Marketing Essays

In general, Apple Inc. is a leading innovator in communication products which are the essence of modern society connectivity. In addition, Apple Inc. offers luxury and high-class products in design and innovation, thus placing its consumers at the apex of the social class (Management of Apple Inc., 2013:n.p.).

The Press can be fully briefed on the topics by a series of seminars and press releases. Media interest will be at its peak around the licensing meetings. Subsequent to that, at the launch of ticket sales, at the announcement of the lineup, and in the days running up the Carnival, briefings will say again the key Press Release messages. 

Abercrombie & Fitch Co. has been a major player in the lifestyle range of products. It takes pride in its selection or an assortment of merchandise. Also, it has been very active in the promotion of its brand in different ways. The company offers mostly casual garments, which is highly acclaimed among the younger generation both male and female. 

Marketing opportunity refers to a new need in the market that a firm can exploit as a result of it not being exploited by the competition. Due to a recent slump in the American economy that led to lower than expected performances by most companies, it is vital that firms grasp new marketing opportunities and use them to the maximum effect to help with their own recovery and to improve their bottom lines.

Hence, the behavior of consumers has changed in a drastic manner by the digital revolution. Through social networking sites like Facebook and Twitter; forums and blogs; and online shopping websites like eBay and Amazon have made a consumer’s searching tasks easier and better. Now consumers can know full details, including the user experience.

 FedEx was incorporated in 1997 as a holding company. The company provides numerous services including transportation, e-commerce, and other business services under the FedEx brand. It has four business segments which include FedEx Ground, FedEx services, Federal Express Corporation, and FedEx Freight. 

The purpose of this brief is to set forth an analysis of the marketing environment using standard business analytical models, e.g., a PEST and SWOT analysis, to perform a market segmentation including competitors’ target and positioning, as well as analyze the market communication methods of the competitors. 

 The data collection for the research has been done through a closed-ended questionnaire. Simple random sampling is used, where respondents within the age group of 30-50 years are considered. The total sample size for the research is 50. The questionnaire has been provided in the Appendix. It has been found out that income is a critical determining factor for consumers’ decision.

The success of corporate institutions relates to how effective their communication systems are in coordinating their customers and staff. There is particular emphasis that business units consider designing the communication systems to suit their goals. The report identifies ABC as a company that has considerations to the use of language in the advertisements that it makes.

 With its headquarters in Sunnyvale, California, Yahoo! Inc. is a multinational internet corporation known for its Yahoo search, Yahoo Mail, Yahoo Finance, Yahoo News, Yahoo Answers, Yahoo Groups, Directory, social media websites, advertising, and media sharing and so on. The company was founded in 1994 by Jerry Yang and David Filo. 

 The internal and external analysis of a firm allows the mangers to have a clear insight of the influencing factors on the business operations, thereby allowing them to devise the corporate strategies accordingly to ensure sustainable growth and competitive advantage. The study also discusses how the company deals with environmental impacts and how they have influenced the business of the company.

Companies have the ethical obligation to ensure that consumers get the best. According to Kant’ argument on ethics, buyers should not be considered as a means by an organization to get financial benefits. Instead, they should be treated as the end. This implies that the main goal of an organization should be to satisfy the needs of the consumers.

 Marketing strategies will help in the understanding of the company's growth in the international markets and tactics that it has used to curb market competitions. The SWOT analysis will reveal the firm's internal factors that have led to its success in the business. Another objective of the study will include the company’s investment in foreign markets. 

The international economy during the last fifty years has developed beyond the bounds. Business firms from various countries around the globe have successfully accomplished their goals through international and multinational strategies. The only tough time faced by the firms was during the 1990s when the business environment had to meet a number of challenges.

Nokia has certainly gained some advantage due to these strategies and its brand name and novel products have attracted the young as well as older customers all over the world. In the US, the launching of an ultra-thin, QWERTY keyboard capable handset presently in collaboration with AT & T can help the company to recover its lost share of the market

The author states that the ages of customers generally fall in the range of 25 to 55 and they are working persons who have high or middle income. It has been found that target customers of Starbucks want an attractive coffee bar where they can have a wide range of top quality coffee as well as bakery products.

