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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Communication Marketing Essay
4 pages (1214 words) , Download 0 , Essay
Free
Proper communication is very important for the success of any marketing strategy. Again proper strategy has to be adopted to communicate all those necessary information regarding the product, price, promotion, and place. So it is clear that marketing and communication both are interconnected and the success of one is dependent on the other.  
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Applicability and Advantages of Telecommuting Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
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Telecommuting is defined as an arrangement between employees and employers where employees do not have to commute to a central work place but instead work at from a remote location like at home; either regularly or periodically. This form of working
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Cultural Diversity in International Markets Marketing Case Study
13 pages (3250 words) , Download 2 , Case Study
Free
Culture, in a sense, identifies a society and gives it a distinct flavour. Large corporations that do business across continents and cultures must be wide awake to the highly unwelcome possibilities that might arise due to translation blunders and cultural faux pas that might occur if their product positioning violates these ground rules. 
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International Marketing Mix of Nokia Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
This research is being carried out to outline a detailed explanation of the international marketing mix as utilized by Nokia, followed by an explanation behind the choices that the company has made. Lastly, some suggestions for changes that Nokia may apply to their international marketing mix will be put forward.
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The Workings of the Market Mechanism Marketing Coursework
7 pages (1765 words) , Download 3 , Coursework
Free
Even the most efficient system of allocation of resources can sometimes fail to allocate the resources in the most efficient way. This situation is known as market failure, and if not dealt properly, it will lead the market towards inefficiency and hence there is a need for good government control to counter the problem.
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Relationship Marketing and Traditional Marketing Marketing Dissertation
10 pages (2500 words) , Download 2 , Dissertation
Free
The author states that relationship marketing is different from other forms of marketing in that it recognizes the long term value to the business firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon accomplishment of new clients by targeting majority statistics based upon prospective client lists.
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IPhone Marketing Programmes Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
The iPhone was initially intended for high-income business people as their primary target segment. The product was priced at $499 to $599 for the 4GB and 8GB models, respectively, when it was launched, which was quite high for the industry category. However, Apple has managed to build a product that lives up to its hype (Greengart, 2007).
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Luxury Brand Marketing and Starbucks Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
This research will begin with the statement that the luxury goods market has typically experienced global growth rates of seven percent on an annual basis. A seven percent growth rate in luxury brands is much higher than the growth rate for many non-luxury products, making this market attractive to companies looking to expand their luxury products globally.
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International Marketing: Entry Strategy Marketing Term Paper
12 pages (3269 words) , Download 5 , Term Paper
Free
While the discount grocery retail market may presently be strong in Slovenia, as the country steadily becomes richer it may be the case that consumer tastes will change in the near future. It is also the case that as Aldi is already established in the nation there would be a high degree of competition.
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The Definition of Public Relations Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The implementation of a strategic approach in creates a platform that highlights the current trends of the product, service, individual, or entity for accomplishing business objectives. The public relations research measurements provide the complete delivery of the desired results in the listed field of focus to deliver on time and on budget
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Marketing Ethics and Marketing Success Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
 One of the classical examples of not following marketing ethics has been the promotion of a novel painkiller drug with the brand name ‘Bextra’ which was supposed to efficiently control pain during menstruation and arthritis. Pfizer is traditionally an aggressive marketer of its products.
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Marketing Advertising of Reebok Pump Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
Free
Marketing Advertising: Reebok ‘Pump’ Reebok, Nike and Adidas are some of the most prominent names in sports apparel, especially shoes and occupy the major chunk of the market. Their ubiquitous presence around the world is well supported by vicious
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Brand Equity Assets Marketing Essay
6 pages (1901 words) , Download 0 , Essay
Free
It is evidently clear from the discussion that Brand Equity is the value in the product that is carried through arising out of consumers’ choice of that product.  Brand image and awareness contribute to brand equity when consumers have strong beliefs about that brand and become associated with it as natural and friendly users. 
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Marketing Strategy of Apple Marketing Research Paper
19 pages (4750 words) , Download 2 , Research Paper
Free
According to the paper, this  American  multinational  corporation  listed  as  AAPL  in  NASDAQ,  was  founded  in  April  1,  1976,  in  Cupertino,  California, the US,  known  as  Apple  Computer,  Inc  for  3  decades  after  its  incorporation  in  1977,  and  later  in  2007,  changed  the  name  to  Apple  Inc.,  due  to  its  expansion  from  personal  computers  to  consumer  electronics.  
