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Creating a Promoting Plan
Creating a Promoting Plan
3 pages (750 words) , Download 0 , Essay
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Hence, PR and Advertisement will be an important part of the business’s promotional activities. Advertisement involves informing consumers about the business. It is also used for persuading people to buy the products offered by the business for sale. The advertisement for plan for the business should follow a target market approach.
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Corporate Strategy: The Company Project: Vodafone Group Plc
Corporate Strategy: The Company Project: Vodafone Group Plc
8 pages (2000 words) , Download 1 , Essay
It is a multinational conglomerate which operates in more than 30 countries all over the globe. The name Vodafone was derived from voice datafone selected by the organisation in order to offer the customers the facility of voice as well as data services within the mobile phones.
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Customers attitude towards online banking services in the UK
Customers' attitude towards online banking services in the UK
60 pages (15000 words) , Dissertation
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Abstract: In the retail banking services, online banking is relatively new phase and still many people are not properly aware of the offerings of online banking. In this advanced technological era, many customers of banks and non-banking financial institutes are still not satisfied and comfortable by using the internet services.
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Developing a Marketing Plan
Developing a Marketing Plan
5 pages (1250 words) , Assignment
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Due to this vein, marketing and sales has revolutionized the way companies handle both products and customers. These two factors have become so demanding such that it is today an area of increased focus for every single company of any particular size (Alcock, 2003:4).
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Creation of Web Portal
Creation of Web Portal
5 pages (1250 words) , Essay
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The problem within the institute is simply described as inefficient approach of operation. This inefficiency is illustrated as to have emanated to the use organizational systems which are not updated to meet the current trends in technology. The high point of view proposal for a solution is the focus of this presentation.
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Marketing Research Individual Assignment
Marketing Research Individual Assignment
8 pages (2000 words) , Essay
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This report considers the different forms of customer commitment. Additionally the report specifically considers the means of increasing customer commitment and product loyalty. Analysis Customer commitment has been established through a variety of specific constructs.
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Sasol Company Market Analysis
Sasol Company Market Analysis
7 pages (1750 words) , Term Paper
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Sasol is a multinational energy and chemical company producing a wide range of products for its consumers. The company has its base in South Africa and has expanded to other parts of the world as well. The market analysis report of Sasol focuses on increasing the energy efficiency, brand development and consumer segmentation.
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Marketing case study
Marketing case study
8 pages (2000 words) , Assignment
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The popular ways in which e-commerce is practiced is all about buying and selling of products online. However, there are other activities, which revolve around e-commerce (Langer, 2002). This means that all the transactions in e-commerce are conducted electronically.
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Ethics of Marketing
Ethics of Marketing
3 pages (750 words) , Download 0 , Research Paper
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The American Marketing Association, AMA (2013) has several of such ethical norms that guide marketers in their relationship with stakeholders including customers, regulators, host communities and employees among others. Laczniak (2008) defines ethics of marketing as a systematic study on the application of moral standards to marketing institutions, behaviors and decisions.
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Marketing Strategy for Business Express Star
Marketing Strategy for Business ''Express Star''
24 pages (6000 words) , Essay
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As of now there are more than 100,000 daily sales and Express & Star alone has the capacity to reach almost 40% of all the adult population in an average week. Despite the high penetration level of MNA media into the local market, the company is looking for new ways to generate revenue.
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New Product on the Market
New Product on the Market
4 pages (1000 words) , Research Paper
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This implies that customers are able to make the best choice of the products from one company in preference to others that come from other organizations. To ensure that a company is able to win customers in the business, a company considers the different possibilities that are there by considering the market in relation to the needs of the people and categorize them in terms of pricing and quality needs (Brooke and Mills 87).
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3M Company Analysis
3M Company Analysis
6 pages (1500 words) , Research Paper
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3M Company Analysis Table of Contents 2 Introduction 3 3M’s Brand and its message to the customers 3 Logo and slogan 4 Brand’s Targeted Customers 5 Company’s Sub Brands and Management 6 Competitors of 3M 7 Company’s Present Brand Promotion Strategy and Brand Communication 7 Brand Promotion Strategy 7 Market Communication Strategy 9 Suggested Brand strategy 9 Works Cited 11 Name of the Student: Name of the Professor: Name of the Course: Date: Introduction The 3M Company was formally named as Minnesota Mining and Manufacturing Company.
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The comparison between Renren and Facebook
The comparison between Renren and Facebook
9 pages (2250 words) , Literature review
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One of the reasons why Facebook cannot get into Chinese market is the government limitation. It is difficult to control words or acts. Of course, in a state controlled system like that of China, approval for speaking out may be more severe than in liberal democratic contexts where criticism of the government is widely tolerated (Bandurski, 2009).
