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Super Jams Critical Success Factors and Strategic Future Growth - Case Study Example

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"Super Jam’s Critical Success Factors and Strategic Future Growth" paper argues that the organization lacks some very important capabilities or critical success factors like its own resource base. Its supply chain management is typical of a very important critical success factor…
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Super Jams Critical Success Factors and Strategic Future Growth
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Download file to see previous pages There is some truth in this argument though environmental constraints such as those related to the strategic competitive environment in particular and the strategic operational environment, in general, have an impact on innovation efforts of the organization (Wills, Samli & Jacobs, 1991). In the overall organizational context innovation and change are a strategic requirement to identify and develop new techniques of process and production. However, in the larger context of the external competitive environment innovation in marketing is essential for continuous survival.

Super Jam has been known for innovation in food quality & safety, packaging, food nutrition, Research & Development (R&D), and agricultural practices. This range of activities has a definite impact on the company’s strategy, process, and products. In the first place, its emphasis on organic farming techniques has been well known through food quality & safety-related issues at the national level and is determined by the regulatory regime in place in each country. Thus Superjam’s procurement policy and supply chain management process interact to bring about a qualitative shift in its fruit processing activities (Amendt, 2001). The impact of this product-level innovation on the product quality and product placement has been one of the most important in its strategy of supplies procurement. In fact, the product concept based on the “super image” has appealed to the young.

At the process level too, the impact of innovation apart there is a number of critical success factors at Super Jam that have impacted the outcomes. For instance, it is quite obvious though the extent to which it has taken place isn’t determined. For example, its fruit processing technology is relatively modern and the old processes of converting fresh fruits into marketable preserved jam have been replaced with some modern high tech processes (Fine, 2009). These new innovations not only retain the freshness of food but also ensure the constant natural nutrition retention without damaging the texture and the fiber. Super Jam now commands a sizeable market share in the domestic jam market. ...Download file to see next pages Read More
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