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Marketing Essays

Result for Subject Marketing:
19702 essays
Apple's Marketing Positions and Strategies Marketing Essay
8 pages (2204 words) , Download 2 , Essay
Free
The popular music player ‘iPod’ has today become a family phenomenon. While the father and mother of the family enjoy pop music on their individual iPod touch, the elder child owns an iPod nano and the younger child of the family enjoys rhymes on his iPod shuffle.  The product has witnessed tremendous growth since its introduction to become a household name.
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An Analysis of Signifier and Signified Marketing Essay
5 pages (1346 words) , Download 0 , Essay
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Fascination engages the viewer even if not female and under 14, the target market for the dolls. It is a fascination with the clever juxtaposition of plastic, color, and shape, but it is not the bare essentials or raw materials that will concern this discussion, but the way they are loaded with complex meaning, and how it is asserted over prospective purchasers and consumers at large.
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Promoting Product Red Company Marketing Essay
5 pages (1341 words) , Download 0 , Essay
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One of the main objectives for successful performance for that which they have created would be the method(s) chosen for advertising. Such thought is placed into the style, content, and overall representation placed into the ad campaign, resulting in it reaching the desired outcome, which would be the greatest level of product sold.
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Marketing and Communication Plan: RJA Pharmaceuticals Marketing Case Study
9 pages (2462 words) , Download 1 , Case Study
Free
The measurement and evaluation part is related to determining how many people have visited the websites and the degree of effectiveness of various communication mixes is measured here. The media has its coverage of over 80% of the total population. The measurement is done by taking feedback of the customers. The benchmark assigned for measuring was the volume of sales of the company.
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Customer Realtionship Marketing Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The realization of the importance of customer relationship to marketing and its contribution to competitive understanding is a more recent development in the 20th century. Customer relationship marketing should not be misconstrued as convincing customers to behave, react and relate to the organization in the manner that the organization would like them to.
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The Problems Companies Face while Becoming Multinational Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
With massive improvements in the areas of information technology and the communication process, the terms of trade have experienced significant shifts from those of the traditional way of doing business. With the increasing advent of the globalization, the international geographical borders among the various nations are also perishing.
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Trends in Retail Marketing Marketing Case Study
6 pages (2225 words) , Download 1 , Case Study
Free
It has been rightly observed by the concerned quarters of the business fraternity that the word ‘change’ is the only constant thing in the present world. Thanks to the massive improvements in the field of information technology and the communication process, the terms and the tricks of the trade have experienced major shifts altogether.
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Marketing Plan for Bettys & Taylors of Harrogate Ltd Marketing Assignment
12 pages (3000 words) , Download 6 , Assignment
Free
This assignment is being carried out to explore and present the background and history of Bettys and Taylors of Harrogate as a company with a history in two long-established family businesses in tea and cake. More information can be gathered from the official website of Bettys and Taylors of Harrogate.
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Bettys & Taylors International Marketing Strategy Marketing Case Study
11 pages (2750 words) , Download 6 , Case Study
Free
This paper tells that Bettys and Taylors started out as a specialty bakeshop, but has eventually emerged into becoming a carrier and provider of many products. After its acquisition of Taylors in the 1960s, the business has even expanded into many brands in various locations in North Yorkshire and has reached many other customers through their website. 
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How Advertisers Manipulate Consumers Marketing Essay
8 pages (2366 words) , Download 2 , Essay
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An advertisement refers to a means of communication that is paid via a medium that is non-personal where the person sponsoring it is identified. It has its massage controlled to a certain extent. Advertisements can be talking about sponsorship, underwriting, placement of a certain product or even creating general publicity to the public. Advertisements can be delivered through several media modes such as radio, internet, magazines and television.
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Market Strategy Planning and Effective Communication Marketing Assignment
10 pages (2500 words) , Download 3 , Assignment
Free
According to the findings, it can, therefore, be said that the organizations need to adapt to the wide spectrum of environmental elements of the new markets primarily because market strategies need to be tailored according to the environmental conditions of the place. The strategy is planned around two core areas.
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Trailfinder Brands Marketing Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
This paper will illustrate the brand’s marketing communications strategy insofar as the paper will highlight an opinion on the degree of creativity as employed by Trailfinders. After all of the information highlighted in the previous sections has been established a new target segment will be proposed and justified, furthermore, a brand positioning and campaign slogan will also be presented.
