Directions and Futures of the Creative Industries - Essay Example

Directions and Futures of the Creative Industries The creative industries are booming at full throttle. This is because creativity knows nothing elsethan mere innovation and new insight that comes to the fore through the incorporations and undertakings of the chosen few. It is a fact that creativity demands time and energy to come through because it is never seen as something which remains as a spur of the moment exercise. The creative industries emanate from the art and design quarters where their role is of immense significance. This is because art and design avenues make use of the creativity premise more often than not. The directions and futures of creativity and indeed the creative industries depend a great deal on the people who bring together the different nuances of creativity under a single platform. They are essentially the custodians of creativity and must be remarked as such since they are undertaking activities which merit for success within the art and design fields. The world of advertising, marketing and media have benefited tremendously well with the incorporation of the creativity tenet. This is because creativity has been known to make the product stand out in a league of its own. Not all marketers would agree to this premise yet somehow or the other, creativity wins the race even under the toughest of circumstances. The creative industries have a huge amount of potential within their fore. The need is to tap this potential for the best possible use within the world of advertising, communication and media. The direction has already been provided by the movers and shakers of the advertising and media businesses who have relied a great deal on how creativity shall be treated and incorporated within the varied deliverables coming from the realms of a business. This is the need of the hour as there is immense significance paid on the fact that creativity stands out and the potential customers or buyers of products and services understand this dictum more than anything else. This is so needed because it reflects positively on the minds and hearts of the people who matter the most within this line of business. They would go to any extent to make sure that creativity is apparent for them so that their product receives the limelight more often than not. The current and future potentials of the creative industries bank precisely on how well competencies have been drawn up. This suggests for the immense growth and development that is taking place within the advertising and marketing scenarios these days. Brands and products stand out because their communication is made stronger with creative inputs coming from people who are renowned for it on a consistent basis. This outlines the need to comprehend how strengths can be turned into opportunity areas so that consistency in creativity can be achieved over a period of time. It is a fact that creativity is something that derives the very basis of a brand or a product, and it will cease to bring value if the organizations that bring forward these brands and products stop believing in the creativity tangent. The need is to find out how creativity can bring in the customers and find the eventual hook that is so very significant in this day and age, as well as in the coming times. The current potential of the creative industries is that much more can be achieved from what has transpired over the years within the marketing and advertising circles. The future potential of the creative industries can be seen as being driven by the brands and products as they determine what they are actually selling to the end consumers and how they shall be enticed into buying the products and services for their own betterment. The future remains strong because creativity is much appreciated by people across the board and the same will be the case in the coming times. Hence creativity should always be given a chance to express itself because it delivers value which is always liked by the customers and the potential ones. As far as research competencies of the creative industries are concerned, there is a need to understand that current and future trends within such arenas are dependent on how well the research has been conducted and made use of within the marketing, advertising and media concerns. Research has shown that advertising and marketing concerns explore how best practices have been incorporated well within the business hubs and how these have benefited the basis of the business regimes in the long run. The research competencies have discerned the very basis of success scenarios as well as weak links which have been embedded within the advertising and marketing realms. What is needed now is an understanding that banks precisely on the role of the creativity element and how it is able to make its way within the experiences of the people as they relate the same to the products and services that they use. The research competencies for the sake of any business that wants to thrive a great deal on its strengths should always determine what it actually wants to deliver to the end consumers and how its creativity link will be deciphered by the public at large. It will be the differentiating basis for resolving quite a few aspects and this will undertake aspects which are significant all the same. The competitive understanding is also necessary to have as they are the ones who find a way within thick and thin, and usually decide for their own self where this business with its specified products and services stands out within a competitive market scenario. The basis of research therefore always aims to find out the best possible arenas where growth and productivity for the sake of business will be reached upon. It is a good omen for the creativity premise because it is important for the customers to know beforehand how being creative on the part of the organization under discussion shall help their cause to buy products and services. In essence, leaving aside the commercialism aspect, the creativity element receives applaud and acclaim because it is