SCM Virtual Gallery - Essay Example

?Marketing When marketing a website and website owner has many options, many website owners will use SEO marketing. When a website owner uses SEO marketing, a website owner is writing promotional articles for the website, and using keywords in the promotional article to promote the website. An SEO marketing article wrote keywords will always be found by the search engines. Many search engines will pull up articles based on the keywords that appear in the article. An SEO marketing article will be rich with keywords. The keywords are found by the search engines. When someone types keywords into the search engines, the search engines find the keywords in the SEO marketing articles that has been filled with keywords. However, many time search engines’ will pull up an article based on the meta-description. A meta-description is a small description usually about 150 characters to describe what the article is all about. Many website owners will make the meta-description contain many of the keywords pertaining to the article. The articles usually pertain to the website, and what the web site has to offer. A meta-description many times is used as a lead-in, to get someone to click on the website address. Whenever a needed description is filled with keywords, the search engines will locate the article based on the keywords in the meta-description. When a company wants to promote its website a company can make a small meta-description as an advertisement. Many meta-descriptions will tell those looking on the search engines what is on the website, or in the article promoting the website. So, a meta-description will be, a brief opening, and a description of what the article, our website contains. When a company uses a social network to promote its business, a company is relying on the users of the social network. Many companies will create a page for something like Facebook, and Facebook will promote the company’s web page by asking users to like, or unlike the website. Using a website to promote a company’s website is one of the most recent ways to market a website. Nearly all of the social networking sites have more than 100 million users, and a company is receiving exposure through this page that the company created on the social networking site through those 100,000,000+ users. There are not many companies who operate in the world today without having a page on the social network site. Pages on social networking sites are becoming the norm for advertising today. With a banner exchange the company creates a banner with its logo, and some important information on the banner. The banner is used to advertise the company by other website. Some banners are used to promote website that has similarities to the website that the banner is being used on. Whenever someone in charge of marketing wants a person to click on a banner ad the person expects that once someone clicks on the banner ad and goes to the website that the banner ad will turn the person into a sale. Converting every user into a sale is the most important, and main goal of all marketing today. Marketing campaigns are the only way that a company can advertise. If no one knows about the company, then no one will purchase products and services from the company. So, many companies will use a combination of SEO keywords rich articles, meta-descriptions that are keywords rich for the search engines, social networking sites, and banner ad campaigns. Today, these are the main forms of advertising for a company. There are not many companies that advertise through direct mail anymore. There are some companies who advertise through e-mail. Design The design of the website is almost as important as the marketing campaign to get customers there. If the website has a poor design, and is not user-friendly customers will not want to stay and purchase products and services from the website. When companies get customers to the website, the objective is for customers to purchase products, and services from the company. Having a well-designed website is something a company wants, because customers look at the design and interface of the web site as part of their purchasing experience. Just like at a brick-and-mortar store a website gives a good impression on customers. If the design of the web site is poor, this will make a bad impression on the customers. However, if the design of the website is designed well, and is inviting the customers will stay, customers will be impressed by the site. Whenever a company designed a website there are many things to take into consideration. One of the most important things to take and consideration is usability. Is the website user-friendly? This site should have all of the features that are important to the site theme. If the website is offering a service, the website will need a registration form. The registration forms of have a place for the user’s name, e-mail address, and a password. Many time the username is the e-mail address, if the site is offering products for delivery their will need to be for the shipping, and billing addresses. Company what is customers who visit the website usually make it invite first pages. The homepage will have a little bit about the company. The homepage will usually consist of some pictures and testimonials from other satisfied customers. There are many things on the homepage that are the most important to a website design. When of the most important features the homepage of the website is the company logo. The company means to identify the company right from the front page of the website. Customers need to know that they are in the right spot. This is especially true if a customer was specifically looking for this company. The website design for this project was to use a mySQL database to design the website. The user interface consists of login information, registration form, and several other pages. The pages are very working. The website is the whole. How many page a website has been part of the design of the website. A desirable website will determine how many pages. The website will have prior to beginning the process of building the website. The design of the website is one of those details that is planned out prior to the implementation of building the website. Designs that use good usability for the user will be the most popular website on the Internet. This website that use designs with the users in mind is created by professionals who have specific training in designing website. The training goes beyond what will make a good website. The training also consists of how the design works with the theme of the company. Does the company logo go well with the design of the website? If the company logo does not go well with the design of the website, then the designer might want to change the design of the website. Everything in the design of the website should flow well together. Designing a website is almost like creating a masterpiece on canvas. The design of the website must be perfect, and user-friendly. If the design of the website is not perfect, and is not user-friendly than those who visit the website will not want to stay out website. The main purpose of the design, and having a well-built design for website is to have the users visit the site long enough to make a purchase of the products, or services that the company has to offer. When the design of the website is poor, the customers will not want to stick around to make a purchase of the products, or services that the company has to offer. However, if the design of the website is users friendly and inviting to the user the customer might want to explore the website a little longer, and perhaps make a purchase of the products, or services that the company has to offer. Putting together an ideal design for website entail’s extensive detail, and planning whenever someone is thinking about launching the website the first, and foremost detail to take into account are the design of the website. Will the website be needed for sale of products, and/or services? Will the website be used as an informational website? There are many more questions that someone who is looking to build a website needs to ask before building the website. The answers to these questions will assist the designer of the website in what types of colors, and graphics to use on the website. Someone can only create the perfect website for company the person needs to know the answers to these questions. The design of the website should have a theme. The theme should go along with the company theme. If the website is to inform users, and give them information about something than the design should that the theme