Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

ADVERTISING - Essay Example

Comments (0) Cite this document
Advertising, in its simplest form, is the way in which the vendor or manufacturer of a product communicates with consumers via a medium, or many different media…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Read TextPreview

Extract of sample "ADVERTISING"

Pros and Cons of Advertising Advertising is a process, not a medium in its own right, although it uses different media forms to communicate. Advertising, in its simplest form, is the way in which the vendor or manufacturer of a product communicates with consumers via a medium, or many different media (Advertising). Advertising has become necessary in business or any endeavor these days. Businesses and organizations need to get the attention of the mostly busy 21st century citizens of the world. Advertising strategies have to be well planned in order for it to be successful in today’s advertisement jungle. Failure to come up with a well-planned advertising strategy could cost the company lots of money.
Advertising contribute a lot to the economy. Advertising is now a 250+ billion dollar industry. Advertising is a substantial part of the income of mass media. Advertising creates jobs in the economy. Advertising has been the ingredient that has made many firms successful. Disallowing advertising would cause failure of many of those firms. Failure of firms hurts the economy (Taylor). On the contrary, successes of business enterprises have a positive impact on the overall economy thus creating more jobs. Advertising has become the prime source of marketplace information for consumers (Taylor). Many readers are grateful for advertising because it lets the vendor speak directly to the consumer about the product, without the editorial filtering evident in most reviews and resource articles (Hegener). Paid commercial advertising can be viewed as a gesture of faith in the readers ability to weigh the arguments provided and to make an informed decision. Many readers purchase magazines specifically for the advertising they contain, and travel, hobby, computer and fashion magazines are only a few categories where advertising routinely makes up a large percentage of the overall content (Hegener).
However, today’s advertising field is like a jungle, advertising media in any form are being bombarded with huge amount of advertisements. In order for businesses to attract a customers attention to their particular advertisement, the ads need to be eye-catching and perhaps make use of the psychological effects of color (Advertising). One main disadvantages of advertisement is that consumers may tend to be more familiar with a whole brand, as opposed to individual products (Advertising). Moreover, the process of advertising has made the consumer associate values with products that may not have a real connection to them - for instance, Nike has always selected rebellious athletes to promote its shoes, the bad boys of basketball, tennis & football, and therefore the Nike brand has connotations of rebelliousness, of doing whatever it takes to win (Advertising). Another notable disadvantage of advertising is that it contributes to the high cost of consumer goods. The high cost of advertising is usually added to the overall cost of the product or services that the consumer buys. One best example of this is the drug industry. Generic drug or unbranded drugs are several times cheaper than most famous brands that paid dearly for their promotion despite having the same generic contents.
Advertising does not control human behavior it merely influences it and it works by way of a sequence of communication events (Taylor). Despite the popularity of advertisement, the quality of the product or services offered cannot be ignored. It is still the deciding factor for success in business. However, advertising has become an important part of society today. It benefits businesses, organizations, as well as individual consumers. Advertising helps the business sector grow which eventually influence the country’s economy. However, the misuse of the power of advertising could be an instrument of evil (e.g. investment fraud, untruthful advertising, destructive cults etc.).
Works Cited
“ Advertising.” Mediaknowall. 2005. Mediaknowall. 08 Nov. 2005. .
Hegener, Helen. “The Pros and Cons of Advertising.” 2005. National Home Education
Network. 08 Nov. 2005. .
Taylor, Robert L. “Introduction to Advertising.” 2005. Dr. Rober L. Taylor. 08 Nov.
2005. . Read More
Cite this document
  • APA
  • MLA
(“ADVERTISING Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
ADVERTISING Essay Example | Topics and Well Written Essays - 500 words. Retrieved from
(ADVERTISING Essay Example | Topics and Well Written Essays - 500 Words)
ADVERTISING Essay Example | Topics and Well Written Essays - 500 Words.
“ADVERTISING Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document



