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Advertising in the Techno-Sphere - Literature review Example

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This literature review "Advertising in the Techno-Sphere" discusses how advertisers have understood how the mind of a human being works, and how they have manipulated it for many years towards their advantage. They have transformed the mind from being itself to being a product that consumers other products that they produce…
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Advertising in the Techno-Sphere
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Download file to see previous pages However, the minds of consumers can consume everything that is offered by the advertisers, even trash. Peoples’ minds have become like large trash containers; they can put anything into them (Taylor 7). Once the trash gets in, it becomes hard to clean. Similarly, once the ideas and beliefs about a product get in into a consumer’s mind, it is difficult to clean them.
Advertising has been big business and Ralph Lauren has not been left behind. Taylor asserts that the marketing world is well equipped to address the psyche behind human nature (50). That explains the reason advertisers employ the best sociologists and psychologists and provide them with well-equipped research laboratories with equipment that can measure unconscious thoughts. Fashion designers have a tendency of manipulating the magazine audiences. Optical illusions appear in the magazines as well as other popular print media. Green lists the advantages of placing the ad in a magazine as long shelf life; high production value; high audience engagement; non-intrusive; potential for placement in the highly relevant editorial environment; less distraction likely from other activities; and the ability to target niche audiences (3).
For fashion designers, advertisements are important sales tools, and they have the ability to create lasting impressions. Magazine advertisements have been popular with clothes designers and manufacturers. However, the impressions created in the minds of customers rely on the consistent message over time to maintain a brand’s image. For the apparel designers and manufacturers, images have to change from time to time in order to remain relevant to the audiences. Fashion has a tendency of changing rapidly and from time to time. For example, Ralph Lauren’s magazine ads have changed from the country club lifestyle images to urban/hip images to the current thoroughbred lifestyle images. ...Download file to see next pages Read More
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