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Training Solutions Marketing Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
The paper tells that globalization has resulted in rapid advancements and alterations in almost every field, and Training Solutions is one of the business firms that have endeavored to alter their services in order to adjust with the globalized arena. However, the economic recession is one of the most adverse effects of globalization, and TS is one of the victims of the global economic crisis.
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Household Insurance Market Marketing Case Study
10 pages (2894 words) , Download 2 , Case Study
Free
PGI enjoys a 25% commission while acting as a broker for every policy placed with an insurance writer. To attract larger groups, PGI began sharing the commission with affinity groups which were given 10% of the 25% commission as an incentive to utilize their services. However, the 1980s introduced the direct line concept.
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McDonalds ustomer Satisfaction Strategies Marketing Research Paper
12 pages (3000 words) , Download 4 , Research Paper
Free
As much as fast food restaurants are highly influenced by competitor behaviour as an exogenous variable, the staff also affects the consumers’ perception and behaviour as an endogenous variable. This paradigm of behaviour is essentially associated with the ever-rising fast food restaurant competition in townships across the globe.
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UK Railway Structure Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
In 1994, UK made a drastic move involved with privatization which entailed “dismantling the nationalized industry, the sale of individual businesses, the creation of a franchised passenger market, and a liberalized freight market as well as the building of a strong independent economic regulatory structure.
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Marketing as the Most Important Aspect of Every Business Marketing Essay
8 pages (2207 words) , Download 2 , Essay
Free
Marketing is the core function or the backbone of any business organization. The failure of marketing department may result in the failure of the organization even if all other divisions of the organization function well. Without proper techniques, marketing functions cannot be executed effectively.
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Importance Of Internet Marketing In Modern World Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
Free
The concept of branding has come to refer to anything intended to shape the public image regarding an organization, or in this case a destination, into a consolidated image or idea. Branding has often been publicized as the best means of creating a loyal customer base and achieving instant worldwide recognition.
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An External Market Analysis for a Multi-channel Retailing Company Selling to the Plus Size Market Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
According to the paper, government policy can affect businesses depending upon the extent of their intervention in the economy, like employment laws; education available to the workforce; concerns on national health; and quality of the economy’s infrastructure like road and rail systems (important when deciding on suppliers).
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Importance Of Measurement Of Company Performance Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
The liquidity ratios come next. It’s very much important for a firm to keep a certain level of liquidity in its portfolio so that in need it can lay its hand on the liquid assets. These ratios may change rapidly as its components i.e. both the short terms assets and liabilities can get easily changed over time periods.
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Strategies, Tools, And Techniques For Marketing Success Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
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The management of Pest U Like is autocratic in nature. With a 55% share, the company’s managing director is the major shareholder of the company. As a result, he makes all the decisions regarding any major issues and then passes those decisions to the lower level managers who again transfer them to the workers as per the relevance.
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Alfred Dunhill Ltd: Reconciling Traditions and Innovation in Product and Brand Management Marketing Case Study
11 pages (3062 words) , Download 2 , Case Study
Free
Alfred Dunhill has always been synonymous with the finest things in life and has always reflected a marriage of craftsmanship and design innovation. It is important to bring synergy between the vision, mission statements integrated with the strategies, facts and product improvement and this can be done only with the successful management.
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Renovation And Innovation In Organizations Marketing Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
The company mainly targeted the office market and launched the product in the markets of Italy, Switzerland, and Japan. But with full effort as well as the support of the company, the Nespresso could not reach anywhere near the set target. The sales target of the coffee machines also failed miserably.
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Airline Industry Marketing Case Study
8 pages (2281 words) , Download 1 , Case Study
Free
The target market for Southwest Airlines is that segment of the market who wants to reach their destination on time with the minimum cost possible. The primary target market for American Airlines is the corporate flyers who are seeking to fly for their business needs. High-spending people who are young and single are the target market for Korean Air who want true luxury filled flying experience.
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Principles Of Marketing In Nissan Company Marketing Case Study
14 pages (3500 words) , Download 4 , Case Study
Free
The company uses to market its product range using different marketing tools like media advertisement and promotional activities. These steps are organized through a well-defined marketing strategy that decides the media selection, budget allocation, market segmentation and promotional strategy for the products introduced by Nissan.
