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The paper "Consumer Behaviour and Consumer Attitudes" is a brilliant example of a term paper on marketing. Consumer behavior refers to the study of the processes used by people to select, secure, use and dispose of products in order to satisfy their needs and the impact of these processes on the consumer and the society.
The paper “Adopting Customer Relation Management of Apple Inc" is a persuading example of a case study on marketing. According to Marshall N, the main competitors of Apple Company are BlackBerry, Nokia, and HTC due to their smartphones which have the same features as compared to the iPhones.
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12 pages (3487 words)
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The paper "The Impact of Customer Loyalty and Relationship Marketing" is a great example of a research paper on marketing. There has been an increased interest in Customer Loyalty and Relationship Marketing (CLRM). Such strong rivalry characterizes the modern-day business environment has resulted in building a firm relationship between the firm and clients.
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The third-generation Toyota Prius was introduced in 2009 and by September 2011, over 1 million units of the car had been sold worldwide. In order to compete effectively with Honda insight, the prices of Toyota Prius were reduced from ¥2.331 million to ¥2.05 million. The 3rd generation Toyota Prius has a new body that is more aerodynamic.
The paper "The Decision-Making Process Consumers Go Through When They Buy Products and Services" is a perfect example of coursework on marketing. The subject of decision making has been around for over 300 years and has been a subject of interest to many researchers to date. It is a subject that was invented by early economists such as John Neumann, Oskar Morgenstern, and Nicholas Bernoulli.
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The paper "Promotion Management: The Carbon Tax Law" is an outstanding example of a research paper on marketing. As the paper outlines, global warming and other climatic changes have caused adverse effects on the environment, and in turn, negatively affected human health and the Australian economy at large.
The paper "Creating an Image on Carbon Tax" is an outstanding example of a case study on marketing. The Australian government has held a conference after the conference in their bid to tackle the high carbon footprint in the country; Australia aims at reducing the current emissions by 5% by the year 2020.
The paper “Customer Relationship Management for Business-to-Business Markets" is an affecting example of coursework on marketing. Among the fast-food restaurants across the globe, McDonald’s and Kentucky Fried Chicken (KFC) are well known. Since the early ’90s, these fast-food chain restaurants have grown regularly.
The paper "Marketing Strategy and Analysis Report of an Australian Local Supermarket- Woolworth" is a good example of a case study on marketing. The Woolworths Company is a business that was commenced as a store. The store was first opened in Sydney. The company deals with the sale of electronic goods, general merchandise, liquor (Safeway liquor) as well as grocery.
The paper "Marketing Strategy for Perfection Foods Limited" is a wonderful example of a case study on marketing. Current PositionPerfection Foods Limited is renowned for its freshly baked and hand-decorated cakes having been in operation since the year 2000 when it was established (Perfection Foods website, 2012).
7 pages (2137 words)
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The paper “The Impact of Gender on Donation" is a dramatic example of a research paper on sociology. In order to have a successful venture in charitable work, it is important that one understands the characteristics of the target market. With enough knowledge of the unique traits and needs, it is easier to manage the group and hence ascertain success.
The paper “Safaricom - Target Market, Price, Place, Promotion, People, Process" is a potent example of a case study on marketing. Safaricom is a Kenyan telecommunications company that primarily offers mobile services to the Kenyan people. The company’s profile comes out as a near monopoly with a customer base that constitutes almost 77% of all mobile phone owners in the country.
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The paper “The Passion Fruits Market in Australia as an Ideal Area for Investment" is a brilliant example of a research paper on marketing. The Australian horticultural industry has a wide range of products both edible and non-edible, such as an assortment of fruits, flowers, vegetables, nuts, turfs, garden plants and different types of nurseries.
The second part deals with the SWOT analysis of the Ipad product, the situational analysis strength and weaknesses of the product, opportunities to be exploited and threats to be avoided in order for the product. The third section discusses the marketing strategies to be used in order for the product to capture a substantial market share.
The paper "Justification for Brand Image and Brand Salience" is an outstanding example of an essay on marketing. The author argues in a well-organized manner that the stiff competitive nature of the modern market systems coupled with the vast globalization has made the aspect of brand management an important marketing function.
The company has become Japan’s biggest retailer and almost the world’s largest after the current chief executive officer, Tadashi Yanai took over the company in 1984. In a fast-developing business world, UNIQLO offers modernized and traditional designer clothes that suit every taste and preference in almost all corners of the world.
