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Marketing Essays

Result for Subject Marketing:
19897 essays
Characteristics of Service Marketing - Intangibility, Perishability, Inseparability, Variability Marketing Essay
10 pages (2998 words) , Download 0 , Essay
Free
The paper “Characteristics of Service Marketing - Intangibility, Perishability, Inseparability, Variability" is a spectacular version of term paper on marketing. The revolution in technology and the growth the marketing world has witnessed in every frontier has made the concept of service marketing gain more relevance.
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Toyota Prius's Situation and SWOT Analysis Marketing Case Study
8 pages (2309 words) , Download 0 , Case Study
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The paper “Toyota Prius's Situation and SWOT Analysis" is a persuading version of a case study on marketing. Toyota Prius is a leading medium-sized hybrid sedan in the global motor market. The car offers a very stylish exterior, an EPA label fuel economy of 52 mpg as well as hybrid synergy drive. Of late the car model has experienced an upward trend in market performance.
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How a Marketer Might Use Status to Market a Specific Brand or Product Type Marketing Term Paper
7 pages (2100 words) , Download 0 , Term Paper
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The paper “How a Marketer Might Use Status to Market a Specific Brand or Product Type" is an impressive example of term paper on marketing. Brand marketing is considered to be a significant concept directed in shaping the success of a given brand in the competitive global market. This can be expressed in the form of the difference existing between the realized profit and loss.
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Marketing Plan for Juices for Children:Starbuck Stores Marketing Assignment
10 pages (2651 words) , Download 0 , Assignment
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The paper "Marketing Plan for Juices for Children: Starbuck Stores" is a wonderful example of an assignment on marketing. Every business always attempts to increase the sales volumes of its products through the use of different mechanisms. A marketing plan is usually used as one of the mechanisms (Luther, 2008).
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Marketing Electronic Information Resources In Kuwaiti Higher Education Marketing Thesis
11 pages (3203 words) , Download 0 , Thesis
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The paper "Marketing Electronic Information Resources in Kuwaiti Higher Education Libraries" is a great example of a thesis on marketing. In recent years, Kuwaiti higher education libraries have faced many challenges as a result of changes in the external environment. Information communication technology, in particular, has led to new approaches to delivering information and library services.
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International Marketing for Beer Marketing Case Study
20 pages (5412 words) , Download 0 , Case Study
Free
The paper “International Marketing for Beer" is a forceful version of a case study on marketing. Mikah breweries currently produce the highest quality beer in Australia. The company is currently producing ales, stouts and bitters, low alcohol beers, premium lager, specialty beers, and standard lager.
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Types of Commitment in Marketing and Background of Customer Emotions Marketing Assignment
8 pages (2734 words) , Download 0 , Assignment
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The paper “Types of Commitment in Marketing and Background of Customer Emotions" is an engrossing example of an assignment on marketing. Recently, consumer commitment has gained much interest after the introduction of the trust-commitment theory of relationship marketing. Bansal et al. describe that consumer commitment is one powerful predictor of various activities related to consumer retention.
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Marketing Strategies Used by Samsung Marketing Case Study
13 pages (3559 words) , Download 0 , Case Study
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The paper "Marketing Strategies Used by Samsung" is a good example of a case study on marketing. Many companies and businesses today are facing new pressure from the new global well-driven economy. The new global economy is characterized by high competition and globalization which has led many business organizations to come up with new survival strategies.
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Perspectives of Zara Store in Melbourne Marketing Research Paper
6 pages (1742 words) , Download 0 , Research Paper
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The paper “Perspectives of Zara Store in Melbourne" is a dramatic version of a research paper on marketing. Marketing is a skill that is useful in the promotion and sale of goods or services. In this essay, we will look into the analysis of the Zara store in Melbourne. The analysis will look into the marketing strategies used by the store in attracting customers and customer preferences.
