We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Integrated Marketing Communications Plan for Virgin Atlantic
Integrated Marketing Communications Plan for Virgin Atlantic
12 pages (3000 words) , Essay
Nobody downloaded yet
Virgin Atlantic Airways Limited runs under the name of Virgin Atlantic. It is a British based airline which is currently owned by the Virgin Group and the Singapore Airlines.
Polish This Essay Preview essay
A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets
A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets
36 pages (9000 words) , Essay
Nobody downloaded yet
Abstract: This research is about British Airways that is planning to enter the Easter European aviation Market. This research discusses the history, background and aims and objectives of British Airlines and its performance till date. The literature review of this research comprises of several different airlines that are dominating the world with their excellent performances.
Polish This Essay Preview essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets proposal
A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets proposal
9 pages (2250 words) , Essay
Nobody downloaded yet
A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets Proposal Background Aviation as an industry has become a profitable business. Its success like any other industry is basically dependent on the fact that there are still unexplored markets out there and if an aviation company succeeds in getting into new regions, it can multiply its profits manifolds.
Polish This Essay Preview essay
Customer behaviour in charity retailing in UK
Customer behaviour in charity retailing in UK
30 pages (7500 words) , Dissertation
Nobody downloaded yet
With the economic struggles and the trends towards conservation, the charity shop has become a re-popularized venue. However, because of the economic problems, donations are down and people are holding on to their own items for longer periods of time.
Polish This Essay Preview essay
Strategic marketing based on case study Maytag Corporation
Strategic marketing based on case study Maytag Corporation
12 pages (3000 words) , Download 1 , Research Paper
Time will come that a company can be said to have already run its course. And that’s what happened to Maytag Corporation. Due to the changing needs of people, the demand for their product has declined, thus bringing in losses for the company. This calls for the company to make a decision in selling the firm.
Polish This Essay Preview essay
Organisational Behaviour and Human Resource Management Southwest Airlines
Organisational Behaviour and Human Resource Management Southwest Airlines
16 pages (4000 words) , Research Paper
Nobody downloaded yet
The human resource issues the company can face in future are legal issues. Also in future the company should start international flights. For this the company will have to launch a new brand under which international flights should be started.
Polish This Essay Preview essay
Marketing Communication Based on Video
Marketing Communication Based on Video
8 pages (2000 words) , Research Paper
Nobody downloaded yet
Interestingly, previous to 2008, V&S Vin & Sprit AB was a part of V&S Group which belonged to the government of Sweden. At present, Absolut is a subsidiary of Pernod Ricard Holding Company.
Polish This Essay Preview essay
Principles Of Marketing Management Chocolate in the UK
Principles Of Marketing Management Chocolate in the UK
12 pages (3000 words) , Essay
Nobody downloaded yet
Chocolate is a highly demanded product in the UK. With an ever expanding market and increasing competition, it is tough for market players to sustain their position and continue to remain profitable. Thorntons is one company that has sustained considerable success throughout years.
Polish This Essay Preview essay
Consultancy Project
Consultancy Project
14 pages (3500 words) , Literature review
Nobody downloaded yet
The literature review discusses the role of online marketing communication in the Small and Medium sized Enterprises (SMEs) in general and the influence online advertising can have in their functioning, in particular. The review analyses whether it is essential for the SMEs to do online marketing communication and if yes, then how would they utilise online advertising effectively to improve the awareness of their offerings amongst target customers.
Polish This Essay Preview essay
What should organisations be concerned about in corporate rebranding from a strategic point of view
What should organisations be concerned about in corporate rebranding from a strategic point of view
54 pages (13500 words) , Dissertation
Nobody downloaded yet
The term rebranding refers to the process that leads to the creation of a new symbol, logo, name, or all three in combination, for a corporate house. Corporate rebranding is undertaken with the specific objective of creating a perspective shift and a change in stand, in the minds of the stakeholders and business rivals.
Polish This Essay Preview essay
Is Facebook Marketing Effective
Is Facebook Marketing Effective
11 pages (2750 words) , Download 2 , Research Paper
Methodology plays an important part in making a research successful. In case of selection of an inappropriate methodology, there can be hazardous results for the student as the whole research can end in nothing at all. There are a number of methodologies for conducting a research such as qualitative methodology, quantitative methodology, case studies and so on.
