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Expectations of Customers of the Banking Sector - Research Paper Example

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The objective of this research is to assess the expectations of the customers from the bank. In order to effectively meet this objective, it is necessary to design the research process in the correct manner. Designing of the research process is an important process and many things need to be done…
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Expectations of Customers of the Banking Sector
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Download file to see previous pages The type of any information required for research depends upon the research scope and objectives set earlier. The objective of this research is to assess the various expectations of a customer from a bank and their relative importance. For this purpose, it is necessary to have knowledge about the importance customers give to various factors that the researcher deems to be important. Based on secondary research, the researcher has identified 18 factors that are important from the point of view of a customer. These factors are:
In order to meet the objectives of the research, it is necessary to understand the importance, customers give to the above factors. It is necessary to have a quantitative representation of the expectation: Do they find a particular factor extremely important, relatively important or not important at all.
Besides this, the researcher will also like to know the demographic details of the respondent. The demographic data will enable the researcher to have a clear picture of the sample. It is also important to note the overall satisfaction of the customer from the bank s/he deals with. The overall satisfaction level will give a clear picture of the banking scenario in the country.
Hypotheses are the speculation with respect to specific findings of the research (Wrem et. al., 2006). These are the assumptions that the author expects to be true. The purpose of the research is to verify if these assumptions hold true for the sample and the larger population. The hypotheses selected to affect the research design, the questionnaire, the sampling techniques.
Different people have different expectations from the bank.  ...Download file to see next pagesRead More
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