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Modern Internet Phenomenon Marketing Case Study
18 pages (4551 words) , Download 0 , Case Study
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Copy right issues. Most of the companies put forth arguments that the videos that are uploaded on YouTube may be violating copyright laws. To overcome this big challenge, YouTube will have to upload copyrighted content and implement audio fingerprinting to guarantee this music company will be paid for the use of their songs.
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Qatar Airways Company - Strategic Retail Plan Marketing Case Study
15 pages (4094 words) , Download 0 , Case Study
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The paper “Qatar Airways Company - Strategic Retail Plan" is a meaty example of a case study on marketing. Lewison defines a strategic retail plan as an impressive design or blueprint for ensuring success in all of the organization’s business endeavors. A strategic retail plan aims at realizing a strategic fit between the capabilities of the retailer and the environmental opportunities.
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Customer Relationship Management - Developing an Effective Customer Loyalty Program Marketing Assignment
16 pages (4695 words) , Download 0 , Assignment
Free
The paper “Customer Relationship Management - Developing an Effective Customer Loyalty Program" is a wonderful example of an assignment on marketing. The importance of business relationships, as well as the interpersonal, idiosyncratic relationships within a business, has been documented throughout history. 
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Rolex Australia Proprietary Limited Marketing Case Study
11 pages (3651 words) , Download 0 , Case Study
Free
The benefits of the Rolex sports shoes are that they are conducive for sports and also casual wear. They are also durable and affordable to the middle class. The most attractive thing is that they are classy and also the brand name will make them attractive to both domestic and international markets.
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Holden Barina Product Line in China Marketing Case Study
15 pages (4164 words) , Download 0 , Case Study
Free
The paper “Holden Barina Product Line in China" is an engrossing variant of case study on marketing. Holden Barina, a product line of GM Holden is one of the outstanding products in the automobile industry. GM Holden currently operates majorly in Australia. For the company, Holden Barina has remained a significant product line since 1856 when the company first launched the sale of cars.
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Marketing Differences between Non-For-Profit and Profit Making Organizations in Australia Marketing Assignment
6 pages (1776 words) , Download 0 , Assignment
Free
The paper “Marketing Differences between Non-For-Profit and Profit Making Organizations in Australia" is a meaningful example of an assignment on marketing. The Non-for-Profit Sector in Australia is also known as the Australian Community sector, the third sector or even the social sector and it entails a wide range of social organizations.
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Measuring and Interpreting Snickers Brand Performance Marketing Case Study
8 pages (2246 words) , Download 0 , Case Study
Free
The paper “Measuring and Interpreting Snickers’ Brand Performance" is a brilliant version of the case study on marketing. The research found out that much needs to be done in order to have the Snickers chocolate competing on the same scale or even higher than the other brands, especially Mars Bars and Kit Kat, which are its major competitors.
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Design Thinking: Case of Gap Marketing Case Study
8 pages (2215 words) , Download 0 , Case Study
Free
The paper "Design Thinking: Case of Gap" is a perfect example of a case study on marketing. The business environment has been very dynamic in the current world. Almost all businesses are operating in very competitive environments. Businesses that are unable to adapt to the dynamic nature of their environment are forced out of the market.
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Advertisement Campaign for AAMI's Car Insurance Marketing Case Study
8 pages (2394 words) , Download 0 , Case Study
Free
The paper “Advertisement Campaign for AAMI’s Car Insurance" is an affecting version of a case study on marketing. A four-decade-old AAMI has, on a date, has a mammoth 2.5 million policyholders enrolled with it. Being the leading home, car, small business and compulsory third party (CTP) insurer, AAMI receives millions of telephone calls every year.
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E-Marketing Strategic Planning Based on the SWOT and Situation Analysis of Biome Marketing Case Study
19 pages (5228 words) , Download 0 , Case Study
Free
The paper “E-Marketing Strategic Planning Based on the SWOT and Situation Analysis of Biome" is an impressive version of the case study on marketing. It is an apparent fact that internet marketing has gained elevated prominence in recent decades. This has led to elevated research into the role of this channel in the promotion of marketing activities in different quotas.
