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Marketing Essays

Result for Subject Marketing:
19883 essays
Measuring and Interpreting Snickers Brand Performance Marketing Case Study
8 pages (2246 words) , Download 0 , Case Study
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The paper “Measuring and Interpreting Snickers’ Brand Performance" is a brilliant version of the case study on marketing. The research found out that much needs to be done in order to have the Snickers chocolate competing on the same scale or even higher than the other brands, especially Mars Bars and Kit Kat, which are its major competitors.
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Design Thinking: Case of Gap Marketing Case Study
8 pages (2215 words) , Download 0 , Case Study
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The paper "Design Thinking: Case of Gap" is a perfect example of a case study on marketing. The business environment has been very dynamic in the current world. Almost all businesses are operating in very competitive environments. Businesses that are unable to adapt to the dynamic nature of their environment are forced out of the market.
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Advertisement Campaign for AAMI's Car Insurance Marketing Case Study
8 pages (2394 words) , Download 0 , Case Study
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The paper “Advertisement Campaign for AAMI’s Car Insurance" is an affecting version of a case study on marketing. A four-decade-old AAMI has, on a date, has a mammoth 2.5 million policyholders enrolled with it. Being the leading home, car, small business and compulsory third party (CTP) insurer, AAMI receives millions of telephone calls every year.
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E-Marketing Strategic Planning Based on the SWOT and Situation Analysis of Biome Marketing Case Study
19 pages (5228 words) , Download 0 , Case Study
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The paper “E-Marketing Strategic Planning Based on the SWOT and Situation Analysis of Biome" is an impressive version of the case study on marketing. It is an apparent fact that internet marketing has gained elevated prominence in recent decades. This has led to elevated research into the role of this channel in the promotion of marketing activities in different quotas.
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Promotion Strategy - Integrated Marketing and Communication Plan for Biome Marketing Case Study
16 pages (4544 words) , Download 0 , Case Study
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The paper “Promotion Strategy - Integrated Marketing and Communication Plan for Biome" is a spectacular version of a case study on marketing. In a generic sense, promotion can be perceived as the direct way in which an institution makes efforts to reach its publics and is often undertaken through five chief components of the promotion mix.
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The Spa at Chewton Glen Hotel and Country Club Marketing Case Study
7 pages (2152 words) , Download 0 , Case Study
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The paper “The Spa at Chewton Glen Hotel and Country Club" is a thoughtful variant of case study on marketing. It seeks to answer several questions derived from the case study. In the process of answering these questions, the paper indicates that the Spa at Chewton Glen Hotel and Country Club operates in a spa industry sector, which is segment hospitality, travel, and tourism industry.
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Fun Features Restaurant - Strategic Marketing Plan, Opportunities and Challenges Marketing Case Study
9 pages (2592 words) , Download 0 , Case Study
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The paper “Fun Features Restaurant  -  Strategic Marketing Plan, Opportunities and Challenges" is a thoughtful variant of case study on marketing. This is a marketing plan for a full-service restaurant-‘Fun Features Restaurant’ in Parramatta, New South Wales. The restaurant will focus on providing a community garden, themed dining areas, and complimentary services.
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Strategic Marketing of Michel Patisseries Espresso Marketing Case Study
16 pages (4341 words) , Download 1 , Case Study
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The paper "Strategic Marketing of Michel Patisserie’s Espresso" is a good example of a case study on marketing. This report is aimed at offering an overview of the formulation, implementation, and measurement of marketing strategies of Michel Patisserie’s Espresso. The report is a marketing plan for Michel Patisserie’s Espresso that makes an analysis of a range of strategies for new market entry.
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The High Competition in the Market Marketing Case Study
24 pages (4668 words) , Case Study
Nobody downloaded yet
Strategy is the anticipation of the organization on the further it would wish to go and the tactics it should use to reach there. The standard of living has risen in the last few decades and this has made it easy for the apple company to establish itself in the market through its products such as iPhones, due to the increased demand.
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Marketing Professional Practice - Ethical Issues Facing Non-Profit Making Organizations Marketing Literature review
6 pages (2020 words) , Download 0 , Literature review
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The paper “Marketing Professional Practice - Ethical Issues Facing Non-Profit Making Organizations" is an intriguing version of the literature review on marketing. “Non-profit making organizations (NPO)” are business entities that do not allocate their surplus returns to their shareholders or owners.
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Adopting Strategies to Ensure That Service Marketing Has Been Applied Effectively Marketing Case Study
9 pages (3418 words) , Download 0 , Case Study
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The paper “Adopting Strategies to Ensure That Service Marketing Has Been Applied Effectively" is a delightful variant of case study on marketing. Marketing is a process used by companies to communicate to customers on the value that their products and services consist of. The purpose of selling a service or a product to customers is looked at as an entity that requires marketers first.