... Expository essay on Advertising Introduction Advertising is a communicative approach to reaching an audienceor a market used to encourage a targeted audience to take up a new activity or continue doing the same. Mostly, the reason for advertising is making it known to the consumer of the presence of a product or service in a competitive market then encouraging them to buy it. In excess, advertising helps in the branding of a product in that it identifies the distinct traits of the manufacturer of the product from the other manufacturers. In effect, it helps to emphasize the brand to which a consumer associates with the product (Trehan 67). It also serves as an informational tool as the price of the product may sometimes reflect...
4 Pages(1000 words)Essay


...Power of Language Advertising Campaign I would like to do an advertising campaign that highlights the idea that language is powerful and people should know what they mean. This would take mostly the form of print advertising that replaces commonly used words, especially slurs that are replaced by a dictionary definition of the word or phrase. This could have a background of pictures of people who could be affected by the language. An example would be people simply throwing around words like “ghetto” in a derogatory way, without thinking of the fact that that could negatively affect people. The poster would say “man, that’s so ‘a part of a city, especially a slum, occupied by a minority group or groups, sequestered them based on socio...
1 Pages(250 words)Essay


...what advertising used to be sixty years ago. In this paper, I will look at how the techniques used in advertising have changed over the years while some aspects still maintain the appeal, as well as analyze how advertising works. The gradual technological advancement over the years has bought with it modern forms of advertising such as the use of the internet. However, in all the developing aspects of advertising media, there is still that appeal that advertisers use to get the attention of potential customers. According to Fowles (2011), advertisers usually target the psychological needs of consumers through their use...
2 Pages(500 words)Essay


...Advertising Task Introduction An advertisement is an element of making a commodity appealing in order to coax consumers into buying the product. Argument synthesis is the argument element whose intention is to convince reasonable people to agree to a claim. This study looks at argument synthesis as the principle applied by copywriters in advertisements. Argument Synthesis The applications of argument include ‘Logos’, ‘Ethos’ and ‘Pathos’ (Behrens & Rosen, 2011). These are key elements in advertising. Logos is the appeal to reason, ethos is the appeal to ethics and pathos is the appeal to emotion. An advertisement has three chief types of copy; that is, the headline, body copy, and slogans (Bovee et al, 2007). Headline The headline...
2 Pages(500 words)Essay


... help business enterprises to increase sales, maximize profits, inform society, and build the image of goods and services, among many other advantages. Promotion of goods and services through advertisement makes consumers to be aware of specific products or services in the market. Information is important to consumers especially regarding to brand name, price, manufactures, trade mark and any other key details. These enhances making of right choices by consumers when buying a commodity or service. Today’s world is competitive and selling commodities or services is a challenge without effective advertising. Advertising is fundamental to success of any business or service. It’s through advertising that customers or consumers of your products...
4 Pages(1000 words)Essay


... Marketing to Digital Natives DBQ After reading the six tips on marketing to digital natives discussed in the article, the two tips that I found important are Tip 1) Cater to Their Needs, and Tip 6) Be Everywhere. Tip 1 covers the key requirements to appeal the millennial agencies such as utility, entertainment, a source of information, and rewards. This is important because, for instance, utility will help the millennial streamline their days since they multi-task. Tip 6 covers the importance of product and brand awareness. This is important because targeting the current millennium is a challenging task. Companies who carry out their advertisement through social media networks such as Facebook and Twitter experience positive result since...
1 Pages(250 words)Essay


... a test on the best songs before deciding on the one Advertising medium A medium used in advertising depends with the target group. Since the Pawnshop’s target is for people between ages of 18 to 40 years, it is very effective to used internet as a medium to market the music. Most youths spend most of their free time on the internet and majorly (Arens et al, 13) social sites. This will work very effectively because the message about the band will circulate among the internet users. Without disputing the possibility of having people above forty years who may have an interest in the band’s music, it will be very effective if we choose stage performances in clubs and hotels. This is another great medium. It brings the real band close...
2 Pages(500 words)Essay