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External Analysis on Noble Energy INC
External Analysis on Noble Energy INC
14 pages (3500 words) , Case Study
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The internal business environment is inner to the organization and remains within the control of the firm. However, the external business environment remains beyond the control of the organization. As a result of that it is important to analyze the external business environment and accordingly develop strategies to cope up with the external threats and capitalize on the opportunities of the market.
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Metro H and Res Marketing Plan Extending To India
Metro H and Res Marketing Plan Extending To India
7 pages (1750 words) , Essay
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The nation GDP is reported to be increasing with an average growth rate of between 5 – 7 %. Tourism industry ranks first among the service industries and thus a good sector to invest in. This creates an excellent opportunity for Metro H and Res Company that aims at supplying modern kitchen equipment to the Indian market.
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Marketing in the Media 2013
Marketing in the Media 2013
5 pages (1250 words) , Essay
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The commercials, all meant for the television, have found their way on the internet, especially the You Tube. Searching online for a pet brand, one cannot fail to find the Blue Buffalo pet food advertisement series. The adverts, mostly of real pet owners or staged accounts of pet owners, seek to use a real experience appeal in order to win more customers.
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Factors Affecting Marketing Strategy
Factors Affecting Marketing Strategy
6 pages (1500 words) , Download 1 , Essay
Various marketing and promotional strategies such as focusing on parents as the key reference group and developing word-of-mouth strategy are among the vital factors evaluated in the study for the off brand product to gain its importance in the market. Introduction Marketing strategy of a product depends on various factors such as the product type, its price and the brand.
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River Island Strategic Marketing Report (Russian Federation)
River Island Strategic Marketing Report (Russian Federation)
10 pages (2500 words) , Research Paper
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Marketing Strategy 10 Product strategy 10 Pricing strategy 11 Place strategy 11 Promotion strategy 12 Positioning strategy 12 Product proposition 12 Relational and sustainability strategy 13 4. Objectives and Targets 13 Implementation 13 Monitoring 14 Control 14 5.
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Fast Food Restaurants
Fast Food Restaurants
8 pages (2000 words) , Assignment
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The increased liking for fast food had emerged owing to the globalization that led to numerous foreign food companies entering other countries' fast food industry, thus leading to the widening variety of food. Being a service providing industry, fast food restaurants give chief preference to building customer loyalty, considering the many substitutes their customers have due to the excessively available restaurants.
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Reflect and evaluate Brand Starbucks marketing principles
Reflect and evaluate Brand Starbucks marketing principles
4 pages (1000 words) , Essay
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Even if you have the first two elements, they won't help the company unless you have strong branding. According to Scott Bedbury, “brands are not simply products or services. Brands are the sum totals of all the images that people have in their heads about a particular company and a particular mark.
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Business to business marketing
Business to business marketing
6 pages (1500 words) , Assignment
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It has been noticed that for years, the concept of logistics had been an issue of war affairs. History has recorded which shows that what people wanted were not available or produced in the place of its consumption. These goods were not accessible even when they had the urge to consume them.
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Media for Marketing and Advertising
Media for Marketing and Advertising
9 pages (2250 words) , Essay
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The report includes a comprehensive SWOT analysis including charts and relevant diagrams. Also, this paper exhaustively examines the target market and their needs as well as any possible stumbling blocks that the company may encounter when dealing with this particular niche.
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Impact of technology on customers (Using the example of Sony Corporation)
Impact of technology on customers (Using the example of Sony Corporation)
4 pages (1000 words) , Essay
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New product introduction (NPI) is an effective product launching strategy that enables the companies to overcome competitive pressures, cost challenges, and increased customer expectations. The rapid development of technology has assisted industries to implement the NPI program more effectively.
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Introduction to services marketing
Introduction to services marketing
9 pages (2250 words) , Essay
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In order for firms to survive in such a highly competitive industry, marketing of services is inevitable (Lovelock, Wirtz, 2004). In the realm of marketing, innovation holds supreme significance.
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Impact of New Technology and Internet Influencing Marketing Mix. LEGO Company
Impact of New Technology and Internet Influencing Marketing Mix. LEGO Company
12 pages (3000 words) , Assignment
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It has been witnessed that the technology is escalating at an advanced pace. It is essential to thoroughly scrutinise the influence of the new innovative technological impact in order to settle on what is the beneficial aspect that should be given prime significance and what all ought to be postponed or discarded.
