Nobody downloaded yet

Corporate and Marketing Strategy of Nokia Company - Assignment Example

Comments (0) Cite this document
The author states that the best marketing strategy Nokia can adopt is to lower the prices and deliver feature-rich products at an affordable rate to the financially compromised consumer as people are on a cost-cutting spree in order to tide over the recession…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Corporate and Marketing Strategy of Nokia Company
Read TextPreview

Extract of sample "Corporate and Marketing Strategy of Nokia Company"

Download file to see previous pages There are many competitors like Motorola, Ericsson, LG, Samsung, etc. but the Nokia brand still stands tall as it accounts for 37% of the total global mobile phone sales (Ewing, 2009). Therefore the main corporate strategy of Nokia is to maintain this status and even increase it further. However, the success of rival company Apple’s I-Phone has made a huge dent in Nokia’s sale of smartphones which offer the consumer the facility to undertake to multitask in a mini pc sort of framework. The first quarterly results of the company released on April 16 in 2009 show that sales fell 27% from the year-earlier quarter and the average selling price for the company’s portfolio of mobile phones, which is an indicator of consumer demand, fell from $ 94 million to $ 86 million at the year-end in 2008 (Ewing, 2009). However, this decline was countered by the increasing sales figures in the international market with China being the top consumer for Nokia handsets.
Nokia’s business portfolio is thus mainly focused on increasing the sales of its mobile phones and other innovative devices with which it aims to capture the future market and take away the market share from Apple and Blackberry brands. As a short-term measure, although the company suffered due to the lesser sales figures for its smartphones, the company launched Nokia 5800 Xpress Music and Nokia N97 models which had touchscreen functions and helped the company achieve impressive sales figures of 2.6 million units (Ewing, 2009). Nokia now nurtures the ambition of entering the lucrative market of netbooks and mobile banking through the launch of new products but still has a weak presence in this sector in the US as the I-Phone and RIM Blackberry are feature rich and hard to emulate. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Corporate and Marketing Strategy of Nokia Company Assignment, n.d.)
Corporate and Marketing Strategy of Nokia Company Assignment. Retrieved from
(Corporate and Marketing Strategy of Nokia Company Assignment)
Corporate and Marketing Strategy of Nokia Company Assignment.
“Corporate and Marketing Strategy of Nokia Company Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Corporate and Marketing Strategy of Nokia Company

Nokia company

.... al., 2005). Types of Markets There exists various kinds of markets based on which a particular company formulates its strategies that are to be pursued and measured prior to launching of the products (Asif, 2009; Tornroos, 2002). Monopoly Nokia has been successfully dictating over the manufacturing market of mobile handsets with its high to low ended range of products. The international strategy of Nokia was decided to be its policy to lead with the help of technology and constant innovation which would hold the interests of the customers on the products (Asif, 2009; Tornroos, 2002). Duopoly It has been...
13 Pages(3250 words)Essay

Nokia Company Product Marketing Plan

...segments their market for their eco-friendly product using four perspectives of segmentation. The marketing mix strategy of Nokia’s eco-friendly mobile using 4P’s has been provided. Certain evaluation and control methods have been provided which shows how the company can evaluate their market performance when they would launch their new eco-friendly product. An action plan is also provided which highlights the various elements of marketing plan through “Gantt chart” of 12 months campaign. Introduction Nokia Corporation is one of the major global producers of mobile phones, serving...
24 Pages(6000 words)Assignment

Corporate Strategy of Smucker Company

...?Smucker's Case Table of Contents Question One 3 Question Two 5 Question Three 6 Question Four 6 Question Five 10 Question Six 11 Works Cited 12 Question One J. M. Smucker Company’s corporate strategy consisted of three main components. They are: a) developing the market share of its existing brands, (b) launching new products and (c) building strategic acquisitions. It can be stated that all these three goals are generally focused upon the market of North America. Smucker’s common business-level strategy components shared among the brands of the company are to offer ideal products in all categories of its business units that it competes in. It expanded itself beyond jams and jellies so that it can shield itself from becoming... an...
6 Pages(1500 words)Case Study