of the information being displayed on the website. There is a website that offers information to users. This type of website is from the government, organizations that want to inform citizens of important details regarding the government, or the organization. The designs of this website are based upon the theme of the website. Before designing a website the content of the website should be determined. If the content for a website is usually determined prior to the design of the website, it will be easier to design website. The colors, and contrasts, and fonts used on the website are all part of the design of the website. These minute details are very important when designing a website. If the font does not contrasts well with the background of the website page, there will not be too many people who visit the website that will read what is said on the website. A poorly displayed font on the background will often strain the reader eyes. Readers will get the most use out of the website. If the font goes well with the background of the website, a reader does not have to strain the reader size, the reader will stick around to find out what website has offers. This is especially true if the website is offering information about products, services, or any other information, such as a government issue. So, the design of the website is one of the most important points to consider when building website. If the website is a good design, and a good theme and users who visit the website will generally stick around to purchase, or services from the company, or retain the information available on website. Implementation The implementation of a website design, and production of a website is something that almost every business needs today. The business does not implement the website the business might lose sales. Implementing a website means that the business is being exposed worldwide. Implementation is a very important step in web design. Web designers who want to display all of the designs in a uniform pattern on the website do so by implementing all of the plans that went into creating the website. These plans that went into creating the website were very important steps in the website design. Implementing the designs, and web pages into the website is the final step, in designing website a website with a good design, and website that are user-friendly the most popular website on the Internet today. When a web designer implements all of the plans that went into creating the website the web designer is putting on the final touches of the website. The website cannot be launched until everything has been created on the website. All of the plans that went into creating the website should be implemented in a uniform and, and systematic way. A website should not be launched prior to any testing done. The testing that should be done should be done to test the usability of the website. There should the tests to make sure that there are no bugs in the system. The information technology departments of the company should ensure that the website is in good working order prior to the launch. If a website is tested prior to the launch then the information technology department will know if there is anything wrong with the site. The site should be tested for user-friendliness, and anything that users might find to be inhibiting, and therefore not want to use the website. Implementing the test can be done with a group of select users prior to a full-blown launch. This is called a beta test. During a beta test there will be a group of individuals from all across the world who test the website during relaunching. This group of beta testers will allow the information technology departments know if there is any problem with the user-friendliness of the website, or if there are any bugs in the site. Implementing a beta test prior to the launch will ensure that the website meets all of this as the Haitians that we mean to designing the web thing. Does the website offer the same things to the users who are testing the web site that the designers intended for the users to be offered? An implementation stage is the final stage in the launch of the Web site. The creators of the Web site will implement a beta test following the initial information technology test done internally. Sometimes, the information technology department will not be able to test the website for usability, and any flaws in the website, because the information technology department is not trained to find any bugs in the system, and will not use the website often. So, the information technology’s department will go into a pre launch and ask a group of users to test the website and find these things. Only after all of the bugs have been worked out through the pre launch testing can a company and launched its website worldwide. During the implementation stage, a company not only wants to test the website during a pre launch, but a company will want to offer some of the products, and services to the testers. The company wants the pre launch testers to attempt to make a purchase of the products, and services offered on the website. This would be so that the company has the opportunity to test this part of the usability, and make sure nothing in this area of the website has many problems. Implementing the website during a pre launch is perhaps one of the most important aspects of developing website. This is especially true if the website offers any products, or services for sale. This is not especially true if the website only offers articles, and information about a certain topic that might be of interest the users. Implementing any corrections that need to be made to the website prior to the launch will be useful to the company. This is especially true if there are any problems during the check out of the website. If users during the pre launch had a problem with checking out, and purchasing the products, or services that the company has offers. This should be corrected prior to the launch. If this is not corrected, the company will have a difficult time making any profits from the website. A company who is in business, and launches a website to sell products, or services to the users and has a problem with the checkout system. The company will not make very many profits. During the implementation stage, web designers go through the final checks of the website. When all of the requirements that when into the design of the website have been double checked and have been agreed upon to meet the standards of the website. The website is launched. After the website is launched, it is almost difficult to shut down the website, and repair any flaws in the system, or any problems with the user friendliness of the website. When a user enjoys the website, and the user finds that the website has great usability the user will continue to frequent the website. When a website gets return visitors, the conversion rates of the website begin to multiply. A conversion rate is the number of visitors who turn into buyers. A website cannot have buyers without visitors, and a website with poor usability, and with any bugs in the system, especially at checkout will have a problem getting return visitors. Getting return visitors is one of the most important things to a website. After implementing all of the necessary changes that need to be made to the website the website can go into a launch. However, if there were too many flaws in the system, and that it was not very user-friendly the company might want to have a group of beta testers test the website again. The company will want to make sure that all of the bugs were detected, and corrected prior to a full launch. When a company makes sure all of the flaws were detected, and corrected prior to the full launch a company is trying to say to the users that this is the company that can be trusted. So, before a website can be marketed, it needs to go through the design stage, the testing stage, and all of the bugs, and usability problems must be corrected prior to the launch. Once a company has launched its website the marketing campaign will begin. A company cannot expect to have a profitable website, without first advertising the website. During the design stage, the company should make sure that the website is going to be user-friendly, and that the website looks very presentable. During the implementation stage the company needs to make sure that all of the bands for the website were implemented, and that any flaws in the system were corrected prior to the launch. Therefore, there is so much to consider when designing, and implementing a website for user-friendliness to sell products, or services to the users. Read More