...on the principle that institution, companies and organizations are steered towards capture the competitive market. Products branding, packaging and diversification makes the market very vulnerable and a very appropriate mechanism to be at the realm of market fair share is challenging obligation to most firms. Different impressions are created technically by advertisements; Shrank in his work, “The Language of Advertising Claims,” calls the advertising techniques “pseudo-information.” He claims that there is thin line between falsehood and truth in the advertisement message (p. 543). The ever outstanding supremacy claim of a product or a service by the ads leaves ultimate...
4 Pages(1000 words)Essay

Advertising beneficial, and I support this notion. Unappreciated Benefits of Advertising To support my views, I consider the choice of Unappreciated Benefits of advertising and commercial Speech by Adam Thierer. According to Adam Thierer, the State officials, the Attorney General and the Federal representatives are in the fore-front trying to regulate the process of advertising and commercial marketing. Many governing initiatives are being proposed while some are already in action. Adam Thierer mentions that these governing rules will adversely affect or reduce the process of commercial advertising or marketing on several platforms. The expected impact of this reduction in...
2 Pages(500 words)Essay


... 6th December Advertising Introduction In the contemporary world, lying has been seen to pervadehuman life. In our efforts to bring a different picture of who we are as students or ordinary residents, we lie by omission, as well as engaging in non-verbal deception. For example, when we need to get some assistance from our friends or attract the opposite sex some of us may use makeup, hairpieces, cosmetic surgery, clothing, and artificial fragrance to misrepresent the odors of our bodies. The most interesting reason as to why individuals use lies is because it works. It is worth to note that we are good at lying to ourselves thus making ourselves to be so good at lying at others. Lying is directed towards a certain agenda, for example...
10 Pages(2500 words)Admission/Application Essay

Food Advertising and Its Impact on Young Minds

Issue of fairness: I believe like most parents and consumer protection groups that advertising directly to children is dangerous and unethical as it can be deceptive and manipulative. It also promotes consumerism and poor nutritional habits to a defenseless target audience.
To create awareness and promote stricter Regulations: In the UK, as compared to many other European nations, there are currently few policies or standards for food advertising and marketing aimed at children. For example, The Nordic countries are at the forefront of protecting children from the effects of advertising. Sweden has the strictest controls in Europe and in 1991 instituted a ban on television and radio advertising targeted at children under the...
18 Pages(4500 words)Research Proposal

How to Improve the Advertising Plan

... in 1995 when Audi took advantage of the marketing opportunities that were available to it and to an extent this was due to the new models that were introduced. These were called Audi A8 and the Audi A4 and both these cars were far better that the previous models that this brand had. (Members only - how advertising helped Audi join the prestige car club) The models were liked by the press and the potential customers, and the particular brands have won a number of awards. This range of models was an improvement on the previous models that it had and those were called Audi 80 and Audi 100. Yet the brand had strong opponents in terms of brand names and prices. There were also new launches coming up from the competitors and the brand had...
9 Pages(2250 words)Assignment

To What Extent Does Advertising Romanticize Cultural Consumption

As a society, we are embedded in a culture of consumption. Neil Postman (cited in Kenway & Fitzclarence, 1999, p. 300) notes that by the age of forty the average American will have seen well over one million commercials and have "close to another million to go before his first social security check". “In order to comprehend the impact of all this advertising, on the society we must learn how to see through advertisements, for they are not just messages about goods and services but social and cultural texts about ourselves”. Root (1997) has pointed out:

As long as you are unable to decode the significance of ordinary things, and as long as you take the signs of your culture at face can free yourself from...
8 Pages(2000 words)Term Paper

The Differences in the Advertising Practices in Europe and USA

...and West Germany. The study found that Northern European advertisers generally follow worldwide patterns in their practices of budgeting, timing, creative approaches and measures of effectiveness.” (Keown et al, 1989). Aims of the study: The aims or objectives of this study are classified as follows: To understand the difference between advertising practices in Europe and USA, To understand the factors that creates differences in the advertising practices of both countries, To suggest areas of improvement in the advertising practices of both countries. The first objective is aimed to find out the basic differences in the advertising practices of...
11 Pages(2750 words)Research Proposal