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Social Networks Contribution to Organizational International Marketing Strategies Marketing Research Proposal
8 pages (2258 words) , Download 2 , Research Proposal
Free
Ethics need to be ensured on the part of the researcher. It is important to understand the reasons for the research study and commit to delivering the objectives, rather than serving the convenience of the results. For this reason, the researcher will engage in the project and will maintain objectivity, reliability and credibility.
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The Daily Packers Marketing Strategy Marketing Research Paper
16 pages (4000 words) , Download 3 , Research Paper
Free
As the paper outlines, the snacks industry is a very competitive business venture and efforts are necessary if success is to be achieved or be maintained. The Daily Packers limited has been experiencing an unfrequented growth level, there is still room for improvement. The Daily Packers limited has a duty to adopt a known and approved market strategy. 
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Marketing Paper Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
Part There is market potential and market growth for an organic frozen food product launch in Manitoba, Canada and California. The huge cosmopolitan flavors of these three places are highly sensitive to the cause of environmental degradation and
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Marketing Communications Strategies and Mix Marketing Case Study
30 pages (7500 words) , Download 5 , Case Study
The report will also analyze the message and image portrayed to consumers by the campaign strategies and use of media tactics that the two companies employ to market the brand of their vehicles. The effectiveness and efficiency of these mechanisms will be depicted and analyzed to determine the factors that make these companies be successful.
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The UK No-Frills Airline Market Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
To bar companies from joining the market, the existing companies might decide to lower the prices of commodities per unit. This way, the company entering the market will be forced to buy goods in larger scales in order to manage to sell at the same price and make a profit. Otherwise, the company may be disadvantaged by the price. 
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Consumer Marketing - High Involvement and Low Involvement Purchases Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The perceptions of consumers with regards to luxury brands are influenced by the degree of commonality that is usually associated with brands that are mass produced and marketed. Dissonance-reducing behaviour occurs when the consumer is not able to spot certain significant differences between brands.  
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Direct Marketing and Internet Marketing Marketing Term Paper
10 pages (2500 words) , Download 3 , Term Paper
Free
The introduction of Internet applications and e-commerce in the mid-1990s impacted the business world. The technology platform has provided a base for new means of marketing, revenue earning, and communicating with the existing and potential consumers. Increased connectivity has re-defined the way businesses are operating today.
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International Market Intelligence Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
There are various methods that the researcher used to collect information for this study. Liang (2003) opines that the success of any market research lies in the methods that were used to execute it. If the research design was poor, this will be reflected in the findings of the research and vice versa. 
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New Product Development and Pricing Policy: Body Shop Marketing Case Study
6 pages (1800 words) , Download 0 , Case Study
Free
As the market for cosmetics is quite saturated and there is perfect competition in the industry it is necessary to set the prices in accordance with our competitors. As a marketing manager, I suggest a penetration pricing policy. I think it will be beneficial because we can introduce products at lower prices than our competitors.
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Gap Analysis - Its Implication for Private and Public Sectors Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
This paper will discuss to and control systems that have been designed and are accessible to all who would want to use them. They consist of financial and non-financial measurement systems. An assessment of their value will enable the researcher to reach conclusions about what system may apply in diverse situations and contexts.
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Nonprofit Sports Marketing Plan Marketing Assignment
13 pages (3250 words) , Download 2 , Assignment
Free
This research tells that UBA plans to offer a professional environment established by top-notch officials and players which upholds the integrity and passion of the game. In a market where government services for sports both inside the educational system and outside are continuously deteriorating, there is a dire need for an organization such as UBA.
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Internal Marketing Issues and Challenges Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The strategic marketing planning as a whole, therefore, is a process which helps organizations to achieve the best fit between the organizational objectives and its core competencies in an environment which is increasingly become complex and more fluid. The marketing planning process shall take a long term view of the organization. 