The Likert Scale, however, is not the exact five-point scale, but are based on similar terms. The Likert scale is one of the several non comparative scaling techniques. Likert scale is generally used when the respondents are required to indicate a degree of agreement or disagreement with each of a series of statements about the stimulus objects.

The population targeted by the survey on customer service quality and satisfaction levels are those who have used their services in accessing health concern. They are in two groups, those who required emergency services and those whose cases were not urgent. The two groups would be interviewed through questionnaires that are sent through their email address.

Perfect Competition and Imperfect Competition. Perfect competition denotes a market structure that has strong assumptions that they are unlikely to be applicable in the real – world market situations and imperfect competition is a type of competition existing in a market and does not fulfill the requirements necessary for a perfect competition

In terms of the core feature of the product offerings of Steelco is concerned, the core value of the product lies in support it provides to the structures being built. Thus the core value of the product lies in its reliability that one can bank on it and subsequently use it for the structures one builds.

In conclusion, players in the automobile industry have a host of factors that influence the prices, the elasticity, the competition levels, as well as, the behavior of their rivals. These business practices can be used as an alternative and cooperative method in avoiding tough competition, harmonizing prices, regulating profits and having a good business environment for Auto Edge.

Another example where EPA’s message “EPA Pollution Preventer” was not very clear and did not show the consumer value that was in it for him/her. However, they later changed it to “Money Isn’t all You’re Saving” linking energy efficiency (which saves the earth) with economic benefits for the consumers

The report highlights the important elements that go toward making a website usable and explains why it is important to have a clear objective for a website. Some general marketing strategies commonly employed on the internet are described. A study of Saudi internet users in general and the state of e-commerce in Saudi Arabia is made 

The idea of menstruation has been surrounded by a shared taboo of secrecy and silence for the longest time the history of mankind. This is quite unfortunate considering that there is actually nothing to be ashamed of in regards to human sexuality. This silence is slowly being broken through the influence of media presentations of menstruation

Idell advises numerous corporations that getting kids to whine is better, even better when they can be given “a specific reason to ask for the product.” To most ways, it appears as if her task is to make lives miserable since she rates the success of a product to how a child can nag and temptingly ask for it.

Tailoring the make for purposes of gaining and retaining customers will serve as bait for more demand for the automobile products. Targeting young, technology savvy and wealthy individuals, on the other hand, will be a successful marketing strategy since the target market is continuously able to sustain its demand for the company’s products

The paper describes the prospective client company (Tiffany & Co) and their product and market details, gives a theoretical description and analysis of the principles and practices of the process of market segmentation, targeting and product positioning and examines the applying these principles and practices in the context of Tiffany and co. Company

The author assumes that the plants are at the maximum capacity and that the company has the capacity to store the products simultaneously if need be. By way of talking, he calls it CRP, or capacity requirement planning (capacity requirements planning) This helps to plan in advance to meet the needs of inventory that may arise in future.

Commercial companies must always have effective marketing teams capable of carrying out extensive market researches and analyses with the view of establishing substantial market shares for a product or service. Introducing a new product in an already existing market is a daunting task that requires marketers to carry out extensive research.

The security of customer information and financial transactions gives comfort and attracts visitors. This single factor transcends the three areas of attraction, services, and retaining customers and must be considered seriously while designing revenue generating websites. An SSL certificate, available cheap, gives the visitor confidence.

This paper chooses the Barclays Bank to explore the issue of internet marketing, it will firstly brief introduce the company, followed by the examination of Barclays’s internet presences, including its objectives and marketing activities. Then, it will be focused on assessing the advantage of internet compared with other marketing tools.

Bargaining Power of Suppliers- (Moderate) - Bargaining power of suppliers is quite moderate considering the fact that PepsiCo has their own set of suppliers supplying raw materials from a long period of time and thus based on an effective supply chain; the overall bargaining power is equally distributed between the buyer and sellers

 Environmental conservation is paramount in all spheres of life in the modern dispensation. Business people should, therefore, think about modeling their businesses, especially in the Housing sector to match the need for environmental conservation. Consequently, the report focuses on market segmentation and the target group.