Polish This Essay Preview essay
Ethics On Pharmaceutical Marketing A Review Of Literature
Ethics On Pharmaceutical Marketing A Review Of Literature
15 pages (3750 words) , Dissertation
Nobody downloaded yet
Several literatures have been devoted on pharmaceutical marketing practices used by manufacturers in their global operations. Authors have been interested to find out the benefits of pharmaceutical marketing to the end users. US pharmaceutical practices have been taken into account.
Polish This Essay Preview essay
How service firms enter the Chinese market: Study of entry strategy of hotel and restaurant industries for Chinese market
How service firms enter the Chinese market: Study of entry strategy of hotel and restaurant industries for Chinese market
44 pages (11000 words) , Download 1 , Dissertation
A business unit dealing with fast food products should research into the demography, the habits of people into dining out and the suitable location to open an outlet. One of the tools used widely for the macro environmental study is PEST.
Polish This Essay Preview essay
How has the UK retail sector adapted to recent changes in the economic climate effectively
How has the UK retail sector adapted to recent changes in the economic climate effectively
54 pages (13500 words) , Download 1 , Dissertation
Starting from the 70's, oil production not only has reduced imports of petroleum products, but also brought substantial gains in trade. British Petroleum is the largest industrial corporation and the UK ranks second in Europe. Britain provides 10% of world exports of services.
Polish This Essay Preview essay
Consumer Buying Behaviour
Consumer Buying Behaviour
12 pages (3000 words) , Download 2 , Literature review
Literature Review on Consumer Buying Behaviour. Consumer choice goes further than the simple fact of buying commodities; consumers use it to construct identities and associations. Consumption has to be considered within its communal background, focusing on conventional standards, practices and regulations, which shape the way by which goods are utilized by consumers to signify the self and describe social associations.
Polish This Essay Preview essay
The confidence of saudi consumer in the seasonal sale of the international brands
The confidence of saudi consumer in the seasonal sale of the international brands
9 pages (2250 words) , Literature review
Nobody downloaded yet
This study also presents the international brands that operate in Saudi Arabia, with the aim of providing a clear and concise picture of the fashion market in Saudi Arabia, the brands that are present, and the way that consumers respond to the market.
Polish This Essay Preview essay
The role of self-service technology within service retailing
The role of self-service technology within service retailing
10 pages (2500 words) , Essay
Nobody downloaded yet
Findings showed that SSTs can enhance organisational competitiveness, (internal and external) customer satisfaction and customer commitment, lessen operational costs, and improve staff and organisational productivity.The main disadvantages of SSTs are they cannot be fully operated.
Polish This Essay Preview essay
An investigation into the impact of branding on growth of tablet computer for the UK market
An investigation into the impact of branding on growth of tablet computer for the UK market
56 pages (14000 words) , Essay
Nobody downloaded yet
On the basis of the literatures critically reviewed, the researcher believed that branding has helped growth of tablet PC market in the UK. To test this hypothesis, the researcher employed quantitative survey method using 60 respondents, and semi-structured interview method for the qualitative study.
Polish This Essay Preview essay
Marketing Research for Yelp in the Brazilian Market
Marketing Research for Yelp in the Brazilian Market
15 pages (3750 words) , Term Paper
Nobody downloaded yet
We anticipate the provision of qualitative research services regarding Yelp in the Brazilian Market. We ensure that the quality of the research services to be provided would be of the highest quality and utmost care would be taken in order to ensure the accuracy of the data used and relativity of the research with regard to your strategies.
Polish This Essay Preview essay
International Marketing: Snog Ice Scream in Switzerland
International Marketing: Snog Ice Scream in Switzerland
10 pages (2500 words) , Research Paper
Nobody downloaded yet
Business organizations are presently operating in highly turbulent business environment. Companies are essentially trying to leverage the benefits of globalisation to reach out to new market segments. An exit strategy and a monitoring plan would also be prepared so as to help the firm emerge as a formidable player in the market.
Polish This Essay Preview essay
Report market sells product internationally
Report market sells product internationally
16 pages (4000 words) , Essay
Nobody downloaded yet
The business report would include a strategic analysis of UK as an investment destination for a new player in the beer industry. The report contains a section that analyses the macroeconomic and other aspect of UK including political, legal, economical and cultural aspects.
Polish This Essay Preview essay
Toyota Company Analysis
Toyota Company Analysis
21 pages (5250 words) , Research Paper
Nobody downloaded yet
Executive Summary Toyota Company has been a leading name in vehicle making for quite a lot of decades. Regardless of the nationalistic movement in the United States to “buy American”, the business has held its own, staying a leading and persistently developing company within the ‘corporate world of transportation.