Marketing strategy in Nokia

.... Introduction The aim of this report is to analyze, appraise and make recommendations on the marketing strategy of one of the leading Mobile manufacturing companies, Nokia. The paper will identify the company’s strengths and exploit the opportunities that it has in the competitive market today. The paper would further analyze the environment in terms of internal and external factors and make appropriate recommendations to its current marketing strategy to attain higher customer satisfaction, brand loyalty and market share. 1.1 Background and origin of Nokia:...
12 Pages(3000 words)Research Paper

Nokia Business Strategy Report this, generic retail formal, legal entry barriers and low brand equity can make it difficult for the new organizations to increase market share (Ferrell, 2012, p.82). The market is already saturated with many companies offering smart phones and Nokia managed to maintain the market share for all these years although the share has taken the steep falling curve recently. The smart devices market is emerging and more and more customers and getting attracted to that. Nokia will have to compete with many players in the market. Degree of Industry Rivalry Degree of industry rivalry is high. Samsung, Apple and...
14 Pages(3500 words)Essay

Business Strategy Nokia Corporation

...domain. Through SWOT, this report analyses Nokia's internationalisation strategies required in identifying the right industry and the right country for investing. In addition, it provides recommendations and suggestions as how to employ the internal and external strengths, overcome the weakness, make use of the opportunities and identifying the potential threats in time and take preventive measures in time. Company Background Nokia Corporation is a Finland based company incorporated in the year 1966. The major breakthrough came when Nokia made an entry into the consumer electronics market. Through its...
7 Pages(1750 words)Case Study

Nokia Website Marketing Analysis

...decisions can be made based on this information. (Nokia Global, n.d) Approvals: Client: Client approval is required for the commercial Internal: No approval is required internally Agency (if any other): Approval is not required from internal agencies but their feedback can help the company. Additional Questions/Notes: The website is very interactive and informative. E- Marketing should be introduced so that it helps the visitors to buy the product online. Literary References Nokia Global [online] retrieved 22nd Feb 2010 from Nokia website: Types of Internet Promotion, Site promotion Management, [online] retrieved 22nd Feb...
2 Pages(500 words)Assignment

Nokia marketing analysis

...their business. The company must have clear knowledge about market condition of origin country in terms of macro environment (Political condition, Economic situation, social factors, technological aspects, environmental condition and legal structure of the country). Political Political policies of a country help any company to set business strategy to expand business. Companies set marketing strategy according to government law and sometimes they get help from different policies set by government. Different policies set by Finland government are important for Nokia. Finnish government is trying to...
8 Pages(2000 words)Essay

Marketing Strategy and Success of Nokia

...Marketing Strategy and Success of Nokia Background of Nokia The Finnish company Nokia has gone through significant transformational changes since its inception over 150 years ago. Growing from a small company to a mobile phone manufacturing giant that is today, Nokia has had difficulties in its growth process. Venturing into different industries, Nokia has over time managed to survive through the years. The company has engaged in businesses such as rubber boots manufacturing, car tyres manufacturing, and even TV sets (Harms, et al p. 132). Over time,...
9 Pages(2250 words)Term Paper

Marketing Strategy for Nokia Mobile

...consumer of its product-providing them with the power to make the most of every opportunity, every moment, everywhere, any time, (Nokia Annual Report 2010, p.23). The connection of “we’ is fundamentally most powerful than just the unit client or individual in Nokia’s perspective. Through this point of view, Nokia has made itself essential in making the world a better place for everyone by being the leading provider of mobile solutions. Kotler, Rackham and Krishnaswamy, (2006, p.6), acknowledge that marketing is more apt in driving a company’s strategy. Nokia’s solutions and marketing...
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Corporate and Marketing Strategy of Nokia Company for FREE!

Contact Us