International Marketing Project 2/5 final
International Marketing Project 2/5 final Marketing Assignment
8 pages (2000 words) , Download 1 , Assignment
Diversity can be in terms of ethnicity, race, sexual orientation, race, age, religious beliefs, gender, and socio-economic dimensions. It is the exploration of these dissimilarities in a positive, safe, and nurturing environment. Marketers need to understand each group of people and move beyond simple tolerance to celebrate and embrace the rich ideologies of diversity when marketing in a particular country or region.
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Copmarative Analysis of Integrated Marketing Commusications Mix Strategy for Mobile Services roviders: Vodafone Versus O2
Copmarative Analysis of Integrated Marketing Commusications Mix Strategy for Mobile Services roviders: Vodafone Versus O2 Marketing Essay
12 pages (3000 words) , Download 1 , Essay
According to the report the UK telecommunication industry plays a huge economic role, and among the key players involved include the Vodafone and O2. Due to the stiff competition, the mobile service operators have embraced innovative marketing strategies with the aim of increasing consumer base and improving financial performance.
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Marketing Strategy Analysis
Marketing Strategy Analysis Marketing Essay
3 pages (750 words) , Download 1 , Essay
Free
In 1996, Starbucks opened its first location outside North America in Tokyo, Japan. The marketing strategies used by the brand helped it to include itself into the American lifestyle quickly and expand into other international countries as well. These strategies proved to be an inspiration for other companies` marketing campaigns as well.
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Marketing Exam Questions
Marketing Exam Questions Marketing Assignment
8 pages (2000 words) , Download 1 , Assignment
Internet marketing entails the use of email and web to advertise or promotes brands in the market with an aim of increasing consumer awareness resulting to high sales. Three major areas that make up the internet marketing include email marketing, social media marketing and web marketing.
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Barnes and Nobles
Barnes and Nobles Marketing Essay
3 pages (750 words) , Download 1 , Essay
The firm has done well by becoming the industry leader, but they belong to an industry in its maturity stage. Other major bookselling stores such as Borders recently went out of business. Barnes and Nobles has taken advantage of its popularity and has implemented a product diversification strategy that has allowed the company to sell other items such as DVDs, toys, music and video games.
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Australian electronic tablet industry
Australian electronic tablet industry Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Supernova ltd. a German based firm is planning to enter the Australian market with the aforementioned product. There is a huge scope for the product to get success in Australia as the consumers are very much keen to try to new and innovative products. The main objective of the project is to analyze the demand of this particular product in Australia and to know about the consumer’s acceptance of new & innovative products.
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Occupational Exposure to Benzene Among Shoemakers And Others
Occupational Exposure to Benzene Among Shoemakers And Others Marketing Research Paper
15 pages (3750 words) , Download 1 , Research Paper
This paper shall discuss the occupational exposure to Benzene among shoemakers and other individuals using said compound. This discussion shall first discuss the qualities of benzene in general and its elements which imply its health risks. Secondly, various studies discussing the impact of benzene on the health of workers shall be individually presented. Lastly, a summary and concluding remarks shall be indicates at the end of this article.
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Managing Ethichs and Social responsibility
Managing Ethichs and Social responsibility Marketing Research Paper
12 pages (3000 words) , Download 1 , Research Paper
It primarily assists the organisations in performing business operations with better societal development as along with enhancing the margin of profitability. Moreover, it also facilitates an organisation in building better interrelation with the people involved with an organisation that eventually helps it to enhance the operational performances as well as the productivity of the employees (Ferrell & et.al., 2012).
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Online Marketing For Airline Industry
Online Marketing For Airline Industry Marketing Literature review
10 pages (2500 words) , Download 1 , Literature review
Some of the services which are associated with internet marketing include the following: strategic consultation; direct marketing; the promotion of sales through such strategies as sampling; event marketing; marketing in a multicultural setting; and finally, interactive services.
