StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Importance of Marketing in the Various Industries - Assignment Example

Comments (0) Cite this document
Summary
The 1st section will deal with a review of two marketing articles. The 2nd section deals with providing a summary of another article, ‘The Naked Truth of Celebrity Endorsements’. The final section deals with identifying an available job and listing out the key skills required for the job…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
The Importance of Marketing in the Various Industries
Read Text Preview

Extract of sample "The Importance of Marketing in the Various Industries"

Download file to see previous pages The two chosen articles for this report include a) Joe Thomas’s: Tesco’s ‘eat-in’ premium’, and b) ‘Growing a Treat’. A brief summary of the two articles and the main points of discussion will be discussed here:

Joe Thomas’s - Tesco’s ‘Eat-In’ premium: The article by Joe Thomas highlights the techniques used by Tesco to improve the sales of its brands. The company has introduced into the markets a way for people to save on going to a restaurant and having the pleasure of eating the same style, and type of food within the comfort of their homes. Tesco is known for the value products that it provides the high quality that it provides. In an interview with Mark Ritson, and associate professor of marketing, he explains, ‘It simply means a very small proportion of consumers want to pay a bit more for high-quality restaurant-style food at home, he adds. Compared with the alternative - eating out at a restaurant - this is a classic recessionary product. It might cost more than other items in Tesco, but its a third of the price of having the same meal on the high street’. This he explains is the sign of excellent consumer segmentation by Tesco. There is also a comparison that has been made with Sainsbury and their trick of marketing using a healthier and cheaper mode of cooking. The company has made a success story with its ‘try team’.

Growing a Treat: this article has been developed keeping in mind the effects of the recession on the various industries across the world. The article, however, has provided a very different view of the current events that take place in the cookies and biscuits sector of the industry. The article has discussed the market leaders of the industry and has also included the statistics of the sales of the biscuits in the industry. The article has also included a discussion on the packaging of a product and how it has a major effect on the sales of the product as well. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Importance of Marketing in the Various Industries Assignment, n.d.)
The Importance of Marketing in the Various Industries Assignment. Retrieved from https://studentshare.org/marketing/1729014-assignment-brief
(The Importance of Marketing in the Various Industries Assignment)
The Importance of Marketing in the Various Industries Assignment. https://studentshare.org/marketing/1729014-assignment-brief.
“The Importance of Marketing in the Various Industries Assignment”, n.d. https://studentshare.org/marketing/1729014-assignment-brief.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Importance of Marketing in the Various Industries

Economic Cycles at Varying Times Over Various Industries

From 1890 to 1920 there was an era known as the progressive one as during this time period a new rule was applied that working time should be 8 hours, which caused much of progress in the economy. In the early years of American history, most political leaders were hesitant to heavily involve the federal government in the private sector, except in the area of transportation (Anderson, T. G., 2001). In general, they accepted government interference in the economy. The main interference was done with an objective to maintain law and order within the territory. A changing attitude to the issue was seen during the 19th century. During this time small businesses, farm, and labour movements started searching for possible ways to reform t...
16 Pages (4000 words) Essay

IMPORTANCE OF RELATIONSHIP MARKETING

...?Table of Contents introduction 2 2. IMPORTANT VARIABLES IN RELATIONSHIP MARKETING 2 2 Commitment 3 2.2. Trust 3 2.3. Communication 4 2.4. Customer Satisfaction 5 2.5. Loyalty  6 3. DISCUSSION OF RELATIONSHIP MARKETING VARIABLES WITH RESPECT TO AIRLINE INDUSTRY 6 4. CONCLUSION 8 List of references 10 1. introduction Relationship marketing has become a critical part of business marketing for the last two decades (Palmatier, Dant, and Evans, 2006). Comprehensive definition of relationship marketing refers to exploiting long term positive impact on the business with optimum utilisation of resources. The businesses are required to develop consistent interaction; extensive networking leading to cooperation among all stakeholders. Intended...
7 Pages (1750 words) Essay

Strategic marketing (Merton Industries)

...Strategic Marketing Case Sovling Introduction: In the present days, competitive marketplace a marketing strategy must ensure a consistent approach to offering a product or service in a way that will help to outsell the competition is important. Yet, in concert with defining the marketing strategy one must also have a well defined methodology for the day to day process of implementing it. It is of little value to have a strategy if there is deficiency either in the resources or the expertise to implement it. This essay will examine the marketing strategy adopted by Merton Industries. 1. The target segment of Merton Industries: Merton Industries is a private company which manufactures a full line of medium- to high-priced carpet...
2 Pages (500 words) Case Study

