Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

Marketing Communications - Report Example

Comments (0) Cite this document
The report "Marketing Communications" proposes some practices that are being going on in the industry for quite some time now and people are not aware of it. Such practices slowly and gradually have affected the culture and tradition within the society and have created a homogenous world of aimless consumers. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
Marketing Communications
Read TextPreview

Extract of sample "Marketing Communications"

Download file to see previous pages In this interactive world scenario, people are informed and vigilant towards other people around them. Self-identities and cultural traditions are so intermingled nowadays that one sees no alterations in this homogenous consumer world. No matter how much one try to remain isolated and strive to retain his true, selfless identity, in the end one fall the victim of the changing needs and demands of the time. One such influence over our lives is of advertisements.
In this research report, apart from gathering secondary sources, I have tried to use some consumer insights and observations from everyday life situations. Marketing and advertising is a very vast field of science, dealing with human psychology and profit maximization. From product design to product sales, companies keep in mind their consumers’ needs and wants, so that their efforts generate profitable fruits at the end and this has leads to the very complex possibilities of fraudulent practices. My research includes thorough analysis of consumers’ purchase decisions and their perspective for few of the most used brands, including that of soft drinks, food chains and everyday children products. In order to specifically proof my point of view that advertisements really mould consumer mindset via false claims and inefficient marketing practices, I have tried to gather examples from every walk of lives that may influence the over all market segment and general practice of the companies.
While interviewing the consumers, I have realized the fact that if people are told that advertisements often are untrue and misleading, they would first accept that they know the deceptive nature of advertisements. However, talking generally about their most used products amongst the categories defined earlier; they unconsciously agree that they have selected or purchased a particular product because they have seen their ads and liked it very much. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Marketing Communications Report Example | Topics and Well Written Essays - 3250 words, n.d.)
Marketing Communications Report Example | Topics and Well Written Essays - 3250 words.
(Marketing Communications Report Example | Topics and Well Written Essays - 3250 Words)
Marketing Communications Report Example | Topics and Well Written Essays - 3250 Words.
“Marketing Communications Report Example | Topics and Well Written Essays - 3250 Words”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Communications

Marketing Communications

...? Marketing Communications Table of Contents Communications Opportunity Analysis 3 Application of Theories to Practice 3 Traditional Parameter Mix 4 Supplier Initiated Marketing Communication 5 Multiple communication Objectives 5 The Communication Strategy 6 Creative Ideas 6 Media Strategy 7 Below the line Communications 9 Direct and Digital 10 Campaign Evaluation 10 Reference 12 Bibliography 12 Communications Opportunity Analysis The two major objectives of communication are “to be understood and to be believed” (Taillard, 2001, p.1). Both of these acts are of equal importance as far as persuasive communication is concerned. The project aims to throw light on the different modes of marketing communication and tries to develop and present...
11 Pages(2750 words)Assignment

Marketing Communications

...MARKETING COMMUNICATION Content Content 1 Answer 2 3 References 6 Answer 1 In this era of marketing every company manufacturing a product needs to go beyond producing the best quality at the lowest price and reaching it to the right customer at the right point of time. The companies need to communicate with the existing customers and the prospective future customers in order to increase their sales and retain the market share. Thus, each and every company needs to promote their product in a proper way. There is a need for marketing communications that would help the customers become aware of the product. In today’s changing environment of marketing, there is a need for marketing communications since markets have been fragmented and very...
5 Pages(1250 words)Assignment

Marketing communications

...Marketing Communications... Marketing Communications... Communications Introduction Marketing and promoting products have existed since times immemorial with the early marketers broadcasted theirmessages on the streets to sell livestock. Since then these concepts have taken a complete radical change with current marketers aim to broadcast their message to the mass market. Generally speaking marketing communications includes all the activities that are related to promoting a product in order to sell it. In our daily life we interact with so many different marketing gimmicks that our mind absorbs only a few. TV, Radio, Newspaper, Billboards and now most commonly used media the internet is now being used to promote all kinds of products, ranging...
12 Pages(3000 words)Essay

