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Marketing Plan of Meta Technologies - Case Study Example

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Summary
The paper “Marketing Plan of Meta Technologies” seeks to evaluate Meta Technologies which will be engaged in the development of small software utilities for smartphones like Apple iPhone and other phones manufactured by companies like Nokia, Apple, and RIM…
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Marketing Plan of Meta Technologies
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Extract of sample "Marketing Plan of Meta Technologies"

Download file to see previous pages Our major goal is to grow by an average growth rate of 7% for next five years besides entering into major deals with large firms such as Apple, Microsoft, Nokia, Sony Ericson as well as Motorola to offer them our customized software to be embedded into smartphones developed by them.
We believe that our business will grow steadily, however, based on our core competencies i.e. providing the least costly, robust and effective software to our retail as well as industrial clients. Our main strength will lie in our ability to deliver unique and innovative software utilities which can help our customers in their daily lives. It is because of this purpose that our focus will always remain on developing software for purposes such as weight management, tracking of expenses on various household items, Glucose and Hypertension monitors, social networking etc.
Our considerations for the external financing will be mostly for the external debt of long-term nature as we aim to expand in the future. Our capital requirements, however, will be met through a combination of equity as well as bank financing.
Industry Overview
Until recently, mobile computing industry was dying and as such producers of mobile software were very few. However, with the introduction of new Apple iPhone and other smartphones from companies like Nokia and BlackBerry etc.
Historically, this industry has been slow in growth due to lack of demand for smartphones. However, with the introduction of more innovative and all-purpose smartphones, it is showing increasing trends as more and more youngsters are purchasing such phones. Over the period of time, however, this industry has resulted into loss of creativity as developing community was largely dependent on old models of mobile computing and often lacked the ability to combine business elements with the mobile computing platforms. ...Download file to see next pages Read More
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