Polish This Essay Preview essay
The Confidence In Of International Brands
The Confidence In Of International Brands
12 pages (3000 words) , Dissertation
Nobody downloaded yet
The fashion market in Saudi is very seasonally based, with sales following religious holidays. With the relatively young population, there is the large potential for the fashion market. The habits of the nation are changing to become more in line with Western culture, a trend that is especially strong in the younger generation.
Polish This Essay Preview essay
Two Familiar Brands Competing in the local Marketplace
Two Familiar Brands Competing in the local Marketplace
11 pages (2750 words) , Essay
Nobody downloaded yet
The paper compares two brands i.e. Tide and Gain which are the detergent products from Proctor and Gamble, well renowned as P&G. Tide and Gain both have strong presence in the market of USA and each brand have their own identities. Where Tide is known for its cleaning capability, Gain is popular for good smell.
Polish This Essay Preview essay
What are the key factors in developing successful brand
What are the key factors in developing successful brand
13 pages (3250 words) , Dissertation
Nobody downloaded yet
What are the key factors in developing successful brand? Globalisation has ushered in a new era of competition with the business organizations engaged in a cut throat competition to capture new customers as well as to retain the existing customers. In this regard the aspect of branding assumes importances considering the fact that brand are essentially used to distinguish between products and services by the customers across the globe.
Polish This Essay Preview essay
The Impact of New Media on CRM-Systems
The Impact of New Media on CRM-Systems
41 pages (10250 words) , Thesis Proposal
Nobody downloaded yet
This research aims to suggest new and innovative ways of maximizing the changing face of the media; expose business owners, employers and managers to the basic needs and expectations of the customer in the running of businesses; enhance communication in the organization; maximize the influence of new media on customer relationship management system.
Polish This Essay Preview essay
Marketing an Australian wine to Hong Kong wine market
Marketing an Australian wine to Hong Kong wine market
11 pages (2750 words) , Essay
Nobody downloaded yet
This research will begin with the statement that before drawing up the marketing plan it is essential to evaluate the external environment in which Brown Brothers proposes to introduce its wine products. The external environmental analysis of Hong Kong suggests that the market has high growth potential.
Polish This Essay Preview essay
The Interactive Consumer: The Influence of User Generated Content and Social Media on Consumer Behaviour
The Interactive Consumer: The Influence of User Generated Content and Social Media on Consumer Behaviour
70 pages (17500 words) , Download 1 , Dissertation
This dissertation aims to examine closely how user-generated content and social media influences consumer behaviour in the age of ubiquitous computing. It presents important themes from the latest scholarly research and interviews with a group of consumers provide insights to build on understanding of the impact of social media and user-generated content on consumer behaviour.
Polish This Essay Preview essay
Attitude and Behaviour of Consumers Towards Organic Food: Comparison Between the United Kingdom and Turkey
Attitude and Behaviour of Consumers Towards Organic Food: Comparison Between the United Kingdom and Turkey
40 pages (10000 words) , Essay
Nobody downloaded yet
Technological advancement and the influence of environment and population have brought changes in food production and marketing. The industrialized countries demonstrate keenness for organic products and food safety.
Polish This Essay Preview essay
An Australian Airline (Qantas)
An Australian Airline (Qantas)
12 pages (3000 words) , Essay
Nobody downloaded yet
This paper analyzes the proposed recommendations for Qantas airlines and provides alternative strategy identification and discussion considering gap analysis and changes in the current marketing strategy. The author of this paper presents implementation of each strategy, its expected results and solution.
Polish This Essay Preview essay
Sales Promotion Techniques used by JETBLUE
Sales Promotion Techniques used by JETBLUE
11 pages (2750 words) , Download 2 , Research Paper
Overview: JetBlue was founded in 1999 by David Neeleman. It is an American airline with the approach of providing low-cost air travel just like its competitor, Southwest Airlines. It was among those few American airlines that recorded a profit following the September 11, 2001 attacks.
Polish This Essay Preview essay
Market for Condoms
Market for Condoms
19 pages (4750 words) , Thesis
Nobody downloaded yet
Market for Condoms There is a global market out there for condoms. Each country has its own condom brands and many countries rely on the imported brands of condom. Condoms are targeted towards those who want to have a safe sex experience. Belgium has a huge population and according to the recent trends, there has been an increase in the sex incidents.
