Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Planning a Communication Campaign in Smith and Nephew - Research Paper Example

Comments (0) Cite this document
The paper "Planning a Communication Campaign in Smith and Nephew " discusses that the effectiveness of such campaigns is visible only when all the critical parameters are focused. First and foremost is the clear definition of objectives for the campaign and choosing the right target audience. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Planning a Communication Campaign in Smith and Nephew
Read TextPreview

Extract of sample "Planning a Communication Campaign in Smith and Nephew"

Download file to see previous pages The objectives of the communications campaign and the elements involved in marketing communications are focused in detail. Finally, the marketing strategy and communication method is selected and applied. There is a detailed analysis of the cost of a campaign for budget allocation and lastly, the effectiveness of the marketing communications campaign is gauged by proven methods.
Smith and Nephew are one of the famous names in health care services. They are proven leaders having three main business units located across the globe offering specialized services in the orthopaedic, endoscopy and advanced wound management and reconstruction and trauma. Together as a single business unit, Smith and Nephew offer around 1000 different product ranges. Smith and Nephew are considered a powerful leader in advanced wound management and arthroscopy. Smith and Nephew operate in 32 countries across the globe with a turnover of $3.8 billion pertaining to annual sales.
For many decades, Smith and Nephew have produced many advanced devices for all the health care professionals with the help of a premium technology which helps the hospital staff and other surgeons to provide a quick and economical treatment. The advantage of Smith and Nephew is the effective use of ageing demographics and increasing the life span of patients with the dependence on technology. Technical equipment helps in rapid recovery from surgery and also in improving the mobility for effective health care design. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Planning a Communication Campaign in Smith and Nephew Research Paper - 2, n.d.)
Planning a Communication Campaign in Smith and Nephew Research Paper - 2. Retrieved from
(Planning a Communication Campaign in Smith and Nephew Research Paper - 2)
Planning a Communication Campaign in Smith and Nephew Research Paper - 2.
“Planning a Communication Campaign in Smith and Nephew Research Paper - 2”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Planning a Communication Campaign in Smith and Nephew

Communication Campaign for the Elderly Population

...? Communication Campaign for the Elderly Population Communication campaign targeting the elderly population One of the most important considerations when designing a communication campaign is the age of the intended audience. The elderly population of today has seen much in their lifetime, so a campaign with them in mind would definitely be different to one targeting a younger audience. The elderly have their own special needs, together with the challenges associated with the fulfillment of these needs. If one has an elderly friend or relative who has recently moved to a nursing home or an assisted-living facility, then the relationship between the two definitely changes. One may notice that as the years go by, it becomes even more...
5 Pages(1250 words)Assignment

Influenza communication campaign

... Influenza communication campaign Introduction The modern society does not have the required experience to deal with the outbreaks of various hazards. For example, when the influenza pandemic strikes, there is rise in the public reliance on government systems, employers, health agencies, media and the community for information about the pandemic. The biggest challenge that health agencies and the government face is the sustaining of alertness and awareness among the public over the particular period that the pandemic is in session. The response to this challenge and others that are posed by the management of risks emanating from unfamiliar health hazards calls for the recognition that the process of promoting this sustenance not only...
7 Pages(1750 words)Essay

Financial planning for the Smith family

...? Financial planning for the Smith family Introduction The Smith family is totally in a cash crunch. Despite the family’s combined gross income of $80,000 per year, their monthly outflow is greater than their inflows. They fully understood that they had a cash flow problem but they did not understand where their money went. The family has had a lot of trouble in setting up their future financial goals. The family would like to save for their retirement and their children college education but they never seemed to have extra money on their side. The Smith family has got a very tricky situation and their financial goals are a bit unrealistic. This is because the family wants to set aside $350 per month for their children’s college education...
5 Pages(1250 words)Case Study

The Health Communication Campaign

...Communicating Health Risks to Consumers: Search for a More Effective Strategy Introduction Vast amounts of money, time and effort are expended yearly to warn consumers of the health risks and potential dangers in certain products, as well as educate them on the benefits of patronizing other items. In the US alone, the government allots $1 billion per year to the Office of National Drug Control Policy to underwrite information and prevention campaigns in mass media on the ill-effects of tobacco, alcohol and against unsafe behaviors like unprotected sex, driving without seatbelt and breaking the prescribed speed limits. The activities include the development of package warning labels that could serve as caveat to consumers, along...
13 Pages(3250 words)Essay

