StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Marketing Strategies of Whole Foods Market - Case Study Example

Comments (0) Cite this document
Summary
"Marketing Strategies of Whole Foods Market" paper explores the reason for Whole Foods market’s greatness, leadership, excellence in quality, and its double-digit revenue growth. This analysis also includes the trends of the organic and natural market and the workings of its competitors as well…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Marketing Strategies of Whole Foods Market
Read TextPreview

Extract of sample "Marketing Strategies of Whole Foods Market"

Download file to see previous pages For the past few years, the market of natural, organic, and health products has been increased significantly. As the customers are becoming more and more aware of products and their dynamics, they are becoming increasingly health-conscious. John Mackey felt the same three decades ago and came up with his natural grocery store in the year 1978 (Whole Foods, 2010). Unfortunately the store did not perform well and the reasons being the small area of the store, few items for selection especially focusing only on vegetarian foods and insufficient demand from the particular locality. However, Mackey did not give up and teamed up with Craig Weller and Mark Skiles to form Whole Foods Market in Austin, Texas in the year 1980 (Whole Foods, 2010). This marked the golden era in the life of Mackey, and Whole Foods’ market growth was on an exponential trend. They were not only widening their scope of operations but also acquiring new business.

In the year 1997, it purchased Allegro Coffee Company and in 1996, Pigeon Cave became a part of the Whole Foods Market (Whole Foods, 2010). For more than the past 25 years, it has been selling natural and organic foods free from all antibiotics, artificial ingredients, or growth hormones and minimally processed. The company ranks 22nd on the list of Fortune 100 best companies to work for (Whole Foods, 2010). The company owns 279 stores in the United States, United Kingdom, and Canada according to last reports in January 2009. Moreover, the company intends to touch the 12 Billion US dollar mark in terms of their sales and reach the level of 400 stores in 2010 (Whole Foods, 2010).

Whole Foods Market has an interesting mission statement, which focuses on “Whole Foods,” “Whole people,” and “Whole market” (Whole Foods, 2010). Moreover, Whole Foods Market has been repeatedly saying that they want to create a win/win relationship with suppliers, delighting customers, selling the highest quality products available, and consistent commitment of caring about the environment. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Marketing Strategies of Whole Foods Market Case Study, n.d.)
Marketing Strategies of Whole Foods Market Case Study. https://studentshare.org/marketing/1732664-competitive-forces-and-swot-analysis
(Marketing Strategies of Whole Foods Market Case Study)
Marketing Strategies of Whole Foods Market Case Study. https://studentshare.org/marketing/1732664-competitive-forces-and-swot-analysis.
“Marketing Strategies of Whole Foods Market Case Study”. https://studentshare.org/marketing/1732664-competitive-forces-and-swot-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Strategies of Whole Foods Market

The Whole Foods Market

In the last 30 years, sales of organic products have increased by 30 per cent, driven by changing consumer habits in healthier eating and lifestyle (Gemma, 2009; Thompson, 2008). More consumption of organic products and healthier lifestyle products have made this an attractive procurement model for many different grocers and speciality stores to keep up with this increase in consumer demand. Thus, Whole Foods no longer corners the market and runs the risk of losing market share to new competition in key target markets. Using Porter’s Five Forces as the relevant example, Whole Foods operates in a market environment where there is relative ease of entry by competition, a market where competitive rivalry does not require comple...
10 Pages(2500 words)Case Study

Whole Foods Market

... Management Topic: Whole Foods Market. Contents Management Topic: Whole Foods Market Contents Introduction 2 Competitive Environment Analysis 2 Porter’s Five Forces Model 2 Bargaining Power of Buyers 3 Bargaining Power of Suppliers 3 Threat of New Entrants 3 Threat of Substitutes 3 Competition among Existing Players 3 SWOT Analysis 4 Strengths 4 Weakness 5 Opportunities 5 Threats 5 Sustainable Competitive Strategies 5 References 7 Introduction The organic food industry is one of the lucrative industry segments. Data from sources state the market size of the organic food industry at 55 billion US dollars as of 2009that represents a buoyant growth of about 207 percent as of 2000. The US and Germany constitute the top markets...
5 Pages(1250 words)Essay

Whole Foods Market

... their profits. Reducing the price does not mean it will hamper their growth, they can always find new ways or special offers which could fetch them even more profits, everything comes down to innovation. Thinking out of the box has become really important and one good pricing strategy can fetch a lot of profit to Whole Foods. Whole Foods does not promote the discount card scheme and this is really strange, it is strange because the customers who keep visiting the store do not get rewarded and they should be rewarded only then will they feel like coming over and over again. Discount cards will also bring Whole Foods new customers and finding new customers is really important for any business. This is the first change which Whole Foods must...
5 Pages(1250 words)Essay

