Nobody downloaded yet

Levis - Brand and Its Audience - Research Paper Example

Comments (0) Cite this document
Summary
Levis is known to have an iconic status across the globe and this particular kind of jeans came into being in 1873. The writer of the paper "Levis - Brand and Its Audience" gives the proposal and justification of a set of marketing communications to enhance the brand's equity with its target publics…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.1% of users find it useful
Levis - Brand and Its Audience
Read TextPreview

Extract of sample "Levis - Brand and Its Audience"

Download file to see previous pages There has been a multitude of marketing definitions connoted by various institutes. The Chartered Institute of Marketing is one such marketing premise and it explains marketing in terms of customer needs and the efforts undertaken to satiate them. This is normally achieved by transforming and adapting the product completely in accordance with the needs of the customers. Another organization goes on to define marketing as a process closely related to management which is aimed at identifying and assessing customer needs efficiently while some others claim that marketing is more about getting the right goods at the right time to the right people. It may be one of the oldest of all activities of man yet the phenomenon remains as recent as ever.
Against the basic essence of marketing, the concept is the selling concept. The basic premise of companies pursuing this concept lies in their over-capacity which they aim to utilize to T. Such companies normally give little or no regard to what the customers of a particular niche aspire for. Rather they make and produce what they want and aim to sell it accordingly. Sales on a large scale basis and to promote the products accordingly are the basic approach adopted by such companies. The idea is to get through with the sale while customer bugs stand only secondary. Thus this approach has a short term pre-conceived target plan and does not seek to work on building long term profitable relationships with customers. Such companies have seen to be at a major loss when customer-focused companies seek to increase in the same market.
For a new brand to find bases in a different zone, and for its products to sell successfully as a part of targeting its companies key long term goals and acquiring shareholder profitability accordingly there is an innumerable number of consumer-oriented behavior principles that must be fully grasped and implemented accordingly. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Levis - Brand and Its Audience Research Paper Example | Topics and Well Written Essays - 2500 words - 1, n.d.)
Levis - Brand and Its Audience Research Paper Example | Topics and Well Written Essays - 2500 words - 1. Retrieved from https://studentshare.org/marketing/1732127-brand-and-its-audience-and-the-proposal-and-justification-of-a-set-of-marketing-communications-to-enhance-the-brands-equity-with-its-target-publics
(Levis - Brand and Its Audience Research Paper Example | Topics and Well Written Essays - 2500 Words - 1)
Levis - Brand and Its Audience Research Paper Example | Topics and Well Written Essays - 2500 Words - 1. https://studentshare.org/marketing/1732127-brand-and-its-audience-and-the-proposal-and-justification-of-a-set-of-marketing-communications-to-enhance-the-brands-equity-with-its-target-publics.
“Levis - Brand and Its Audience Research Paper Example | Topics and Well Written Essays - 2500 Words - 1”, n.d. https://studentshare.org/marketing/1732127-brand-and-its-audience-and-the-proposal-and-justification-of-a-set-of-marketing-communications-to-enhance-the-brands-equity-with-its-target-publics.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Levis - Brand and Its Audience

News Production - Audience Imagined and Its Consequences

...?News Production – Audience Imagined and Its Consequences The 21st century has seen tremendous transformation with all aspects of the society and news production is no different. News production has transformed over the last century from being just a one sided channel for news delivery to a more conversational and interactive form of demand media today. The advent of internet and other modern technologies have influenced every aspect of our life and made it more interactive. News production, and mainly media, is not independent of these effects and the media industry today is more vibrant and has more reach than ever. News today not only reaches the local audience but also global...
20 Pages(5000 words)Essay

Starbucks Coffee and Its Target Audience

...and usually with high incomes. This target segment accounts for almost half the sales of the Starbucks. In order to appeal this target audience Starbucks works keep its products current and position them in such a way that they become a status symbol. Then comes the target market of young adults aged between 18 to 24 years. This segment accounts for 40 percent of the sales of the company. This target audience looks up to Starbucks because it positions itself as place where college students can hang out and socialize with new people. Starbucks appeal to this consumer segment by introducing new technology and by projecting a cool image of the brand. A current example of...
8 Pages(2000 words)Essay

