Marketing Essays

Allwood et al. present a different concept of growing second-hand apparel trajectories as motivated by industrial campaigns in the UK on the need for sustainable production. The authors reckon that the textile industries present one of the most sensitive industrial productions whose interaction with material use.

The corpus of literature in strategic management does not offer a uniform answer regarding the question about which strategy video game developers should be adopted to tap the humungous population found in the global market. For example, there are numerous principles at work in the strategic management of multinational corporations that emphasize the role of technology as well as country-specific cultural, social, and political variables.

According to OECD, the revolution of technology will affect the guidelines of international taxation. Numerous ways of business from different models erupt to exploit the technology like that of centralizing the support function, remote working, outsourcing and Internet in use of selling or advertising and delivering the product to the clients

Starbucks coffee has the reputation of serving the best coffee worldwide. Since it was established, it has developed into more than just a coffee outlet. It is now available at local grocery stores at its home country and its stores have evolved from traditional cafés into a place where one can work and as well as relax during work.

Where tradeoffs were once common, technology assists in creating a predictable supply schedule and sustain a comparative advantage by avoiding high opportunity costs. The ability to influence demand and pilot new supply strategies based on known consumer price sensitivity is a new method that considers microeconomic factors first and foremost 

As the paper outlines, the company has designed some of the world class products which have revolutionized the hardware and software industry viz. Macintosh, iPhone, iPod, Apple TV, Xserve, Software applications like Mac OS, iOS, and digital media iTunes.  The company has a strong supply chain mechanism and operates through distribution channels.

The aim of this competition will be to allow our students to enhance their creative skills and apply their marketing theories at work while making advertisements. It will provide an excellent opportunity for students to mingle, compete and display their ideas and gain an enriching and inspirational marketing experience.

This essay analyzes that the CSR activity of water neutrality totally went wrong for Coca-Cola. Communities living by the side of the bottling plants in India were significantly against the activity as they were facing a severe crisis of water shortages. The manufacturing purposes of the product the organization needs a significant amount of water.

The advert focuses on the rhetoric image of Scarlett Johansson‘s lips as the central pictorial apex. This together with the positioning of her body as if being caresses indicates the idea of being special, precious and beautiful. The mise-en-scene of soft glamorous pale aura and golden colors are symbolic of wealth and luxury.

 Strategic management is an effective managerial tool necessary in any organization aiming at succeeding, or realizing competitive advantage in the market. Strategic management is described as a set of managerial actions and decisions that are significant in determining the long-term performance of an organization (Thenmozhi, 2014). 

According to the research findings, it can, therefore, be said that public relations is a unique aspect that cuts across all types of organisations, sizes, locations, objectives and industry and the resultant realisation of its importance has transformed it not just to a practise field but a practice based on a theoretical framework to guide its operations.

In the competitive market scenario, business houses are trying to expand the scope of growth either by developing new products and service or by entering into new markets with the potential for sustaining their products and services. They have already developed a set market in the neighboring countries of Bangladesh such as India, China, and Sri-Lanka.

With an increased demand for readymade food, the current operation at FFF does not have the space to store high volumes ingredients in bulk, which means they shop every week. This implies they are not achieving economies of scale that can yield better profit margins. Therefore, huge storage space is needed to allow the storage of many ingredients.

This essay demonstrates that, however, geo-demographic segmentation may not be all-inclusive in some cases hence other techniques such as benefit, psychographic, usage segmentation among others may be used to bridge the gap that may exist. It is imperative to split the term into two and try to give a brief explanation.

This research will begin with the statement that changing the market according to relevance and expectations is one of the driving forces of any corporation.  The case study of Reebok shows that there are specific aspects that are leading to changes as a part of the company and the brand name.  Tapping into specific target markets is helping Reebok to continue to expand its products. 

Nigeria is a member of the Organization of the Petroleum Exporting Countries (OPEC). Nigeria’s stock exchange is the second largest in Africa. Nigeria’s telecommunication market is a fast-growing one. The countries financial services sector, manufacturing, and media industries are well developed.

This research will begin with the statement that fortified wine refers to that wine which has distilled beverage, normally brandy added to it. The wine was fortified with intentions of preserving it. This is attributed to the fact that ethanol, which is a key component of the distilled brandy added to wines for fortification, is a natural antiseptic.