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Promotion Strategy - Integrated Marketing and Communication Plan for Biome Marketing Case Study
16 pages (4544 words) , Download 0 , Case Study
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The paper “Promotion Strategy - Integrated Marketing and Communication Plan for Biome" is a spectacular version of a case study on marketing. In a generic sense, promotion can be perceived as the direct way in which an institution makes efforts to reach its publics and is often undertaken through five chief components of the promotion mix.
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The Spa at Chewton Glen Hotel and Country Club Marketing Case Study
7 pages (2152 words) , Download 0 , Case Study
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The paper “The Spa at Chewton Glen Hotel and Country Club" is a thoughtful variant of case study on marketing. It seeks to answer several questions derived from the case study. In the process of answering these questions, the paper indicates that the Spa at Chewton Glen Hotel and Country Club operates in a spa industry sector, which is segment hospitality, travel, and tourism industry.
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Fun Features Restaurant - Strategic Marketing Plan, Opportunities and Challenges Marketing Case Study
9 pages (2592 words) , Download 0 , Case Study
Free
The paper “Fun Features Restaurant  -  Strategic Marketing Plan, Opportunities and Challenges" is a thoughtful variant of case study on marketing. This is a marketing plan for a full-service restaurant-‘Fun Features Restaurant’ in Parramatta, New South Wales. The restaurant will focus on providing a community garden, themed dining areas, and complimentary services.
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Strategic Marketing of Michel Patisseries Espresso Marketing Case Study
16 pages (4341 words) , Download 1 , Case Study
Free
The paper "Strategic Marketing of Michel Patisserie’s Espresso" is a good example of a case study on marketing. This report is aimed at offering an overview of the formulation, implementation, and measurement of marketing strategies of Michel Patisserie’s Espresso. The report is a marketing plan for Michel Patisserie’s Espresso that makes an analysis of a range of strategies for new market entry.
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The High Competition in the Market Marketing Case Study
24 pages (4668 words) , Case Study
Nobody downloaded yet
Strategy is the anticipation of the organization on the further it would wish to go and the tactics it should use to reach there. The standard of living has risen in the last few decades and this has made it easy for the apple company to establish itself in the market through its products such as iPhones, due to the increased demand.
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Marketing Professional Practice - Ethical Issues Facing Non-Profit Making Organizations Marketing Literature review
6 pages (2020 words) , Download 0 , Literature review
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The paper “Marketing Professional Practice - Ethical Issues Facing Non-Profit Making Organizations" is an intriguing version of the literature review on marketing. “Non-profit making organizations (NPO)” are business entities that do not allocate their surplus returns to their shareholders or owners.
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Adopting Strategies to Ensure That Service Marketing Has Been Applied Effectively Marketing Case Study
9 pages (3418 words) , Download 0 , Case Study
Free
The paper “Adopting Strategies to Ensure That Service Marketing Has Been Applied Effectively" is a delightful variant of case study on marketing. Marketing is a process used by companies to communicate to customers on the value that their products and services consist of. The purpose of selling a service or a product to customers is looked at as an entity that requires marketers first.
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Marketing of Diamonds: De Beers Campaign Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The attention is also focused on the diamonds, in increasing size, that flash right out at you due to their brilliant sparkle set against the blue tinge. Interest is immediately invoked by the message, ‘with every step, love grows’, that is tactfully placed next to the chain of diamonds that grows in size as it appears to near the viewer.
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The Confectionery Market in the UK Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Price is defined as the sum of values consumers exchange for the benefits of having or using a product (Briohny, 2006). Price means what a person must do in order to get the product. If the costs outweigh the benefits, the consumers may not buy the product. The benefits have to be greater than the cost for the customers to be attracted.
