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New Ventures are All Around Us - Assignment Example

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The paper "New Ventures are All Around Us" discusses the development and situation on the examples of Nokia's company start on the American market of the cell phones, distribution of clothes in Mark's and Spencer, an ultra-competitive American Airlines experience in the aviation business…
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New Ventures are All Around Us
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Download file to see previous pages With such a competitive marketplace, a company like Nokia cannot afford to have any negative publicity and that is exactly what this situation brought. Many times, people will not remember why they think of a company in a negative way, they will just know that they do. Meanwhile, positive publicity works the same way, as people will not remember why they think of a company in a positive manner, just that they do. A second missed opportunity for the telecommunications giant was not offering mid-level low priced cell phones when the market was reaching its peak. This allowed rivals to dominate this market, hurting business to the point where shared came in much lower than expected. It’s difficult to understand what Nokia could have been thinking in this situation, as the American market is flooded with cell phones, but the consumer is always going to be on the lookout for the best deal. This means that they can a great number of features, for a reasonable price. Nokia’s competitors gave their customers these features, while Nokia did not. In an industry where brand loyalty makes up a great deal of the business, this was a major miss for such a large corporation to be guilty of. By giving the customers what they want, the company also could have enticed them to return to the company when they desire an upgraded phone, which would, of course, cost the more. A third missed opportunity for this company is that it did not put enough focus on its mobile phone division, as it was too concerned with breaking into new markets. This is a problem because cell phones are what the company is known for and, therefore, where it stands to make the most money. If the company is to get away from that, it remains to be seen what else it can accomplish in other industries. Therefore, Nokia must once again focus solely on its cell phones in order to assure its investors that it is focused on maximizing. ...Download file to see next pagesRead More
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