Power of Language Advertising Campaign - Essay Example

This could have a background of pictures of people who could be affected by the language. An example would be people simply throwing around words like “ghetto” in a derogatory way, without thinking of the fact that that could negatively affect people.

The poster would say “man, that’s so a part of a city, especially a slum, occupied by a minority group or groups, sequestered them based on socio-economic status” followed by something that says “think of your words.” Another example would be “that’s so ‘happy’” or “that’s so ‘person who is attracted to someone of the same gender” with the same slogan. Visually, I imagine these print campaigns being visually simple, with a black and white background portrait of a person with a serious expression.

This would create the inherent connection that language affects people and is powerful.