Essays - 3500 Words”. https://studentshare.org/marketing/1719277-reebok-ccm-advertising-campaign.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Reebok CCM Advertising Campaign

Blue Advertising Campaign

...? "Blue" Advertising Campaign "Blue" Advertising Campaign Advertising aims at convincing people to purchase either goods or services by a certain brand. For any organization to make a sale, it has to conduct some form of advertising. Categorization of advertising mainly is on the intended results of the advert, which is how well the advert manages to convince people to purchase a particular brand and not the others. Thus, persuasive advertising aims at persuading people to purchase a product or service. For Blue commercials, the main aim is persuading pet owners to use their food to feed their pets. To consider an advert as successful, it must have achieved its purpose; in this case, persuading target market to purchase a product...
8 Pages(2000 words)Case Study

NHL Advertising Campaign

In a much aggrandized discourse of hegemonic masculinity, Mediating Sport, Myth, and Masculinity: The National Hockey League’s “Inside the Warrior” Advertising Campaign by Sarah Gee, it can be noted that there is close attributes to how Mrs. Gee tries to argue out the campaign (Hanold, 2012). Indeed, Mrs. Gee realizes the importance of the masculinity in explaining the inherent interpretation of the campaign. Primarily, Mrs. Gee closely examines the interpretation of the campaign in the dominion of patriarchy over matriarchy. Gee argument is based on empirical social research, and on this account, she successfully use Hockey as a sport to explain local gender hierarchies. Her discourse is substantial in reflecting to the bold per...
3 Pages(750 words)Article

Advertising campaign

...? Advertising Campaign Introduction An advertising campaign comprise of a cycle of advertisement messages that segment aparticular idea and theme. This impression and theme compose an integrated marketing communication (IMC). It is worth noting that advertising campaigns appear in diverse media across a precise time frame. The principal part of creating an advertising campaign is shaping a campaign theme. This is because the campaign theme is believed to set the tone for the specific advertisements and additional kinds of marketing communications that ought to be used. As a result, the campaign theme is the essential message that will exist communicated in the advertising activities. The campaign themes are frequently developed...
9 Pages(2250 words)Essay

Advertising Campaign

INTRODUCTION The of South Australia is a modern and successful with a rich history. It has various divisions like business, education, arts, information technology; and engineering. It is a major source of Australian higher education offshore. International students make up for about 30% of its students as compared to the national average of 21 per cent. The university has been promoting its undergraduate marketing degree in Hong Kong. It needs to further promote it as the university has not yielded expected returns. The target audience is
1. Final year students of secondary schooling and their parents.
2. Those who have left school and consider a marketing degree a way to an exciting career.
3. Those who are working an...
2 Pages(500 words)Case Study

Advertising Campaign

...Advertising campaign The aim of the present work is to analyze advertising campaign from the viewpoint of how advertising campaigns should be performed theoretically and main aspects they should account, and to create new improved advertising campaign. The object chosen for the present discussion is the Sheraton network of hotels, as the task for this paper was to choose an object out of hospitality/ tourism business. Sheraton's campaign analysis The last and the most recent Sheraton advertising campaign was launched on 10th of April, 2006. This advertising campaign cost the network about $20 million and was supposed to be one of the best advertising campaigns of the year 2006. The aim of this campaign was to use emotions as the means...
9 Pages(2250 words)Case Study

Advertising Campaign

...Advertising Campaign How to sell a product – this is what advertising is all about. To achieve this goal, advertising agencies go to great lengths to study how a product entrusted to them by a client company could make it to the shopping list of its intended consumers. As first step, the advertising agency mobilizes its creative workforce to formulate an advertising plan on how the product would be presented and sold to the prospective consumers. The master plan for an advertising campaign consists of the following: 1) Objective – here, the agency sets its sights on the type of market it intends to reach and how to dress up the product accordingly. 2) Strategy – the agency determines what methodologies...
5 Pages(1250 words)Essay

Advertising Campaign: Blackberry Bold

...The BlackBerry Bold Campaign Analysis The marketing campaign behind the recently released BlackBerry Bold has its share of hits and misses. Thecampaign, spearheaded by RIM and AT&T, launched several advertisements and commercials in an attempt to capture a cross band of consumers for their new product, but in doing so may have fallen short of its initial goal. The most well known commercial appeared on CNBC, and depicted a track runner running the 200-yard dash while engaged in his BlackBerry Bold. The marketing goal was to connect to the sports and athletic minded demographic. The commercial shows the runner’s legs moving at a supersonic speed while everything else in the commercial has slowed to a near halt to focus on discussion about...
5 Pages(1250 words)Essay

Reebok

...Reebok Reebok is known for its prominence in shoe manufacturing after market leader, Nike. It also sells Rockport, Greg Norman collection and Ralph Lauren footwear shoes (Kerin, Hartley & Rudelius, 2011). The company differentiates itself in the market through the DMX cushioning technology in footwear. The company uses different distribution channels to market itself. The company uses athletic footwear stores and department stores for its distribution (Kerin, Hartley & Rudelius, 2011). Its uniqueness derived through its relationship with customers. Reebok selling strategy involves establishing trust between salespeople and retailers, giving retailers sufficient information about the products to ensure they conduct sales at ease and provide...
1 Pages(250 words)Essay

Advertising Campaign/ Communication plan

... with CarPlay system on it. In addition to the gift cards, we will adopt the celebrity effects, which will involve Hollywood stars using CarPlay on their cars. This will build credibility and trust among the customers. In addition, companies that sell the cars in which CarPlay is being installed will further provide information about the product. As customers visit the shops to purchase these cars and others supplied by the different companies, they shall inform the customers of the new product and this will not be paid for. Apple will benefit from this approach and as a result, the product shall receive more free publicity and exposure. Personal selling shall also be included in the advertising campaign in order to increase the chances...
8 Pages(2000 words)Research Paper

ADVERTISING CAMPAIGN

...Advertising Campaign The Smile of a Dog is a Sign of Success Objective: To inform the dog owners on how the “high-quality ingredients for outstanding nutrition and taste” being made by the Purina Pro Plan make dogs happy. Specific Objective: to ensure pet owners have made a step towards making their dogs smile. Budget: advertisement of this campaign will be through print ad. As a result of this, it will cost approximately $1000. Message strategy: majority of the pet owners do not know that the dogs that are often jovial are the most attractive (Astrid, 2013). Purina Pro Plan dog food constitute of ingredients that keep dogs healthy. Media strategy: the texts in the advert will be in bold and with attractive colors. The image of a healthy...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Reebok CCM Advertising Campaign for FREE!

Contact Us