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The Salesperson Marketing Assignment
5 pages (1361 words) , Download 1 , Assignment
Free
Further, the seller did not come off as very aggressive in the tone used with the way the questions were phrased. On the contrary, the seller seemed like somebody who expressed genuine concern for the welfare of the buyer’s company. The questions were probing, but not in an obtrusive manner that would make the buyer uncomfortable answering, especially since it is a concern for the security of the company.
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Fashion Consumer Behavior Marketing Essay
6 pages (1561 words) , Download 1 , Essay
Free
Fashion consumers believe that class and style are some of the most significant aspects when it comes to buying what they eventually seek to purchase. They are of the view that fashion is not a long-lasting entity and hence it should be treated as such because it wears out with the passage of time.
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Elements in Financial Services and Markets Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
There are many instances as well when the market is affected by internal conditions as well. Some such factors are – the officially determined domestic interest rates, the amount of aggregate savings in the economy, and some significant international factors which play a vital role in the inflow of cash into the domestic arena. 
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Capital from Industrialized Nations to less Leveloped and Emerging Markets Marketing Case Study
2 pages (500 words) , Download 0 , Case Study
Free
 WHETHER CAPITAL GENERATED IN THE INDSTRIALIZED CONTRIES IS FINDING ITS WAY TO LESS DEVELOPED AND EMERGING MARKETS Abstract This report examines the debatable issue of whether capital flows from rich to poor nations or not. The trends show that
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Principles of Marketing Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
Marketers have to initiate novel strategies to persuade consumers to purchase their products or service. However, People today are more selective, alert, enlightened, and powerful. The traditional concept of shopping has been changed, and now conventional shops and outlets are on the verge of extinction.  
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Foundations of Marketing Theory: Marketing Analysis of Coca Cola Marketing Term Paper
12 pages (3000 words) , Download 3 , Term Paper
Free
Coca Cola has been able to correctly prove the importance of providing customers with a strong story which attracts the customers to the brand and increases brand awareness immensely. Coca Cola has been one of the oldest storytelling efforts at branding and marketing and can clearly be considered to be the most successful attempt.  
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Macro and Competitive Environment of the Non-Alcoholic Redbull Cola in the UK Market Marketing Case Study
6 pages (1653 words) , Download 2 , Case Study
Free
The company must use the promotion technique of viral marketing. Viral marketing can be classified as the unorthodox techniques of emerging new marketing strategies that are low cost and have the potential to reach to a larger audience. It has great potential for exponential growth through the diversity of new approaches and initiatives in its market strategies.
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SEAT Car Company Analysis Marketing Term Paper
10 pages (2500 words) , Download 4 , Term Paper
Free
As a general rule, SEAT will have more bargaining power over its suppliers in case the company orders its raw materials by bulk. To be able to do so, the company will have to establish a strong business relationship with its existing and potential distributors that can help the company sell as much car seats as possible. 
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Relationship Development and Marketing Communication Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
The paper is structured in this manner: in the first part, there will be the statement of the problem and some clarifications which the paper intends to highlight. In the second part, it will be dealing with the questions what is social marketing and how social marketing has become the paradigm shift in marketing?
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The Challenge of International Budget Hotel in China Market Marketing Dissertation
58 pages (10693 words) , Download 1 , Dissertation
Cleanliness is the key factor to winning the race in terms of occupancy rate as majority of the participants (110 or 33%) express great concerns on this category. They have clearly articulated that they are very much particular about their health, thus to them, sanitation is a very critical key value of a budget hotel.
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Key Elements of the Marketing Mix of Sony's PlayStation Marketing Term Paper
14 pages (3500 words) , Download 4 , Term Paper
Free
Beliefs involve the brand image. Sony is a world recognized brand that provides quality technologies in the market. Being another product from Sony, PlayStation brand is easily accepted by most gamers. They believe in the capability of Sony to produce a gaming console that definitely meets their expectations and surpass their gaming needs. 
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Foreign Market of Touch Technologies Marketing Case Study
4 pages (1287 words) , Download 0 , Case Study
Free
The initial entry will be in the form of a joint venture but once the business is established, EJ’s can buy out the equity and become non-resident importers. This is another advantage of doing business with a country like Canada, which has an established U.S. commerce department that will help out the American firm in such situations.
