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Direct Marketing and Internet Marketing - Term Paper Example

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Marketing strategies have evolved in the context of the changes taking place in the business environment. This paper provides an introduction to an evolving marketing strategy – direct marketing and Internet marketing that has changed the way goods and services are being bought and sold today…
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Direct Marketing and Internet Marketing
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Download file to see previous pages Marketing strategies for business-to-business (B2B) models and business-to-consumer (B2C) models have witnessed impressive changes over the past few decades. For the purpose of illustrating the new strategies, two companies have been selected in each of the categories. Microsoft is a good example of B2B business while ebay.com is an example of the B2C model.
The discussion provides a theoretical framework to explain concepts like direct marketing and Internet marketing. It goes on to explain the various aspects of this marketing strategy and how it benefits the sellers and buyers and its relative impact on the B2B and B2C business models.
The organizations today are witnessing rapid changes in the types of markets in which they operate. Globalization of economies and liberalization of markets has resulted in easy accessibility of markets across the world. Most of the economies have de-regulated their markets leading to a more open global economy. This is one of the biggest factors that has facilitated world trade and opened new opportunities for businesses. The organizations to cater to the changing market environment are increasingly focusing on quality, value, relationships, and customer satisfaction to gain a competitive advantage in the industry (Loudon et al., 2005). Among the strategies adopted by the marketing managers to reach their customers the most prominent is direct marketing of goods and services. Internet marketing to has proved highly effective in making use of technology to promote organizational sales and revenues.
Marketing is a wide term encompassing a host of different strategies and activities targeted at the sale of goods or services. It relates to the movement of goods from the manufacturing units to the end consumers. ...Download file to see next pagesRead More
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