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How to increase customers commitment and loyalty to the products
How to increase customers commitment and loyalty to the products
9 pages (2250 words) , Research Paper
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Normative commitment is based on person’s feeling of being obliged to the subject of commitment. This feeling is usually evoked by certain social norms and social pressure for acting in a certain manner. Feeling obliged, the customer is more willing to help the company by recommending the product to others
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Product, Pricing, Channel, Promotional Strategies
Product, Pricing, Channel, Promotional Strategies
6 pages (1500 words) , Essay
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Consumers of professional medical services (e.g., physician, dentist, etc.) tend to be more price sensitive than consumers of soft drinks. Utilizing five of the ten key factors that influence consumer price sensitivity, discuss whether the statement above is true or false. It is true that consumers of professional medical services tend to be more price sensitive than consumers of soft drinks.
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Trade Unions in Britain
Trade Unions in Britain
7 pages (1750 words) , Essay
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Through its leadership, the trade unions engage in negotiations with the employers on behalf of the employees a process known as collective bargaining. The trade unions are therefore an important aspect of the business world as they ensure that there are smooth relationships between employers and employees which in turn creates a harmonious working environment which ensures the smooth sailing of the business activities.
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Ford motor company
Ford motor company
4 pages (750 words) , Download 0 , Essay
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This essay demonstrates that the overall demand for automobiles or cars decreased in 2008 in the US. The external business environment in 2008 remained tremendously challenging as the availability of short-term credit was abridged. By the end of 2008, the company had sold a major portion of its managing interest that it enjoyed in Mazda.
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Management strategy of Apple
Management strategy of Apple
7 pages (1750 words) , Case Study
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The paper makes appropriate recommendations for Apple to meet the current market demands and competition in the industry. The Apple needs to open computer retail stores besides its peripheral and accessories stores because adding hardware units should generate more awareness and use of the established locations in the United States.
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Marketing Survey for Gourmet Cupcakes
Marketing Survey for Gourmet Cupcakes
13 pages (3250 words) , Research Paper
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The objectives of this research report were to ascertain the perceived value and level of satisfaction with the Gourmet Cupcakes Bakery product offering among consumers. The research report author utilized the Qualtrics Survey Software tool to compile and tabulate responses from 29 consumers. The results are displayed in table form in section 6 of this report.
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International Marketing: Fashion Industry
International Marketing: Fashion Industry
8 pages (2000 words) , Essay
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The major objective of the paper is to highlight the macro environment of the South African fashion industry and the scope of entering the country internationally. The paper would also focus on the various strategies to enter an international market of textile industry in South Africa. There would be a summative conclusion for the overall discussion.
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Marketing Plan of PepsiCo
Marketing Plan of PepsiCo
7 pages (1750 words) , Essay
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According to the study conducted it is essential to look across the organization, and analyze the resources required to meet these choices and the procedure of marketing. The researcher recommends the company to adhere to its objectives strategies that will include considering the areas of the product development.
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The introduction of an ultrasonic dish washer
The introduction of an ultrasonic dish washer
12 pages (3000 words) , Essay
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According to the research, the management would be evaluating the cost and revenues of the firm after every quarter and then take actions accordingly. The management would be evaluating different marketing channels and the benefits arriving from these marketing channels and then take actions accordingly so that the marketing channels that yield the highest benefit are invested more.
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Strategic marketing
Strategic marketing
5 pages (1000 words) , Essay
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This essay demonstrates that Strongbow Cider is one of the leading brands in the market of Australia. With the help of segmentation procedure, the positioning of Strongbow may be analyzed in order to estimate its market value among other players of the market. Strongbow Cider is a brand prepared from apple juice.
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Marketing Essentials
Marketing Essentials
10 pages (2500 words) , Assignment
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Currently, Johnson and Johnson operate in 60 countries and have more than 250 operating companies employing more than 129,000 employees. The Company Background In the year of 1886, three brothers, Robert Wood Johnson, Edward Mead Johnson and James Wood Johnson, laid the foundations of Johnson & Johnson in New Brunswick, New Jersey, United States of America.
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Business strategy in a global environment: TNT Express (UK)
Business strategy in a global environment: TNT Express (UK)
10 pages (2500 words) , Essay
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The company began in Australia in 1946 by Ken Thomas with a single truck and later in 1958, it changed to Thomas Nationwide Transport (TNT). TNT is now a global company that accounts for over 10,000 employees in the UK providing delivery services to more than 200 countries (TNT, 2011).