Whole Foods Market Inc 2005

... College Case Study: Whole Foods Market Inc 2005 Q1 One of the strengths in Whole Foods Market is in the provision of organic natural food. Today, most consumers emphasize living a green life and are more concerned about their health and the foods they use. Considering that customers insist on green products or products that pose no threat to the environment, they are more aware of eating food that has no side effects to their bodies. Most foods have been blamed for causing different ailments and for their low nutritional value, which has resulted in increased awareness among consumers on the need to stay healthy by watching what they eat. Whole Foods Markets Inc. is a company that takes care of these worries from consumers. The company...
3 Pages(750 words)Case Study

Whole Foods Market

...?Whole Foods Market Table of Contents Introduction 3 WFM’s Business and Control Strategies 3 Business strategy of WFM 3 Control strategy of WFM 4 Type of change that characterizes WFM 6 Technology 6 Products and services 7 Strategy, structure and culture 8 Evolution in change policies of WFM 8 Virtual teams in the WFM organizorganisational setting 9 Summary and Conclusion 11 BibliographyReferences 13 Introduction Whole Foods Market (WFM) describes itself as “the world’s leading retailer of natural and organic foods and America’s first national ‘Certified Organic’ grocer” (WFM Form 10-K, 2013, p. 1). The first WFM store was opened in 1980 in is based in Austin, Texas. WFM’s mission is: “Whole FoodsWhole People – Whole Planet,” aiming...
10 Pages(2500 words)Case Study

The Whole Foods Market

...200201 INTRODUCTION I am the UK brand manager for the Whole Foods Market. To improve the profile of the company marketing, I have felt in recentmonths, that it is necessary to re-profile the marketing work according to the knowledge and insight of the consumer behaviour. We have to take many steps within the organisation to understand the consumer behavioural psychology and the marketing department should gear up according to this in-depth study. Application of consumer behavioural theory to the company and its strategic band management is imperative for furthering the marketing dimension. Consumer behaviour research from the psychological angle is a very recent study. Everybody, in the modern society, is a consumer with professional...
9 Pages(2250 words)Assignment

Whole Foods Market

...Unit 5 Whole Foods Market 2007 Case Study Analysis Introduction In many cases expansion can be thwarted by supply and demand. Traditionally in business the limiting factor is demand for a product or service, but in the case of Whole Foods Market (WFM) it seems as though available supplies may slow their progress at a more rapid rate. Regardless of the industry, no business is totally self-sufficient. In some way they depend on external sources to supply them with the materials or goods that they will then resell or manufacture into the final product/service. Many companies are able to establish redundant contingencies for when supply lines fail, which is the reason that supplies are so rarely the cause of stifled growth. This case study...
7 Pages(1750 words)Case Study

Whole Foods Market Inc

...Whole Foods Market Inc The company has been involved in a series of good report regarding their financial progress. It is an Austin-based company that deals with food staffs. Its profits have tremendously risen due to people drifting to health eating. Its business strategies are impressive. Its turnover for the first quarter of this financial year (2012) was $118.3 million, or 65 cents for each share. The stock of the company increased to approximately 3% closing at $77.93. The analysts expect a earning of 60 cents on each share on $3.38 billion sales. That still advances Whole Foods’ high of not less than $79 per share, laid down in late 2005. Its officials claim to have an arrangement of about 24 to 27 new stories in this year...
1 Pages(250 words)Essay

Whole Foods Market Expansion

... Markets to expand into. Whole Foods Market Entry Strategy The objective of the entry strategy is to enter the natural food market in France and Italy and grow into a market leader in terms of market share capitalisation within five years through the building and reinforcing of strong brand equity that will make WFM a top brand (Doole 2012, p. 6). This will be through the use of standardization and customization of the 7 ‘P’s namely; price, product, process, promotions, place, physical evidence and people so that they suit the various markets (Harris and Dennis 2004, 221). Before the start of operations, the company should know and understand the market (Blythe 2009, p. 31). This is through collecting quantitative and qualitative data...
10 Pages(2500 words)Essay

Sustainability-Led Marketing in Whole Foods Market

... Internal influence in Whole Foods Market towards sustainable marketing include the public exposure of the company’s sales, market share, brand awareness, number of employees and the mandatory disclosure of company data. Sales and number of employees Sales per volume in Whole Foods Market and the number of employees working in company influences sustainable-led marketing. It is observed that Whole Foods Market is correlated with sustainable-led marketing strategies (Martin, Diane, and John Schouten, 2012). It is assumed that when sustainable products escape the market slot, the market extent of the company was less important thus serves as a driver towards the marketing. Therefore, it can be said that the structure of Whole Foods Market...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Marketing Strategies of Whole Foods Market for FREE!

Contact Us