The Definition of Public Relations - Assignment Example

The Definition of Public Relations Q1. Discuss how public relations, advertising and marketing complement each other in an integrated campaign. The role of effective public relations in channeling advertising concepts to marketing the product/service benefits by empowering the organization. The public relations mission is the ability to the advertising the appropriate action and performance for integrated campaigns. The targeted demographic market is a critical aspect to assist the management style in accessing the particular skills of the team members within a strategic advertising campaign. The understanding of targeted demographic market from a public relations perspective presents an in-depth conceptual, technical, economical, ethical, decision making, and interpersonal skills that are required to successfully manage complex advertising teams in Public Relations. The challenges in advertisings objectives can imply the needed focus on creating necessary goals that outlined client’s core attributes to entering the market within the field of Public Relations. For instance, the advertising campaign process is detrimental to moving through phrases of forming, storming, norming, performing, and adjourning - to reaching the completion of the public relations objectives. The field of Public Relations primary role in understanding the client’s product and services is that it defines the core beneficial aspects for the targeted market demographic market (Wild, Wild, and Han 2006). Furthermore, the contexts of effectively marketing to successfully implement the management style approach in a functional organizational environment (Mantel, Meredith, Shafer, and Sutton 2008). The public relations team utilized the identified targeted demographic market concepts of the team within the functional organization to apply appropriate business assessment. The product and services identified benefits are assessed to present the most workable approach to entering the market industry with reduce of in challenging environments of a pure-advertising and function are applied motivation, knowledge, decision making, public relations, code of ethics, style of communication, and leadership direction to facilitate administration in business activities (Cooper and Grey 2005). The effort for sharing and receiving imperative business data concerning the product can assist in developing the right stages of the advertising tasks, in order, to accurate report to stakeholders (PMBOK 2004). Therefore, the targeted demographic market presents a synergy to the effective communication matrix monitored by the public relations team to assure that the public relations protocol is effectively being relayed by all individuals. The communication method determines the success of the organization initiatives to define the targeted demographic market concept within the field of Public Relations. Q2. James Grunig's four models of public relations are evident in today's public relations. Provide an example of one of Grunig's models in a PR Campaign. One proactive example is the organizational culture that impacts the synergy of the targeted market by generating a creative brief that produces effective decision making in ad campaigns. In addition, the scientific research on the products offers the perspectives within an organization in order detect how successful the product is in the particular market. The effectiveness and efficient processes within the various research perspectives provides the transfer of information and delivering a clear understanding of the advertising needs. The benefits are associated with utilizing concrete research techniques for adapting public relations approaches within the organization marketing framework. The advertising framework is focused on the targeted demographic market, in order to determine the attributes of effective communication and understanding the culture. The key concepts to implement are the redefining of the specific goals set forth from the stakeholder relayed in the advertising scope that outlines the relationships involved. The public relations platform provides a strategic application to delivering the fundamental key approaches modeled to connecting the team objectives with a purpose mindset amongst team members. The strategy is importance of the objectives to empower the marketing campaign with the research methods in finding effectively implementing public relations in the organization to achieve the planned goals (Mantel, Meredith, Shafer, and Sutton, 2008). The strategic review for a successful synergy between research methods associated with financial industry or entertainment industry relies on the management approaches to researching statistical measurements. The implementation of a strategic approach in creates a platform that highlights the current trends of the product, service, individual, or entity to accomplishing business objectives. The public relations research measurements provide the complete delivery of the desired results in listed field of focus to deliver on time and on budget. Therefore, the role of targeted demographic market within the principals of public relations that utilizes effective research methods is the ability to achieve the company’s goals and mission in a strategic marketing framework (Kotter 1996). Q3. Base on the readings of both PRIA and IPRS (readings will be emailed) write the following a) Accurate information: Your marketing manager wants you to write a media release launching an old product as new without having changed. Any of it's features what is your advice? The advice is for the old product to highlight the infused effort of a theoretical and/or conceptual viewpoint in beneficial advantages. The old product identification provides for the right assessment to informing the marketing manager in directing the correct pathway to marking the product. The public relations team is the core responsible entity to ensure the interpretation of initiating, executing, communication model, and closing out the implementation of public relations for stakeholders. The Public Relations team will compare the product competitors to demonstrate a strategic approach to marketing challenges that might render issues with the old product. Providing the marketing manager a statistical review is to delivering a functional organization that utilizes the resources and advertising team in order to efficiently and effectively complete the initiatives. The marketing theoretical framework for synergy is within the communication model that plays an imperative role to accomplishing the tasks outlined for a successful transition from one concept to a changed concept. The public relations conceptual viewpoint in the field of study contrasts to today’s marketplace due to the global cultural requirements for different organizations. The strategic measures for dominance brand influence are to connect beneficial aspects with the tagline for the public relations campaign to be successful in certain markets. The current trends for apply emotional buying influence to stimulate the business products and services provides the necessary criteria’s to accomplish the CEO primarily mission of the organization. The most