MARKETING COMMUNICATIONS: International Marketing Communications

...Marketing Communications... Marketing Communications... of the organization The case study of Carrefour Group has been taken up for the project. Carrefour Group is a French giant in retail outlets, which was established in 1959 and now has presence in more than 30 nations worldwide. It has the distinction of being the largest retailer in Europe and second largest in the world with more than 15,000 outlets or stores across the world which are either company operated or franchisees ( The company follows a strategic growth plan with the basic objective of becoming one of three major players in the countries wherever it has presence. It is now having talks with Indian Government about its entry into this rapidly emerging economy wh...
6 Pages(1500 words)Essay


...Running Head: MARKETING COMMUNICATIONS Inserts His/Her Inserts Grade Inserts MARKETING COMMUNICATIONS Question 1 a) The concept of Marketing Communications pertains to the media which is related and utilized to commune in the product market. It refers to the "promotion" element of the practically applied 4 Ps of the "Marketing Mix" which includes product, price, promotion, and place. All those practices of advertisement, brand language, branding, marketing, direct marketing, packaging, graphic design, publicity, promotion, public relations, sponsorship, sales promotion, sales and online marketing are generally known as marketing communication managers, or marketing communicators (Clow, Kenneth, Baack, 2007). The tools of communication...
6 Pages(1500 words)Essay

Marketing Communications

... a surge in competition. All the companies launching a new car in the segment are immediately subjected to competition from another launch from a rival in the same segment. In order to attain an edge over competitors, the automobile companies are adapting new and innovative marketing communication. The project analyses the marketing communications, which are practiced by Audi in order to launch successfully its new product A4 and also captures the way in which another German car manufacturer, BMW, has posed serious competition with their 320i. Background of the Companies Audi AG is a German manufacturer of automobiles, involved in designing, engineering and distributing of the same. Since 1966, the brand is majorly owned by Volkswagen...
9 Pages(2250 words)Assignment

Marketing Communications

...Marketing Communications... Marketing Communications... Communications Contents Contents 2 Part B 3 Introduction 3 Marketing Communication Theories (SOSTAC model) 4 Development of marketing communication plan 4 Campaign Design 9 Conclusion 12 References 14 Part B Introduction Marketing communication is an important aspect that can be used by any brand or company in order to promote itself. There are various media communication and advertisement techniques that the companies normally use in order to promote it. In yester years the different segment of marketing were viewed with different aspects and given separate priorities. However modern marketing theories focus on integrated marketing communication. In the integrated marketing communication al...
12 Pages(3000 words)Assignment

Marketing Communications

...How Fear Affects Consumer Behavior Patters I. Introduction Marketing communications is contributes much to the satisfaction of customer needs and wants. The way by which a company informs the customer regarding its products and to persuade customers to patronize such products would determine the number of potential clients the company will have in the future. As such, it is essential that we understand the important factors that are involved in the development of marketing strategies that enable companies to communicate better with their consumers (Ketler 2002). It is imperative that we also understand how different factors affect the behaviours of our customers and potential customers in order for us to anticipate their reactions...
7 Pages(1750 words)Term Paper

Marketing Communications

The marketing team of this company is very energetic, and full of ideas, as to how a new product should get the needed marketing. They have come up with a marketing communication plan, where Perfection V33s marketing needs will be addressed in terms of various mediums of marketing. Moreover, the implementation of the marketing plan would not end the efforts of the marketing team. They would have to make sure that the right check and balance is present, so that mistakes could be recognized, and worked upon. In addition to that, focusing all marketing efforts on a specific target audience, the audience which is most likely to buy a Perfection V33 would give the marketing team cost efficiencies. (Turow, 2008)

Epson V33 sca...
10 Pages(2500 words)Assignment

Integrated Marketing Communications, Marketing Communications Manager

...Scenario: You are responsible for marketing communications for a major cruise organisation, Star Cruises, based in Hong Kong. The company is going tostart cruises out of Dover (a major port on the Kent coast) with two ships that will sail to the Mediterranean for two weeks at a time cruising to such places as Barcelona, Rome, Athens and Malta. Sailings will take place between 1 June and the last day in September each year. Prices will be competitive and the company will compete with such companies as NCL Cruises, RCI and Costa Cruises. All ships are in the 4+ star category. Entertainment is provided on board (free) and all food is inclusive in the price. Alcohol and shore excursions are an extra cost to passengers. Tasks: In the role...
9 Pages(2250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Report on topic Marketing Communications for FREE!

Contact Us