Polish This Essay Preview essay
New Demands for Beer: Feral Brewery in Australia
New Demands for Beer: Feral Brewery in Australia
20 pages (5000 words) , Research Proposal
Nobody downloaded yet
The findings of this research will provide insight of the implementation and evaluation of the brewery that will follow phases for re-examining the current product and process then changing this with the advertising campaigns. The evaluation that will be used will be based on combining the various activities that have changed in the brewery.
Polish This Essay Preview essay
Information and knowledge management for managers
Information and knowledge management for managers
17 pages (4250 words) , Term Paper
Nobody downloaded yet
The author states that Knowledge Management is a process that incorporates strategies as well as practices that have been adopted in order to facilitate the identification, creation, compilation, distribution and transfer of knowledge. In the field of Knowledge Management, the sharing of knowledge is considered to be one of the major areas.
Polish This Essay Preview essay
Marketing Plan on owning a Pet Store
Marketing Plan on owning a Pet Store
18 pages (4500 words) , Research Paper
Nobody downloaded yet
Consumer analysis 8 Demographics 8 Psychographics 9 Behaviors 9 Geographical considerations 9 B. Industrial Analysis 10 Competitor analysis 10 Segmentation 10 Criteria 10 Target 11 Differentiation and Positioning 11 Product Life Cycle 12 Marketing Mix 13 Product 13 Price 14 Pricing strategy 14 Place 15 Channels of distribution 15 Product location availability 15 Physical distribution 15 Cost 15 Promotion 16 Personal selling 16 Advertising 17 Sales Promotion 18 Public relations 18 Website 18 Budget 19 Control/Monitor 21 Feedback mechanism to monitor progress 21 Evaluation process 21 Performance objective 21 Profit margin 21 Market share 21 Promotional effectiveness 22 Market penetration 22 Re
Polish This Essay Preview essay
Risk Management: Failures and Defects in Constructions
Risk Management: Failures and Defects in Constructions
31 pages (7750 words) , Research Paper
Nobody downloaded yet
According to statistics, it is evident that the construction industry has a high number of uncertainties and risks compared to other industries. This is because of the unique features of this industry, the period within which these projects are undertaken, the complicated activities and systems, their environmental surroundings and features.
Polish This Essay Preview essay
FEMA. A Gap Analysis: Mandated Expectations vs. Reality
FEMA. A Gap Analysis: Mandated Expectations vs. Reality
19 pages (4750 words) , Research Paper
Nobody downloaded yet
This paper attempts to accomplish a thorough analysis of FEMA on the expectations from it on national level preparedness to safeguard peoples and property from natural calamities and man-made disasters. It strives to find out the gaps between expectations of all stakeholders on disaster management and reality, which is quite below expectations.
Polish This Essay Preview essay
Consumers Choice Regarding the Selection of a Mobile Phone Brand
Consumers Choice Regarding the Selection of a Mobile Phone Brand
58 pages (14500 words) , Essay
Nobody downloaded yet
Globalization has made a severe impact on consumer behavior and choices, especially in the consumer goods sector. Consumer choices are influenced by several factors such as situational factors, socio-economic background, and cultural differences. Globalization has not made the consumer needs homogenous.
Polish This Essay Preview essay
Integrated Marketing communication plan of Honda Civic in the US
Integrated Marketing communication plan of Honda Civic in the US
13 pages (3250 words) , Assignment
Nobody downloaded yet
This IMC plan for Honda seeks to outline the communication strategies that can be implemented by Honda to introduce its new 2011 Honda Civic Natural gas. The main goals of the IMC strategy is to appeal to the interests of as many people as possible in a bid to fulfil the broad objectives of satisfying the needs of as many people as possible.
Polish This Essay Preview essay
Marketing strategy for Blackmore product in Vietnam market
Marketing strategy for Blackmore product in Vietnam market
12 pages (3000 words) , Download 6 , Assignment
This report aims to create the strategic marketing for Blackmore Company in order to expand the business operations in international market as Vietnam regarding to its nutritional product. This paper will be concentrated on some important parts of marketing strategy based on the theory of international marketing.
Polish This Essay Preview essay
The Pricing Strategies and Programs of Etisalat
The Pricing Strategies and Programs of Etisalat
9 pages (2250 words) , Download 1 , Essay
The Pricing Strategies and Programs of Etisalat Background on Etisalat Etisalat is a telecommunications company headquartered in the United Arab Emirates. It was founded in 1976 under the name Emirates Telecommunications Corporation, a joint-stock venture between various Emirates partners and a once-large British company called International Aeradio Limited.
