E-commerce can be defined as a process of buying and selling products and services by customers and businessmen through an electronic medium and without using any paper document. It helps to trade products or services by using computer networks such as internet. Transfer of…
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This organization has not developed its website till date and was not involved in any kind of e-marketing activities. So a proper plan is required in this regard to increase the number of customers as well as percentage of profitability in the business.
In the present days most of the people will go online and search their required products and information about related companies in the internet before making a purchase decision. A huge percentage of customers are placing their purchase order through online. So website is very much essential in the era of competition. A company cannot achieve competitive advantages if it fails to represent its offered products or services through its website. The company can approach its products to large number of customers’ within very short span of time. Book Bunker is such kind of organization which has no website facility for its customers. The owners of this organization now want to develop a proper website so that volume of business can be increased in both online and offline mode. Now some features needs to be developed at the time of creating website of this organization. At first e-marketing and e-commerce consultant should concentrate on the overall framework and interface of website. Top bar, left panel, content area, right panel, footer etc should be included in the structure of interface (Albee, 2009). Content area should be updated with current information. Top bar will focus on the brand name of this organization and all the accessible links. Left panel will focus on the key areas and content of the website. Right panel will provide the facility to search information by using key words. Again this will also show related news, external websites, links to internal pages and other relevant documents of this organization. An eye-catching design should be developed to attract customers. The design should not be
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(Book Bunker: Online Strategy Case Study Example | Topics and Well Written Essays - 1250 Words)
“Book Bunker: Online Strategy Case Study Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/e-commerce/1654447-book-bunker-online-strategy.
Consequently a mean of selling directly to the customers had to be invented. By doing so, the cost of making supplies to the chain stores could be effectively reduced and more significant servicing the clients with those saved cash would be a big way out in order to boost consumer satisfaction.
An internet research done by the firm Jupiter Research shows that online travel sales accounted for 25% of all bookings in 1996 and will increase to a higher mark of 33% in year 2009 (Tracy).
The market for online travel goes as far as Europe, Asia and the entire America.
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It is well-located on the major coastal highway, 101, halfway between two popular coastal cities: Newport and Coos Bay. Florence offers lots of natural beauty, with the Siuslaw River, Pacific Ocean, lovely forests, amazing sand dunes, and a Stellar sea lion
Another motive for the establishment of such a business is to meet with people enduring similar interests and also to leave a feasible family business for his children. Book Bunker is essentially a book shop, which intends to provide a wide range of rare
The restaurants offer discounts to attract more customers. Payments received from these customers cover the entire marginal cost and some portion of the fixed costs. Thus, in the ultimate analysis, offering
This paper discovers the Online Fashion. The concept of preordering the looks gives the women the power of choosing from the full collection. Being an online fashion retailer, Moda Operandi hosts several online trunk shows that allow the customers’ to secure runway fashions a few months in advance. The site allows access to designer pieces.
The products need to have the right features in that it not only looks good but also works well. The product has to have the right price and consumers have to buy in large numbers for any profits to be realized. Most importantly, the products must be in the right
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