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Levis - Brand and Its Audience - Research Paper Example

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Levis is known to have an iconic status across the globe and this particular kind of jeans came into being in 1873. The writer of the paper "Levis - Brand and Its Audience" gives the proposal and justification of a set of marketing communications to enhance the brand's equity with its target publics…
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Levis - Brand and Its Audience
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Download file to see previous pages There has been a multitude of marketing definitions connoted by various institutes. The Chartered Institute of Marketing is one such marketing premise and it explains marketing in terms of customer needs and the efforts undertaken to satiate them. This is normally achieved by transforming and adapting the product completely in accordance with the needs of the customers. Another organization goes on to define marketing as a process closely related to management which is aimed at identifying and assessing customer needs efficiently while some others claim that marketing is more about getting the right goods at the right time to the right people. It may be one of the oldest of all activities of man yet the phenomenon remains as recent as ever.
Against the basic essence of marketing, the concept is the selling concept. The basic premise of companies pursuing this concept lies in their over-capacity which they aim to utilize to T. Such companies normally give little or no regard to what the customers of a particular niche aspire for. Rather they make and produce what they want and aim to sell it accordingly. Sales on a large scale basis and to promote the products accordingly are the basic approach adopted by such companies. The idea is to get through with the sale while customer bugs stand only secondary. Thus this approach has a short term pre-conceived target plan and does not seek to work on building long term profitable relationships with customers. Such companies have seen to be at a major loss when customer-focused companies seek to increase in the same market.
For a new brand to find bases in a different zone, and for its products to sell successfully as a part of targeting its companies key long term goals and acquiring shareholder profitability accordingly there is an innumerable number of consumer-oriented behavior principles that must be fully grasped and implemented accordingly. ...Download file to see next pagesRead More
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