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The paper "Building Brand Equity and Brand Loyalty in Sроrt Industry" is an excellent example of a research proposal on marketing. In today’s highly competitive market, businesses have understood the importance of satisfying their customers as customer retention ensures a constant demand for goods and services.
The paper “Castle Bongo’s Customer Relationship System" is a meaningful example of a case study on marketing. Customer relationship management is a business strategy crafted to increase profitability and reduce costs through solidification of customer loyalty, satisfaction, and advocacy. Customer relationship management consolidates data from data sources within and outside the organization.
The paper "Factors That Influenced Consumers Choice of Mobile Phones" is a brilliant example of a term paper on marketing. In the world of business, the main factor that affects the economy and the selling and buying of goods are the consumers. They play a critical role in ensuring the goods that are provided in the market are consumed as expected by the producers.
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The paper "Creation of a Royalty Program for an Online Grocery Store" is an excellent example of a research paper on marketing. In the modern world, competition in the market place has continuously increased. This has led to most businesses being centered on fulfilling the customer requirements and needs.
A recount of experiences with five service providers has been provided in form of service encounter journals. The experiences are real-life experiences selected from different service providers from different industries. Areas of improvement are suggested for each case depending on faults that were identified.
The paper “Product and Place as Components of Marketing Mix" is a wonderful example of term paper on marketing. Increasing competition is one of the challenges facing business organizations in contemporary markets. Overcoming such challenges requires an effective marketing strategy to be developed and adopted by an organization.
The paper “Consumer Motivation - to Be Similar to Some People and Different from Others" is a great example of term paper on marketing. From a societal perspective of consumption, behavior, and purchasing behavior are influenced by a number of factors such as media and what people around us prefer.
The paper "McDonald’s Corporation and Its Application of the Marketing Mix Model" is a great example of a case study on marketing. Since the 1970s, fast food outlet has been on the rapid increase in America as many have opted for the diet served in those outlets. Fast food outlets have been preferred by adolescents who frequently visit these fast food outlets preferably two times a week.
The paper "Positioning Dilemma Facing Tata Motors" is a perfect example of a case study on marketing. In 2009, TML launched Nano, the smallest car in the world. According to the chairman of the Tata Group, Mr. Ratan Tata, TML aimed at building a low-cost car that would be affordable to the rapidly expanding middle class in India.
The paper "The Planning and Implementation Integrated Marketing Communications at the Hilton Hotel Chain" is a good example of a case study on marketing. Integrated marketing communications (IMC) is “a concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products”.
The paper "Factors Affecting on Online Shopping Behaviour of Consumers" is a great example of coursework on marketing. All businesses face major risks in the course of delivering their business objectives and in doing the business. It is explained to be the future uncertainty of the business in making profits.
The paper "Strategy Marketing and Strategic Plans" is a worthy example of an assignment on marketing. The success of a company is determined by the strategic plans that individual businesses embrace. As a matter of fact, companies that employ creative and innovative approaches over traditional planning perform considerably better in the present markets.
The paper "Establishing Business in Fashion Industry" is an outstanding example of a case study on marketing. As the paper outlines, fashion is changing the way clothing business is done, how people wear and present themselves. Fashion design has systematically changed people’s lifestyle and clothing world.
The paper "A Marketing Plan for Toyota Cars in Australia" is a brilliant example of a term paper on marketing. This marketing plan is intended for Toyota cars in Australia being manufactured and distributed in the Australian market by Toyota Motor Corporation Australia Limited a subsidiary of Toyota Motor Corporation.
In the current dynamic business environment, business companies are working tirelessly to increase their customer base, improve their competitiveness in the marketplace, and ensure customer loyalty. This can be achieved by a business organization by ensuring all company business communication and messages are linked together.
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Melbourne University is the second oldest public university in Australia established in 1853 after Sydney University. It commenced an education and research platform with sixteen students, four facilities, and four professors. It focuses majorly on rendezvous, teaching, learning, and research in a number of disciplines.
A pioneer may be in a position to lower its price and lower the business value for the follower or it can entirely obstruct entrance by controlling important distribution channels. Whether a pioneer or follower is seeking to frustrate newcomers, it is important to have a clear understanding of the defensive and entry strategies available.
