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The process of setting objectives goals and targets by divisions and branches would follow in a way that it dovetails with the overall company's objectives. While at the corporate level statements on medium and short term objectives will have an impressive ring, at unit level it would sound mundane and list would look like increase in deposits, increase of loans, growth in credit cards, increase in number of insurance policies and so on…
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Download file to see previous pages The organization needs are that its services marketed, customers serviced and revenues earned. A units or divisions targets and objectives will be achieved by following a strategy and implementing it. How making the goals and objectives public will aid in this seems doubtful. At the most it may serve the overall objective of the company of being transparent in its dealings with its customers. Sharing company's objectives on issues like profitability may be even unwise.
At the operational level, customers would be more interested in the level of service he receives and the value he derives from his purchase of services. Information on targets and objectives will be irrelevant for the existing customer.
A new customer is unlikely to walk in after reading the objectives now made available to him, if at all in the first place he is induced to read it. Making the customers aware of the objectives is a subtle marketing exercise. If the manager in Thailand decides to target high net worth individuals and wants to add them to his account, surely the wrong thing to do would be to post it on the notice board.
An organizations strategic intent and image is better conveyed through its promotional efforts, especially if it has unique and differentiated services to offer (focus on supporting technologies related to better environment). Making public short term and medium term goals could supplement such specific service offerings or be part of promotional efforts.
Ultimately the process of creating new customers and retaining them is through a branding process. A customer will associate himself with a brand that identifies his needs and serves him beyond his expectations every time he comes for a service or a product. Banks and Financial services operate in an oligopolistic market and availability of mundane unit/division level information on the objectives is of no use to customers or potential customers.
On the contrary such disclosures may aid competition by having information available in advance and draw up its strategies and plans to counter the moves of HSBC. This could create problems to mangers at operational level to achieve their business goals and targets.
Overall there does not seem to be any advantages for HSBC to disclose its unit level and division level medium and short term objectives. Any communication to the public at large on such issues should be done as a promotional issue.






Would you recommend that HSBC use the MBO process to reward investment bankers and analysts according to results, even though key factors influencing performance can't be precisely predicted or controlled Explain
The typical investment banking functions of an organization is to provide advisory services related to the finance of the company, which are strategic in nature. This includes services such as mergers, acquisitions and divestures, management of public issues, management of cross border funds, fund management, fund rising.
"Investment banking is frequently used as a catch-all term. In reality, banks are made up of many divisions and investment bankers perform a range of different functions. Traditionally, investment banking ...Download file to see next pagesRead More
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