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Marketing Essays

Result for Subject Marketing:
19702 essays
Service and Service Sector Marketing Term Paper
8 pages (2238 words) , Download 2 , Term Paper
Free
The paper presents that there are some unique characteristics of service. Service is intangible, perishable and inseparable in nature. Organizations that provide various services such as financial, software, etc. are part of the service sector. The service sector plays an important role in the economy of a country.
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The Customer Views on Whiskey and Alcohol Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The recommended research methodology for this research has been chosen as a combination of both secondary research as well as primary research consisting of online surveys, manual surveys, and in-depth interviews. Recommendations have been made to design the questionnaire and to attempt pilot research before the research as it will help reduce any possibility of ambiguity in the questionnaire.
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Marketing Planning: Chic and Unique Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
C&U is faced with a high level of pressure from the customers. The industry is one where the customers have a major say in the pricing of the goods. If the company does not keep track of the customer's needs and base the prices without any information from competitors then the company will be faced with an issue of loss of customers.
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How Restaurants Have Changed Marketing Strategy to Survive Recession Marketing Research Proposal
6 pages (1800 words) , Download 1 , Research Proposal
Free
Moreover, the researcher will endeavor to identify any changes in marketing strategies of the restaurants that contributed effectively in extending the period of survival of such businesses in the UK. Finally, the most important goal of this research is to relate findings with examples from ground realities that will ensure a practical perspective of the statement effectively.
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Analysis of The Role of Strategic Selling in the Company Turnaround Process Article Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Carefully selected companies from heavy engineering industry in Australia are utilized as the subjects in this study. Appropriateness has given more importance than orthodoxy in the collection of data in this study. Two years time period has taken for this study. Moreover, this research focused on four case studies to arrive at conclusions. 
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The Gender of Branding Marketing Literature review
5 pages (1425 words) , Download 1 , Literature review
Free
A simple sentence like, “television depicts normal life” can be a heavily loaded statement if looked at from a gender perspective. What is normal for a man necessarily need not be the same for a woman. For, example, a woman doing all the daily scores of a household will seem like normal life to a man but for a woman, the same can be sheer drudgery imposed by a patriarchal society.
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The Behavior of the Marketer Both Before and After the Purchase Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
Consumer behaviours are changing drastically over the last two decades. People are more conscious about the quality, reliability and utility of the products they purchased and most of the purchasing decisions are taken only after a careful analysis of the data available. It is difficult for marketers to satisfy the consumers with features.
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Trends in Global Beer Markets: Modelo Marketing Case Study
8 pages (2141 words) , Download 1 , Case Study
Free
China has the potential in the form of a sheer number of consumers, and this potential is greater in the rural and sub-urban areas where the beer consumption is set to increase. However, the Chines market is completely dominated by the local manufacturers and producers of beer and this is due to the loyalty and preferences of the local people. 
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Foreign Market Entry and Diversification: Grupo Modelo Marketing Case Study
7 pages (2003 words) , Download 2 , Case Study
Free
Carlos Fernandez should first consider adopting a global approach to doing business. That means, defining a strong positioning strategy for the brand, as well as identifying global market segments for its products. By utilizing a global positioning strategy, the company can benefit from economies of scale especially in the field of advertising.
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Value in the Context of Marketing Marketing Essay
10 pages (3132 words) , Download 1 , Essay
Free
The digital era fuelled novel business opportunities and the continuous evolution of online business channels has made multi-channel retailing a reality, with the customer now placed at the forefront of business strategy. This has propagated discussion with regard to the need for businesses to adopt a customer relationship-oriented approach in order to create value in marketing.
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Marketing Company of Toyota Camry 2007 Marketing Case Study
8 pages (2088 words) , Download 1 , Case Study
Free
At the customer level, Toyota has over the past few years become the favorite car brand and that is evident by the facts that it is the highest-selling car in the US and is the world’s largest automobile manufacturer, Toyota has achieved this by delivering its brand promise for decades now and it has drastically improved upon the promise as well. 
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Opportunities and Limitations of the Trade Market Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
From this paper it is clear that marketing itself is the process employed by companies to determine what products or services customers are interested in; and the best strategy to use in carrying out sales, communications, and business development. It is an integrated process through of creating value for customers.