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The Essentials Of Cost And Managerial Accounting Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
Market share of the company: if the company has a larger market share that means they are the market leader so will have the power to set the price which will be followed by other competitors. The market leader, on taking advantage of economies of scale, can keep the price lower to elevate the barriers for new entrants.
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Personal Marketing Marketing Term Paper
6 pages (1542 words) , Download 1 , Term Paper
Free
This is because, unless the customer develops a belief towards the salesperson and considers him responsible enough to perform his duty, the former will not be able to convince the latter to buy his product. Thus, before venturing to sale any commodity or service, it is necessary to be able to present oneself in a proper way, so as to impress the consumer.
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A Good Financial Background of Bailey Marketing Term Paper
7 pages (2141 words) , Download 2 , Term Paper
Free
The company’s top markets are the US, Canada, Global Duty-Free, Australia, France, Ireland, Russia, Italy, Germany. At present, the company is also concentrating to enhance the sale in Japan and India and they believe that China will prove the greatest potential market in the coming days where consumption of while the spirit is quite high.
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Travel Marketing Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
As the paper outlines, the past few years have not been easy for the airline's industry on account of the increasing competition and mushrooming of low-cost carriers provide the customers with increased value for money. The liberalization policies adopted by countries opened the markets for private airlines operators.
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Labor Market Changes In The Last 20 Years Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The politicians did not do anything to improve these situations which lead Stern to make a decision to help those who were suffering. As America was going through a transformation due to the economic conditions, the solution was the need of the hour. Stern boldly took decisions to reform the health care tax system.
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Marketing Program of Mazda Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
This research tells that today, a company must have an important brand. The brand plays a vital role in distinguishing the difference in one company’s product from another. We choose a product because we identify with the message that the company is sending out to us through their marketing program, or because the product holds an allure in how we would like to be perceived by others.
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A Marketing Plan: Pepsi Cola Marketing Case Study
6 pages (1655 words) , Download 0 , Case Study
Free
The company has positioned itself to manage a sale of over one billion units of its products every day which requires careful planning. The product has a strong position amongst its competitors however due to the slowdown in carbonated drinks in the US the company needs to focus on addressing issues pertaining to this issue and should consider expanding into other geographical areas.
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Comparison of Online Retailers' Website: Next versus Marks & Spencer Marketing Term Paper
6 pages (1777 words) , Download 2 , Term Paper
Free
With regard to the consideration of the manner in which both the retailers chose to promote their products through multiple channels, it was evident that both of them had attempted to provide the website viewers with an experience that was meant to rival that which the consumers got when browsing through the products at the actual store.  
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The Internet Presence of Marks & Spencer and Next Departmental Store Brands Marketing Case Study
6 pages (1612 words) , Download 3 , Case Study
Free
It is really quite essential to state that the departmental store brands should refrain from engaging in development measures for their websites that encourage only specific consumer segments and should design their website to be as adaptable as possible to increase the potential for customer acquisition. 
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Inbound Marketing in Travel Trade Industry Marketing Research Proposal
12 pages (3000 words) , Download 2 , Research Proposal
Free
The author states that the Tele-callers in the agencies is trained professionals who handle the ‘customer queries’ and convince them to buy the traveling packages. Inbound marketing holds a major share in the total sales of the packages. It is considered as the best marketing practice nowadays, as customers usually have lots of queries.
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Global Marketing: Miss Selfridge Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The author of the paper states that men’s apparel market is 46 percent of the total apparel market in India. Preference for readymade garments is increasing and this has become inevitable with the rise in urbanization. Whereas, women’s apparel market is 17 percent of the total apparel market in India.
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Internation Marketing for Frijj Marketing Case Study
18 pages (7048 words) , Download 2 , Case Study
Free
International marketing is a very vast subject and the ability to rightly choose the potential markets is a very risky decision. As the International Marketing Manager for Frijj, my aim is to work on finding a new international market where the company can launch itself and find the best potential market.
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Multinational Companys and Marketing Marketing Research Proposal
7 pages (2029 words) , Download 3 , Research Proposal
Free
The study would be limited to the framework of developing economies’ paradigms that have an impact on the international business negotiations and hence the sampling would be limited to the individuals and domestic and international businesses that are directly linked with business negotiations with their counterparts in developing economies.
