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Book Bunker Social Networking - Essay Example

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Summary
The company is being established by Mr. Joe Johnson as a growth-oriented business venture. He has planned to build up this business in order to have a steady source of…
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Book Bunker Social Networking
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Book Bunker Social Networking

Download file to see previous pages... The books that will be made available will be in categorical order ranging from fiction, non-fiction, hobbies, collections and classics among others. Besides, Book Bunker apart from providing a huge assortment of books will also entail provision for wide range of music collections. Being a start-up company, its prime goal is to attain a greater proportion of local market share. The provisions being included within this business set up include low price, differentiated services and a friendly comfortable environment. With these considerations, the key objective of this report is to outline a set of ideas along with strategies in order to create a social networking program for Book Bunker.
In order to endure success and survival in the midst of competitive market scenario, it is necessary for a company to strategize its marketing and advertising plans or programs for increasing the customer base. Correspondingly, Book Bunker plans to endure a relaxed ‘reading room’ like ambience through its provided décor for the readers which can be a key differentiator for its sustained success. Furthermore, the company’s management also plans to provide an application for smartphones with the inclusion of fun activities and games for the children in order to attract them. In fact, it has been ascertained that planning involves provision of electronic books to the audiences. In the similar context, in order to increase the visibility option of the customers, the company plans to apply media bites on local news and billboards among others. These depict few strategies being undertaken by the company in order to stand in the midst of its competitors. In terms of setting target market, Book Bunker focuses to attract the entire book loving demographic segment comprised within geographical area being operated. However, the key focus will be on consumers desiring to purchase books/music at discount prices Furthermore, school children can be given priority by ...Download file to see next pagesRead More
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