prominent research trends identified in the workplace is internal survey feedback measures that provide the current trends. The work-teams in an organization offer an opportunity to establish the current economic impact of customer’s perspectives of the business. In doing so, the public relations team can apply necessary resources to manage identified issues in a timely and effective way. The work environment also contributes to the defined qualitative and quantitative research aspects to present a concise public relations initiative to assure business objectives are accomplished. Q4. Does PR Pro have to honor every request for a media interview? Why or Why not? The PR Pro has to honor certain request for a media interview in order provide confidentiality with the client. The PR Pro business and personal ethics is to demonstrate a cohesive synergy amongst others in the workplace centers around a certain situation in an ethical perspective approach. The public relations representative ethical style is warranted to formulate a preferred behavior identification of the leadership and employee. The ethical perspective of most subordinates is religious belief, values, and perception to conduct in a particular situation that is similar to a character/virtue mindset. The public relations representatives’ identification of moral virtues plays a pivotal role in making decisions and taking action in a certain behavior in a business environment. The representative professional attitude and character traits are essentially infused to demonstrate the individual ethical perspective (Rachel’s, 1999). The public relations team decision making process by implementing a true virtue aspect when dealing with a platform of ethical perspective determines which targeted demographic market is presented. The many of occurrences with others presents a challenge to maintaining from the norm of one’s characteristics preferences of the campaign objectives. The attributes of the ad campaign particular situations that reinforce my own ethical perspective. Moreover, the ethical expression demonstrated not only what was said but as well as followed thru by action to show results. Therefore, the representative professional ethical perspectives on results / utilitarianism framework outline consequences of such actions to empower the mindset for conducting business. Q5. Briefly discuss the pros and cons of one research technique in Public Relations The pros of one research technique in public relations relates to effective means in marketing the message of the client in a strategically approach. Respectively, the promotion for the product is displayed on television, magazines, mailers, and word of mouth that reinforce the concept for a proactive approach within the target market industry (Armstrong and Kilter, 2007). The external environment characteristics are the profound advertisements that infuse information and name recognition of marketing stimuli to the targeted demographic. The results provide an improvement to defining the client’s strategic areas of positioning, segmentation, and branding to infusing the identity successfully in the targeted market place. The cons of the research technique present the challenges in not having a diversified approach in any particular campaigns. This can create a lack luster buyer behavior reaction to the product that restricts the advertising performance. The targeted demographic market is a critical aspect to assist the management style in accessing the particular aspects necessary to include in the marketing communication campaign. The understanding of targeted demographic market from a relevant buyer behavior perspective presents an in-depth conceptual, technical, economical, ethical, decision making, and interpersonal skills that are managed within a complex marketing administration. Q6. Why is planning so important in Public relations process? The planning phases are important to identifying the product benefits in analyzing relevant buyer behavior theories are in the ability to account for changing trends that can be detrimental to moving through phrases of segmentation of the targeted market. Therefore, the need for work teams to formulate a working strategy that is productive to drawing in the correct assessment. The advertising campaign of forming, storming, norming, performing, and adjourning can provided a concentrated effort to dividing up the targeted market based on buyer behavior that assist in the marketing management objectives. The relevant buyer behavior correlates to emotional buying within the last 60-120 days to determine the advertising on of future purchases to analyze the financial strengths in identifying the targeted demographic market (Wild, Wild, and Han, 2006). Q7. What are the Key elements in a developing crisis plan? The key elements are in the techniques of effectively marketing to successfully implement the marketing assessment of relevant buyer behavior provides a unique style approach in a functional organizational environment to reach desired results (Mantel, Meredith, Shafer, and Sutton, 2008). The marketing public relations team utilized the identified targeted demographic market concepts of the targeted group for the appropriate application of stimulus deliverables, such as marketing communication of flyers, advertising ads, television, billboards, magazine ads, and radio exposure. The applied stimulus primary goal is to implement motivation, knowledge, and influence decision making in order facilitate a purchase of the product or service (Cooper and Grey, 2005). Q8 Explore one of the 4 issues that the web raises for Public relations professionals The web presents challenges of content management and change management in the client’s objective to staying current in identified trends. The exceptional marketing communication is an imperative concept when utilizing the effective pricing, promotion, and positioning for a lasting results. In addition, the ethics and social responsibility plays a pivotal role to sustaining the brand equity through efficient marketing communication to build loyalty with the targeted demographic. The Public relations ethics corporate-paradigm outlines honesty and integrity targeted demographic market throughout business transactions. Therefore, a combined effort of utilizing social responsibility and product branding commits to the producing of a successful campaign. Therefore, the public relations professional must demonstrate a proactive approach to creating an exceptional ad campaign product in order to present a lasting profitable relationship in the market. References Wild, John J., Wild, Kenneth L., Han, Jerry C.Y., (2006). International Business, The Challenges of Globalization PMBOK Guide (2004) A Guide to the Advertising Management Body of Knowledge. Third Edition. PMI Global Standard Cooper, Dale and Raymond, G., (2005) Managing Risk in Large Advertisings and Complex Procurements Mantel, Samuel J. Jr. & Meredith, Jack R. & Shafer, Scott M. & Sutton, Margaret M. (2008) Advertising Management in Practice, John Wiley & Sons, Inc. Publishing Kotter, John (1996) Leading Change. Harvard Business School Press Rachels, James. (1999). The Elements of Moral Philosophy, Boston: McGraw-Hill College. Read More