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Market Segmentation and Modern Profiling Model Marketing Assignment
8 pages (2392 words) , Download 1 , Assignment
Free
This paper will provide an analysis of how supermarkets have been effectively segmented insofar as this paper will provide an analysis of ways that it has been segmented in a relevant way and offering insight as to what general implications this might have for the future management of relationships with their customers.
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A Strategic Marketing Plan for the Norwich Student Mark Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The second factor which determines the stage of the product life cycle is increase in customer base. Products in the introductory of growth stage of product life cycle show an accelerated increase in customer base. The club industry is not showing an increase in the customer base. The customers are increasing in a linear fashion for club industry.
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Strategic Plan for McDonald Marketing Case Study
11 pages (2810 words) , Download 3 , Case Study
Free
McDonald’s prices are higher than its competitors: McDonald’s prices are usually higher than its competitor’s prices. According to the conventional demand theory, high prices usually result in low demand as people look for alternative or substitute products. Demand for McDonald’s products is on a decline, due to the pricing policies of McDonald’s.
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Marketing Cruises in Times of Recession Marketing Dissertation
10 pages (2916 words) , Download 0 , Dissertation
Free
This has greatly impacted cruise companies spanning from North America to Europe. In the UK especially, the passenger population has declined and the industry is hard hit by the current recession. Consumer psychology plays a vital role in the tourism sector especially due to globalization and proliferation of the internet.
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HSBC Marketing Plan Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
While it has to face challenges, opportunities before HSBC are plenty. Based on the situation analysis, the objectives that the bank has set are to enhance the customer base, to restore the lost confidence among the existing customers, to focus on the SMEs in the UK and to devise a plan to bring in more women customers 
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Development of Global Mobile Phone Industry Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
According to the research findings, it can, therefore, be said that the consumer has surpassed the first time buying levels and is now on the look for value perspective in the mobile industry. As such, there is every need for the industry to upgrade to higher levels and offer new features to the consumers which are reliable, convenient and novel.
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IT Applications in Marketing Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The competition in the cosmetics industry is stiff. There is a number of premium brands that are offering skin care solutions and cosmetics, such as L’Oreal, Chanel, Avon, P&G. These competitors of JADORE are providing two different types of products. The relatively less expensive mass brands cater to as the name suggests, medium income classes. 
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Product Design Processes Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Product design processes have been investigated in a comprehensive manner. The chief users of product design processes, and the purposes and ways in which the processes are used have been determined. Further, the reasons for using product design processes, and the different types of processes have been identified 
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Starbucks: A Marketing Analysis in the Service Sector Marketing Case Study
7 pages (2188 words) , Download 1 , Case Study
Free
The application of the different marketing strategies for the Starbucks Coffee Company has been important in its success. These include the creation of its own niche, the provision of the needs of the consumers and the availability of different amenities in addition to the main services offered. The success of the marketing structure of the company then is dependent on the application.
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Analysis of Marketing Channel Structure of Sony Marketing Research Paper
9 pages (2250 words) , Download 4 , Research Paper
Free
The Japanese giant was renamed Sony Corporation in 1958. Right from the time of its inception, Sony has wondered the world with numerous technological milestones. Being a truly international organization right from the start, Sony understands better than most of its peers the importance of a global market.
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Plaisio Computers Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The US companies in the technology sales and service support industry often use environmentalism and corporate support for improving a greener lifestyle as part of the heavy promotional investment. In fact, a large retailer in the US, Best Buy, has been offering free recycling services for customers as a means to lure them into their stores.
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Lipton Public Relation Campaign Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Lipton Hot Tea is known and famous among the elder age group and its consumption is really high but Lipton faces one disadvantage, i.e. very limited target market. The younger generation is more attracted towards other drinks such as juices, cold drinks, cold coffee and all the other substitute of Tea.
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Marketing Strategies of Whole Foods Market Marketing Case Study
7 pages (2085 words) , Download 1 , Case Study
Free
The upcoming years will pose a serious challenge for WFM and it would definitely witness a slowdown trend in the growth of its profits. However, it is undeniable that WFM has the potential to overcome all these hurdles and challenges and keep on the trend of its growth. Nevertheless, for that, they would have to decide carefully on their strategies
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Corporate Social Responsibility - PR Fashion or Urgent Need Marketing Term Paper
20 pages (5000 words) , Download 2 , Term Paper
Free
CSR has so far been seen as PR fashion or an obligation to be fulfilled to comply with mandatory laws. The banking sector has been slow to adopt the CSR initiatives but this has proved to be disastrous as demonstrated by the recent collapse of the banking system. It only demonstrates a lack of responsibility and accountability. 