Cosmopolitan magazine sells sex to its audience

...? Cosmopolitan Magazine Sells Sex Table of Contents I. Cosmopolitan Magazine 3 II. Format 3 III. Audience 4 IV. s Covered, Content Summary 5 V. Advertising 5 VI. Analysis of Ideologies, Cultural Stories/Values 6 VII. Evaluation of the Worth/Significance of Cosmopolitan Magazine for Pop Culture 6 Works Cited 7 I. Cosmopolitan Magazine The artifact of choice for this analysis and evaluation is Cosmopolitan Magazine and its upcoming November 2012 issue in particular. The cover girl for the November issue is the model Kate Upton, and the magazine has already been previewed, with some of the articles already available for viewing on their website. The rest of the paper analyzes aspects of the issue and the...
4 Pages(1000 words)Essay

Fashion Retail Research Levis

...recognition. The marketing mix should also be considered. Price, distribution, advertising and promotion is all very necessary. The marketing communication promotional plan identifies the target audience i.e. the people that buy Levi's (Pinson, 2008). It established objectives to create brand concept, awareness, to tell people what is being offered, telling them the benefits and the features of the products, communicating price and how the product can be acquired. It defines what tools are to be used. Levi's uses advertising to give message to a larger audience through radio, TV, magazine, newspaper, internet and billboards. Levi's has...
4 Pages(1000 words)Case Study

Rational in Buying

...buying rationale. This paper focuses on Levis for its research on consumer buying rationale. Levis was selected for the research as its products serve all demographics in 12-18 age group, 30-45 age group, and those above 55. The outcome of the research reflects the influence of branding and 4ps on the various groups (Volker.M, Marketing & 4Ps of Marketing, www.sfu.ca). 4.0 The Company Sal Herman, the creator of Sloops™ Blue Jeans, would never have imagined that his denim jeans would take the world by storm. The most popular brand the world over denim caters to both the young and old since the 1960's. "Denim is one of the world's oldest...
19 Pages(4750 words)Case Study

Levis Advertising Analysis

..., it illustrates how the brand attempts to connect to naturalism, spontaneity, and in some degree rejection of urban lifestyle. Levi’s is working as the catalyst product to help youths who are either frustrated with urbanism and the fast-paced lifestyle of large city living or to remind consumers that Levi’s is the most appropriate brand for natural living because of its rich history during a historical period of development in the nation. Levi’s relies heavily on its brand equity for its very long history of product achievements and brand preference, which is illustrated...
3 Pages(750 words)Research Paper

Audience

...Dear mom and dad; REF: Request for funding for another year’s worth of tuition How have you been? How is everyone there in China? I hope you are all keeping warm since January is the coldest. As for me, all is well; I’m doing my best to keep on making both of you proud of me. Thank you for selecting and financing my education abroad. I remember what you once told me mom, ‘To those who much is given much is expected’. I’m humbly requesting for your continued support for one more year. Mother, father, I know this will put you in a tight financial situation more so because my tuition is more expensive than those of others but this request is for the best. This will allow me to satisfactorily accomplish my mission and become well... mom and dad; ...
1 Pages(250 words)Essay

Audience

...To, My beloved mother, I am well and hope that you will be healthy too. By this letter I want to request you to allow me to have another year of academic education as that would help in my knowledge enhancement that is very essential today for career development. As you know after this year, my professional life will get started and then will the time begin when you and dad will get out of all worries as then, not only you will save the amount being spent today on my education but when I will start earning too, and I will begin to support you both financially as well. Moreover, with another year of education I will be able to earn more. Beside my moral support that you always have your side, I know how much financial crisis... My beloved...
1 Pages(250 words)Assignment

Managing a Brand and its Brand Community

...Managing a Brand and Its Community al Affiliation Harley Owners Group Riders Harley Davidson is at the maturity stage of the product life cycle. This is because the products have already passed the two stages which introduction and growth stage. And its products are in the market competing against other competitors, meaning it has been there over a period. The customers being a brand loyal riders they are helping in the marketing, promoting and advertising of the motorcycle brand through the streets which they will conduct their rides for two weeks. 2. Harley Davidson gets different benefits from Harley Owners Group. This includes the...
3 Pages(750 words)Assignment

Levis Stadium

... & Bale, 2004). Efficiently, the design allows four-ticket limit for each ticket purchaser, as only one request made per person. Hence, the stadium has put mechanism to combat the elusive ticket scalpers, having the fans as the key priority. Levis Stadium has magnificent and beautiful luxury suites and club seating. The stadium features some of the most innovative and world’s most modern facilities in the venue guest experience. The seats are very comfortable, having a water bottle holder for each seat. Moreover, the software driven site has Wi-Fi, social media, solar energy system and data analytics. Even better, the stadium has a real-time dashboard for its fans to maximize their sports day experience and the high analytics... . Such...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Levis - Brand and Its Audience for FREE!

Contact Us