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Marketing Communications Strategies and Mix - Case Study Example

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This paper, Marketing Communications Strategies and Mix, stresses that today the market is flooded with similar products produced by different companies. This has contributed to an increase in competition for customers and the wider market scope. …
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Marketing Communications Strategies and Mix
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Download file to see previous pages Marketing communication refers to the use of messages and media to communicate information about products to the market. Marketing communication strategies entail advertising, branding, public relations, promotions, and marketing among others. These strategies focus on defining products that are provided to the market with the aim of promoting the company’s brand and image by effectively satisfying demand in the market. Marketing mix, on the other hand, comprises of a set of tactical marketing tools which work hand in hand to fully satisfy the demand in the market. These tools entail the 4P’s of marketing that is the product, price, place, and promotion which play a major role in describing the position of a product in the market.
For instance, the UK automobile market is flooded by a plethora of vehicle brands such as Ford, BMW, Skoda, Aston Martin, Volvo and Jaguar which promise to fully meet all the needs and desires of customers. Being an industrial analyst for an investment corporation, I am supposed to come up with a marketing report which has a comparative analysis of the marketing communication strategies and mix used by the automotive industry in UK. Particular attention will be paid on the marketing communication strategies and mix used by the Skoda and BMW companies to market the brand of their vehicles and thus strive in the stiff market competition. The report will also analyze the message and image portrayed to consumers by the campaign strategies and use of media tactics that the two companies employ to market the brand of their vehicles. The effectiveness and efficiency of these mechanisms will be depicted and analyzed to determine the factors that make these companies be successful. ...Download file to see next pages Read More
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