Various marketing strategies

...Running head: Marketing Strategy Marketing Strategy (MKT301) ASSIGNMENT 2 Individual Academic Paper ___________ ________________________ ________________ Marketing Strategy Abstract This paper examines the various strategic approaches to marketing followed by present day commercial marketer in order to meet their sales and marketing objectives in today's fast changing markets. The discussion is supplemented by means of theoretical discussions of various marketing strategies and their implications for the marketer. The paper also takes up a live example drawn from airline industry which is a service industry and explains how appropriate marketing strategy was deployed to upgrade overall fortunes and recognition...
8 Pages (2000 words) Case Study

SERVICE INDUSTRIES MARKETING

... in the business of coffee retail chain needs to focus enormously upon the service quality that will enhance the satisfaction of the consumers aiming to attract them back to the store again. Providing warm reception and friendly service will make the consumers feel more satisfied and these will increase the sales (Tewell & Et. Al., 2006). Marketing Plan There are numerous approaches for the service marketing in the coffee retail sector. Starbucks has been in this industry for a longer period of time and consumers have a set of perception towards the company. The biggest challenge for Starbucks is to enhance the service marketing thorough various applications of service marketing concepts. Consumers normally visit coffee stores...
10 Pages (2500 words) Essay

Various Hazards in the Various Industries

...Safety management It is important to highlight that this paper or assignment delves in the discussion of the various hazards to the various industries. It is again worth noting that the paper presents what does not happen in real life but are rather hypothetical. In the paper, the following sectors of economic development have been selected for the presentation. The construction industry, manufacturing, transportation, and the mining industries were the chosen industries in question. The hazards range from environmental to human (Steve, 2004). In the construction industry, there are various hazards that the people who work there could possibly fall victims of. A good example is the case where the construction materials fall...
1 Pages (250 words) Assignment

Industries

...Industries In Today’s world, air travel remains a bigger and growing industry. It facilitates global trade, economic growth, tourism and international investment and is thus central to the globalization occurring in many other industries. It is basically the action of travelling in air. Global market analysis in the past three decades indicates that air travel industry’s grown by 6% per year. Travel for both business and leisure or holiday purposes grew strongly globally (Eaton, 2001). Annual growth
in
air
travel
industry that has
been
about
twice the annual GDP is expected
to
double
over
next
10
–
20
years. There are several of substitutes to air travel, particularly over short distances. These include taking other forms of transport...
2 Pages (500 words) Assignment

Importance of the Culture Industries

Several aspects that could be considered while delineating the cultural industry and differentiating it from other industries producing and providing traditional goods and services. It also remains to be an issue as to what falls in the category of cultural products and what constitutes a part of conventional industries.
In modern times, most of the goods and services being produced are given a touch of artistic aesthetics while considering consumer tastes, styles and fashions. This blurs the differentiation between cultural and traditional products. However, there are certain elements that are highly evident in cultural products while absolutely missing or less visible in conventional goods and services. It is therefore ver...
12 Pages (3000 words) Coursework

Social Responsibility: How Various Corporations and Industries View Social Responsibility

...Social Responsibility: How Various Corporations and Industries View Social Responsibility and What They are Doing to be Socially Responsible. Corporate social responsibility is the concept of developing practices and policies that are in harmony with social, economic and environmental attitudes of all stakeholders. Employees, investors, customers, business partners and communities are all stakeholders of any corporation. It has become increasingly important for corporations to develop programs of social responsibility and to take measures in preventing harm, either physically or financially to stakeholders. The list of stakeholders is different for every corporation. Johnson & Johnson, Tyson Corner Center, Verizon Wireless...
13 Pages (3250 words) Case Study

Marketing Strategy at Cromo Industries ltd

... that is priced at the upper end. Key Competitive Advantages The personal detergent industry is characterized by low brand loyalty and point of sales factors are more important for the customers. This is more of a push strategy market, where the manufacturers need to push their products through the channels and also convince the retailers to promote them. The customers tend to buy products that are easily available and that fall within their budgets. The key competitive advantage in the industry lies with the organization that has a strong advertising channel that ensures that the products are available at the retail outlets all the times. Another advantage is having the ability to provide incentives...
10 Pages (2500 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic The Importance of Marketing in the Various Industries for FREE!

Contact Us