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Toyota Brand
Toyota Brand Marketing Essay
1 pages (250 words) , Download 1 , Essay
Free
Thus, part of it is to ensure that the products they purchased were built to keep on working. Toyota sees to it that the products they produced are built to minimize maintenance cost. In this way, the Toyota brand over a period of time has earned remarkable reputation for its impeccable reliability.
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Global Marketing Communication
Global Marketing Communication Marketing Essay
3 pages (750 words) , Download 2 , Essay
The article has details on making one’s website an instant success with the different dimensions that are being followed all over the globe. The world of live streaming has taken on the Internet like never before and this article highlights the basis of interaction and social networking amongst the people like never before.
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Marketing Strategy for new Cereal
Marketing Strategy for new Cereal Marketing Essay
8 pages (2000 words) , Download 2 , Essay
In order to do so current marketing theories are briefly examined, and the marketing strategy is developed against the constraints imposed by changes in the following six macro-environments outside the organisation: demographic, economic, natural, technological, political and cultural.
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An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market
An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market Marketing Dissertation
20 pages (5000 words) , Download 1 , Dissertation
Only 18 per cent of the respondents presently own a tablet PC and only 10 per cent of the respondents intend to buy a Tablet PC for themselves. Nearly 72 per cent respondents opined that they will recommend their family members and friends to buy a Tablet PC.
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Marketing Management: MBA and SBU
Marketing Management: MBA and SBU Marketing Essay
4 pages (1000 words) , Download 1 , Essay
(3) Is marketing strategy a static or dynamic process? Please explain. The marketing strategy for the Rocky Mountain Bicycle Company should encompass entire business philosophy that involves decisions related to production of bicycles, their sales, market segmentation and customer relationship management.
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The Marketing Mix of Mini Cheddar
The Marketing Mix of Mini Cheddar Marketing Essay
4 pages (1000 words) , Download 1 , Essay
This abstract part provides the overview of the company and the products they sell. The Mini Cheddar is a British Company that deals with cheese and cheese related products. The analysis of the results indicated that the Mini Cheddar Company was doing very well in Britain market.
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Impact of Culture and Other Macro Factors on the Marketing of Products as Well as Insight into Market Attractiveness and Entry
Impact of Culture and Other Macro Factors on the Marketing of Products as Well as Insight into Market Attractiveness and Entry Marketing Essay
8 pages (2000 words) , Download 1 , Essay
The publisher wants to enter into Eastern Europe through the gates of Russia. Therefore the main concentration is on Russia and its children’s market. To enter into an international market, the company has to deal with changing landscapes of international marketing (Peebles, Ryans and Vernon 1977).
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Deeveloping a Comprehensive Marketing Plan for Emirates Airlines
Deeveloping a Comprehensive Marketing Plan for Emirates Airlines Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Emirates SWOT analysis has depicted the strengths and weakness of the company along with opportunity. Stiff competition from the competitors and substitutes makes the company both approachable and vulnerable. Marketing strategy and alternatives are the key issues that have been highlighted.
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Marketing Service of Rooftop Movies
Marketing Service of Rooftop Movies Marketing Research Paper
6 pages (1500 words) , Download 1 , Research Paper
The most significant strategy for reducing the main customer risk is to keep a close watch on the attitudes and the likings of the customer so that there lies minimal impact upon the spending behavior of the customers and thus the consumer risk might get reduced by a considerable level (Rimscha 2011).
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Brand Analysis
Brand Analysis Marketing Essay
4 pages (1000 words) , Download 1 , Essay
Brand image is what a selling firm should build, develop and commit to reduce the gap between its perceived and intended outlook among the consumers for their brand to be a success. This paper will analyse Nike, which is a sports brand franchise belonging to the Nike Company of America, in terms of the brand promise, personality, values, attributes, and visual identity.
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Decline of Sales of Regular Beer
Decline of Sales of Regular Beer Marketing Essay
6 pages (1500 words) , Download 1 , Essay
The volume of beer sales declined in the USA because of the change of taste preferences, unemployment of drinking men, and change of consumer tastes.  Stockdale, Charles and Sauter, Michael in an article published in Wall St. (April 19, 2012) said that beer is one of the products that the Facebook generation is not buying. 
