Advantages of in House Advertising over Hiring Outside Agencies - Research Proposal Example

Advantages of in house advertising over hiring outside agencies Advantages of in house advertising over hiring outside agencies Introduction The main purpose of this memo is to write to Darla Domke who as a nutritionist has experienced the busy schedule that does not provide room for most of the workers and aged people to prepare their own meals. As a nutritionist, her career did not give her the opportunity to prepare her own meals hence forcing her to eat out or stop to take takeaways because of her demanding office work. It is because of this that because of her experience and expertise in meal planning and preparation she decides to serve meals to those who do not have appropriate time to make their own meals. She believes that she will have a upper hand in her business The most appropriate step for Darla Domke to take when setting up the I’ll cook for you business is to establish her own in house advertising and not hire an outside advertising agency (Dunung 2010, p. 22). Rationale for the recommendation Advertising comes with a number of drawbacks. Thus depending on the decision that an individual has made to start a business it is important that they choose the most appropriate kid of advertising strategy that will meet their needs as well as that of their customers. From the pros and cons listed in relation to whether Darla Domke should hire an outside advertising agency or develop an in-house advertising agency, it would be appropriate for her to set up her own advertising agency that she will be able to work within her own schedule and incorporate a number of ideas that are within her area of competency (Pringle & Starr, 2006, p. 161). With her own services, she can use them to serve as her advertising strategy at the same time (Provost 2014, par 1-8). Establishing an in house advertising agency as opposed to the hiring of an outside advertising agency has benefits that include the ability to effectively save on time and costs as well as the ease of control of activities. There is room to make faster and informed decisions. One of the disadvantages that is normally associated with the establishment of an in house advertising agency is that most of the people in the business may not have the required experience and expertise (Kazmi, Batra &U Satish 2008, p. 64). For the case of Darla who is a qualified nutritionist, getting time off her regular office job will give her more time to prepare high quality meals. She will also make use of her skills and abilitities to ensure that the meals she prepares are healthy and of the appropriate quality. In addition, if she requires any additional personnel, she should ensure that they have the relevant level of professionalism, expertise and experience. With this, they will be in a position to share their varied ideas that are related to nutrition and cookery thus the ability to provide personal advertising through their excellent services (Bennett 2014, par. 1-5). She is bound to have a large base of customers who will need her combined services that include meal planning, preparation and delivery. Besides those who do not have enough time to prepare their meals, there are also the elderly and the convalescents who require special meals and diets. Additionally, she will have a wide range of cooking items to give her clients. They include both ready-made and half cooked foods that can be easily warmed and served by her customers in the most appropriate ways (Magloff 2014, par. 4). In house advertising will provide an opportunity for Darla to come up with creative ideas that will make it possible for her to spread her competency in meal preparation, service and delivery. As a nutritionist she will be able to serve the right portions of food that are low in calories. In addition, based on her level of understanding og the needs of most of her customers, she will deliver high quality services with the consistency that comes with the ability to come up with exciting varieties (Hitt, Ireland & Hoskisson 2014, p. 88; Parekh 2009, par. 1-5). With her level of expertise that is provided by her profession she will be able to make healthy meals that meet the needs of her customers. It will enable her to create a high level of trust and confidence among the customers that she will have to deal with. Besides preparing meals to satisfy the hunger of her customers, she will be in a position to provide the extra services that come with making specific kind of meals for individual customers demanding on their dietary needs (Bhatra, Myers & Aakers 2009, p. 536). There are a number of benefits that she is likely to get with her own advertising agency as opposed to hiring an outside agency. These include the ability to control her own time as well as