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How Restaurants Have Changed Marketing Strategy to Survive Recession - Research Proposal Example

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This research proposal "How Restaurants Have Changed Their Marketing Strategy to Survive Recession" focuses on the restaurant sector in the United Kingdom while identifying the extent of adverse effects on them during the economic recession and also provides a comprehensive understanding regarding the business practices of restaurants in the UK. …
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How Restaurants Have Changed Marketing Strategy to Survive Recession
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Download file to see previous pages In such researches and debates, experts (GECRC, pp. 39-44, 2009) have noted that economic recession has left a huge number of companies at the verge of bankruptcy (Graddy & Krugman, pp. 69-72, 2007), whereas, various bigger names such as the General Motors went in the depletion phase. In specific, disparity exists among economists and experts (Aitken-Davies, 2008), as few blame unethical business practices of CEOs that causes such crisis in the globe, whereas, some identified lack of long-term vision in the companies that resulted in their bankruptcies. In the UK alone, various companies were not able to survive; however, the restaurant is one of the sectors in the UK business market that was able to confront the effects of economic recession while surviving in it.
Aims and Objectives are the major backbones of any research, as they ensure the acquisition of constructive findings, whereas, lack of objectives often results in the draining of efforts of researchers. From this understanding, the researcher has given significant importance to the identification of objectives, and thus, the foremost purpose of the proposed research will be to focus on the restaurant sector in the United Kingdom while identifying the extent of adverse effects on them during the economic recession. Additionally, the researcher anticipates that findings of the research will provide a comprehensive understanding regarding the business practices of restaurants in the UK that will be helpful in comparing them with previous practices before the recession. Moreover, the researcher will endeavor to identify any changes in marketing strategies of the restaurants that contributed effectively in extending the period of survival of such businesses in the UK. Finally, the most important goal of this research is to relate findings with examples from ground realities that will ensure a practical perspective of the statement effectively.
A brief analysis of the literature (BBC News, 2008) has indicated that there have been enormous effects of economic recession on the UK business industry, and restaurants are some of the victims that are still confronting the recessionary waves.  ...Download file to see next pages Read More
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