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Marketing of Diamonds: De Beers Campaign Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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The attention is also focused on the diamonds, in increasing size, that flash right out at you due to their brilliant sparkle set against the blue tinge. Interest is immediately invoked by the message, ‘with every step, love grows’, that is tactfully placed next to the chain of diamonds that grows in size as it appears to near the viewer.
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The Confectionery Market in the UK Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
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Price is defined as the sum of values consumers exchange for the benefits of having or using a product (Briohny, 2006). Price means what a person must do in order to get the product. If the costs outweigh the benefits, the consumers may not buy the product. The benefits have to be greater than the cost for the customers to be attracted.
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International Marketing for Travel and Tourism Marketing Essay
8 pages (2198 words) , Download 2 , Essay
Free
The airline friendly and highest quality service, excellent value products at value prices make the airline more famous and one that people would look forward to traveling with again. The airline provides its services to 33 of the most interesting destinations in the world. It operates from London’s Heathrow, Gatwick airports, and Manchester.
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Marketing Management of Phoenix Energy Company Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
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Having chosen an appropriate market the next step should be segmentation. Normally demographic data is available through government agencies like the census boards. The residential areas should be demarcated based on the affluent class of the population as the panels will be costly and can be afforded by higher income groups.
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A Comparative Analysis of Four Major Market Structures Marketing Term Paper
7 pages (1949 words) , Download 2 , Term Paper
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Market structures determine the behavior of the participants of a market. There are different market structures that affect the way a business operates in terms of strategic options such as pricing strategy, long term position, reaction to other participants, and entry position among other variables.
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Marketing Planning-Nokia Marketing Case Study
10 pages (2841 words) , Download 2 , Case Study
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Nokia, known worldwide for its phones, and for its dominance of the smartphone market worldwide for many years, actually operates as a going concern with three different business lines or groups. These three business groups are NAVTEQ, which is its mapping arm; Nokia Siemens Network or NSN.
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Consumer Decision Making Marketing Research Paper
7 pages (2197 words) , Download 3 , Research Paper
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A research proposal to survey on purchases costing more than £100 reveals five causes of delay. Three of these - task avoidance and unpleasantness, time pressure, and uncertainty have been identified in other decision contexts, while causes related to the difficulty of selecting the best brand and perceived risk of product performance are more specific to consumer decision making.
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The Growth of Product Placement Marketing Term Paper
7 pages (2022 words) , Download 2 , Term Paper
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In a world where the advertisers and marketers have to battle for the attention of the consumer, not only due to hundreds of different channels but also due to hundreds of different ads, video commercials themselves lose their value. On the other hand, the placement of a product within a television show or as a part of the storyline in a movie.
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Frame Work of Sales Marketing Term Paper
7 pages (2000 words) , Download 3 , Term Paper
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The sales department has got a huge role to play in the marketing aspects of any organization. It carries out its processes and tasks in a manner that the marketing aspects seem to be coordinated in a well-planned way. Thus the sales department makes sure that the figures; statistics and data are forecasted and eventually met on a proactive basis.
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What Customers Needs to Be Improved so as to Attract Travelers while Searching for Accommodation Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
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Nowadays, the use of data to explain a point, justify a claim and to influence a decision has become the order of the day. Tangible and reliable data is usually used in this case while making decisions. Marketing is all about understanding the needs of the users of your goods and this only happens once one has carried out a research study. 
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The Future of Car Industry in UK Marketing Essay
7 pages (2315 words) , Download 3 , Essay
Free
The above scenarios will have considerable influence on Hyundai Motors. In order to face the scenarios Hyundai will have to invest heavily in Research and Development activities. Hyundai has grown tremendously in the Asian markets. Hyundai manufactures almost all models in its Indian plant and exports the majority of the models made in this plant.
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Marketing Tactics That the Owner Symington Utilises for Its Product The Nation's Normous Noodle Marketing Case Study
9 pages (2474 words) , Download 2 , Case Study
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It is really quite essential to state that it is vital to actually “mix” all the elements of the marketing mix, as they are interconnected and sometimes PR will be the leading tool followed by direct marketing and personal selling, other times advertising would be a prior followed by sales promotions etc.
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International Marketing Marketing Assignment
8 pages (2215 words) , Download 3 , Assignment
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With the improvement of technology and its acceptance across the globe, the marketing of domestic products in a foreign country does not seem to be a costly affair. Nations have been increasingly resorting to web marketing which has reduced the cost of international marketing even further and enhanced efficiency and effectiveness of the process (Kumar, n.d., p.15).
