Power of Language Advertising Campaign - Essay Example

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Summary

The author of the "Power of Language Advertising Campaign" paper highlights the idea that language is powerful and people should know what they mean. This would take the form of print advertising that replaces commonly used words, and slurs that are replaced by a dictionary definition of the word…

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Subject: English
Type: Essay
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 3
Author: josianne33

Extract of sample "Power of Language Advertising Campaign"

This could have a background of pictures of people who could be affected by the language. An example would be people simply throwing around words like “ghetto” in a derogatory way, without thinking of the fact that that could negatively affect people.

The poster would say “man, that’s so a part of a city, especially a slum, occupied by a minority group or groups, sequestered them based on socio-economic status” followed by something that says “think of your words.” Another example would be “that’s so ‘happy’” or “that’s so ‘person who is attracted to someone of the same gender” with the same slogan. Visually, I imagine these print campaigns being visually simple, with a black and white background portrait of a person with a serious expression.

This would create the inherent connection that language affects people and is powerful.

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