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Marketing@ psychology
Marketing@ psychology Marketing Essay
4 pages (1000 words) , Download 1 , Essay
Psychology and Marketing, 29(11), 822-835 The authors reveal that e-commerce experts have for a long time worked to take advantage of existing internet technological characteristics to enhance the experience of consumers online. It is imperative to note that the number of online consumers has significantly increased over the years.
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Executive Briefing Paper
Executive Briefing Paper Marketing Essay
4 pages (1000 words) , Download 1 , Essay
This is out of the ordinary, because luxury is usually expected to do poorly at a time when people would limit their buying to essentials and forego luxuries. Apparently the Company culture is geared towards competitiveness, for which reason it must explore the potentials associated with mentoring.
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Consumer Behaviour and Research
Consumer Behaviour and Research Marketing Essay
6 pages (1500 words) , Download 1 , Essay
The need to satisfy human wants has been present ever since the origin of man. While the desire to fulfill a certain need could be rife, the process of obtaining the necessary product or service is normally complex, owing to the existence of products and services that can fulfill the need, or the shortage of the resources that an individual has.
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Produce a report on the marketing of a consumer product of your choice utilizing some of the techniques discussed on your course
Produce a report on the marketing of a consumer product of your choice utilizing some of the techniques discussed on your course Marketing Essay
7 pages (1750 words) , Download 1 , Essay
Initially, the sale of Nokia smartphones reached 20 million in the year 2011-2012, but during the year 2012 it sold only 4.3 million (Garside, 2013). However, the due to the better quality of the smartphones produced, the overall price ranges has escalated too resulting in an ultimate profit for the company.
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Brand Development : Red Bull Case Study Analysis
Brand Development : Red Bull Case Study Analysis Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
The company has advertisement strategies. Red bull is perceived to be a pioneer in the energy drinks market. The strategic team has had to use various branding theories to maintain the market share and expand to new markets. The drink has a best-of-class strategy that makes it the most expensive in the market.
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Term Paper 2
Term Paper 2 Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
The SWOT analysis will help to analyse the strength, weakness, opportunity and threat of the company. In the last part, the term paper will analyse the ‘staying power’ of the company by means of eight strategic verticals. Brief summary and conclusion will also be provided at the end.
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Macro environment forces of CANADA
Macro environment forces of CANADA Marketing Research Paper
3 pages (750 words) , Download 1 , Research Paper
Free
On average, a household in Canada had 2.5 people going by 2006 statistics (Human Resources and Skills Development Canada, 2013). According to 2010 statistics, about 81% of the Canadian population lives in urban centres, the major cities being Toronto, Montreal, Calgary, Ottawa, and Vancouver.
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Consumer Behaviour
Consumer Behaviour Marketing Essay
7 pages (1750 words) , Download 1 , Essay
Aside from the health benefits that cycling can give to the city’s population, using an e-bike can also contribute in lessening the carbon fingerprint of the whole city and also greatly reduce their need for fossil fuels (Jamerson and Benjamin, 2009; Lamy, 2001).
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International Business Strategy of Starbucks
International Business Strategy of Starbucks Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
After Howard Schultz became the president and CEO of Starbucks in 1987, Schultz had to identify some key strategic issues that needed to be looked after so that Starbucks can reach the pinnacle of success. After analyzing the case study the key strategic issues are believed to be market expansion, targeting new customer segments, communication and customer satisfaction (Cowan, 2005, p. 201).
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The Effects of Country-of-Origin on Willingness by Consumers to Pay More for a Favorable Country Image
The Effects of Country-of-Origin on Willingness by Consumers to Pay More for a Favorable Country Image Marketing Term Paper
10 pages (2500 words) , Download 1 , Term Paper
The authors have established that consumers simplified their decision-making process based on brand quality judgment. As such, this would likely be based on attributes and not product attribute information. The ‘five-star’ mark demonstrates a restaurant in which consumers perception refers to higher quality without comparing the operation.
