Nobody downloaded yet

Trategic Marketing Plan - Essay Example

Comments (0) Cite this document
The objective of thi tudy to prepare a trategic marketing plan of widely known company amung . The pat tend of the company with context to marketing will be tudied a methodology. Global marketing i becoming an important key term for the current marketplace…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
Trategic Marketing Plan
Read TextPreview

Extract of sample "Trategic Marketing Plan"

Download file to see previous pages Today, thi form of global marketing i referred to a the hybrid trategic approach, or "glocalization." The trategic intent i to ue a centralized trategic "footprint" to build global brand identity, while allowing country-pecific flexibility in the executional or tactical and communication mix deciion. When determining what the trategic implication are for global interactive advertiing under thi form of marketing, one find that the concept of global marketing and global interactive advertiing are no longer utilizing an ethnocentric perpective. Intead, global marketing hould be conidered polycentric or geocentric (outward looking). Global marketing acknowledge and ue trategic intent to coordinate the combination of centralized corporate or brand directive with more localized adaptation in interactive advertiing placement and executional deciion-making. Thu, global marketing doe ugget that reaching global conumer i a trategically intended outcome of a hybrid trategic approach. In more detail, four main factor included in the above-mentioned approach are product, price, place, and promotion. In other word, when marketing their product, whether locally or globally, firm need to create a ucceful mix of:
A product i defined a: "Anything that i capable of atifying cutomer need". Then the product i the central point on which marketing energy mut focu. Finding out how to make the product, etting up the production line, providing the finance and manufacturing the product are not the reponibility of the only marketing function. However, it i alo concerned with what the product mean to the cutomer. Marketing therefore play a key role in determining uch apect a:
* the appearance of the product - in line with the requirement of the market
* the function of the product - product mut addre the need of cutomer a identified through market reearch.
Buinee need to regularly develop new product and market for future growth. A ueful way of looking at growth opportunitie i the
Anoff Growth Matrix which ugget that there are four main way in which growth can be achieved through a product trategy:
(1) Market penetration - Increae ale of an exiting product in an exiting market
(2) Product development - Improve preent product and/or develop new product for the current market
(3) Market development - ell exiting product into new market (e.g. developing export ale)
(4) Diverification - Develop new product for new market

Analyi and Interpretation
One thing hould be pointed out i how a product appear in relation to other product in the market, or how importance the brand of a product i. Brand i a mixture of tangible and intangible attribute ymbolized in a trademark, which, if properly managed, permit a buine to differentiate it product and ervice from thoe of it competitor, add extra value for conumer who value the brand and improve profitability. Profeor David Jober identifie even main factor in building ucceful brand:

Quality i a vital ingredient of a good brand. Remember the "core benefit" - the thing conumer expect. Thee mut be delivered well, conitently, etc... Reearch confirm that, tatitically, higher quality brand achieve a higher market hare and higher profitability than their inferior competitor.

Poitioning i about the poition a brand occupie in a ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Trategic Marketing Plan Essay Example | Topics and Well Written Essays - 3500 words”, n.d.)
Trategic Marketing Plan Essay Example | Topics and Well Written Essays - 3500 words. Retrieved from
(Trategic Marketing Plan Essay Example | Topics and Well Written Essays - 3500 Words)
Trategic Marketing Plan Essay Example | Topics and Well Written Essays - 3500 Words.
“Trategic Marketing Plan Essay Example | Topics and Well Written Essays - 3500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Trategic Marketing Plan

Marketing Plan- Marketing metrics

...?Marketing Plan- Marketing Metrics Table of Contents Table of Contents 2 Recommendations in the Marketing plan 3 Identified Key Marketing Metrics 4 Recommendation on How GGI Can Improve on the Key Marketing Metrics 5 The Most Important Metrics for GGI at Present 6 References 7 Recommendations in the Marketing plan Global Gadgets Imports (GGI) had entered the retail market in 1995 through the opening of a new retail store. GGI is an importer of gift items and home decor items. They are planning on opening 10 additional stores in various locations. Thus, it...
3 Pages(750 words)Essay

Marketing Plan

...?Executive Summary Creations for You is a brick and mortar Victorian home which will be developed to offer the distinct wedding services in the Colorado area. The basis creations that will exist in the home will be theme weddings, receptions, kid’s birthday parties and any other entertainment events requested. In this report, the marketing plan of Creations for You has been presented. The situation analysis suggests that marketing for wedding services is becoming lucrative because people want to organize memorable functions without having much focus on costs. Rather than visiting the different service providers for wedding arrangements, people prefer hiring a planner which may organize...
10 Pages(2500 words)Term Paper