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Print Advertisement Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
Free
 Introduction Advertising is a big industry that relies mainly on getting its message across. It can be in several forms of media such as print, television, audio messages or even the Internet. It is a combination of art and science, drawing its
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Super Jams Critical Success Factors and Strategic Future Growth Marketing Case Study
8 pages (2919 words) , Download 1 , Case Study
Free
It has often been said that the organizational culture must be one of normative innovation rather than ordinary value-centric behavior. In other words, critical success factors are diverse and complex but yet innovation-related critical success factors at Super Jam have enabled it to ride the crest of the marketing success wave.
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Marketing Strategies for Starbucks Coffee in Pakistan and India Marketing Case Study
8 pages (2523 words) , Download 3 , Case Study
Free
The pricing would be the major determinant of the type of market Starbucks need to cater. A moderate price would imply that people belonging to the middle class would most likely be visiting the stores whereas a high priced product would attract the elite. Moderate prices in India would be most feasible because of the presence of a high coffee trend.
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Contemporary Issue - Brand Extension Marketing Research Paper
21 pages (5250 words) , Download 3 , Research Paper
The paper will deal with the basics of brands and the concept of brand extension. A through an explanation of brand extension and its various types has also been included in the paper. The paper also deals with in detail, about Georgia Armani, the brand and its various products. Its latest new expansion of moving into the hotel business has been discussed.
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Marketers Diary: Pricing, Differentiation, Profiling, Segmentation and Targeting Marketing Case Study
9 pages (2583 words) , Download 1 , Case Study
Free
FMCG products serve a large and diversified consumer base across the globe because of which, it becomes necessary to develop and market products that cater to the different segments and different preferences on a large scale. P&G’s Tide, Duracell, Pampers, Head & Shoulders, etc. (P&G.com) are household names around the world. 
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The Importance of Marketing in the Various Industries Marketing Assignment
6 pages (1894 words) , Download 2 , Assignment
Free
The paper has dealt with marketing and the importance of marketing in various industries. The paper has allowed me to realize my area of interest and the area of marketing where I wish to pursue my future career. Before working on the assignment I was unsure of the branch of marketing I wanted to join.
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Communication Strategy as Means of an Organisations Competitive Advantage with Application on Coke and Pepsi Marketing Coursework
5 pages (1702 words) , Download 0 , Coursework
Free
The result conveyed that the brand was established on the emotions of the company and the consumers. Drinking Coke allowed consumers to connect with the company and enjoy the experience. This building on emotions strategy by the company helped to create brand equity for its drink which increased its sales from $9 million to $15 million a year. 
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Benefit to the Retail Industry Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
Free
The recession has also led to millions of layoffs and retrenchments as a few of the big companies along with banks became bankrupt. The booming global economy all of a sudden was in the grip of a meltdown and recession. The credit crunch has raised the inevitable question about the future of luxury brands.
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New Product Development Marketing Coursework
8 pages (2174 words) , Download 2 , Coursework
Free
Companies face extreme pressure to keep up with the market demands and cater to the changing needs and preferences of the consumers. However, this is a highly complex task given that industries experience varying degrees of market conditions, ranging from a comparatively constant market to one which is highly unsteady and dynamic, with constantly shifting consumer preferences. 
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Marketing Problem Faced by MetalCoat Marketing Case Study
2 pages (500 words) , Download 1 , Case Study
Free
Marketing Problem Faced by MetalCoat Introduction Trujillo Group is a new company, owned by Carla, and it conducts marketing for some small software companies. Though at the early stage, it was easy for Carla to sale the software products, but with
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Consumer Integrated Marketing Communications Campaign Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
The segment's behaviour regarding the decision to purchase the brand is an important consideration in all the aspects of communicating the brand's positioning. For purchase decisions, then there are three paths to a decision: the cognitive path, or the traditional hierarchy of effects model; the emotional path; and the habit or repeat path.  
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Management of IKEA in the USA Marketing Case Study
3 pages (750 words) , Download 6 , Case Study
Free
The motive to bring the IKEA concept to as many people as possible and the fact that over 260 million people visit their showrooms annually, underlines the global vision of the company and the strategy adopted to implement that vision. It meant offering quality products of mass usage across cultural barriers, effectively reaching out to the target market, and creating awareness.
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