Effective Communication Campaign for Smith and Nephew

...Planning an effective communication campaign for Smith and Nephew case study. Introduction Marketing communications is a promotional strategy involving marketer initiated techniques directed to target audiences in an attempt to influence attitudes and behaviors. The marketing communications mix is a consolidated campaign including all the promotional activities like advertising, public relations, sales promotion, personal selling, and direct marketing communications.The marketing report involves planning strategies to design an effective communications campaign for the leading company of Smith and Jones orthopaedia .The entire marketing report will focus on planning strategies involved ,analysis of market conditions ,company's competitor...
7 Pages(1750 words)Case Study

Nephew Deployment to IRAQ

...Nephew deployment to IRAQ “My beloved nephew Charlie (name of the nephew), military personnel present, family members, all distinguished guests, ladies and gentlemen, good afternoon. Today is both a happy and sad day for me because I have to say goodbye to my beloved nephew who is being deployed for army duties in Iraq. He has done the family proud by joining the army and accepting to serve his nation in another capacity that though risky and dangerous, will show his devotion and love for peace and harmony. It is sad to say farewell because we are not sure whether we will meet again and if so when that will be. Charlie is a bright, talented and very obedient young man. I have raised him from the time he didn’t know how to clean his own...
1 Pages(250 words)Speech or Presentation

Advertising Campaign/ Communication plan

..., advertising shall be carried out evenly in all months. Thereafter, the pulse scheduling effect shall be adopted whereby the advertising campaign shall see more promotion of the products at certain periods. For communications management, it is important that a company follows up on the success of its communication plan and the advertising campaign (Percy and Richard, 265). This is important for the company since it will be able to analyse the success of its strategies. This will also help to determine whether new approaches need to be adopted or whether the adopted strategies have been efficient....
8 Pages(2000 words)Research Paper

Marketing Campaign & Strategic Planning

Business Explain how satisfaction and retention positively impact profitability? The objective of any company around the world is to build long-term profitable relationships with its customers. Wherever the word profit arises the importance of customer satisfaction becomes more and more important. Most of the research results show that customer satisfaction is highly related to the financial performance of the company in the long-run as well as in the short-run. The existence of this positive relationship has been justified by many researchers like, Nelson, Rust, Zahorik, Rose, Batalden, and Siemanski (1992). (Zhang et al 2009)
Everything a company does is done for one sole objective; to increase customer loyalty. Once the cust...
1 Pages(250 words)Assignment

HR Planning/Staffing in Smith Radiator Company

...Human Resource Planning Smith Radiator Company is experiencing an economic growth as it started it operations as a small-scale entity that was a garage but over the years the company has developed into a major manufacturing company that produces and exports reliable radiators. The net sales of the company are at $50 million in the previous year signifying growth of the company. Human resource planning involves linking people and the management to the company’s objectives, mission, vision and goals, as well as its budgetary resources and the strategic business plan. The management ensures it has the right personnel, capable of completing their duties and contributes towards reaching the objectives of the company. The major goal of the human...
6 Pages(1500 words)Case Study

Molesworth Manor Communication Campaign

...MOLESWORTH MANOR COMMUNICATION CAMPAIGN Executive summary Molesworth Manor (MM) has- in an outstanding manner- served an enormous contingent of clients since its inception. Currently, this firm enjoys a greater number of return guests who, due to our services, come back each year. This, of course means, they find the services better than elsewhere hence the need to keep them. Nonetheless, with the emergence of other entrants and other factors, it is imperative that Molesworth Manor embrace diversity. Whereas these clients return each year, there tends to be a concern in the various months of the year when the turn up is pretty low. As a result, it is vital that Molesworth Manor devise a way to avoid this occurrence since the profitability...
9 Pages(2250 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Planning a Communication Campaign in Smith and Nephew for FREE!

Contact Us