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Consumer Purchase Decision Making Process Marketing Assignment
6 pages (1781 words) , Download 2 , Assignment
Free
Segmentation is one of the most important factors that determine the success or failure of any marketing campaign. Market segment refers to any group of organizations or people who have some common features or characteristics in terms of their need for products and services. Segmentation is the process by which marketers group various organizations and people with respect to their needs and wants. 
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Integrate Marketing Communication and Automobile Industry Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
Free
According to the research, IMC is often regarded as a holistic approach towards the notion of marketing communication that inhibits different marketing communication segments like online and off-line advertising, sales promotion, and direct marketing to work separately in isolation but it proposes their combined effort towards the achievement of marketing objective of the business.
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Global Marketing Of Emirates Airlines Marketing Case Study
13 pages (3250 words) , Download 2 , Case Study
Free
Emirates has cooperated with Marriott Hotels and Resort and helps in providing the facility of hotel bookings to its customers as well. It has chefs of high caliber working to provide the customers with quality food and wines. It has an ever-increasing array of services both in the flight and outside to cater to the needs of the customers.
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Sustainable Practices of Pepsi Co in India Marketing Case Study
7 pages (2118 words) , Download 2 , Case Study
Free
Stiff competition from competitors, rising production cost and heavy criticisms from the health-conscious people are some of the challenges faced by Pepsi in India. The Indian public is very keen on preserving its natural resources and Pepsi is facing many challenges and legal issues in exploiting the underwater resources of India.
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Cultural Diversity In The International Market Place Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Culture, according to anthropologists, may generally be defined as the set of shared goals, practices, attitudes, practices, customs, and values that characterizes a group, institution or organization. A people’s culture is also the integrated pattern of behavior, belief, and knowledge that ideally depends on their capacity for social learning.
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India and the Czech Republic - International Trade Patterns Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
As the discussion outlines, India has a more well-developed infrastructure for business and industry than the Czech Republic, which gives them much more leverage in terms of dictating foreign business policy to investors or exporters looking to import their products into India. The Czech Republic has much more advanced industrial knowledge in areas of metallurgy.
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Features Of The Strategic Marketing In Bang & Olufsen Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The term marketing environment is used in order to describe all the forces that act on a firm’s marketing plans; these forces are not relevant to these plans; however, they can influence their performance – even if the level of influence cannot be determined in advance but it is depended on a series of criteria, as analytically explained below.
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Adidas - All Day I Dream About Sports Marketing Case Study
5 pages (1578 words) , Download 0 , Case Study
Free
Adidas - the name in the world of branded sportswear that stands for ‘All Day I Dream About Sports’, is organizational excellence. The household brand across the globe dates back to 1924 when Adolf (“Adi”), after returning from World War I started making shoes in his mother's wash kitchen. His brother Rudolf Dassler joined the business.
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Market Analysis for BzzAgent Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
According to the research findings, it can, therefore, be said that based on the idea of “word-of-mouth marketing (WOM)”, BzzAgent first worked for the promotion of a book published by Penguin Book.  At present the agency works with over 400,000 agents for the promotion of the products and services of over 250 companies.
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Marketing Programme Elements: Red Bull Marketing Essay
7 pages (1839 words) , Download 1 , Essay
Free
A thorough analysis of the marketing program of Red Bull concludes that initially the company was established to produce a single product, but later it started to slightly modify its energy drinks to different types. Presently, Red Bull is having a large number of customers across the globe from more than a hundred countries.
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Retail Marketing: the Mega Mart Retail Company Marketing Case Study
14 pages (3500 words) , Download 3 , Case Study
Free
The author states that the company commands the significant lead in the retail sector and is also a well known international company and its products have been able to set their own brands in the international market up till now. The company has a flexible and customer oriented product history with considerable development in the sector.
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The Impact of Ethics Social Responsibility on the Marketing Activities Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
This part of the paper will compare and contrast the impact of ethics/corporate social responsibility on the marketing activities of three organizations – UPS, Starbucks, and Nike. Any organization including UPS (United Parcel Service) could not exist like they are in an island without any one around.
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