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Electronic Marketing Communications: The Role of Technology in Educational Marketing - Research Proposal Example

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The author of this report brings to light on the effects of technology on the development of educational marketing. The author also investigates at length the utility of Customer the Relationship Management (CRM) System for the educational marketing…
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Electronic Marketing Communications: The Role of Technology in Educational Marketing
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Download file to see previous pages The academic medium has gradually changed from home-tuition, classroom education to more technology-savvy online classrooms. Similarly, technology plays a vital role to reach out to the prospective students of an educational institution. In today’s world, with aggressive competition, it is pertinent for an educational institution to use technology as a tool for marketing its educational products and services. As per Reinartz and Krafft (2004), CRM is a combination of diverse technologies which is used in reaching out to the prospective and current students, their parents or guardians and other related educational institutions. This form of marketing will be compared with the traditional one and the difference between their rates of efficiency would be discussed. Further, the paper aims to analyze the Impact of Globalization on educational marketing. Globalization has played important role in the development of educational marketing as now institutions encourage cross-border and international students. Educational marketing in the global arena has only been made possible through the use of technology which is not only efficient but also cost-effective. The last part of the paper will discuss how educational marketing through technology has broken geographical barriers for the students and has opened the doors for educational intuitions to access a wide range of students, parents and other related parties.
This dissertation aims to discuss how technology can be used to market educational products. In particular, an analysis will be conducted through a literature review on how technology has been used so far in educational marketing.
In order to achieve the objectives of this study, it is important to understand the impact of globalization on educational marketing. Today, educational marketing has to reach out across international boundaries. ...Download file to see next pagesRead More
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