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Marketing Strategies of Whole Foods Market - Case Study Example

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"Marketing Strategies of Whole Foods Market" paper explores the reason for Whole Foods market’s greatness, leadership, excellence in quality, and its double-digit revenue growth. This analysis also includes the trends of the organic and natural market and the workings of its competitors as well…
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Marketing Strategies of Whole Foods Market
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Download file to see previous pages For the past few years, the market of natural, organic, and health products has been increased significantly. As the customers are becoming more and more aware of products and their dynamics, they are becoming increasingly health-conscious. John Mackey felt the same three decades ago and came up with his natural grocery store in the year 1978 (Whole Foods, 2010). Unfortunately the store did not perform well and the reasons being the small area of the store, few items for selection especially focusing only on vegetarian foods and insufficient demand from the particular locality. However, Mackey did not give up and teamed up with Craig Weller and Mark Skiles to form Whole Foods Market in Austin, Texas in the year 1980 (Whole Foods, 2010). This marked the golden era in the life of Mackey, and Whole Foods’ market growth was on an exponential trend. They were not only widening their scope of operations but also acquiring new business.

In the year 1997, it purchased Allegro Coffee Company and in 1996, Pigeon Cave became a part of the Whole Foods Market (Whole Foods, 2010). For more than the past 25 years, it has been selling natural and organic foods free from all antibiotics, artificial ingredients, or growth hormones and minimally processed. The company ranks 22nd on the list of Fortune 100 best companies to work for (Whole Foods, 2010). The company owns 279 stores in the United States, United Kingdom, and Canada according to last reports in January 2009. Moreover, the company intends to touch the 12 Billion US dollar mark in terms of their sales and reach the level of 400 stores in 2010 (Whole Foods, 2010).

Whole Foods Market has an interesting mission statement, which focuses on “Whole Foods,” “Whole people,” and “Whole market” (Whole Foods, 2010). Moreover, Whole Foods Market has been repeatedly saying that they want to create a win/win relationship with suppliers, delighting customers, selling the highest quality products available, and consistent commitment of caring about the environment. ...Download file to see next pagesRead More
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