Online Advertising Fraud

... a venue of fraud. It can be as simple as taking one person who starts a small website, becomes a publisher of ads, and clicks on those ads to generate income. The number of clicks and their values is so small that the scam initially goes undetected. However, large-scale fraud also occurs. Those engaged in these massive acts of fraud will often run scripts which initiate a human clicking on ads in web pages. Normally, these are conducted not just by one computer, or a small number of computers, or even a single geographic location, since it would appear too suspicious to advertising network and advertisers and soon the chance to be caught is highly possible. Organized crime can handle to have many computers and even their own internet...
7 Pages(1750 words)Coursework

Beyond Sberkassa and Aeroflot: Russian Advertising Today

As a phenomenon of post-industrialist society, Russian advertising cannot be considered in a narrow or simplified manner. On the one hand, because of its role as an accelerator of Russian market relations, advertising belongs to the domain of economics. On the other hand, advertisements are distributed by the same channels as mass culture, use the same graphic and expressive means, and, most importantly, address the same mass audience.

Only two decades ago, on the eve of perestroika, Moscow was “the city where the notion of the branded product was nonexistent, and the concept of choice - in the marketplace or in the politics - virtually unknown” (Burandt & Giges, 1992, p. 11). But in the 1990s with an in...
69 Pages(17250 words)Dissertation

Beautiful Women Enhancing the Beauty of Advertising in 1890s

...and advertising has played a significant role in promoting the beauty of women. These mediums enabled women to shift from their traditional roles and to transform themselves into modern role models for many other women. They learnt to flaunt with the beauty, grace and independence. Many artists such as Bonnard, Alphonse Mucha and Toulouse- Lautrec became known for their different advertising approach in which they used the beauty of the women for promoting different products. The beauty of these women appealed both men and women. These women represented different styles, colors and moods of womanhood. Hence, we cannot deny the fact that the beauty and grace of these women were best represented by the...
8 Pages(2000 words)Assignment

Critics of Advertising

... technology, increases the importance of marketing, as ventures seek to lure more customers. Advertising is indispensable to both business ventures and buyers, since it builds brand recognition and increases sales for the former, while providing crucial product and service information for the latter. Refutations There are those who opine that advertising does not benefit both sellers and customers. Such individuals posit that advertising is solely meant to enable companies increase their sales and consequent profitability. These critics of advertising also uphold the belief that buyers or advertisement targets suffer negative impact from this marketing tool. One of the primary arguments against advertising is that it is highly intrusive...
7 Pages(1750 words)Term Paper

Doves Real Beauty Advertising Campaign increase the sales and revenue of each and every product line and product portfolio through this campaign. However, it was so significant that the marketing department of the organization aggressively tried to boost the sales of the product through this innovative advertising campaign. It is true that several organizations try to send a message to the public or target customers regarding the quality and superiority of the products through a specific advertising campaign. Similarly, Unilever also tried to convey a message to the target customers through this campaign. It has been mentioned earlier that the organization tried to conduct a survey in order to determine the perception of the women about...
7 Pages(1750 words)Case Study

The Effectiveness of Apples Advertising Campaign for the iPhone

...and campaigns. This makes them successful and establishes their reputation. This essay aims to illustrate the importance of advertising in context of a very famous commercial product, the iPhone. Rather than basing ads on what others have to offer, Apple bases its ads on what the company itself has to offer to the world. Their ads promote this idea that consumers deserve only the best. Following discussion will help to explain how previous and current commercials have played a role in making iPhone more successful than ever. It will help the readers to understand the potential held by advertisements or commercials in making the image of a product. iPhone is widely known as a product which has...
6 Pages(1500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic ADVERTISING for FREE!

Contact Us