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Yves Saint Laurent Red Ssoles Case Versus Christian Louboutin Luxury Brands Marketing Case Study
10 pages (3083 words) , Download 2 , Case Study
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The duo is best known for its shoe collection in the luxury market. The two which have existed for long have been pacesetters in the fashion market and can be considered to some extent competitors. Other competitors exist but when it comes to quality, not mentioning the two is an understatement. Brands keep coming into the market.
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Principles and Practice of Marketing Marketing Assignment
9 pages (2553 words) , Download 2 , Assignment
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The paper aims at discussing the two major methods, i.e. quantitative research, and qualitative research. Firstly, a brief of the two methods has been discussed, following which a comparison of the two methods is discussed taking into account the academic and management researches.
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The Internet Presence of Marks & Spencer and Next Departmental Store Brands Marketing Case Study
6 pages (1612 words) , Download 3 , Case Study
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It is really quite essential to state that the departmental store brands should refrain from engaging in development measures for their websites that encourage only specific consumer segments and should design their website to be as adaptable as possible to increase the potential for customer acquisition. 
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Advertising and Promotions: J Sainsbury PLC Marketing Assignment
10 pages (2803 words) , Download 2 , Assignment
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There are several models to be followed for the positive impact of the advertising strategy. The Nash equilibrium is always preferred to make positive advertising strategy. Mainly there are two general categories of Nash equilibrium strategies. The open-loop equilibrium and the closed-loop equilibrium.
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Smokers Choice Marketing Research Paper
13 pages (4351 words) , Download 2 , Research Paper
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The UK oral hygiene market worth abuts £750 mil pound while the smoker’s market comprises £9 mil. Key players in this market are Colgate-Palmolive, GlaxoSmith Kline, and Procter and Gamble. These companies have taken up about 80 % of the market share with Colgate-Palmolive as the leader with a 53% market share.
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How Can Events Contribute to Product Branding and Image Marketing Assignment
8 pages (2253 words) , Download 2 , Assignment
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The author states that it is tempting for the companies to stick with marketing tactics which will take the least amount of money and time to execute. Every organization needs to stand out in the crowd and event marketing can help the company in doing that. It can range from large scale international tradeshow, small webinar.
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Macro and Competitive Environment of the Non-Alcoholic Redbull Cola in the UK Market Marketing Case Study
6 pages (1653 words) , Download 2 , Case Study
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The company must use the promotion technique of viral marketing. Viral marketing can be classified as the unorthodox techniques of emerging new marketing strategies that are low cost and have the potential to reach to a larger audience. It has great potential for exponential growth through the diversity of new approaches and initiatives in its market strategies.
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A Customer Service Activity Marketing Essay
6 pages (2067 words) , Download 3 , Essay
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In a service business, customers are going to have unique problems that require resolution, with some customers being more accommodating and cooperative than others. In order to manage these situations, employees need to have interpersonal skills and knowledge of basic human psychology to manage these diverse encounters effectively. 
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IPhone Marketing Programmes Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
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The iPhone was initially intended for high-income business people as their primary target segment. The product was priced at $499 to $599 for the 4GB and 8GB models, respectively, when it was launched, which was quite high for the industry category. However, Apple has managed to build a product that lives up to its hype (Greengart, 2007).
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Comparison of Online Retailers' Website: Next versus Marks & Spencer Marketing Term Paper
6 pages (1777 words) , Download 2 , Term Paper
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With regard to the consideration of the manner in which both the retailers chose to promote their products through multiple channels, it was evident that both of them had attempted to provide the website viewers with an experience that was meant to rival that which the consumers got when browsing through the products at the actual store.  
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Encouraging Tourists from the United Kingdom to Visit Kuwait Marketing Research Paper
12 pages (4130 words) , Download 2 , Research Paper
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 Tourism in Kuwait creates job and business opportunities for the local people. In relation to the strong correlation between having a good economic performance and the increase in the revenue of hospitality, lodging, and tourism industry, the balance of payment of Kuwait is expected to increase for every penny spent by foreign visitors. 
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Media Marketing and Journalists Marketing Term Paper
14 pages (3852 words) , Download 2 , Term Paper
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Historically and today, as mass marketers look at the market rather than the individual customer, they concentrate on getting a greater number of transactions during a particular time period or in a given geographic area. From the marketer's perspective, these transactions are all independent of one another.
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DHL's Self-Image as a Function of Societal Norms Marketing Case Study
9 pages (2493 words) , Download 2 , Case Study
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For DHL, marketing programs should take into account a person's ideal and believed self-images, and help him move from the latter to the former through such factors as product, brand, and advertising. A good marketing program provides the purchaser with a purchasing rationale that is aligned with self-approved reasons for product, brand, and store preference.