In this scenario, Lochiel Park has been selected as sample geographic region. In recent years, residents or local governments in the area have incorporated a variety of sustainable technologies in order to transform it into a ‘green village’. Considering the master plan of Lochiel Park, it can be said that more than 65% of the area is being covered with wetlands.

Ethical consumerism is used nowadays more than in the past years. From the research here, we are going to find out what is ethical consumerism and how does it affect the company? Whether the idea is good to adopt it, and how is it going to help the country and the consumer in general? This is very important to a company wishing to adopt it for its business operations.

Customer perceptions are a tricky proposition in that they are a subjective analysis of conditions and or factors that have different standards that are based upon a person’s own experiences. However, customer perceptions represent a good barometer of opinion in that we live in a structured society whereby the highly competitive state of business has conditioned us to certain expectations.

As shall be explored in this proposal a brand is a complex relationship of elements that include identity, image, equity, awareness, the various brand elements (such as logo, slogans, name, and other areas) (Aaker, 2011) along with trust which represents components where ethics come into play (Brunk, 2010).

As the paper outlines, the realization concerning the finite nature of the planet’s resources and its ever-increasing population has caused sustainability to move from a concept to an understanding that society and people have to change their approach to living, production, and products (Dietz and O’Neill, 2013).

The connectivity of today’s electronic mediums and devices has resulted in consumers expecting innovations regarding convenience and accessibility to serve them. The smartphone is an example of convenience and utility as it has transformed the accessibility of the Internet by providing consumers the ability to use its resources at any time to aid them in fulfilling their varied needs.

In broaching the subject matter of this study, it is important to understand the two key terms utilized herein, strategic marketing and consumer behavior. The relationship between these two components represents the focus of this examination that shall be explained as well as utilized in case studies involving Starbucks and Apple.

In terms of product, the UK and U.S. tourism/expatriate market combined with Spanish locals represents a new format. It is practiced to a mild degree by El Corte Ingles, but the nuance of the format for Waitrose is more pronounced. By carrying and labeling the country of origin for additional products next to their Spanish counterparts it represents a distinct international appeal.

In the following paper, the resource capability of Manchester United will be examined and discussed, highlighting its threshold, unique resources as well as core competencies. In pursuing the aforementioned, some brief facts and information on the preceding will serve as a necessary foundational backdrop.

As an international product that is the industry leader in the fast-food segment, McDonald’s has been under pressure to get its global branding strategies correct from the start. The actions of the company back in 1940 when the McDonald’s Bar - B - Q opened in San Bernardino California (McDonald’s, 2013) did not matter to the public or corporate America.

Marketing represents the underpinning of every private sector firm and as such requires a key understanding of the forces acting upon a company in its market sector. The UK mobile telecom sector is a highly competitive environment where market share is subject to fierce pricing, customer churning, and consolidation.

Growth in a restaurant customer base is a key issue facing the types of establishments. Increasing revenue is a key issue for any business and is particularly acute for restaurants due to consumers having so many choices with the trend toward fast-food outlets providing added pressure to lure customers to an eat-in format.

The SWOT Analysis that elaborately classifies the factors into unique categories provides a greater help to the managers in maximizing the positives (Strengths and Opportunities) and minimizing the negatives (Weaknesses and Threats), by having a thorough knowledge of the factors, leading to better results.

Every marketing research that is being undertaken should be checked on the scale of ethical questions. Many times, the researcher may try to follow an unethical practice or try to avoid meeting up a challenge, leading to misinterpretation of the results. Here, it also amounts to misleading the company that has established its trust in your marketing research.

Sony, in the electronics segment, is considered to be a key player operating on market skimming pricing. When Sony launched the World’s first High Definition Television (HDTV) to the Japanese market in 1990, the high-tech sets cost $43,000. The target customers for all such televisions were the high-end customers. 

While organizations are clearly motivated by profits, customers are motivated by satisfaction. This can only be achieved if the organization understands the customer’s needs. The organization needs to integrate the four P's into the marketing mix strategy. The organization must also realize that profits will come after customer satisfaction (Kotelnikov, Web).