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Marketing of Airbus Marketing Case Study
8 pages (2180 words) , Download 4 , Case Study
Free
In general, discontinuing innovation can not be a solution in any case. The Airbus industry should introduce their airbuses and even should innovate more like these. Discontinuing the operations or delaying those would result in more sunk costs for the company. The company should introduce these airbuses.
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Electronic Marketing Communications: The Role of Technology in Educational Marketing Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
Calder et al. (1981), explain that the theoretical problems and difficulties may not arise as most institutions across the world apply similar educational theories in their daily operations. However, there is a possibility of variation and thus the validity of one theory being applicable in one academic environment to the other may differ.
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PESTEL Analysis of China Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
The country that we have chosen in order to open a manufacturing plant for the company “Toyota” in order for them to produce cars is “China”. The reason being for this location is because we see that it has in itself a great potential in the
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Ethical Product Designs and Ethical Corporate Behaviour: Missions of Marketing Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
According to the paper, consumers in complex societies have numerous advantages. Among these are the kinds of information they can access, various product and brand preferences they have, some level of protection against harmful products and services, and legal choices if they want, and many more.
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White Skin: New Status Quo of Beauty Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
 White Skin : New Status Quo of Beauty? A young Asian woman dressed in beige camisole is seen in the print ad of Imedeen, . The tagline for the ad is “My secret to beautiful skin, I swallow’. Indeed, the ad raised furor among women since
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MA Strategic Marketing Communication Marketing Research Paper
72 pages (8440 words) , Download 1 , Research Paper
Esprit UK must be aware of the environmental issues to sustain globally. Environmental protection has become a guiding principle for a green company even at the expense of profit. The future for sustainability for the global clothing giant depends on the degree to which the firms are greened and being environmentally friendly. Companies see greening as a potential source of opportunity.
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Convergence in Telecommunication in Saudi Arabia - Market, Players and Future Potential Marketing Research Proposal
8 pages (2225 words) , Download 2 , Research Proposal
Free
Convergence is a term where operators converge or bring together multiple medias such as land telephony, Internet, TV, mobile telephony, radio and offer these services through a single channel. It is now possible to browse the Internet, watch TV, listen to the radio, dial-up landlines, use VoIP and more, by using the mobile phone, the computer or other handheld devices.
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The Factors Affected the Market of a Family Run Online Tourism Agency Business Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
SIT packages have great influence on the local tourism and that is the reason, they are becoming popular overseas. Apart from the fact that they boost the local trade and employment, SIT packages are known to take even the smallest nation or the family business out of obscurity and into the world limelight.
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Advertising Media Planning Marketing Essay
6 pages (1794 words) , Download 2 , Essay
Free
In the 20th century, the economy was inclined towards the production side, the competition was not severe, and awareness regarding the products was not significant due to all these factors, the producers were somehow able to victimize the consumers through their advertisements. Corporations, not individuals, were in power. The tables turned when the world was passing through the mid-20th century.
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The Buying Behavior of University Students Marketing Research Paper
11 pages (3108 words) , Download 1 , Research Paper
Free
This project is a research on the buying behavior of university students while buying laptop products. In this study, a survey was conducted to investigate the thoughts of male and female students regarding the importance and costs of laptop products. It was found that most university students own a laptop computer and that students tend to consider the following features as important in a laptop. 
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The Ipods Prospects in Terms of Customers and Features Marketing Research Proposal
6 pages (1508 words) , Download 1 , Research Proposal
Free
This study will help understand the future strategies of Apple with a view to enhance the sales of the iPod and fine-tune its existing position in the market towards better consolidation and stability. The study will help identify sections of consumers who will purchase the product along the lines of age, geographical location, and pricing.  
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Factors Influencing the Marketing Mix for Small Business Marketing Marketing Research Proposal
6 pages (2443 words) , Download 1 , Research Proposal
Free
Crispy Green is a small business, based in Fairfield, N. J., comprising of merely seven employees, and is involved in making and selling freeze-dried fruit snacks. The company was founded in August 2004 for selling natural food products which are a healthier alternative than most of the packaged food usually available in the market.        