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Marketing analysis
Marketing analysis Marketing Essay
6 pages (1500 words) , Download 2 , Essay
It is therefore a process that helps the managerial staff of a company to gather information regarding its performance in order to have updates on how and when to make changes in production and distribution processes. Market analysis is also referred to as a documented examination of a market to provide information on a company’s planning activities.
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Nespresso marketing research
Nespresso marketing research Marketing Essay
8 pages (2000 words) , Download 1 , Essay
Nespresso is a major brand in the market of portion coffee, which is a fast growing segment in the market that cannot be ignored. This product comprises of high quality production coffee which packed in small aluminum cups from high end machines made by them.
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Global Marketing Strategy of TOYOTA
Global Marketing Strategy of TOYOTA Marketing Dissertation
40 pages (10000 words) , Download 2 , Dissertation
15 Financial Market and Economy Related Risks 18 Risks of political, legal as well as regulatory nature 19 Overview of the global auto market 21 Comparison of Toyota with other automobile manufacturers 22 Toyota versus GM 22 Toyota versus Volkswagen 23 Toyota versus Honda 25 Research Question 26 Research Methodology 26 Overview 26 Sampling Design Process 29 Target populations 29 Sampling frame 29 Sampling Technique 29 Sample size 30 Sampling process Execution 30 Designing the Questionnaire 30 Findings 31 Analysis of the findings 44 Conclusion and Recommendations 46 Reference 49 Introduction The world of the 21st century is moving at a fast pace.
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Setting/Developing Marketing Capability
Setting/Developing Marketing Capability Marketing Essay
8 pages (2000 words) , Download 2 , Essay
ervice 12 Price 13 Place 13 Promotion 13 Control Mechanism 13 References 14 Bibliography 15 Introduction The ever growing complexities of the present business environment call for a more a systematic evaluation procedure to analyze the importance of the effectiveness of the marketing activities of an organization in the modern dynamic environment.
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An investigation into issues surrounding consumer online purchasing influenced by Facebook and Twitter
An investigation into issues surrounding consumer online purchasing influenced by Facebook and Twitter Marketing Dissertation
60 pages (15000 words) , Download 1 , Dissertation
The dissertation has examined if Facebook has become the new marketplace for fashion products. Emergence of social media sites such as Facebook has gained widespread popularity and it has millions of members. This dissertation therefore examines if Facebook has emerged as the new market place for fashion products and further examines the methods and tools used by fashion firms to market and promote their products.
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Bank of America
Bank of America Marketing Book Report/Review
16 pages (4000 words) , Download 2 , Book Report/Review
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Marketing and the Health Care System
Marketing and the Health Care System Marketing Research Paper
5 pages (1250 words) , Download 1 , Research Paper
A direct interface helps the health care providers to understand the barriers due to which the health care services could not be accessed. The major barriers may be financial constraints, difficulties in transportation due to remote location, unawareness of the services available, etc.
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The iPhone Phenomenon
The iPhone Phenomenon Marketing Research Paper
4 pages (1000 words) , Download 1 , Research Paper
Apple has proved the need of this remarkable invention with its huge sales and profits. The iPhone 5 has come up with new innovations and benefiting a large number of users with its features. It is the most innovative invention in the smart phone industry.
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J.P.Morgan
J.P.Morgan Marketing Assignment
8 pages (2000 words) , Download 1 , Assignment
Morgan 4 3.2 The Impact of an Emerging Investment Model 5 3.3 Brand Image 5 3.4 Other Broad Issues 6 6 3.5 Issues Associated with Lawsuits 6 3.7 Sustainability Issues Resulted in Financial Crisis 8 3.8 Losses Faced by J.P. Morgan 9 3.9 SWOT Analysis of J.P.
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Networking Assignment
Networking Assignment Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
owcasing expertise in networking; (6) establishment of beneficial relationships; (7) effectively assessing and tapping opportunities; and (8) delivering or even surpassing expected value (Leimback, 2012). Other important skills that would assist in a networking event include: effective communication skills, conflict resolution and negotiation skills, marketing research skills, and the ability to maximize the use of resources to minimize cost and optimize profits.