Polish This Essay Preview essay
Marketing Strategies for Growth in Overseas Markets: Abercrombie & Fitch
Marketing Strategies for Growth in Overseas Markets: Abercrombie & Fitch
12 pages (3000 words) , Download 2 , Essay
According to the essay the development of a marketing strategy involves linking long-term strategic goals for productivity, profitability, and market positioning with actual behaviours that bring the business growth and better market presence. Marketing strategies involve segmenting the potential customer base.
Polish This Essay Preview essay
DOMMINO PIZZA MARKETING STRATEGY
DOMMINO PIZZA MARKETING STRATEGY
15 pages (3750 words) , Download 2 , Coursework
This research aims to understand the company operations and guiding principles; to identify the already existing market strategy and its effectiveness; to identify the strengths and weaknesses of Domino company; to identify the opportunities and threats that the company is facing; to look into the solutions that can help solve the problems and threats identified.
Polish This Essay Preview essay
Advantages and disadvantages of on-line shopping
Advantages and disadvantages of on-line shopping
13 pages (3250 words) , Download 1 , Dissertation
Another issue to examine, besides the advantages and disadvantages of on-line shopping verses high street shopping is the issue of branding. This is a necessary issue to examine because branding might also influence if a person shops on-line or shops in the stores.
Polish This Essay Preview essay
Longitudinal Strategic Development Study on easy Jet
Longitudinal Strategic Development Study on easy Jet
15 pages (3750 words) , Essay
Nobody downloaded yet
Easy jet is one of the successful low cost airlines in Europe, established in the year 1995. It is based in London Luton airport and operates domestic and international services to about 400 routes in Europe and carries about 40 million passengers in a year.
Polish This Essay Preview essay
SWOT Analysis - NYLB
SWOT Analysis - NYLB
12 pages (3000 words) , Research Paper
Nobody downloaded yet
The New York Liquidation Bureau known as the NYLB is a unique entity which does not receives any fund from the taxpayers but carriers out the functions of Superintendent of financial services as a receiver and discharges his statutory duties in order to take care of the interest of the creditors and policyholders of those insurance companies which have been declared insolvent and impaired.
Polish This Essay Preview essay
Georgetown Cupcake
Georgetown Cupcake
10 pages (2500 words) , Essay
Nobody downloaded yet
The Table of Contents Introduction 3 History of Georgetown Cupcake 3 The Market Scenario of Georgetown 4 Marketing Plan Design 6 The Product Line of Georgetown Cupcake 7 Marketing Strategies 10 Marketing Plan Design 11 Conclusion 14 References 15
Polish This Essay Preview essay
How advertising strategy for luxury brand changing to take account of using internet for customers
How advertising strategy for luxury brand changing to take account of using internet for customers
10 pages (2500 words) , Dissertation
Nobody downloaded yet
The paper in question operates mainly based on two research questions which can be stated as follows: What were the factors which contributed in the shift of advertising campaigns of luxury brands from conventional modes to internet based marketing strategies? What are the different competitive strategies taken by the luxury marketers to position their product higher in the brand hierarchy while tending to advertise via the internet plane?
Polish This Essay Preview essay
Impact of Financial Meltdown on Luxury Fashion Goods Market
Impact of Financial Meltdown on Luxury Fashion Goods Market
37 pages (9250 words) , Dissertation
Nobody downloaded yet
The paper studies the careful analysis of the global turndown, its effect on the market and the industry of luxury goods in particular. Various analyses of the companies have been done and comparative analysis has been carried out to understand the difference created. The reviews from the employees and the customers have also been combined to know the popularity of the implemented system.
Polish This Essay Preview essay
Ecobeach Eco-tourism Operation
Ecobeach Eco-tourism Operation
10 pages (2500 words) , Essay
Nobody downloaded yet
This report examines the definitions and effects of the seven P’s of marketing on the ecobeach ecotourism activities. It begins with an introduction into the issue of ecotourism and examines the effects of eco tourism on the beach at Kimberly. The parties responsible for the conservation efforts are also put into consideration in this paper.
Polish This Essay Preview essay
4476 - 4500 results of 9297 items

Let us find you samples on subject Marketing for FREE!

Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us