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International Marketing for Travel and Tourism Marketing Essay
8 pages (2198 words) , Download 2 , Essay
Free
The airline friendly and highest quality service, excellent value products at value prices make the airline more famous and one that people would look forward to traveling with again. The airline provides its services to 33 of the most interesting destinations in the world. It operates from London’s Heathrow, Gatwick airports, and Manchester.
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Marketing Management of Phoenix Energy Company Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Having chosen an appropriate market the next step should be segmentation. Normally demographic data is available through government agencies like the census boards. The residential areas should be demarcated based on the affluent class of the population as the panels will be costly and can be afforded by higher income groups.
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A Comparative Analysis of Four Major Market Structures Marketing Term Paper
7 pages (1949 words) , Download 2 , Term Paper
Free
Market structures determine the behavior of the participants of a market. There are different market structures that affect the way a business operates in terms of strategic options such as pricing strategy, long term position, reaction to other participants, and entry position among other variables.
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Marketing Planning-Nokia Marketing Case Study
10 pages (2841 words) , Download 2 , Case Study
Free
Nokia, known worldwide for its phones, and for its dominance of the smartphone market worldwide for many years, actually operates as a going concern with three different business lines or groups. These three business groups are NAVTEQ, which is its mapping arm; Nokia Siemens Network or NSN.
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Consumer Decision Making Marketing Research Paper
7 pages (2197 words) , Download 3 , Research Paper
Free
A research proposal to survey on purchases costing more than £100 reveals five causes of delay. Three of these - task avoidance and unpleasantness, time pressure, and uncertainty have been identified in other decision contexts, while causes related to the difficulty of selecting the best brand and perceived risk of product performance are more specific to consumer decision making.
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The Growth of Product Placement Marketing Term Paper
7 pages (2022 words) , Download 2 , Term Paper
Free
In a world where the advertisers and marketers have to battle for the attention of the consumer, not only due to hundreds of different channels but also due to hundreds of different ads, video commercials themselves lose their value. On the other hand, the placement of a product within a television show or as a part of the storyline in a movie.
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Frame Work of Sales Marketing Term Paper
7 pages (2000 words) , Download 3 , Term Paper
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The sales department has got a huge role to play in the marketing aspects of any organization. It carries out its processes and tasks in a manner that the marketing aspects seem to be coordinated in a well-planned way. Thus the sales department makes sure that the figures; statistics and data are forecasted and eventually met on a proactive basis.
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What Customers Needs to Be Improved so as to Attract Travelers while Searching for Accommodation Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Nowadays, the use of data to explain a point, justify a claim and to influence a decision has become the order of the day. Tangible and reliable data is usually used in this case while making decisions. Marketing is all about understanding the needs of the users of your goods and this only happens once one has carried out a research study. 
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The Future of Car Industry in UK Marketing Essay
7 pages (2315 words) , Download 3 , Essay
Free
The above scenarios will have considerable influence on Hyundai Motors. In order to face the scenarios Hyundai will have to invest heavily in Research and Development activities. Hyundai has grown tremendously in the Asian markets. Hyundai manufactures almost all models in its Indian plant and exports the majority of the models made in this plant.
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Marketing Tactics That the Owner Symington Utilises for Its Product The Nation's Normous Noodle Marketing Case Study
9 pages (2474 words) , Download 2 , Case Study
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It is really quite essential to state that it is vital to actually “mix” all the elements of the marketing mix, as they are interconnected and sometimes PR will be the leading tool followed by direct marketing and personal selling, other times advertising would be a prior followed by sales promotions etc.
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International Marketing Marketing Assignment
8 pages (2215 words) , Download 3 , Assignment
Free
With the improvement of technology and its acceptance across the globe, the marketing of domestic products in a foreign country does not seem to be a costly affair. Nations have been increasingly resorting to web marketing which has reduced the cost of international marketing even further and enhanced efficiency and effectiveness of the process (Kumar, n.d., p.15).