aesthetically pleasing to the eyes of the commoners and creates a positive effect which is somewhat of a good sign, if seen within the related contexts. The current trends and future potential of the creative industries can be derived if research is carried out in a proper manner. This means that the research basis take its roots from elements which are deemed as significant. What is even more quintessential is the ideology that those creative designs and art works that have been able to change mindsets over a period of time are looked up to whenever there is a new campaign on display. This demands comprehension which cannot come about in an easy going way and deserves credit for all the right reasons. The competencies that are hidden within the research perspectives shall decide the basis of knowing where creativity must be appreciated and where it should be kept at a safe distance away from the deliverables – for whom the products and services are doing their best to become apparent in entirety. Research competencies therefore bank deeply on different understandings related with how creativity has been determined and the same seen from a number of angles1. These discuss the essence of knowing where anomalies must be kept away and how strengths should be duplicated for bringing in benefits for the sake of the different products and services. In essence, the need is to understand that the creative industries are being given the much needed cushion with the advent of different research competencies which decide the course of action for the long term scheme of things. The research competencies make or break a creative industry because if the research is not strong, then there is all the more reason that shortcomings will be found within the current and future trends of creativity. Hence, creativity must always remain as the buzzword whenever there is an insight which is related with exploring the innate aspects of the same. This is because creativity saves quite a few people from exploring unwanted areas and tells them where they ought to focus to produce viable results. The self-reflection is necessary to present an incisive look as to how I view the world of creativity and how the creative industries have affected me in one way or the other. I usually appreciate creativity because it is something apart from the normal mundane stuff. It defies common sense and this is the reason why I always support creativity across the board. It presents a picture which is very rarely perceived by people at large. My own skills and potential career pathways depend on how well creativity is presented within the different artworks and design templates on a number of platforms. I witness some of the most endearing designs whenever I least expect them. This is a perspective which makes me feel elated because creativity at the end of the day is something that stands out and becomes apparent in a class of its own. Whenever I realize how simplistic the creativity tangents have been, I find out that the ones who come up with such nuances must have felt the world from a very different perspective. They are the ones who know that life does not always have to be viewed from a common sense viewpoint as there are stances which can be taken in varied forms as well. I have understood that creativity is usually accepted by people in a difficult way. Once they realize that creativity is working for them, then is the time that they start believing in the premise of having creative industries for different products, services and business domains. I have also seen people who are inclined by the discussion of creativity believing in this element more and more. They are either trying to satisfy their own selves or are doing their best to win the favors of clients and customers alike2. The need however is to present the creativity premise which remains very fundamental towards the sake of a business or a social avenue in this day and age. A self-reflection presents to me an opportunity to comprehend where I might be going wrong and how I must make due amends. This will be for the betterment of people at large who are in one way or the other directly or indirectly involved with the creative industries. The creativity premise is significant to find out and especially so when the onus is on knowing where people concentrate their attention upon on a regular basis. On the whole, I have learned that the current and future trends of the creative industries are significantly drawn since businesses have started to determine where and how their strengths can be manifested and how shortcomings can be done away with. This is the basis of knowing where anomalies must always be kept away and how success areas should be propagated more and more. The integrity aspect seems to be the buzzword whenever creativity is thought of because businesses with their segregated products and services look up to a sense of respect and dignity within the universe that they relate to. Their customers, stakeholders and other business lines are most dear to them and they would do anything to find solace within such ranks. Hence potential career pathways are very easily determined if resilience holds the key within such quarters and the integrity premise takes precedence over everything else. I look back often and analyze how I have seen the various forms of creativity coming about in full circle. This is the time when I seek solace from the fact that I have learned quite a few tricks of the trade and have generally appreciated creativity and the different creative industries which is a sign of good times ahead. I am sure such nuances hold the basis for my further development and learning within the field of creativity and the exploration of the creative industries, all said and done. Bibliography Garavan, T ‘The information age: implications for education and training in a small economy’. Industrial and Commercial Training, vol. 29, issue 7, 1997 Sasser, S ‘Creating passion to engage versus enrage consumer co-creators with agency co-conspirators: unleashing creativity’. Journal of Consumer Marketing, vol. 25, issue 3, 2008 Read More