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Marketing planning consultancy report for NLV Solutions Limited
Marketing planning consultancy report for NLV Solutions Limited
14 pages (3500 words) , Essay
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Vend-O-Matic provides an array of products ranging from candy and snacks to beverages and non-food offerings. Current economic conditions in the UK market conflict being able to grab more market attention for this brand, creating a need to reposition the business model under a premiumisation model to provide consumers with notions of exclusivity and quality.
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Sir Richard Bramson and the Virgin Group of Companies
Sir Richard Bramson and the Virgin Group of Companies
10 pages (2500 words) , Essay
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Section 1 Introduction The manager and owner of the Virgin Group of companies, Sir Richard Branson belongs to the group of the most successful entrepreneurs in the business world. According to Carmichael (2006), the entrepreneur (Branson) is the owner of one of the most recognisable brands globally that is valued at an estimated fortune of $3.2 billion.
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The Case of Pulte Group, Inc
The Case of Pulte Group, Inc
12 pages (3000 words) , Case Study
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Financial analysis has become an important tool for planning, short and long term programs, coordination and control, and presenting the company to stakeholders. It also presents a picture how the company is being operated, growth opportunities, and how it compares with others in the industry.
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Marketing Plan of Fairmont Empress Hotel
Marketing Plan of Fairmont Empress Hotel
11 pages (2750 words) , Download 1 , Assignment
The management of Fairmont Express Hotels and Resorts is committed to addressing the need to increase its brand ratings.  Fairmont Express Hotels and Resorts have plans that ensure that the consumers get the experiences and not just services. The strategic team has proposed competitive prices and renovations to ensure modern systems.
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What are the main differences between imperfect competition and monopoly market structures
What are the main differences between imperfect competition and monopoly market structures
3 pages (750 words) , Outline
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What is most significant is the fact that monopolies and imperfect competition structures should be kept at a safe distance from the shores of any organization that wants to grow beyond its expectations.
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Marketing strategies and tools that affect hotel sales
Marketing strategies and tools that affect hotel sales
8 pages (2000 words) , Literature review
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The main key to success for any firm is the application of appropriate business strategy. To ensure high customer base along with substantial growth in business, a firm needs to devise several strategies regarding the production process, marketing, distribution etc. and efficiently implement them.
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An Examination of Marketing Ethics
An Examination of Marketing Ethics
16 pages (4000 words) , Essay
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The author explains that ethics are related to moral values of an individual, an organization and a society. Morality is the right and wrong thoughts and behaviors in the context of a social group. Ethics is the scientific study of and theories about moral thoughts and behaviors in the context of rules in a social group.
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Company profile
Company profile
4 pages (1000 words) , Coursework
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The company offers these localized coupons in about 500 markets and 44 countries worldwide (“About Us - Groupon.com” 1). From its online presence and presentation Groupon’s typical customer would be an internet savvy individual anywhere in the globe where the company has local partners.
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The Role of Social Media in Branding in the UK
The Role of Social Media in Branding in the UK
8 pages (2000 words) , Dissertation
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Since its invention back in the 1980s, the Internet has rapidly evolved with the equally robust advances in information and communication technologies that enabled it to achieve the speed, coverage and accessibility crucial in the introduction and real-time delivery of rich media content, sophisticated web applications and systems.
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Exploring Customer Attitude
Exploring Customer Attitude
8 pages (2000 words) , Essay
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The purpose of the research project is to acquire sufficient insight so that suitable promotional programme aimed at parents and grandparents can be developed to market traditional wooden toys. This would necessitate clear understanding of the perspectives of parents and grandparents, which is critical for Playful Times Toys as the company was earlier in the business of electronic teddy bear and its relative lack of experience in wooden toys market.
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Market research Assignment
Market research Assignment
3 pages (750 words) , Research Paper
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There are many different methods to perform a market research; organizations launching new products into the market use all the different methods prior to launching a product in a market. These market research methods help in anticipating the success of any particular product that may be launched into the market.
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Mobile Van Restaurant Company Analysis
Mobile Van Restaurant Company Analysis
5 pages (1250 words) , Coursework
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One of the biggest advantages of the mobile van restaurant is that it does not require any rental cost. Moreover, the mobile van restaurant will not need any marketing cost as the van can itself advertise and since the van is movable, it can switch the business venue easily.
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Marketing Mix: Product and Branding Strategies
Marketing Mix: Product and Branding Strategies
5 pages (1250 words) , Research Paper
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JcPenney (2011) is one the largest retail chains, which provides its customers with a vast choice and stocks the most renowned and consumer friendly products for its customers (JcPenney, 2011). JcPenney runs an amazing number of 1100 stores throughout the USA and Puerto Rica and has attained massive $ 17.8 million revenue in 2010.
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