  The United States-based discount department store Target, opened its Canadian subsidiary in 2011 after overtaking the old locations of the Zellers supermarket chain. The stores were opened to the public after significant renovations and remodeling with a total of 124 Target stores operating in the country by 2013 (Strauss, and  Krashinsky, 2013).

It is evidently clear from the discussion that the website that e-Bay maintains is one of it’s biggest KSF’S. it provides users with value and utility which is not offered by any of its competitors and makes the users feel part of a global community. The website interface is interesting and creative which increases its appeal.

Dornbusch and Fischer emphasized price is the amount that the buyer and seller agree as payment for each Redbull beverage product. Place represents where each product is displayed. Promotion includes advertising. In this case, Redbull is eager to invest lots of cash to sponsor a car racing team.

Next was founded by Joseph Hepworth in Leeds in 1864 as a tailor under the name of Joseph Hepworth & Son. Next Plc is a FTSE-100 retail company employing over 40,000 people across the UK and Europe, and increasingly in Europe. The Head Office and Next Directory Contact Centers are based in Leicester in the East Midlands.

The general purpose of the research is to determine the total market potential of the new combination brand. To determine whether a combination product has a higher potential in the market than a single component product. To determine the promotional tool that would be most effective in attracting customers, despite immense competition in the market.

Marketing is a business discipline that was developed in the early 20th century as the industrial revolution was helping companies thrive in the marketplace. The globalization movement force marketers to create new ideas on how to attract more sales. In the 1950’s companies began to realize that the old ways of selling were no longer effective.  

This research will begin with the statement that the increasing power of consumers has significantly reshaped business distribution and marketing models. In turn, this has required retailers to add value in stores to compete with the multiple retail channels and highlighted the need for businesses to adopt a customer relationship oriented approach in order to create value for the consumer.

In terms of education, the customers can be in most cases, youths, teens of the age 13 to 17 years of age (primary education), the ones in college level (18 to 21 years of age), and young adults of the age 22 to 34 years with the teens making the larger market since the other youths of college age are normally occupied with other life issues.   

As the paper highlights, the introduction in 1976, Apple Company has undergone many challenging business atmospheres. It faced many challenges in the 1990’s from arch-rival Microsoft; however, it came out strongly from all the challenges and competitions at the beginning of 2000 and achieved the top spot in consumer electronics industry now.

As the paper highlights, this report aims to study several different market entry strategies, from which it will deduce the one that seems most appropriate for this company. There are also several strategic issues that this report outlines, which are essential for the company to address before the product launch, in order to ensure maximum effectiveness.

According to the study, the main approaches to reducing the element of chance are by educating employees on the components or quality assurance and informing them of their role in the quality assurance process. Typically, the quality assurance process involves six main processes including testing of previous products, planning to make improvements.

 Within the English speaking countries such as the UK and Australia, the term Silver surfers are used to describe the older citizens of the society that are above the age of 50 years and are ardent internet users (Grigg 2014, 201). Over the years, the percentage of this age bracket that uses the internet has increased with a majority of them accessing internet shopping sites.

It is also referred to as the “Just – in – Time” system which is a well - known concept studied and practiced worldwide. The concept of TPS was based on several years of persistent development with the aim of providing vehicles as ordered by its customers in the fastest and most proficient manner so as to ensure its prompt delivery.

The author states that a very basic and strategic decision in marketing a product is branding so that an organization uses a name, phrase, image, design, symbol or combination of these to identify its goods or services and to distinguish them from that of competitors. Communicating the branding message to the team can establish the brand.

From this paper, it is clear that MFI customers include large carpet corporations that produce carpets for residential and commercial needs. The attributes that these carpet makers look for when looking for suppliers of carpet fibers include quality standards that match the requirements of their end-customers.

During the 2010 racing circuits, companies like the Red Bull Formula One proved they were on the right path to engaging in a good investment priority. The research focuses on the aims and objectives of the company in pursuing its investment in the Formula One racing circuit championships for the next year

Through the 1980’s manufacturers of these bags popped up in many major metropolitan areas, and soon the demand for these bags grew beyond the ranks of the bicycle messengers. While messenger bags have their roots dating back to the late 1970’s and belonging to a subculture of an unruly working class, they have, over time, become a popular fashion accessory.