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Social Networking & Web Marketing Marketing Literature review
6 pages (1500 words) , Download 1 , Literature review
Free
The internet has enhanced consumer’s responsiveness to the product they are taking into consideration. The consumer, in most cases, desires not to pact with the customary hassle linked with buying a car and the internet has been a magnificent vehicle to build up the communication with consumers and as well as proffers an extra professional way of communication.
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Influence of Advertising Magazines on Young Women Self Esteem Marketing Essay
10 pages (2650 words) , Download 2 , Essay
Free
The impact of magazines on the self-esteem of young women, as they compare their body shapes with the “perfect” ones of models, seriously needs to be denounced. The myth about beauty will be broken by revealing the real benefits media enjoy by impacting the values of women. The paper also focuses on identifying ways through which this insecurity can be prevented or remedied. 
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Marketing Research Techniques and Research Methods Marketing Research Paper
11 pages (2750 words) , Download 5 , Research Paper
Free
There are four main steps that need to be followed for research: a) Defining the research, b) Designing the research, c) Doing the research and d) Describing the research (Jobber, 2004). This paper aims at discussing the research process and the various steps that are involved in the entire process.
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The Importance Of Packaging, Its Role and Significance Marketing Term Paper
12 pages (3000 words) , Download 3 , Term Paper
Free
Let us try to define this phenomenon, Brand name constantly confused with the trademark. The brand is the notion of legally-oriented products of any producer, while Trade Mark is the sign of ownership of a brand. If a Trade Mark of a brand is simply registered, then you need to create a brand, position it, maintain it and manage it.
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How an Understanding of Consumer Attitudes Can Assist Implementation of Marketing Activities Marketing Literature review
8 pages (2000 words) , Download 1 , Literature review
Free
Emphasizing corporate or product qualities compatible with consumers' values and attitudes would likely enhance product sales. In other words, a good understanding of consumer attitudes would give us an idea of the appropriate product and corporate image that we should highlight or impress upon the customer to enhance product sales.
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Top Four Marketing Strategies for Small Business Marketing Literature review
16 pages (4000 words) , Download 3 , Literature review
Free
Janet Becker is an authority n the field of marketing strategy as she has started with only two clients and currently, she has now helped more than 7000 business owners. Her own business sets the example for it has been growing continuously and, in fact, since its inception, it has grown more than 100% each year.    
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The Historical Development of Public Relations Marketing Essay
7 pages (1983 words) , Download 1 , Essay
Free
Public relations refer to the practice whereby organizations manage their communication with the members of the public. It provides an opportunity for the public to learn more regarding an organization’s activities and other information that can help them to improve their quality of life. Even though different information and news are understood differently by the public, an organization gains from the exposure.
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Levis - Brand and Its Audience Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Marketing has derived its influences from innumerable fields of life such as social sciences, psychology, sociology, and economics. It is a unique amalgamation of various fronts of life. Anthropology has been impacting marketing for quite some time though the influence is comparatively smaller in scale.
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Macro and Micro Environmental Factors in the Organization of Tesco Marketing Case Study
10 pages (2720 words) , Download 2 , Case Study
Free
Companies try to control the nature of their output but very few of them can control more than a few of the inputs they receive. Hence organizations try to predict, in future, the changing environment in which they are working and in result, they make strategies to combat such a changing environment. 
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The Strategic Principles of the Maersk Line Marketing Case Study
7 pages (1884 words) , Download 2 , Case Study
Free
The significant complexities discovered from the international strategic platform for Maersk is in the usage of collecting primary and secondary data for marketing services. The complexity of the shipping industry is the main component that challenges international strategy marketing to adapt to the characteristics and demographics of the services.
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Celebrity Endorsements and their Negative Elements Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
Celebrity Endorsements and their Negative Elements In order to understand how celebrities effect brand perception, it is important to be clear from the outset what is actually meant by the term ‘celebrity’. Celebrity is a type of fame that creates
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The Standard Consumer Decision Process Model Marketing Case Study
7 pages (1772 words) , Download 1 , Case Study
Free
If to analyze the two models we will clearly see a lot of similarities between the conventional model and the real-world model. Both of these models consist of a series of processes that eventually lead to making a purchase. This means that making a final purchase is not a random behavior but there are other processes associated with it. Similarly, both models rely on information search, evaluation of alternatives, and post-purchase behavior.
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