other resources included. Additionally, the hiring of an outside advertising agency will require that she follows some of the plans made by them hence the inability to incorporate most of her ideas in the activities (Dahl 203, p. 14). Sourcing for an outside advertising agency ensure that some of the workload is eliminated and that the owner of the business is able to concentrate on the important aspect of production and distribution without having to worry about where to get the customers (Folson & Boulware 2004, p. 7). Although it will take her a lot of time and energy to conduct all the activities on her own, she will have the chance to have regular contacts with her customers who will in turn be ready to provide feedback. This will enable her to make the necessary adjustments and thus improve her services and ensure that her customers are satisfied by her services. With her own in house advertising, she will not be worried about finding an affordable agency that provides high quality services (Vanderbergh & Katz 1999, p. 59). Next steps One of the steps with which Darla can set up her own advertising strategy is by serving her circle of family and friends. These are the people with whom she had similar experiences of not having sufficient times to make healthy meals due to their busy schedules. Subsequently, she will get additional customers who include aged individuals who cannot get sufficient time to get the ingredients to make their meals. This can be achieved through doing door to door deliveries for her customers (Poonia 2010, p. 81). Some of the next strategies that she should take include providing free samples to the first of her clients. With this, she will have proven her love for cooking and her ability to prepare nice meals. With this, her customers will be in a position to experience the combined competency in her profession as well as her ability to prepare good meals. This will act as one of her advertising and marketing strategies since it will be a step towards using the word of mouth from satisfied customers to source for more customers for her (Mogel 2009, p. 277). Besides having to personally reach her customers in terms of advertising, she can also put up posters to advertise herself. One of the advantages that are presented by her new business venture is that it is only focused on the preparation, service and delivery of meals. Therefore putting up of posters and advertisements will be easy as they will focus on a single component of the business as opposed to several activities within the business (Traxler 2012, par. 1-3). Bibliography Batra, Rajeev, Myers, G. John & Aaker, A. David, 2009. Advertising management. New Delhi: Pearson, p. 536. Bennett, Brian, 2014. The Pros and Cons of Outsourcing Advertising/Marketing vs. Handling In House. Retrieved 27 April 2014 from http://www.commpro.biz/marketing/pros-cons outsourcing-advertisingmarketing-vs-handling-house/ Dahl, Gary, 2013. Advertising for dummies. Hoboken, N.J. : John Wiley & Sons, p. 14. Dunung, P. Sanjyot, 2010. Growing your business. New York, N.Y.: Business Expert Press, p. 22. Folsom, W. Davis, & Boulware, Rick, 2004. Encyclopedia of American business. New York : Facts On File, p. 7. Hitt, Michael, Ireland, R. Duane & Hoskisson, Robert, 2014. Strategic Management: Concepts and Cases: Competitiveness and Globalization. New York: Cengage Learning, p.88. Kazmi, S.H.H & Batra, K. Satish, 2008. Advertising & sales promotion. New Delhi: Excel Books, p. 64. Magloff, Lisa, 2014. The Advantages of Using an Advertising Agency. Retrieved 27 April 2014 from http://smallbusiness.chron.com/advantages-using-advertising-agency-3596.html Mogel, Leornard, 2009. Careers in advertising and entertainment. New York: Leornard Mogel, p. 277. Parekh, Rupal, 2009. Thinking of Pulling a CareerBuilder? Pros and Cons of Bringing an Account In-house: Recession Makes Option Attractive for Marketers Looking for Cost Savings. Retrieved 27 April 2014 from http://adage.com/article/agency-news/pros-cons house-careerbuilder/136701/ Poonia, Virendra, 2010. Production and operation management. New Delhi: Gennext Publications, p. 81. Pringle, Peter, & Starr, F. Michael, 2006. Electronic Media Management, Revised. New York: Taylor & Francis, p. 161. Provost, Paul, 2014. Should you hire a marketing agency? Retrieved 27 April 2014 from http://www.6pmarketing.com/articles/applied-science/72-marketing-strategy/275-should you-hire-a-marketing-agency Traxler, Dale, 2012. Outsourcing v. Hiring In-house: Pros and Cons. Retrieved 27 April 2014 from http://www.practicalecommerce.com/articles/3705-Outsourcing-v-Hiring-In-house Pros-and-Cons. VandenBergh, G. Bruce, & Katz, Helen, 1999. Advertising principles: choice, challenge, change. Lincolnwood. Ill. NTC Business Books, p. 59 Summary Table of Decision consequences + - + - Read More