A hybrid marketing system is a composite system comprising of different marketing ways like direct marketing, distributors, dealers, retailers, telemarketing, etc, and is being adopted by a company to sell the product(s) today.  Designing and managing a strategic hybrid marketing system give a company an edge over its competitor(s).

It is imperative for the Deluxe company to meticulously examine the needs and wants of the target market.  Since it had been determined through marketing research that the products are feasible, provided the products are scrumptious, the organization can then carry out its plans, but it has to make certain that it has accurate actions at the precise locations. 

Marketing is based on relationship building as per the new scientific methods of organizational theories. Promotional strategies are mainly accomplished through activities like advertising, sales promotions; direct selling, public relations, etc. One single marketing strategy may not be effective for the rapid movement of the product in the market.

Firstly, advertising as such is an important component of global companies’ marketing policy, and secondly, it is a very useful and meaningful tool that plays a big role in the process of company’s invading the international market. International advertising, therefore, produces a considerable impact upon the structure and dynamics of consumers’ demand on the world markets.

The U.S. Department of Agriculture's Prospective Plantings Report, released Tuesday (March 31), didn't show much change from last year - acreage devoted to soybeans practically the same, corn down 1 percent. "The last two years, 2007 and 2008, we've just seen massive acreage shifts for corn and soybeans," said Chris Hurt, Purdue Extension agricultural economist.

Due to this, they are also empowered and know that they bring promise to a good future of society. They are also technology savvy since they grew up and were aware of the time when computers and other technologies developed so fast and they themselves have been introduced to these at an early age.

The first marketing principle observed is the uniqueness of services.  This means that the product being presented must somehow be special and differentiated.  The second principle is regarding competition, which is related to the first principle, but also includes an external focus as it impacts Bugatti’s own marketing and targeting demographics.

Considering the fund and resource limitations and the need for being the leader in the market, Waldorf should opt for the first option of maintaining the repute of eHarmony as a long-term reliable matchmaker. It should be considered that it is this factor that has always given the company a competitive edge. There should be high efforts to maintain this fame and goodwill.

Because the target market is a career woman, the internet sales reflect the target market's bit of a hectic lifestyle. As she does not have much time to go on shopping, she can place her order on the internet and have the product delivered, which does not give her any hassle. The market's need for convenience is reflected in the promotion method.

Given the current economic downturn, an external consultant has been sought for advice on Alpine Food’s UK prospective markets.  Based on the consultant’s assessments Mr. Derek Slattery, CEO, has commissioned Mikheil Chkhartishvili, author, to create a report, due in three weeks, on the significance and implications for Alpine Food. 

The requirement for a challenger or teammate will always be present because no gamer can play in isolation. The appearance of groups that contend in ladders and leagues is just an indication of what will take place when gaming becomes ordinary. Professional electronic gaming competitions will one day entertain millions of fans

The need to be ethical is an important requirement. The business also needs to follow the requirements of the law. Today, the business must recognize that there is the reality of product economic substitute. There is the reality of added competition. This means that others are seeking to enter the market for the same customer. 

The research identified a video entitled Armando’s Free Introduction to Web 2.0 Marketing: What’s So Great About MySpace?. This video is of high interest to companies because of two specific reasons: First, it might create more competition for professional, successful marketers who are trying to sell their marketing services for profit.

Prior to this dissertation, reputed authors had conducted primary and secondary researches in order to promote the imperativeness of branding specifically for SMEs. Some authors even suggest that the branding of the product or chain should be exceptionally prioritized amongst the company’s marketing strategy and the rest of the campaigns or policies should be based upon and around the brand-name.

McDonald’s identifies a single product that has appeal in certain geographical locations and then goes for mass marketing of that single product which it promotes extensively. Fish and chips might be favored more in certain locations while the meatier maxi burger can be a more desirable product in certain locations.

Commercial products are mostly composed of advertising and similar artwork, which can be further broken up into long-term advertising campaigns, singular advertisements, and miscellaneous items. Non-commercial products would include decorative artwork and illustrated content. Products are defined mostly by the need for the products that are produced by the aforementioned artist.

Significantly, there are companies that are established to primarily cater to the needs of children like Disney, Nickelodeon, and Africa Access. Worthy to mention, these companies are seen as an effective tool in not just educating the children about the established and known arts and cultures in the world but also an instrument to bring in the national identities of certain nations.