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Module project - Assignment Example

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Indeed, with the every growing performance of emerging markets all across the globe, it is important that the selection of a specific emerging market be based on thorough market analysis. Through…
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Download file to see previous pages Even though there are various risks of doing business in Mexico such as exchange rate risk, capital risk, labor risk, and litigation risks, there are various risk mitigation strategies that can be used by the company to ensure that these risks do not pose any major threats to growth and development. Part of these risk mitigation strategies has been found to include hedging and the use of local labor. As the company enters the Mexican market newly, there is the need to identify strategic business partners and assign roles to these partners to bring about business growth. Generally, roles that can be assigned to strategic business partners include expansion, internal strategic partnership, sensitization, and resources. The dynamism of the social variables of Mexico also calls for the need for there to be the creation of social networks, out of which social capital shall be built. Going into the future, the company is expected to have a strong marketing strategy that capitalizes on the weakness and threats of existing competitors so as to ensure the creation of competitive advantage for the company.
With the aim of the organization to introducing a new line of tablet computer to be known as Slate to Mexico to target the younger generation of school going age, it is important to have partners with whom this aim can successfully be implemented. For the sake of growth and expansion, there shall not just be the use of partners but strategic business partners who shall be assigned four major roles within the organization as discussed below.
These are going to be partners whose role will be based on geographic coverage and with the task of ensuring that the business growths and expands on a constant basis. While studying the Mexican market, Beaudoin, and Moore (2008) noted that Mexico has a potential of offering entrepreneurs a nationwide market place. This means that unlike other countries ...Download file to see next pagesRead More
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