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How to make a choice in marketing
How to make a choice in marketing Marketing Essay
3 pages (750 words) , Download 1 , Essay
The world has been rapidly undergoing change in a manner befitting most of society. There have been a vast number of technological improvisations, innovations as well as inventions which have changed the face of communication and technology today.
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The Function of International Marketing Strategies
The Function of International Marketing Strategies Marketing Assignment
13 pages (3250 words) , Download 1 , Assignment
In 1993, graphic designer brothers Markus and Daniel Freitag (2011) were searching for a suitable messenger bag. This was because citizens of Zurich mainly travel by bicycle, and thus the Freitag brothers needed a sturdy, waterproof bag, which they could carry their designs in while traveling in the rain.
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Green Marketing
Green Marketing Marketing Term Paper
13 pages (3250 words) , Download 1 , Term Paper
Defined form of green marketing would be the way of selling services or products that are based from benefits from their environment. Such services or products could be friendly in the environment where in its self it’s packaged or/and produced in friendly environment manner.
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Marketing Communication Plan for Green and Black Organic
Marketing Communication Plan for Green and Black Organic Marketing Essay
18 pages (4500 words) , Download 3 , Essay
The research carries out SWOT analysis in order to assess the current and past performance of the company. After analyzing the company’s current position, it is assessed that company is not paying much attention to the marketing communication strategies and it needs to be taken care of as it has become mandatory for the organization to achieve competitive edge.
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The methods in which advertising media influence and reinforce sexism in American society
The methods in which advertising media influence and reinforce sexism in American society Marketing Essay
4 pages (1000 words) , Download 1 , Essay
This essay analyzes how advertisements present an unfavorable picture of men and how this affects men’s self-image as well as society’s treatment of men. Advertising media of various types surround the average individual in American society. The majority of these advertisements use sexism in order to sell a product to the consumer.
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Adidas: Leadership and Management
Adidas: Leadership and Management Marketing Essay
22 pages (5500 words) , Download 6 , Essay
Serious competition in the industry of sports has caused organizations like Adidas to focus on more than just selling sportswear- and equipment. Organisations need to differentiate themselves and focus on both product attributes and brand values when creating brand strategies. This paper will explain the environmental standards within Adidas.
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Summer Intern at Haitong Securities Company Limited
Summer Intern at Haitong Securities Company Limited Marketing Term Paper
10 pages (2500 words) , Download 1 , Term Paper
Haitong securities deal in stocks and futures brokerage, investment banking, corporate finance, M&A, asset management, mutual fund, and private equity etc (Bloomberg Businessweek, 2012). During this summer, I was given an opportunity to join International Holdings Limited as internee.
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Evaluation and comparison of the marketing strategies of the two global companies P&G and Nestle
Evaluation and comparison of the marketing strategies of the two global companies P&G and Nestle Marketing Essay
12 pages (3000 words) , Download 1 , Essay
These two brands are nestle and Procter & Gamble. Comparative analysis of marketing strategies of these two companies will be done through efficient methods and tools of marketing. SWOT analysis will help to identify internal and external factors, Porters Five Forces is to analyse the extent of market competition, and STP identifies the segmentation, targeting and positioning of a brand.
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Financial services
Financial services Marketing Essay
16 pages (4000 words) , Download 1 , Essay
Even though the economic situation is under control in UK, the people blame financial institutions for the destruction of society. Regardless of the current situation, the financial service sector in UK has a promising future due to which most of the organizations are trying to establish their base at UK with an aim to accomplish their goals and objectives.
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South Garden Chinese Restaurant - Company Analysis
South Garden Chinese Restaurant - Company Analysis Marketing Research Paper
4 pages (1000 words) , Download 1 , Research Paper
The firm’s success in the last 15 years cannot be doubted; however, the competition in the particular sector has been significantly increased. In order for the firm to survive, a series of changes should take place in several business areas. The solutions available to the organization to improve its performance are described below.
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