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Yves Saint Laurent Red Ssoles Case Versus Christian Louboutin Luxury Brands Marketing Case Study
10 pages (3083 words) , Download 2 , Case Study
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The duo is best known for its shoe collection in the luxury market. The two which have existed for long have been pacesetters in the fashion market and can be considered to some extent competitors. Other competitors exist but when it comes to quality, not mentioning the two is an understatement. Brands keep coming into the market.
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Principles and Practice of Marketing Marketing Assignment
9 pages (2553 words) , Download 2 , Assignment
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The paper aims at discussing the two major methods, i.e. quantitative research, and qualitative research. Firstly, a brief of the two methods has been discussed, following which a comparison of the two methods is discussed taking into account the academic and management researches.
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The Internet Presence of Marks & Spencer and Next Departmental Store Brands Marketing Case Study
6 pages (1612 words) , Download 3 , Case Study
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It is really quite essential to state that the departmental store brands should refrain from engaging in development measures for their websites that encourage only specific consumer segments and should design their website to be as adaptable as possible to increase the potential for customer acquisition. 
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Advertising and Promotions: J Sainsbury PLC Marketing Assignment
10 pages (2803 words) , Download 2 , Assignment
Free
There are several models to be followed for the positive impact of the advertising strategy. The Nash equilibrium is always preferred to make positive advertising strategy. Mainly there are two general categories of Nash equilibrium strategies. The open-loop equilibrium and the closed-loop equilibrium.
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Smokers Choice Marketing Research Paper
13 pages (4351 words) , Download 2 , Research Paper
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The UK oral hygiene market worth abuts £750 mil pound while the smoker’s market comprises £9 mil. Key players in this market are Colgate-Palmolive, GlaxoSmith Kline, and Procter and Gamble. These companies have taken up about 80 % of the market share with Colgate-Palmolive as the leader with a 53% market share.
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How Can Events Contribute to Product Branding and Image Marketing Assignment
8 pages (2253 words) , Download 2 , Assignment
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The author states that it is tempting for the companies to stick with marketing tactics which will take the least amount of money and time to execute. Every organization needs to stand out in the crowd and event marketing can help the company in doing that. It can range from large scale international tradeshow, small webinar.
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Macro and Competitive Environment of the Non-Alcoholic Redbull Cola in the UK Market Marketing Case Study
6 pages (1653 words) , Download 2 , Case Study
Free
The company must use the promotion technique of viral marketing. Viral marketing can be classified as the unorthodox techniques of emerging new marketing strategies that are low cost and have the potential to reach to a larger audience. It has great potential for exponential growth through the diversity of new approaches and initiatives in its market strategies.
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A Customer Service Activity Marketing Essay
6 pages (2067 words) , Download 3 , Essay
Free
In a service business, customers are going to have unique problems that require resolution, with some customers being more accommodating and cooperative than others. In order to manage these situations, employees need to have interpersonal skills and knowledge of basic human psychology to manage these diverse encounters effectively. 
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IPhone Marketing Programmes Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
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The iPhone was initially intended for high-income business people as their primary target segment. The product was priced at $499 to $599 for the 4GB and 8GB models, respectively, when it was launched, which was quite high for the industry category. However, Apple has managed to build a product that lives up to its hype (Greengart, 2007).
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Comparison of Online Retailers' Website: Next versus Marks & Spencer Marketing Term Paper
6 pages (1777 words) , Download 2 , Term Paper
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With regard to the consideration of the manner in which both the retailers chose to promote their products through multiple channels, it was evident that both of them had attempted to provide the website viewers with an experience that was meant to rival that which the consumers got when browsing through the products at the actual store.  
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Encouraging Tourists from the United Kingdom to Visit Kuwait Marketing Research Paper
12 pages (4130 words) , Download 2 , Research Paper
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 Tourism in Kuwait creates job and business opportunities for the local people. In relation to the strong correlation between having a good economic performance and the increase in the revenue of hospitality, lodging, and tourism industry, the balance of payment of Kuwait is expected to increase for every penny spent by foreign visitors. 
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