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The Popularity of Mobile Phone Marketing - Term Paper Example

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The paper 'The Popularity of Mobile Phone Marketing' presents the world of marketing which is a very happening place, thanks to the ever-changing society and its inhabitants. This is because whenever there is a change of demand from the customer side…
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The Popularity of Mobile Phone Marketing
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Download file to see previous pages The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for a spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them into their marketing practices when they step into practical life. Not just those in the making, but it is essential for currently established marketers to be flexible for these current issues so as to provide the best marketing services to the product or company.
When the mobile phone was initially invented, it was done so for the purpose of wireless communication and was used specifically for emergencies or when someone had to travel. But with the passage of time, dependence on the mobile phone has increased as this little device has become more than just a means of communication for emergency purposes. The mobile phone has become a very interactive medium, with the invention of other services like SMS (Short Message Service), MMS (Multimedia Message Service) and GPRS (General Packet Radio Service). These services have increased the attractiveness of this little piece of the phone and opened many horizons and opportunities for marketers. This can be said because the mobile phone is a device that is present with the owner 24/7. It is not a television, which is seen only when time is available or the newspaper, which is read once its got hold of. It is the mobile phone, which is individually owned by every single person and they keep it. Therefore, access is unlimited and the user is bound to go through an SMS or MMS that hits their cell phone, thereby increasing the chances of attention that a particular marketing attempt will get in the eyes of the target audience. ...Download file to see next pagesRead More
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