The paper “McMalin's Prospects for Success in the Fast-Food Market" is a persuading example of a case study on marketing. This report examines the marketing plan for McMalin's fast food which will help in formulating, implementing and measuring marketing strategies. To develop the marketing strategies different aspects are being considered by identifying the market entry strategy, etc.
The paper "Integrated Marketing Communication for KFC Company" is a perfect example of a case study on marketing. This plan provides a detailed description of the marketing communication strategies that will be used to improve the domestic sales of KFC Company’s chicken products, especially Kentucky fried chicken in Melbourne.
These marketing strategies deal with the fact that the businesses are not the ones that create the needs of the customers but they contribute a lot in influencing the demand by coming up with designs that are attractive, work well. Businesses will also strive to communicate the features of their products to the customers by way of advertising.
A pioneer usually seeks to reap benefits by creating demand for the newer products and ensuring that it continuously meets demand before competitors enter that market. This can be achieved through advertising campaigns, initiating price changes like lowering prices to make people test the product or even adopting distribution techniques.
The paper “Structural Steel Industry - Elements of Personal Selling Process" is a brilliant example of a case study on marketing. The sales process is essential in ensuring that a client is satisfied with the services and products offered by a seller. In this case, Structural Steel Industry (SSL) has supplied steel to Laredo construction which does not conform to Laredo’s specification.
The paper “Environmental Forces in Global Marketing in Australia" is an exciting example of term paper on marketing. The global economy is becoming increasingly integrated and liberalized due to the effects of globalization. Global markets have become more common as business organizations seek to enlarge their market shares by tapping into the international markets.
This report signifies the importance and application of various service marketing models and theories used in different encounters of service marketing. The report has been designed to illustrate four different encounters with the application of four different models which are cultural analysis, three-stage model of service consumption.
A business exists to supply a product or service to customers or clients in exchange for money or other forms of payment. The business transaction involves coming up with a product and selling this to the customer, also known as the “market”. The “market” was a place or location, present since ancient times in every town or city.
Fair Game International Plc has a very good market presence in America where it provides entertainment services in sports, leisure and betting games. The Licensed offices spread over in many American states have been a very good aid for improving the market share though a threat was imposed on the company by the law passed against the gambling industry by the government.
The article, The influence of corporate social responsibility campaigns on public opinion, utilizes an experimental research approach in order to assess whether CSR campaigns are effective in creating perceptual changes in consumers regarding sponsors in areas of corporate image and reputation (Pfau, Haigh, Sims and Wigley, 2008).
The paper has dealt with marketing and the importance of marketing in various industries. The paper has allowed me to realize my area of interest and the area of marketing where I wish to pursue my future career. Before working on the assignment I was unsure of the branch of marketing I wanted to join.
The paper “The Current Market Trends in the Tourism and Tour Operating Sectors" is a pathetic variant of case study on marketing. Globally, tourism has become one of the most important industries with international arrivals expected to reach 1.6 billion by the year 2020 and the expenditure on tourism is expected to hit US$ 2 trillion marks.
The paper "Renault Sports Market in Australia" is a wonderful example of a case study on marketing. Australia is one of the most robust countries in the car manufacturing industry both for domestic and international use. Its car industry is largely characterized by the manufacturing of large-sized cabin vehicles that are uniquely tied to its industry.
The paper "Tesco And Green Marketing As A Key Marketing Strategy" is a perfect example of a case study on marketing. Tesco is the biggest supermarket retailer in the UK, the fourth largest internationally as well as being the largest global online grocery retailer. In 2009, Tesco had 4308 stores in 14 countries around the world employing about half a million employees.
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There are more than thirteen distinctive business operations and interests at Amazon, one of these being the Amazon Kindle. This marketing plan exemplifies the marketing segments and the strategies that the company needs to employ to create a solid revenue stream and most importantly, maintain its competitive lead ahead of increasingly emerging rivals in the e-book reader industry.
The paper "Brand Marketing at Nike" is a worthy example of an assignment on marketing. Nike Inc. was launched in the year in 1962 by sports enthusiast Phil Knight, the company started as Blue Ribbon Sports in Oregon. The company initially imported shoes made in Japan, after its founder had traveled extensively abroad.
The paper “Coca Cola India as One of the Better-Known Success Stories Where the Marketing Story Is Concerned" is a perfect example of a case study. Marketing can be understood to be a social process by virtue of which individuals and groups attain the things that they require or want. This is done through the creation and exchange of products and values with others.