Marketing plan

..., 2003, p. 33). Because most of the customers are from rich families, they will be able to afford high prices. Skimming tactics involve setting high prices for unique products and services. Pizza Restaurant’s products and services offer leisure and entertainment to rich customers. The uniqueness of the products and services is the basis of the unique selling proposition. In this situation price skimming will ensure high demand. Pizza Restaurant’s products and services are branded as unique in the market. Given the demographic profile of the market, this branding strategy is feasible even when price skimming is implemented since majority of the customers are from an affluent community (Grover and...
2 Pages(500 words)Essay

Marketing plan

...?Answer to Question Emotional appeal will be used in a message that emphasizes upon the leisure and entertainment activities in the restaurant. Because most of the customers are from rich families, they will have access to TV and the internet. Therefore both TV and online media should be used in communicating the message. In implementing the mass-marketing strategy, Pizza Restaurant will be communicating to a broad audience most of whom will be from rich families. TV and online media provide the highest reach (Kotler and Keller, 2006). Therefore TV and online advertising would be the most effective marketing strategies. The application of these media would facilitate the building of a loyal customer base....
2 Pages(500 words)Essay

Marketing plan

...McDonalds Marketing plan Executive Summary This marketing plan attempts to highlight some of the possible causes on one side and possible solutions to the problem of product failure on the other side. McDonalds’ Arch Deluxe is a hamburger that was sold in 1996 by McDonalds. The hamburger specifically targeted the adult population. Despite recording substantial volume of sales, the product was discontinued from the market. Some critics argue that the McDonald’s Arch Deluxe was forced out of the market as a result of intense completion from Carl’s Jr. This is because Carl’s Jr. was selling the same type of hamburgers but at half the price....
5 Pages(1250 words)Essay

Marketing Plan

...? Marketing Plan: Gatorade Marketing Plan: Gatorade Introduction This paper is a marketing plan for Gatorade Sports Drink. The outline of the product and the definition of the industry of operation are presented within the paper. The analysis of the company is further illustrated in terms of its strengths, weaknesses, opportunities and threats. The analysis of customers, business competitors, the business environment, marketing mix decisions and the action plan for the effectiveness of the brand are also part of this marketing plan. Product Outline Gatorade is a sports...
6 Pages(1500 words)Essay

Trategic Management

...trategic Management trategic Management A-Explain how Emeron Electric Company executive can ue profit pool to reduce the likelihood of developing ineffective trategie. Emeron Electric Co., a diverified global technology company, engage in deigning and upplying product technology and delivering engineering ervice to variou indutrial and commercial, and conumer market worldwide. The company operate through five egment: Proce Management, Indutrial Automation, Network Power, Climate Technologie, and Appliance and Tool. Emeron' management proce i central to the Company' ucce. Uing thi proce, the Company et tough target, plan effectively in upport of operating and financial objective, and utilize a rigorou ytem of follow-up and control... to...
3 Pages(750 words)Case Study

Ferrari trategic Management

...trategic Management Cae trategic Management Cae Ferrari i a myth and a legend in the automotive indutry. The Ferrari tale i one of an atounding and unique worldwide ucce.An unparalleled one. Ferrari ucce cannot be meaured in term of revenue and ale, or in term of market capitalization. Ferrari never made an IPO an i not even quoted in any tock exchange market. Ferrari ucce ha to be meaured only in term of Brand Value and Product Value. Probably the Ferrari brand i worth more than the Google brand, the Apple brand, Nike, GE, IBM, BMW, Mercede, Exxon, hell, or any other brand.No other brand ha the allure of the Ferrari Brand. Ferrari i known and i highly valued everywhere...
14 Pages(3500 words)Case Study

Marketing Management - marketing plan

...Marketing Plan for Apple iPhone in Australia Executive Summary Apple iPhone, as a unique high-technology mobile device, have been very successful in other countries such as the United States and Europe. Few weeks ago, there were public announcements that iPhone will be launch in Australian market by the end of 2008. However, the question remains as to whether or not iPhone in Australia will be allowed to have an exclusive business contract with Vodafone. In line with the business dilemma with regards to the marketing of iPhone in Australia, several key marketing concepts related to market segmentation, external forces and...
10 Pages(2500 words)Essay

Marketing plan/Business Plan

...911 Health Care Services Corporation MARKETING PLAN BY YOU YOUR SCHOOL INFO HERE HERE Marketing Plan for 911 Health Care Services Corporation Mission The mission of 911 Health Care Service Corporation is to provide an efficient method for delivering pertinent medical information in emergency situations. The goal is the production of a secure product that ensures identity protection of patients, using innovative technologies to reduce this risk. 2. Products and Services The product being launched is a handheld retinal scanning device that uses laser technology to instantly recognize the patient, offering hospitals, emergency crews and other clinical staff members an instantaneous patient profile and history. This device is linked... with a...
5 Pages(1250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Trategic Marketing Plan for FREE!

Contact Us