The Popularity of Mobile Phone Marketing - Term Paper Example

From introducing the Mobira Cyman, the first handheld mobile phone, in 1987 to being the world leader in mobile devices in 1998; Nokia's name and popularity is not unheard of.... hellip; Nokia is a company that has seen the apex in the world of mobile communications.... It is significant to note that Nokia has stayed on the top as the largest global vendor of mobile phones from 1998 to 2012(BBC News, 2012).... The factor responsible for this downfall is the poor and inert marketing strategy of the company....

(Salter, 2007)With passing time, The Popularity of Mobile Phone Marketing is ever increasing and this rate is not getting stagnant.... When the mobile phone was initially invented, it was done so for the purpose of wireless communication and was used specifically for emergencies or when someone had to travel.... But with the passage of time, dependence on the mobile phone has increased as this little device has become more than just a means of communication for emergency purposes....

The paper how ever focueses on United Kingdom mobile phone industry.... The UK mobile phone external business EnvironmentLAYOUT OF THE PESTEL FRAMEWORKAccording to Johnson et al (2005), the PESTEL framework can only be used to look at the future impact of environmental factors and that this impact might be different from the past.... From the PESTLE framework outline above, the UK mobile phone industry like any other industry in the UK is affected by all the factors outlined in the framework....

An acquaintance recently got an I phone thru AT&T's postpaid offer, which is a postpaid plan bundled with an I phone 3rd Generation/ 8G at a with a one-time charge of $ 99.... She has always wanted to get this particular handset due to its popularity in terms of feature and… Strong media hype prompted her to get an I phone 1st generation when it first came out in 2006, and although there were a few glitches associated with that particular phone model at that time, the I phone has already evolved into a very reliable handset that is particularly This person wanted to enjoy those same privileges, and also have a phone and the kind of service that best suits her communication needs....

The age group which owns a mobile phone ranges from 18-29 years old while the age group with the least percentage of mobile phone ownership is the 65+ age group which stands at only 58%.... The mobile phones have lost the popularity in the recent years and statistics reveal that it is likely that the product will continue to decline given the emergence and the sudden rise in the popularity of smartphones.... It is estimated that in the year 2012, almost half of all the mobile phone users will have switched to the smartphones and this will mean that with time, mobile phone ownership and usage will decrease before it becomes more or less a non-existent product eventually....

We, the Rubik incorporation are offering Puzz Phone to the customers who are looking to something new in terms of features and… Our offering is a revolutionary mobile phone because its features vary according to the demand of the customers.... The components of Puzz phone are similar to the lego parts where every part is fixed in the phone according to the customers' demand. Rubik Incorporation Although there are many other companies operating in the mobile phone industry but in terms of market share iPhone and Samsung are the leading brands....

Android mobile phones are the most powerful and the only big competitor of apple I phone.... Android is a mobile operating system, it has been currently been developed by Google.... hellip; With the increase in popularity, android has been used in wristwatches, cars, televisions....

but the Nokia brand still stands tall as it accounts for 37% of the total global mobile phone sales (Ewing, 2009).... The first quarterly results of the company released on April 16 in 2009 show that sales fell 27% from the year-earlier quarter and the average selling price for the company's portfolio of mobile phones, which is an indicator of consumer demand, fell from $ 94 million to $ 86 million at the year-end in 2008 (Ewing, 2009).... The author states that the best marketing strategy Nokia can adopt is to lower the prices and deliver feature-rich products at an affordable rate to the financially compromised consumer as people are on a cost-cutting spree in order to tide over the recession… Nokia has certainly gained some advantage due to these strategies and its brand name and novel products have attracted the young as well as older customers all over the world....