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Step-By-Step Guide for Increasing the Market Share of a Software Development Company Marketing Case Study
11 pages (3254 words) , Download 2 , Case Study
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Softtech Company targets the professional creators particularly the creative artists.  The end-users are mostly designers, photographers, and other creative originators.  This market segment relies on the software to produce better products and save on time. These types of customers are mostly innovators.  They seek speed and special commands for advanced capabilities.
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Integrated Marketing Communications Marketing Assignment
12 pages (3205 words) , Download 3 , Assignment
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The author states that the company currently markets three products under the Hawk product range—products that aim to control the birds and mice as pests for industrial and commercial customers. The new product, the Hawk mole controllers, offers benefits that are helpful in addressing needs even to a larger market of agricultural customers.
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Significance of Marketing Mix in Brand Equity Marketing Research Paper
10 pages (3977 words) , Download 2 , Research Paper
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Using structural equation modelling (SEM) method, descriptive statistic, and SPSS 11.0, this paper concludes that marketing mix (4Ps) could affect brand equity in a positive way and that brand loyalty (β=0.472) has the strongest link to customer response followed by perceived quality (β=0.439), brand association (β=0.428), and brand awareness (β=0.410).
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Dell Computers: Marketing Analysis Marketing Case Study
10 pages (2753 words) , Download 2 , Case Study
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The largest portion of the sales revenue comes from desktop personal computer sales. The company’s printers, considered a peripheral product, only make up a very small portion of Dell’s entire sales revenues. Where global personal computer sales make up 38 percent of total revenue, peripherals are only 15 percent of sales. 
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Fashion Identity and Communicating with Brand of Burberry Marketing Case Study
9 pages (2609 words) , Download 2 , Case Study
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The Burberry models used all look younger and have a fashion sense that is based on the activities of going out for leisurely activities or work (see appendix A). When looking at the ads, it can be seen that there are two main styles which are used. The first is for work and going out for formal occasions. 
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Marketing Plan of Launching Mercedes Benz E-Class in Hong Kong Marketing Case Study
9 pages (2672 words) , Download 2 , Case Study
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In general, the company Mercedes will conduct a monthly review of its marketing plan so that it can modify the plan as per changes taking place in the economy and in the market condition. This monthly analysis will also assist in finding the reasons because of which the company failed to achieve its sales target.
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Quality Function Development Marketing Research Paper
15 pages (4072 words) , Download 2 , Research Paper
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Asking customers what they want, need, and require is a time-consuming process.  As was seen in the quality function deployment model, translating customers’ wants into an organization’s how’s paramount to the success of any organization seeking to align its products and services with the processes that provide them with what the customer wants.
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Consumer Behavior in Kelloggs & Table of Plenty Marketing Case Study
12 pages (3405 words) , Download 2 , Case Study
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Australian marketing firms must research on the consumer’s attitude towards the various products, their perceptions and ensure they are promptly informed of the available products. This will ensure that the companies in question make a good sale of their products and remain competitive in the market.
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The Role of Marketing in the Success of Businesses: Case of Aston Martin Marketing Case Study
8 pages (2143 words) , Download 3 , Case Study
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In order to understand the role of marketing in the success of businesses around the world, it is necessary primarily to present a general description of marketing as part of all business activities worldwide. Marketing represents ‘the relationship between sellers and buyers, generally companies and consumers, in a process that can be both cooperative and competitive’.
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Internation Marketing for Frijj Marketing Case Study
18 pages (7048 words) , Download 2 , Case Study
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International marketing is a very vast subject and the ability to rightly choose the potential markets is a very risky decision. As the International Marketing Manager for Frijj, my aim is to work on finding a new international market where the company can launch itself and find the best potential market.
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Market Entry into China Marketing Assignment
6 pages (1875 words) , Download 2 , Assignment
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The author states that a company that plans to enter China needs to understand the culture, the language, the regulations and the legal issues of the country. China is second to the US in regard to inward FDI. In the period between 1979 and 1999, it had an FDI inflow of about $306 billion.
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Ralph Lauren: Brand Architecture Marketing Case Study
6 pages (1772 words) , Download 5 , Case Study
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Consumer’s commitment to a brand is based on his/her instincts and principles in terms of utility, comfort, style or status which cannot be uniform for all.  Therefore, increasing market share or expanding business should be viewed from the creation of brands and brand extension for sustainable and balanced growth in the long run.
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Marketing Fundamentals:Segmentation and Marketing Strategies of Atlas Company Marketing Case Study
11 pages (2857 words) , Download 2 , Case Study
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When there a few suppliers of components or services, they offer better terms and services to the company but when they are few, they normally offer goods and services as per their own priorities. The external factor that affects the quality of service depends largely on the cooperation and coordination of various suppliers.  
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